elements of design '10

8/7/2019 Elements of Design '10

1/30

The

Artof

Fashion


2/30


3/30


4/30


5/30


6/30

What is

clothing

made up of?

The principles that make up appealing artapply to good fashion design as well.

Good fashion has a combination of the

elements and principles of design.


7/30

Elements ofDesign

Color Line

Texture

Shape Pattern


8/30

What

lines

appear in

this

dress?


9/30

Line

Refers to an elongated mark that connectstwo or more points. Line encloses and

divides space, creating shapes and forms.

Seam lines divide and enclose space on a

garment.


10/30

Line

Straight Curved

Vertical


11/30

Effects ofline

Can create optical illusions.

Can Give messages

A

B

C

D


12/30

Structural linesrequired to maintain thestructure of the garment;for example, seams

Decorative linescreated by the designerpurely for decoration;for example, a printed-on design

Structural

Decorative

Vs.


13/30

StraightLines

Message

Forceful, Rigid, Strong, Hard, Formal, Crisp, Stiff,Severe

Illusion

Increases, emphasizes, reinforces body lines and angles,

counters curved lines and rounded body areas

Placements

Closures, Necklines, Collars, Lapels, Seamlines, Darts,Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes


14/30


15/30

Straightline


16/30

Curved Lines

Message

Gentle, Romantic, Fragile, Soft, Casual, Feminine,Graceful, Sensual

Illusion

Holds attention longer, increases, emphasizes,reinforces rounded soft-body curves, counter straightlines and angular body areas

Placements

Fabric pattern, necklines, collars, yokelines, seamlines,bows, lapels, sleeves, ruffles, skirts, gathers, trims,

buttons


17/30


18/30

Curved

line


19/30

LineDirection

The direction that the line falls affects thedesign, message and illusion drastically.


20/30

Vertical

Message

Formal, strong, dignified, stiff, business-like, stately,conservative, grandious, majestic, efficient

Illusion

Increases, emphasizes, reinforces length, height, narrowness,thinness slimming, counters horizontal lines

Placement

Deep v-necklines, pointed collars, narrow lapels, narrowpanels or gores, fabric insets, lengthwise grainline, verticalstripes, darts, tucks, pleats, folds, crease, zippers, row of

buttons, pockets, ties, neckties, long sleeves, high heels


21/30


22/30

Line

Straight Curved

Vertical

Horizontal Diagonal


23/30

Horizontal

Message

Restful, stable, calm, relaxed, casual, quiet, serene, in repose, lethargic

Illusion

Increases, emphasizes, reinforces width, bulk, shortness, counters verticallines, when placed high appears taller, when placed low appears shorter

Placement

Necklines, flat collars, bow ties, yoke lines, horizontal stripes, belts, cuffs,waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strapshoes, platform shoes, wide-brimmed hat


24/30


25/30

Diagonal

Message

Active, movement, instability, excitement, interesting,

dramatic, restless, sophisticated, in motion, vitality Illusion

Increases, emphasizes, reinforces the direction of thedominant angle, counters vertical and horizontal lines

Placement V-shaped neckline, open collar, lapels, raglan sleeve

seamlines, French darts, closures, surplice closure, row ofbuttons, fabric inset, diagonal stripes, gores, herringbonepattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe

laces crisscross straps


26/30


27/30

Diagonal

Line


28/30

Zig Zag

lines

A part of the diagonal

line group.

Causes the eye to

travel across the

design.


29/30

Line

Assignment

Create 3 portfolio pages

Straight Line, Curved Line,Diagonal Line

Address the following in theparagraph, on each page:

What lines are found in thepicture?

Where are the lines found?

Are the lines structural ordecorative?

What is the illusion andmessage associated with thedescribed lines.

Rubric

Turn rubric in with your assignment

Straight Line (+20) ______

(Horizontal/Vertical)

Curved Line (+20) ______

Diagonal Line (+20) ______

TOTAL ________ 60 points


30/30

elements of design '10

Documents