ELEVATE YOUR BUSINESS

IN 201810 – 13 SEPTEMBER 2018

MELBOURNE CONVENTION & EXHIBITION CENTRE

finefoodaustralia.com.au

21,291 qualified buyers(Melbourne 2016)

FINE FOOD AUSTRALIA 201818% BD & MARKETING

(Food Technologist, Purchasing or Buying, Sales/Marketing)

12% FOOD TRADE(Baker, Barista, Barperson/Waiter, Butcher, Consultant, Food Consultant, Retail Assistant)

SHOW HIGHLIGHTSsales leads generated on average per exhibitor

of exhibitors were satisfied with the quality of visitors to their stand

90%71

91%of visitors said Fine Food Australia is important to their business

of exhibitors were satisfied with Fine Food Australia

“This is an important industry event for us to be involved in. The event puts us in contact with all the key people within the industry to discuss trends and opportunities in the sector. It is also an opportunity to see new and innovative products/ processes from

Australia and internationally.”

Karen Baldwin Department of Industry, Innovation and Science

VISITORS ARE LOOKING TO:

Keep up with industry trends

Source new products / innovations

Source new suppliers

VISITOR STATISTICS

16% HOSPITALITY MANAGER(Catering Manager, F&B Manager, Operations Manager, Supervisor/Manager)

2% OTHER(Apprentice, Education and Training, Student, Teacher or Training, Other)

JOB FUNCTION40% OWNER

(Owner/Proprietor, CEO/Company Director, Managing Director, General Manager)

12% CHEFS(Chef or Cook, Exec Chef/Head Chef, Pastry Chef, Sous Chef/Expediter/Chef De Partie)

EXHIBITOR BENEFITS:Fine Food Australia provides an unmatched resource for food businesses to actively pursue new sales and generate strong leads.

• Turn your passion into profit and generate genuine sales leads

• Discover new business and stay close to your existing customers

• Stay ahead of your competition and protect your market share

• Present and demonstrate your products

• Meet decision makers face to face

• Launch new products

• Raise your profile

• Support resellers and find new distributors

• Inspire and educate your market

• Connect with industry peers

88%

2 | FINE FOOD AUSTRALIA 2018 FINEFOODAUSTRALIA.COM.AU

Fine Food Australia is the country’s leading trade exhibition, and has been connecting buyers and sellers within the foodservice, hospitality and retail industries for over 34 years. More than 1000 exhibitors consider this as a premier event to showcase their products and services.

Returning to the Melbourne Convention & Exhibition Centre, the 2018 show will not only present new and innovative products from Australia, but also showcase international produce from over 60 countries.

This year’s event will feature three theatres:

• The Café Stage, presented by our Platinum Sponsor Freedom Foods, will host demonstrations and educational sessions dedicated to the café industry

• The Innovations in Patisserie Stage, presented by Callebaut, will bring new techniques and expert advice by leading pastry chefs

• The Talking Food Stage returns with an all new line-up of industry insiders who will share their experience and knowledge on key trends in the foodservice industry

Our partnership with the Foodservice Suppliers Association of Australia (FSAA) will also bring content specifically designed to facilitate growth within the industry.

If you miss Fine Food Australia 2018, you’ll miss the chance of meeting over 26,805 local and international trade buyers*.

*CAB audited visitor number

“As an employee of Coyo it was an absolute honour to provide information about our

products and to educate potential buyers and consumers about the benefits of our dairy free,

gluten free, organic coconut yoghurt and ice creams. I would highly recommend any new

and upcoming business to attend this event, it is certainly valuable to your brand. People who attend this event are there for a reason and in search of wonderful, innovative companies.”

Beck Hall2017 Exhibitor

Industry segments represented at Fine Food Australia:

FOODSERVICE EQUIPMENT FOOD AND BEVERAGE HOSPITALITY & RETAIL EQUIPMENT

• Bakery• Blenders• Cabinets• Cookware• Dishwashers• Flooring• Fridges

• Fryers• Ice makers• Kitchenware• Ovens• Packaging• Food Safety

& Handling

• Bakery• Coffee• Confectionery• Dairy• Drinks• Fresh Fruit

& Vegetables• Gourmet• Ingredients

• Meat• Native Game• Organic• Sauces• Seafood• Smallgoods• Wine• Healthy Living

• Audiovisual• Barware• Bedding• Cleaning• Entertainment• Furniture • Gaming

• Interiors• POS systems• Security• Tableware• Uniforms• Fit Out & Design

WHO SHOULD EXHIBIT?

*CAB audited visitor number

FINEFOODAUSTRALIA.COM.AU3 | FINE FOOD AUSTRALIA 2018

RETAILShowcase your company to key decision makers looking for innovative and new products within the retail industry. Ranging from supermarkets, convenience, deli/gourmet and liquor segments, Fine Food Australia brings the opportunity to increase your brand profile with these highly influential buyers.

Connect with some of the industry’s largest names such as:

7-Eleven, Aldi, Coles Myer, David Jones, Foodworks, IGA, Metcash, Nestle, Woolworths, and Baker’s Delight.

FOODSERVICE AND HOSPITALITYPromote your brand to our largest segment of visitors from the foodservice and hospitality sector. Meet prospective buyers from restaurants, cafés, QSRs, pubs, bars, hotels, caterers, venues, health care, aged care, wholesalers and distributors.

A quick cross reference of the key foodservice and hospitality visitors in 2016 reveals the quality of leads you can expect at this year’s event:

Fonterra, Gloria Jean’s, Hilton Hotel, Intercontinental, McDonald’s Australia, Qantas, Retail Zoo Sofitel, Virgin Australia, Village Cinemas, Bidvest Australia, Crown Melbourne, Attica, Delaware North, Compass Group, Epicure, Etihad Stadium and many more.

BAKERYMaximise your chance to meet the baking industry’s top decision makers and buyers who are actively seeking cutting edge solutions for their business. Fine Food Australia is the perfect platform to showcase the latest technologies, equipment and new products to visitors from this sector, who are actively seeking to purchase bakery products and equipment.

HOSPITALITY & FOODSERVICE VISITORS

Restaurant 27%

Cafe/Coffee Shop/Tea Room 20%

Catering 15%

Club/Bar/Venue 10%

Hotel & Accommodation 8%

Fast Food/Quick Service 7%

Pizzeria/Independent Takeaway/Sandwich Shop 5%

Educational Facility/Canteen 5%

Health Care & Aged Care 3%

RETAIL VISITORS

Supermarket 40%

Independent Food Store/Specialist Food Store 37%

Butcher/Deli/Gourmet Store 14%

Convenience Store 9%

“Fine Food Australia was a great event to attend with our local region as it was a very

collaborative and encouraging environment with mutual goals in place. This collaboration worked

for both small and larger businesses as well!”

Brigid Woolnough KOKOPOD Chocolate

IMPORT AND EXPORTFine Food Australia is the must attend event for international buyers sourcing products from the Asia Pacific region.

Each year the number of import and export sales generated at the show has increased. More than 1000 international buyers from 60 countries from around the world attend the event. It has been estimated that in the 12 months post Fine Food Australia, over $40 million in export orders have been generated as a direct result of participation at event.

MARKETING CAMPAIGN OVERVIEWThe 2018 marketing campaign is targeted specifically to engage with qualified food industry buyers. Some key marketing channels used include:

• Direct Mail: content driven direct mail distributed to contacts and foodservice outlets.

• Publicity: Professional PR agency is engaged to maximise reach through editorial in trade journals and consumer publications.

• Email Campaign: Driving registrations with regular show updates and reminders.

• Partners & Supporters: Invitations distributed through the networks of exhibitors, associations and media partners.

• Digital Marketing: Online advertisements on widely browsed industry websites.

• Telemarketing: Personalized conversations with visitors to drive registrations over the phone.

• Trade media partnerships secured: Baking Business, Foodservice Magazine, Hospitality Magazine, Open House Magazine, Retail World, Prepared Foods and more.

Austria

Italy

PolandTurkey

Cyprus

Greece

Germany Denmark

USA

Chile

Colombia

Peru

South Africa

IsraelUnited Arab Emirates

Saudi Arabia

MongoliaIran

BelgiumNetherlands

UK

Spain

France

Ireland

Tunisia

Cook Islands

Fiji

New Zealand

Tonga

Thailand

Malaysia

Singapore

VietnamIndonesia

Philippines

Papua New Guinea

Switzerland

BruneiIndia

Nepal

China

South Korea

Japan

Vanuatu

Hong Kong & Macau

Taiwan

Cambodia

Pakistan

Mauritius

EXHIBITOR MARKETING TOOLSPromote your presence at the expo with these additional free tools available:

• Fine Food Australia logo – include this in your own marketing materials

• Printed visitor invitations and customised email invitation

• Opportunity to provide new product press releases to Fine Food Australia PR agency for potential promotion

• Social media & blog post opportunities

• Exhibiting tips and advice

• Digital banners & email signatures WINNERMost Outstanding Marketing Campaign

HIGHLY COMMENDEDBest Trade Show over 10,000m2

IMPORT & EXPORT

BAKERYRETAIL

FOODSERVICE & HOSPITALITY

4 | FINE FOOD AUSTRALIA 2018 FINEFOODAUSTRALIA.COM.AU 5 | FINE FOOD AUSTRALIA 2018 FINEFOODAUSTRALIA.COM.AU

SHELL SCHEMESpace plus walls, carpet, spotlights and fascia with company name

AU $645 per square metre + GST

SPACE ONLYBare floor space, ideal for larger exhibitors who wish to build their own stand.

AU $580 per square metre + GSTBOOK NOWDON’T MISS OUT

2018 FLOOR PLAN

WALK ON PACKAGEShell scheme plus lockable counter, shelves, table, chairs and one 4amp power outlet.

AU $710 per square metre + GST

RATES INCLUDEExhibitor manual, profile in the show directory, website listing with profile and product index, visitor invitations, access to our PR agency pre show, floor cleaning and exhibitor cocktail function.

SPONSORSHIP OPPORTUNITIESTo enhance your impact at the show, a limited number of exclusive sponsorship opportunities are available. Please contact one of the Fine Food team today to find out more. Phone 03 9261 4500

FLAVOURS OF THE WORLD

NATURAL, FREE FROM, ORGANIC & FRESH

CATERING EQUIPMENTHOSPITALITY

FITO

UT &

DES

IGN

SPECIALTY

STARTUPFOOD

BAKERYPACKAGING

ACF CULINARYCHALLENGE

RETAIL &TECHNOLOGY

DAIRYWORLD

MEAT &SEAFOOD

DRINKS

NETWORKING LOUNGE

CAFÉ STAGE

INNOVATIONS INPATISSERIE STAGE

by Freedom Foods

by Callebaut

TALKING FOOD STAGEby Silver Chef

Floor plan is accurate at time of printing.

FINEFOODAUSTRALIA.COM.AU6 | FINE FOOD AUSTRALIA 2018 FINE FOOD AUSTRALIA 2018 | 710 – 13 SEPTEMBER 2018

THE TEAM

FINE FOOD AUSTRALIA 201810 – 13 SEPTEMBER 2018MELBOURNE CONVENTION & EXHIBITION CENTREfinefoodaustralia.com.au

Recognised as a global event by the Union des Foires Internationales

A member of the Exhibition & Event Association of Australasia

Minnie ConstanEvent Director+61 3 9261 4500mconstan@divcom.net.au

Sunni BrackoEvent Coordinator+61 3 9261 4678sbracko@divcom.net.au

Jareth RichardsonEvent Sales Executive+61 3 9261 4627jrichardson@divcom.net.au

Jacqui SummerhillEvent Sales Manager+61 3 9261 4533jsummerhill@divcom.net.au

Joseph MaiavaEvent Sales Executive+61 3 9261 4695jmaiava@divcom.net.au

Cathie HarperEvent Sales Executive+61 3 9261 44585charper@divcom.net.au

Tahlia PetyanszkiMarketing Manager+61 3 9261 4693tpetyanszki@divcom.net.au

Kriti SharmaMarketing Assistant+61 3 9261 4526ksharma@divcom.net.au

Supporters

Monday 10 Sep 2018 10am – 6pmTuesday 11 Sep 2018 10am – 6pmWednesday 12 Sep 2018 10am – 6pmThursday 13 Sep 2018 10am – 4pm

OPENING HOURS

Diversified Communications brings over 33 years of premium exhibition experience together with an extensive range of food industry events, including Fine Food Australia, foodpro, FoodTech Qld and Commercial Drinks. With this combined experience and knowledge, you can be sure that Fine Food Australia 2018 will give you the best return on investment.

Organised by

“Exhibiting at Fine Food Australia was a fantastic experience for our

business. We made contact with some great potential customers and even received some orders while we were exhibiting. It is definitely something we would like to be a part of again!”

2017 Exhibitor

Supporting Quality, Training and Professionalism in Baking

BakeSkillsAustralia