elevating together
TRANSCRIPT
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING ELEVATING Together Together
SEASON 3 IMPACT REPORT
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING Our MissionGrounded in Our Credo, WLI ELEVATE is designed to
create a more inclusive organizational environment
by empowering women to be a catalyst for change
in communities across the world.
With this dynamic platform, WLI ELEVATE leans
into the mission of the Women’s Leadership &
Inclusion (WLI) employee resource group to create
a more inclusive organizational environment by
empowering women and fueling their momentum
in both their personal and professional journeys.
By helping participants and viewers learn from
each other’s experiences and champion one
another to be our best selves, WLI ELEVATE has
built a community that elevates the passions,
perspectives and perceptions of the women at
Johnson & Johnson.
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
OprahOprah WINFREYWINFREY
Our Intent to ELEVATE
Finding our intentions and our
truths, together, allows us to lift
each other up and elevate not only
our personal journeys, but our
Company as a whole.
CLICK HERE TO WATCH AN EXCERPT FROM THE
EPISODE
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING Our Credo & Culture
CHAMPION DIVERSEPERSPECTIVES BE DECISIVE
FORMAT
GLOBAL CONNECT
SPEAKUP & LISTEN TRY NEW THINGS
Oprah should talk to our entire Company. I hope this is passed on to everyone in Oprah should talk to our entire Company. I hope this is passed on to everyone in our Company - it is our CREDO! Thank you, WLI. This series has been amazing! our Company - it is our CREDO! Thank you, WLI. This series has been amazing! Oprah, we love you! Oprah, we love you! OPRAH WINFREY EPISODE OPRAH WINFREY EPISODE
The theme that every co-host shares a thought after every question is also well designed and keeps the conversation fluent. Thank you again, I’m looking forward to the next session! ELLEN POMPEO EPISODE
Mary was one of the best speakers because of her honesty and vulnerability. She inspired others to be as open as she was. It was real and not canned. MARY J BLIGE EPISODE
To me she really embodies not only what WLI is about, but also the J&J Credo. ISKRA LAWRENCE EPISODE
Marene is a strong, empowering, thought-provoking leader and I feel inspired by her story and her insights.” MARENE ALLISON EPISODE
Fun, safe atmosphere to learn about others and share similar experiences. I never expected how much I would grow by simply joining these events. I am more self aware as well as culturally aware. Invaluable experience. TARANA BURKE EPISODE
Wonderfully inspiring, relatable and thoughtful discussions. Love how it felt so personal and relatable. NICOLE KIDMAN EPISODE
Really enjoyed the authentic conversations; although the program was virtual it felt like an intimate venue/setting. GWYNETH PALTROW EPISODE
What I loved the most is that the speaker is part of the J&J family. This makes her much more relatable and reachable to me. JOANNE WALDSTREICHER EPISODE
Rowena is an incredible person. A beautiful mindset needed in all our leaders. She is one of the best speakers I have heard from WLI ELEVATE. They are all so good but I feel most connected to Rowena’s thought process. Thank you for this! ROWENA YEO EPISODE
This is a fantastic initiative by the Company. I feel included and valued as an employee and a person because the Company is investing in these types of talks and sessions. VERA WANG EPISODE
FINALE
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING With Our SpeakersIn 25 episodes, WLI ELEVATE has delivered on its mission
to transform and inspire Johnson & Johnson women
employees around the globe through profound and engaging
conversations with our Company female leaders and some
of today’s most iconic women.
While each episode is unique, a few common threads are
woven through each conversation:
Truth. Authenticity. Courage. Journey. Each inspiring woman, from the incredible thought leaders
of Johnson & Johnson to actresses, philanthropists and
business owners, spoke about their journey and focused
on why it is important to live their truth and be authentic in
order to find purpose on life’s path.
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING Our Voices When all of the other women started speaking about their particular experiences, it was as if we were all having the same one. VERA WANG
It was a challenge to make time to attend this session and I’m so glad I did. I took notes and really got some pearls that will stay with me. Thank you! ATTENDEE FEEDBACK
We got so deep and got so vulnerable that we already trust each other. I hope WLI ELEVATE spreads more. I hope that people know they should invest an hour of their time to learn and be part of a community discussion like this because it can change your life. ISKRA LAWRENCE
The entire series has encouraged me to grow, expect challenges and enjoy the journey. ATTENDEE FEEDBACK
This was really one of the best events I have been a part of in a long time. TARANA BURKE
I will never cease to be amazed by the talented women of Johnson & Johnson! ATTENDEE FEEDBACK
For me, just being part of this is an amazing experience. The stories that the co-hosts have shared really resonated with me. ROWENA YEO
That was by far one of the most inspirational sessions that I have attended in my 20 years working in a corporate environment. It was beyond just the professional insights, but deeply personal and impactful while being incredibly approachable. ATTENDEE FEEDBACK
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
OUR ‘WATCH FOR WOMEN’ CAMPAIGNIn Season 3, WLI ELEVATE leveraged its platform and expanded its reach to elevate women
outside of Johnson & Johnson to advance the health, education and welfare of women
and girls around the world through its support of charitable organizations as part of its
‘Watch for Women’ campaign. WLI ELEVATE highlighted six charitable organizations to help
its audience discover and make meaningful choices to support an organization that uplifts
and empowers women.
Today, over $150,000 has been donated to the following charities of focus for Season 3:
CARE
INTERNATIONAL RESCUE COMMITTEE
MOTHERS 2 MOTHERS
ONE SIMPLE WISH
TORY BURCH FOUNDATION
UNICEF KIDS IN NEED OF DESKS (K.I.N.D.)
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
THE IMPACT OF OUR ‘WATCH FOR WOMEN’ CAMPAIGNInternational Rescue Committee
Just as the pandemic revealed inequalities in our society, it also highlighted how coming together to create an equal world
can have a significant impact on those in need.
As part of its ‘Watch for Women’ campaign, WLI ELEVATE featured the International Rescue Committee (IRC) as one
of its charitable partners. Through the support of the WLI ELEVATE audience, this global alliance provided:
• 17,000 women and girls with group-based psychosocial support services
• 7,800 women and girls with gender-based violence case management support
With the financial support of WLI ELEVATE’s ‘Watch for Women’ campaign, the women and girls the IRC serve globally, will
be able to reclaim their dignity and power—and ultimately thrive.
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
THE IMPACT OF OUR ‘WATCH FOR WOMEN’ CAMPAIGNOne Simple Wish
WLI ELEVATE has created a safe community for the women of Johnson & Johnson to be open and vulnerable about
personal challenges. In that same spirit, One Simple Wish, one of the WLI ELEVATE ‘Watch for Women’ campaign’s
charitable partners, delivers the gift of caring and connection to children in our nation’s foster care system.
With more than 500,000 children each year spending time in the U.S. foster care system, the opportunities to
empower kids in need are limitless. One Simple Wish delivers gifts that challenge children to dream bigger by
providing love, hope and joy.
Through the financial support of the WLI ELEVATE’s ‘Watch for Women’ campaign:
• 148 women and girls had wishes granted, including these highlighted below:
– 16 young ladies received their wish of a laptop to further their education
– New car tires to ensure reliable transportation to travel to work
– A stethoscope was gifted to a young woman who is starting nursing school
– A young girl received a tablet to help with verbal development, and learning
shapes and colors
– An 8-year-old was gifted with a new winter coat and winter clothing
– Nursery bedding and accessories were given to a family of a newborn who
is coming home after a stay in the NICU
– Healthy food was provided for a young woman who has food insecurity
while struggling to attend college and work part-time
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
WOMEN-OWNED BUSINESSES
Also in Season 3, WLI ELEVATE elevated 27 women-owned businesses as part of its ‘Watch for Women’ campaign. And WLI
ELEVATE has partnered with cross-sector teams and Johnson & Johnson Consumer to showcase women empowered to
follow their dreams and to transform and inspire the next generation of women leaders.
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
FUELING GROWTH
In addition to the Season 3 collaborations and partnerships,
WLI ELEVATE also served as an incubator to help identify
additional women-owned businesses and fuel their
establishment growth as Company vendors.
Through the advocacy of and our partnership with WLI ELEVATE, Through the advocacy of and our partnership with WLI ELEVATE,
we’ve been able to grow our business within Johnson & Johnson we’ve been able to grow our business within Johnson & Johnson
exponentially, while helping to support curated experiences exponentially, while helping to support curated experiences
globally for such a wonderfully collaborative and inclusive globally for such a wonderfully collaborative and inclusive
distributed workforce. We are honored to be an extension distributed workforce. We are honored to be an extension
arm of the events team and look forward to many arm of the events team and look forward to many
more collaborations.more collaborations.
ALEXANDRA SCHRECENGOST Founder & CEO
VirtualWithUs and CultureWithUs
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
OUR PARTNERS & STAKEHOLDERS
WLI ELEVATE partnered with internal and external
stakeholders to help raise awareness on the
Company’s position on women in the workplace.
• Showcased WLI ELEVATE as part of the internship
program of the Law Department Task Force on Fighting
Racism and Injustice (Internal Activation Team)
• WLI ELEVATE was featured during a presentation at
the NJ State Treasurer’s Office Virtual Symposium on
COVID-19, Women and the Economy demonstrating
the Company’s commitment to women.
• WLI ELEVATE collaborated with J&J Consumer to
showcase women empowered to create a more
diverse, equitable and inclusive environment.
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING ELEVATING Through PartnershipsThrough Partnerships
OUR CHARITABLE-GIVING COLLABORATIONS
Season 3 also created additional opportunities in support of charitable organizations through
collaborations with partners who have shared values and interests:
LINGUA FRANCA • Donated $100 from every WLI ELEVATE branded sweater purchased to One Simple Wish to grant 160
life-giving wishes to girls and young women in foster care who have experienced abuse and neglect.
TIFFANY & CO.® • Donated 10% of the total retail value of any purchase made by U.S. based Johnson & Johnson
employees (up to a total corporate donation of $25,000) to international humanitarian organization,
CARE, and its H.E.R. (Health Equity and Rights) Program.
TORY BURCH • Tory Burch offered a 10% discount for all in-store purchases following her episode,
with these proceeds being donated to the Tory Burch Foundation in support of small,
women-owned businesses.
Nearly SOLD OUTin 1 week.$xx,xxx Raised!
Nearly SOLD OUT in 1 week. $1,300 Raised!
$7,000 Raised
$1,900 Raised
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
OUR INTERNAL AUDIENCE
Since its founding in Since its founding in MARCH 2020MARCH 2020,, the model the model WLI ELEVATEWLI ELEVATE adopted allowed the program to adopted allowed the program to SCALESCALE and and EVOLVEEVOLVE while while
CREATINGCREATING INNOVATIVE, FRESH AND ENGAGING CONTENT. INNOVATIVE, FRESH AND ENGAGING CONTENT.
WLI ELEVATEWLI ELEVATE has achieved unparalleled has achieved unparalleled INTERNAL INTERNAL GROWTHGROWTH and and ENGAGEMENTENGAGEMENT.. The episode audience has grown The episode audience has grown
from 63 for the first episode in from 63 for the first episode in 20202020 to over to over 8,500 REGISTRATIONS8,500 REGISTRATIONS for the last episode of Season 3. for the last episode of Season 3.
Over Over 10,000 JOHNSON & JOHNSON10,000 JOHNSON & JOHNSON employees from employees from 65 COUNTRIES65 COUNTRIES have already participated in have already participated in WLI ELEVATE. WLI ELEVATE.
ELEVATING ELEVATING Our ReachOur Reach
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
United States
Canada
Brazil
Mexico
United Kingdom
Belgium
Switzerland
Puerto Rico
Netherlands
Colombia
Germany
India
Ireland
France
Hungary
Argentina
Sweden
Chile
Italy
Georgia
Australia
Philippines
Spain
Greece
South Africa
Portugal
Egypt
United Arab Emirates
Romania
Russian Federation
Slovenia
New Zealand
Panama
Turkey
Poland
Lebanon
Slovakia
Morocco
Japan
Ecuador
Dominica
Denmark
Costa Rica
Bulgaria
Austria
United States Minor Outlying Islands
JOHNSON & JOHNSON WLI ELEVATE AUDIENCE PROFILE BY LOCATION
ELEVATING ELEVATING Our ReachOur Reach
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
JOHNSON & JOHNSON WLI ELEVATE AUDIENCE PROFILE BY SECTOR
ELEVATING ELEVATING Our ReachOur Reach
Medical Devices31%
Corporate13%
Consumer Health12%
Supply Chain7%
Pharmaceuticals37%
ATTENDEES
Sector Attendees Percentage
Pharmaceuticals 3480 37%
Medical Devices 2972 31%
Corporate 1226 13%
Consumer Health 1099 12%
Supply Chain 675 7% 7%7%12%12%
13%13%
31%31%37%37%
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
JOHNSON & JOHNSON WLI ELEVATE AUDIENCE PERSONAS
Using a behavioral dataset of over 10,000 people and leveraging the power of AI methods, WLI ELEVATE
was able to create data-driven audience personas to help create a more personalized experience and build,
engage and enrich its audience. This asset allows WLI ELEVATE to appeal more authentically and personally to
its audience, expand its reach and create WLI ELEVATE brand advocates.
ELEVATE ENTHUSIASTS
51% OF AUDIENCE51% OF AUDIENCE≈ 24 - 35 years
Attended 2 or more shows live
Prefer Livestream
Follow us on 1 social media platform
Filled out survey at least 1 time
Likely to donate/purchase from our partners
22ELEVATERS
21% OF AUDIENCE21% OF AUDIENCE≈ 30 - 44 years
Attended 4 or more shows live
Prefer Zoom
Follow us on 2 or more social media platforms
Filled out survey at least 2 times
Very likely to donate/purchase from our partners
11ELEVATE DABBLERS
28% OF AUDIENCE28% OF AUDIENCE≈ 34 - 50 years
Attended 1 show live
Prefer Livestream
If they follow us on social media then on LinkedIn
No feedback received
Not likely to donate/purchase from our partners
33
ELEVATING ELEVATING Our ReachOur Reach
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ENGAGING & TRANSFORMING
In Season 3, WLI ELEVATE expanded its impact by
combining internal communications, organic and paid
social media strategies to increase awareness and
accelerate follower growth. WLI ELEVATE continues
to survey viewers to help engage and transform the
audience for future episodes. Our impact, by the
numbers is highlighted below:
INTERNAL IMPACT
• 26,000+ reached by communication
• 10,732 unique registrations
• 92% registered for 3 or more episodes
EXTERNAL IMPACT
• 5,000+ followers across all social platforms
• Over 8M impressions of organic-generated content
• 120,000+ engagements with posts
• Unique reach of 1.2M Instagram users through the
paid social media campaign, delivering:
– 2.1M impressions
– 867,000 engagements
– 4,000 visitors to the WLI ELEVATE
Instagram page
OprahOprah WINFREYWINFREY
WATCH THIS FAN VIDEO FROM IG TV
IMMEDIATELY AFTER
EPISODE
ELEVATING ELEVATING Our ReachOur Reach
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
AUDIENCE EXPERIENCE
3%
17%
80%
2%
6%
92%
1%
12%
87%
0% 0% 0%
6%
94%
0% 1%3%
18%
77%
0% 0% 0%
10%
90%
0% 0% 1%
18%
81%
0% 0%2%
25%
73%
1% 1% 1%
17%
80%
0% 0%2%
14%
83%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
(Strongly Dislike) (Dislike) (Neutral) (Good) (Extremely Good)
TB JW VW IL EP NK RY MA GP MJB
4.85 STAR RATING
ELEVATING ELEVATING Our ReachOur Reach
© Johnson & Johnson Services, Inc. 2021. All Rights Reserved.
ELEVATING the WLI Corporate ChapterInspired by the success of the virtual WLI ELEVATE platform, the WLI Corporate Chapter sought to create fun, interactive
and engaging virtual events for its membership. From movies to knitting, Galentine’s Day to International Women’s Day, the
WLI Corporate Chapter provided an opportunity to uplift its members through networking, learning and reflection.
FEBRUARY
APRIL/MAYAWAKE (2-part film series)360 REGISTRANTSStraightening the Curve & The Joy Luck Club
MARCH
JUNETAKE KIDS INTO THEKITCHEN DAY 123
attendees
GALENTINE’S DAY219
attendees
KNITTINGEVENT143
attendees
INTERNATIONAL WOMEN’S DAY548
attendees
WLI ELEVATEPRE-SEASON LAUNCH PRE-SEASON LAUNCH
EVENTS 319attendees