Project Name

Authors/Team

Purpose of the presentation

S.Vyakarnam: Template created

to assist researchers present their

commercialisation proposal.

Problem statement

What problem are you trying to solve

Whose problem are you trying to solve

This can be reframed as:

• What is the opportunity – the unmet need?

How big is the problem? (i.e. quantify the problem as an opportunity in

terms of currency, people affected etc.,)

What are the generic needs in the market place

And what are the more specific needs of identified customers

NOTE:

There is a lot more besides these summary bullet points – which are part of a longer workshop

S.Vyakarnam: Template created

to assist researchers present their

commercialisation proposal.

Your proposed solution

This can be the technology, product, a process etc.,

Advantages over competition

• Faster, cheaper, new effects etc.,

Why is it unique and for whom?

(include any very short reference to

trials/publications/patents)

S.Vyakarnam: Template created

to assist researchers present their

commercialisation proposal.

How you will attempt to monetize

What kind of business model will you use –e.g.

• License,

• make and sell,

• Outsource

• Consulting

• Trader/Broker

• Etc.,

How will your client make money from your innovation?

Your next action – implementation plans

What you need to do next –

Check out competition

Feasibility – market entry

Clarify routes to market

Prototypes

Business development etc.,etc,

Cash flow forecast

Funding plans

Hire key people - when

Call to action

What do you need from the audience?

Funding

Advice

Team

Resources?

S.Vyakarnam: Template created

to assist researchers present their

commercialisation proposal.