elevenses
DESCRIPTION
Neil Gerrard's presentation on how he breaks news onlineTRANSCRIPT
![Page 1: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/1.jpg)
Elevenses
Covering breaking news online
6 August 2009
![Page 2: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/2.jpg)
Liverpool crane collapse
Liverpool Collapse 2007 Liverpool Collapse 2009
0
5000
10000
15000
20000
25000
30000
35000 Tip-off that 200ft crane had collapsed in Liverpool
Very high profile
Second such accident in two years
More success on web this time round
Difference in approach?
![Page 3: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/3.jpg)
Why did it work better?
Text-only news flashes
Flickr
Youtube
Maps
Forums
Related articles
![Page 4: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/4.jpg)
Text-only news flashes
Very quick to organise (15 mins)
13,000 page views
Don't appear to alienate readers
Boost to follow-up stories
![Page 6: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/6.jpg)
Flickr
Nothing available from PA Photos or local paper photo desk – too early
Tried Flickr Creative Commons licence search
BUT standard search led to freelance photographer's blog
Sourced photo hours before rivals
![Page 7: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/7.jpg)
Lots of accident witnesses
Use more direct quotes in future?
Could have alerted us to the story at around same time as our contact
Tw**t
![Page 8: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/8.jpg)
But how do you use Twitter as a source of news stories?
Twitscoop: www.twitscoop.com
Follow @twitscooptrends
Trending topics ranked 1-5
![Page 9: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/9.jpg)
www.newsnow.co.uk
Rubbish in your RSS reader?
Newsnow can be tailored to follow news in your sector
News from national, local and B2B websites
![Page 10: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/10.jpg)
Youtube
Check for material relating to your story
Good for quick and easy follow-ups
Flag 'VIDEO' in headlines
![Page 11: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/11.jpg)
Maps
Liven up coverage by embedding Google map pinpointing location of event in your story
Google Streetview is a useful tool when you want to explore an area you can't get to
![Page 12: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/12.jpg)
Forums
Mine of extra information
Photos often also available
Forums for hobbyists / local interest groups are also useful:
![Page 13: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/13.jpg)
Related articles
Everyone should be doing it anyway
But very useful when threading together a fast-flowing news story
Don't forget to link to older relevant stories too (if you add related articles manually)
Collapse story of two years ago got 2,000 extra page views
![Page 14: Elevenses](https://reader035.vdocument.in/reader035/viewer/2022070319/5583ee8ad8b42ab0278b5291/html5/thumbnails/14.jpg)
Conclusion
These are just some of the most basic things you can do in a rush
Any other good ideas?
Often info on web will still need standing up in traditional way
But your rivals might be overlooking these resources!