eli bsheart
TRANSCRIPT
B’SHEART
CREATIVE HYBRIDDESIGNER • CREATIVE DIRECTORSTRATEGIST A PASSIONATE CREATOR OF CURATED EXPERIENCES. EXCEPTIONAL AT DEVELOPING
EVENTS THAT CREATE A LAYERED, PERSONAL AND MEMORABLE INTERACTION BETWEEN PEOPLE. INTERESTED IN CREATING EXPERIENCES THAT THRIVE AT THE INTERSECTION OF TECHNOLOGY AND HUMAN INSIGHT, FORMING POWERFUL JOURNEYS THAT INSPIRE, ENGAGE, MOVING PEOPLE BEYOND EXPECTATIONS AND INTO ACTION.
HERE IS SOME OF MYRECENT WORK:
PROGRAMS • STAND ALONE
INTERACTIVES STRATEGY • CREATIVE DIRECTION • DESIGN
INTERACTIVE WORK...VW OF AMERICA- AUTOSHOW, SHOWROOMS, EDUCATIONAL, RIDE AND DRIVES, SOCIAL MEDIA
U OF M MOTTS CHILDREN HOSPITAL- PERMANENT INSTALL, SOCIAL MEDIA
DETROIT ZOO- PERMANENT INSTALL
KIA MOTORS- AUTOSHOWS, SOCIAL MEDIA, LEAD GEN
SUBARU- AUTOSHOW, SHOWROOMS, SOCIAL MEDIA, LEAD GENhttp://www.eventmarketer.com/article/subaru_autoshow#.UTdJtuvXlqJ
iPad 8:35 PM
SPECTACULARLY INNOVATIVE - BMWi OVERVIEW
iPad 8:35 PM
SPECTACULARLY INNOVATIVE-INTERIOR
Notes:
+ +
++
TAP SCREEN FOR PHOTO
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."Spectacularly Innovative
SWIPE TO EXPLORE
iPad 8:35 PM
BUILD YOUR MAGAZINEiPad 8:35 PM
Your Magazine
DRAG MODULE SELECTION
Mobiliti3
BMW i. BORN ELECTRIC.
DoneDone
MOBILITi3
BMW i. BORN ELECTRIC.
PublishPublish
Start OverStart Over
SPECTACULARLY INNOVATIVE
CHANGINGPERSPECTIVES
IT'S ACTIVE MEGA CITY
NOTES
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC. BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMW i. BORN ELECTRIC.
BMWiDesignPhilosophy
EVENT- LAS VEGAS
x
xx
MOBILITi3BMW i. BORN ELECTRIC.
A MOVING TOPIC: THE BMW i3iBRAND VIDEO BRIEFSREGISTRATION
iSCHOOL-SELF-GUIDED TRAINING MODULES
- BMW i3 on Twitter
BMW i3 on Facebook+BMW i3 on YouTube+BMW i3 on Instagram+BMW i3 on Foursquare+
Hotel Reservations+Transportation+Pre-Event Build Your Own Magazine
Begin Here. Select One.
BMW ConnectedDrive / iDrive IntroIntroduction to BMW i3
i3 Walkaround i3 Customers
SGT 1: BMW ConnectedDrive and iDrive
SGT 2: BMW’s Electric Strategy
SGT 3: Competitive Comparisons
-
Name:
Email: Password:
Dealership:
iPad 8:35 PM
IT'S ACTIVE
IT'S A BMW
MEGA CITY
CUSTOMERS AND CONNECTIVITYIN THE BMW I3
IT'S A BMW
LIFESTYLE
CREATING LOYALTY
WHAT YOUCAN REALLYRELY ON
iPad 8:35 PM
CompareUsable Space
Chevrolet Volt Nissan Leaf
DRAG OBJECTS AND COMPARE
INTERACTIVES STRATEGY • CREATIVE DIRECTION • DESIGN APPS • MOBILE • ENGAGEMENTS • WEB
FORGOT PASSWORD SIGN UPLOGIN SIGN UP
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate no.
Detroit Stop 1
TRIP DETAIL- TRIP 03Chicago > Detroit 3 Stops 282.7 mi,
Trip 01
EN ROUTE
END
START
Chicago > Detroit 3 Stops 282.7 mi,
12:15 PM
DETROIT
Detroit Stop 1
Chicago
Detroit Stop 2
Detroit Stop 3
Introduction screenExplains the basic feature of the app Hello... Sign-in screen
Login, Sign up or new passwordMain Screen Detail trip screen
ENVIRONMENTS STRATEGY • CREATIVE DIRECTION • DESIGN PERMANENT • NOMADIC • INTERIOR • EXTERIOR
A FEW OF THE PROGRAMS…AUTOMOTIVE VW, AUDI, PORSCHE, FORD, LINCOLN, SUBARU, KIA, MITSUBISHI, MAZDA, HYNDAI
HEALTH CARE U OF M HOSPITAL , SCRIPPS HEALTHCARE SYSTEMS http://www.uofmhealth.org/news/mott-athletics-playroom-1017
MUSEUM MODS, ST. LOUIS SCIENCE MUSEUM, ABA EXHIBIT, MARCHING TOWARDS JUSTICE, BLUESVILLE
ZOO DETROIT ZOO AMPHIBIVILLE
TRADESHOW DANA, ATI, NISSAN, COCA COLA, L3 COMMUNICATIONS, NORTH FACE
Auto ShowConsumer
Ride & Drive60%
Social MediaComponent
Intercept/Lifestyle
Ride & Drive40%
Dealership
Highlight newand unique
safety features
objective 2
Gather customerlead data
and testimonials.
objective 3
Develop a drive course orroute which highlights the
class-leading safety featuresand ride characteristics.
objective 6
Drive tra�c to the local Honda dealers.
objective 5
social media component todrive attendance and provide a
forum for after drive comments.
objective 7
Drive tra�c to the main Honda display
while attracting consumersto participate in the drive.
objective 4
objective 1Build awareness and
familiarize consumers on the all new Accord.
TargetIn market
Accord ownersand conquest
Quick stats of Accord/Honda
Loyalty rate of 64%
Honda does not have currently stong SM presence.- Enhace social media presence.
Honda Accord. JD Power states Buyer Demand is high,
34% of buyers are over age 56,and 60% are male.
Competitors:Toyota CamryFord FusionNissan Altima SedanChevy MalibuHyndai Sonata
Lifestyle:Professionaleducated2 kids
History of typical event:
Honda engaged with Dad bloggers at the 2012 Dad 2.0 Summit in Austin, TX,http://www.youtube.com/watch?v=UyitsspJfzg&feature=BFa&list=PL1F2F88164C76470D
Safety:Lane Departure Warning Forward Collision Warning LaneWatch™ blind spot display
Sweepstakes:
Features:
Honda SWOThttp://prezi.com/oah8pxp8uw2q/copy-of-honda-swot-analysis/
CustomerSweepstakes
You Tube:Detroit launch of the Accordhttp://www.youtube.com/watch?v=9ii2CgcqqYw&feature=BFa&list=PL1F2F88164C76470D
Pinterest:http://socialmediain�uence.com/2012/04/23/social-media-spotlight-honda-encourages-pinners-to-take-a-break/
Missing 60+ make up 40% of new car buyers.- Opprutunity developing platforms for older drivers. (youth market is being inodated)
Target would seem to be Baby Boomers and Gen X
u·biq·ui·ty
/yu�b�kw�ti/ Show Spelled[yoo-bik-wi-tee] Show IPA
–noun
1. the state or capacity of being everywhere, esp. at the same time; omnipresence: the ubiquity of magical beliefs.
2. (initial capital letter) Theology. The omnipresence of God or Christ.
Origin:
1570–80; < NL ubiquitās, equiv. to L ubīqu(e) everywhere + -itās -ity
WHY UNBIQUITY AND HEALTHY COMMUNITY
It is systems based (very German)
It relies on constant connectivity and selective interaction
More felt than seen
Taps into human nature and curiosities
In constant change/flux
RFID is thought of as backbone ( cheap, convertible, easy to tag)
Kindle and iPad great devices for drawing down or porting to cloud
Requires some standardization of info infrastructure along with open
Source promotion
Empowering without being invasive
VW could localize aspects as needed think: as to dealership, retail to
events, design to online community, sponsorships to enthusiasts, etc.
Can be seen as an adaptive teaching system
"Participatory web" engagements
Ultimately consumer makes their own connection
To weave technology in
The Ubiquity of driving experience
"That's das auto"
Should feel natural and a bit experimental and prototypical
The brand should feel helpful, solving basic needs and problems,
Enhancing and enabling a better life
Global car=ubiquitous with quality and fun driving...car empowers and
enables
Bring that ease and common place to US market
Ubiquity and the power of technology to enable
The Cloud is the next manifestation of this run...the ultimate
community facilitator
-Power of experience in hands of user
-hosted away for clean and seamless interaction
-great value in terms of upkeep and reward of experience
-ability to quickly and easily tie in all facets of life: work, play,
community, thoughts, words, imagery, statistical data, groups, etc.
Ubiquitous Computing
Ubiquitous computing names the third wave in computing, just now beginning. First were mainframes, each
shared by lots of people. Now we are in the personal computing era, person and machine staring uneasily at each
other across the desktop. Next comes ubiquitous computing, or the age of calm technology, when technology
recedes into the background of our lives. Alan Kay of Apple calls this "Third Paradigm" computing.
Mark Weiser is the father of ubiquitous computing; his web page contains links to many papers on the topic.
Two recent papers express elements of the ubiquitous computing philosophy: "Open House" (also in a MS Word
version) , and "Designing Calm Technology" .
What Ubiquitous Computing Isn't
Ubiquitous computing is roughly the opposite of virtual reality. Where virtual reality puts people inside a
computer-generated world, ubiquitous computing forces the computer to live out here in the world with people.
Virtual reality is primarily a horse power problem; ubiquitous computing is a very difficult integration of human
factors, computer science, engineering, and social sciences.
Early work in Ubiquitous Computing
The initial incarnation of ubiquitous computing was in the form of "tabs", "pads", and "boards" built at Xerox PARC,
1988-1994. Several papers describe this work, and there are web pages for the Tabs and for the Boards (which are a
commercial product now):
Ubicomp helped kick off the recent boom in mobile computing research, although it is not the same thing as mobile
computing, nor a superset nor a subset.
Ubiquitous Computing has roots in many aspects of computing. In its current form, it was first articulated by Mark
Weiser in 1988 at the Computer Science Lab at Xerox PARC. He describes it like this:
Ubiquitous Computing #1
Inspired by the social scientists, philosophers, and anthropologists at PARC, we have been trying to take a radical
look at what computing and networking ought to be like. We believe that people live through their practices and
tacit knowledge so that the most powerful things are those that are effectively invisible in use. This is a challenge
that affects all of computer science. Our preliminary approach: Activate the world. Provide hundreds of wireless
computing devices per person per office, of all scales (from 1" displays to wall sized). This has required new work in
operating systems, user interfaces, networks, wireless, displays, and many other areas. We call our work
"ubiquitous computing". This is different from PDA's, dynabooks, or information at your fingertips. It is invisible,
everywhere computing that does not live on a personal device of any sort, but is in the woodwork everywhere.
Ubiquitous Computing #2
For thirty years most interface design, and most computer design, has been headed down the path of the
"dramatic" machine. Its highest ideal is to make a computer so exciting, so wonderful, so interesting, that we never
want to be without it. A less-traveled path I call the "invisible"; its highest ideal is to make a computer so imbedded, so
fitting, so natural, that we use it without even thinking about it. (I have also called this notion "Ubiquitous
Computing", and have placed its origins in post-modernism.) I believe that in the next twenty years the second path
will come to dominate. But this will not be easy; very little of our current systems infrastructure will survive. We have
been building versions of the infrastructure-to-come at PARC for the past four years, in the form of inch-, foot-, and
yard-sized computers we call Tabs, Pads, and Boards. Our prototypes have sometimes succeeded, but more often
failed to be invisible. From what we have learned, we are now exploring some new directions for ubicomp,
including the famous "dangling string" display.
When Mark Weiser coined the term “ubiquitous computing” in 1991, he envisioned that “the most profound
technologies are those that disappear. They weave themselves into the fabric of everyday life until they are
indistinguishable.”
Welcome...
Now THAT’S Das Auto
http://ubiquity.mozilla.com/
http://sandbox.xerox.com/ubicomp/
THINKING & DOINGUbiquity, the VW Cloud VW
TDI LandAugmented Reality
Flat Orientation
Tail Pipes Emerge From HoleHole/Tunnel Recesses
Rotate to Trigger Objects + Messages
Inspiration
Movement + Memories Captured
Vehicle Composed of Polaroid Pictures
Rotate Glyph to Accelerate Car (Becomes more transparent/glow)Opaque Vehicle (clusters semi-apparent)
Initial Concept Sketch
Explore Portal
Portal Raises Map to Uncover User Info
Rede�ne your reality. TDI Land, where we challenge drivers to drive cleaner, faster, farther...
leaving their mark on the road, not on the environment
Fuel Efficiency
Clean DieselTailpipes don’t lie.
The ultimate connection, mean and green.Performance
TDI CUPWhat are they doing ?
Rotate Glyph to Uncover Message
What will you do with and extra 130 miles?
Facts that challenge perceptionsElements and actions that bring to life bene�ts
AR technology that transforms interaction and personal space
VW MobileAugmented Reality
Picture of App
Quick access to bene�ts, features.Connect with friends family or social networks to dive deeper.
Alert dealers to see availability for purchase.
Turn people’s mobile phones into Information displays and ordering devices
VW
Thoughts
-motion activated-Live feed social media content product speci�c when not
consumer activatedWheel stand/ iphone/passport activation
Interactive Product thought bubbleConnect Passport to interactive wall to product
_Nokia Vine_What are you seeing?_Where do you post?How do we track, reward for e�ort?
TRANSFORMATIVE ARCHITECTURE.Rich retail experience, not just another autoshow.
_Fluid_Scalable
_Eco-Minded
TDI LandAR, Ride and Drive
Bring to life local communityConnect to dealerships
Embed bene�ts and promotions
Turn people’s mobile phones into mini treasure hunts
TDI LandSocial Media Portal
Interactive Design
What would you do with an extra 130 miles?
Jenkawould be on her way to San Francisco to hit up all of those crazy bookstores - I love reading!
In a 140 characters or less, tell us where you’ll go!
Reinforces key bene�t of TDI, Fuel e�ciencyOngoing connection with attendees/enthusiasts
Fodder for VW social media presence
Create a fun and engaging social media portal on show �oor.
GTI Cockpit3D experience
Hey Mr. DJMulti-touch Wall
Brings the rush of driving GTITaps into the enthusiast in all of us
Live action and CG 3D content guided by voice activation
A high tech, high performance interactiveWhen was the last time you were shot from a cannon?
VW community digital playground focused on cross section of brand, car and enthusiast
Picture to Come
Picture to Come
SponsorshipsLet’s Make a Movie
Music, sporting, high energy lifestyle eventsGive cameras to enthusiasts
Set up editing bays to learn and createDailies posted at events including enthusiasts footage
“I fucking shot this!”
The StandWhat this could look like
DealershipsConnecting the Dots
Promotes Chattanooga plant (8 days-->2 hrsPuts power of purchase in consumer’s hands
Platform for dealer education
Shuttle via ride and drive to the Auto show Local Dealer take a test drive to the Autoshow
Free tickets to the show
Making the most of technology and covering o� on as many steps of the car buying process
Good Clean FunVirtual Ride & Drive
Post your adventures on twitter, FB and youtubeAn interactive event on stage with attendee’s participation shouting
Highlights product bene�ts
Explore your community and show Marc the coolest drives in your community
_Live event_Road Trip, Stop bye_Full product line-up due to visiting full spectrum of America
Marc the “German Mechanic” making unwanted house calls.Checking out your car. because he hasn’t see you at the dealership unscripted and caught on tape.AR tie in to show space. _ iphone app/ passportAR mechanic pops up with features and bens. _have live text chat, ask a question _expand chat w a mechanic to twitter
Marc takes to road trippingout in the road in this V-dub. on the show stand. text at the multi touch wall. where would you like marc to go? pick up you laundry. turn left at the light.review his trip. track him via (nokia vine/ live updating) supply this kid with a car and a camera/ live feed let him go. Con-tinuous broadcasting in the stand. How far can he go?
_Micro site_Social Media ad network
_More detail
Highlighted at show, but lives online
–MLS Connection–TDI Cup– Future MLS stars-DC united fan favs editing bays in existing VW garage-Soccer Moms day in the life. Hook the Junior league up with cars/ Routans for the season. Home prac-tice. These little dudes are serious._ Tournaments branded and prod-uct on display. Ride and drives o�ered.
Train like the TDI cup drivers. Best go cart video contest
Hey mister VJ. That’s Das Auto.Human interaction brings life to the architecture and allows the individual to in�u-ence each other and the event space in meaning full ways.The idea. Create a user interface that allows the attendee to experience what it is like to be part of the VW community.At the mixing stations, attendees can sift VW life style images and video combining theses together in new ways. They start to notice all the product o�erings. Volkswagen not only �ts your life where you are. But, also takes you where you want to go. Go for the a perfect mix of style and technology. The perfect car for your growing portfolio and that new job. Pick a sound track to mix in. Don’t see one you like, upload your own music and videos. 20 Stations lined side by side. You can choose to engage the community at large or maybe you would like a more intimate experience. By enable interaction between participants you can in�uence and enhance what others are seeing and doing on their screen. Playfully hijack your neighbor into a rousing game of soccer, create a self/group portrait, and mix that perfect sound track for your next test drive.
By digitally capturing the experience we can create fun ways for people to connect with the VW brand and they’re on line communities. Make a poster. Print out of original art in the stand. Or even better go to your local dealership to get your one of a kind t-shirt of the experience. Share with your friends up load your masterpiece at anytime to twitter, FB, �ickr. etc.
_How collect content? Flip camera _How edit?_How distribute?_How track, reward participation_Is there and Auto Show version?
_Guest appearances_Tie in with road trip
_Live Twitter/FB feeds_Ticker tape (car speci�c)_Add your won comment
How it happens_Just what you need!
MAKE SIMPLE
_Interface/hardware_# of options_Product?_Shouters brand ambassadors_Data collecting, contributing to the experience_Images push into one another, morph (opposite of deep dive, making connections, Big Picture)
TIE IN THE TABLET?
_Shorter incentives-->drive peeps to dealership_Earn VW PointsAccessories_Exclusive lifestyle content\_Car wash_Tune up_Next car
TABLET--->AUTO SHOW--->DEALER
_Reward shouters!!
_Building link to purchase_Dealer live chats_Marc-ngineer/technician_Less about sales, more service_Take steps @ show to start journey_Dealership engagement less stressful_Everything is done_Car is waiting for you (time savings)
_Make experience more �uid (ubiquitous) _Check out inventory on the spot _Order car on the spot _Connect with dealer on the spot _ Decrease wait time/ not wasting time
Tie in the VW Passport
VW Up Stream of consciousness
FEEL DO
Better attach VW community sponsorships
Reactive canvas changes throughout the day Palette of cues per car model
Wall Reads You (O�ers Selection)Single or group interaction
Upload personal contentLive feed for SM post
Hijack neighbors contentProduct con�guration
GTI Cockpit
Live action and CG 3D content guided by voice activation
When was the last time you were shot from a cannon?
Dealerships
_Hard Rock multi-touch_Electroland.net
TRANSFORMATIVE ARCHITECTURELet’s plan the space for the next �ve years. How can the space evolve and change every year like a new inspired thought? Can we create a malleable structure (the bones) that can house a number of di�erent sculptural fabric skins. Do we �ip the existing booth structure upside down, horizontal, stacked, chop it up and use it in an unexpected way? Can we change the way the environment looks and feels by creating a projection solution that is easily change out from year to year? I think it is important to have innovative solutions that are thought of with the future space in mind. That being said…In creating a community within the space. There needs to be a connection that happens that brings the beautiful, re�ned, and austere German ascetic and helps all people feel welcomed. This space has to be approachable and relatable on a much more basic human level. It needs to both engage a much broader range of people and increase VW model awareness. By creating a welcoming warm, and connected space this can be achieved. These ideas are to give the attendee power to create and shape their own commu-nity and VW experience.
_Live Twitter/FB feeds_Ticker tape (car speci�c)_Add your won comment
FEEL DO
PROGRAMS • CREATIVE DIRECTION • DESIGN
DESIGN
PROGRAMS • CREATIVE DIRECTION • DESIGN
DESIGN
PROGRAMS • CREATIVE DIRECTION • DESIGN
DESIGN
THANK YOU
I AM A…CREATIVE HYBRID. AN ORGANIC THINKER, LEADER, DESIGNER, CREATIVE DIRECTOR, QUANTUM PHYSICS AND NEUROSCIENCE ENTHUSIAST, MOTHER, FRIEND, LOVER, PHOTOGRAPHER, TECHNOLOGY GEEK, CREATIVE STRATEGIST, DREAMER, POET, EXPLORER, TEACHER, LIFE LONG LEARNER, OPTIMIST, MUSIC LOVER, RESEARCHER, DOODLER, ARTIST, WRITER, READER AND PASSIONATE COLLABORATOR.
EXPERIENCEVP OF CREATIVE I AND STRATEGYNNOVATIONEWI Worldwide -Live Communication GroupInternational, Exhibit, Events, Retail and InteractiveJanuary 2010 – January 2013 As the vice president of creative and innovations for EWI Worldwide, my responsibilities included driving and integrating creative strategy, thought leadership, design and digital development, innovation, layout and conceptual thinking for client programs and industry to produce award winning designs. Managed and mentor creative teams across all domestic and international operations. Facilitated teams across departments and divisions, including 3D design, graphic communications, digital engagements, events, exhibits and retail while continuing the responsibilities of Director of Creative in Detroit and Los Angeles.
DIRECTOR CREATIVE- DETROIT AND LAEWI Worldwide- Live Communication ExhibitionJuly 2009-January 2010Collaborating and leading large team of creatives in brainstorm-ing, concept development, presentation and implementation. Developing teams and programs by elevating individuals strengths, finding the right skill matched with the correct project, fostering a diverse environment to meet the need of clients and teams. Directing and delegating workloads. Developing and mentoring talent, managing to budgets and making quick decisions in a deadline driven environment. Managing depart-ment budgets, leading/managing a team of creatives with experience in graphic communication, architecture, motion graphics, and interactive design.
CREATIVEEWI Worldwide -Exhibit Works DivisionMarch 1999 – June 2009 (10 years 4 months)
Collaborated and implemented creative look, feel and strategies for brands though graphic communications, large scale marketing campaigns and 3D design. Multidisciplinary skillset allowed for approaching programs holistically.
EDUCATIONEASTERN MICHIGAN UNIVERSITYBS, Psychology and Anthropology, GPA 3.851984 – 1989Activities and Societies: Golden Key National Honor Society Phi Sigma Pi National Honor Fraternity
COLLEGE FOR CREATIVE STUDIESIndustrial Design, GPA 3.81996-1999
INTERVIEWS AND SPEAKING ENGAGEMENTS
Designer Q&A with Eli B'sheart: http://www.exhibitoronline.com/topics/designerQA-archive.asp#bsheart
Exhibit Design: 10 by Ten: http://bit.ly/Uavlfi
Five Steps to Successful Graphic Communication: http://www.exhibitoronline.com/exhibitormagazine/sep12/_successful-exhibit-signage.asp#.UQkvVfJyz4s
The seven deadly sins of the new build process: http://www.exhibitoronline.com/exhibitormagazine/apr12/exhibit-design-seven-deadly-sins.asp?email=ks#.UQkvgfJyz4s
Presentation at EventTech: https://www.ewiworldwide.com/press/releases.aspx?id=125