Slide 1

ELI PROJECT Kickoff Israel April 17, 2012 1 Oct. 30.1979 - Oct. 15.2009 Slide 2 Currently scheduled Eli Project Participants: University Location Sami Shamoon College Israel Of Engineering Holon Institute of TechnologyIsrael South Carolina Upstate USA Vanderbilt University USA Carnagie Mellon UniversityUSA 2 Slide 3 Countries currently being scheduled: 3 Europe/Middle East Germany Italy England Holland Belgium Poland Spain Kuwait Turkey Pacific Rim China India Singapore Korea Japan China Central/South America Mexico Honduras Brazil Chile Slide 4 4 1. Create 1,000 successful startup companies worldwide within 3-years. 2. Identify and select the ideal entrepreneurs that have the most talent and strong character for Ideation to partner with. 3. To launch the first 10 startup companies in Israel during summer 2012. 4. Allow as many individuals to receive a presentation of several hours, handouts, and a 3- day workshop to follow. Slide 5 Who am I? You and the world around you - connection with creativity, innovations, and inventions? Who is Ideation? Analyze and decide: Yes, enroll No, thank you for your time, good luck 5 Slide 6 Zion Bar-El Born June 1, 1942 Tiberius Israel 6 Slide 7 Age 1-6 7-15 16-17Special Schooling 18-22Officer in Israel Army 23-29Completed Education EE and Math 30-34Working as an Engineer (Bomar TIC), Married, Divorced, Olivetti, DH Minicom 35-50Second Marriage, 5 Children GA, Mini control, Interdata, Prime Computer Forward-Technology, Microproject 51-70Ideation International 71+Building Wealth 7 Childhood Slide 8 8 CONNECTON WITH CREATIVITY, INNOVATIONS AND INVENTIONS Slide 9 Creation, Imagination, Innovation, Invention Reality R.O.I. Good Life! 9 AnalyzingThinking Slide 10 ConfidentExhaustedConfusedExoticGuilty CautiousAngryHystericalFrustratedSad HopefulEmbarrassedSuspiciousMischievousDisgusted SurprisedEnragedAshamedDepressedSmug Love StruckOver- whelmed JealousLonelyShy HappyBoredAnxiousShockedFrightened 10 Slide 11 SELF ASSESSMENT 1. Name and coordinates 2. Age 3. Strengths 4. Weaknesses 5. Career desire 6. Attitude 7. Team player 8. Leadership skills 9. Financial resources 10. Hard worker? 11. Bad habits 12. Hobbies 13. Close family 11 Slide 12 OrientationSynthesistIdealistPragmatistAnalystRealist Characterized by: Integrative view, sees likeness where not apparent, seeks conflict and synthesis, interested in change, speculative, data meaningless without interpretation Assimilative or holistic view, broad range of views welcomed, seeks ideal solutions, interested in values, receptive, data and theory of equal value Eclectic view, whatever works, seeks shortest route to payoff, interested in innovation, adaptive, any data or theory that gets us there Formal logic and deduction, seeks one best way, seeks models and formulas, interested in scientific solutions, prescriptive, theory and method over data Empirical view and induction, relies on facts and expert opinions, seeks solutions that meet current needs, interested in concrete results, corrective, data over theory 12 Slide 13 13 OrientationSynthesistIdealistPragmatistAnalystRealist Strengths: Focus on underlying assumptions, points out abstract conceptual aspects, good at preventing over- agreement, best in controversial conflict-laden situations, provides debate and creativity Focus on process, relationship; points out values and aspirations, good at articulating goals, best in unstructured, value-laden situations; provides broad view, goals and standards Focus on payoffs, points out tactics and strategies, good at identifying impacts, best in complex, incremental situations; provides experiment and innovation Focus on method and plan; points out data and details; good at model- building and planning; best in structured, calculable situations, provides stability and structure Focus on facts and results, points out realities and resources; good at simplifying, cutting through; best in well-defined, objective situations; provides drive and momentum Slide 14 14 OrientationSynthesistIdealistPragmatistAnalystRealist Liabilities (weaknesses): May screen out agreement, may seek conflict unnecessarily, may try too hard for change and newness, may theorize excessively, can appear uncommitted May screen out hard data, may delay from too many choices, may try too hard for perfect solution, may overlook details, can appear overly sentimental May screen out long-range aspects, may rush too quickly to pay- off, may try too hard for expediency, may rely too much on what sells, can appear over- compromising May screen out values and subjectives, may over-plan, over-analyze; may try too hard for predictability; may be inflexible, overly cautious; can appear tunnel- visioned May screen out disagreement; may rush to oversimplified solutions, may try too hard for consensus and immediate response, may over- emphasize perceived facts, can appear too result-oriented Slide 15 Creative activity of humans starts with the human history: ~1500 BC myths about Dedalus the first human-inventor Beginning of AD descriptions of group search for solutions applied by Scythian and German tribes Brainstorming predecessors. 4 th century of AD attempts to create a science of invention (heuristics) by Papp from Alexandria. 13 th century Great Art by R. Lullius (St. Lullius) published in 1480 a technique for systematic exploration of possibilities predecessor of morphological charts. 19 th century evolutionary theories by Lamarck and Darwin (biology), Comte and Marks (sociology). Attempts of techno- and socio-Darwinism by Spencer. End of 19 th beginning of the 20 th century - beginning of psychological research in creativity. Creative Imagination by T. Ribot, works of Freud, etc.. Middle of the 20 th century - System approach by Bertalanfy, Brainstorming by A. Osborn; control questions for inventors by Osborn, Thring, Laithwait, etc.. 15 Slide 16 Adults' ThinkingChildren's Thinking"TRIZ" Thinking Fear of contradictions, aspiration to avoid them Non sensitiveness to contradictions, absence of aspiration to avoid them in their arguments Love for contradictions, search for contradictions in problems. Understanding that revealing and formulation of an obvious contradiction is a step toward to its resolution Metaphysical approach, consideration the objects, processes and phenomena separately, non systematically Syncretism, aspiration to connect "everything with everything" Systematic approach, aspiration to reveal the connections between remote objects, processes and phenomena, that often look as though they are not connected at all Unorganized combination of various types of deductions, that are often applied erroneously Traduction - type of deduction, erroneous from the classical logic viewpoint, were the deductions are made from the one specific fact to another specific one Deductions by analogue, transition of deductions, ideas, solutions between various systems, with various levels of generality (an organized combination of induction, deduction, and traduction) Combination of logic thinking and natural intuition Natural, inborn ability to produce an intuitive deduction Combination of logic thinking with purposely formed intuition "Laws obedience" - use of intuitively known or verbalized laws "Creation of laws " -spontaneous search and development of intuitive and verbalized laws Purposeful search and development of laws; verbalization of the intuitive laws Attempts to brain storm the difficult problem from one shot, retreat and giving the solving up in the case of failure Substitution of the problem. If a child is not able to solve a problem, he will purposely modify the conditions and the rules and than will solve the problem, that is possible for him to solve Substitution of the problem by another one, that can be solved by certain rules. Components of Creative Thinking 16 Slide 17 Development of new, interesting, stimulating, great ideas. 17 Slide 18 Optimistic about the future Open to alternatives Daydreamers Highly curious and observant Independent thinkers Able to recognize and break bad habits Good a turning innovative ideas into practical solutions Adventurous, with multiple interests Constantly exposing themselves to new ideas and information Willing to take risks and unwilling to let fears hold them back Open to new experiences People who take action and make things happen Full of commitment to what theyre doing Nonconformists Daniel Burrus in Technotrends 18 People who display a high degree of creativity tend to be: Slide 19 Im not a creative person Be as practical as you can Follow all of the rules Thats not logical Avoid ambiguity at all cost Dont be foolish Having fun is frivolous Thats not my area To make a mistake is wrong Thats not the right answer I cant do that Someone else must already be doing this If I share my idea, someone will steal it ThinkingIm not paid to think Daniel Burrus in Technotrends 19 Slide 20 Observation Incubation Intuition Emotion Stimulation Daniel Burrus in Technotrends 20 Slide 21 What if: We could get cold fusion to work? What if: We discovered silico-based life forms? What if: We could splice a chlorophyll gene into human genetics so that you could feed yourself simply by being exposed to light? What if: We discovered the particle of gravity allowing us to levitate anything Daniel Burrus in Technotrends 21 Slide 22 Product of mental activity and imagination Basis of Creativity Result of reason vs. perception Plan of action or path to follow 22 Slide 23 Implement creative ideas into valuable and profitable solutions 23 Slide 24 Product Process Marketing Management 24 Slide 25 Processes Tools Technology Leadership Teamwork Environment 25 Slide 26 Innovation is 1% inspiration and 99% perspiration. T.A. Edison What if: tomorrow doesnt resemble today? Daniel Burrus 26 Slide 27 Products of the human intellect that have economic value. 27 Slide 28 The Know-it-alls They are arrogant and usually have an opinion on any issue. When they are wrong they get defensive. The Passives These people never offer ideas or let you know where they stand. The Dictators They bully and intimidate. They are constantly demanding and brutally critical. The Yes People Agree to any commitment, yet rarely deliver. You cannot trust them to follow through. 28 Slide 29 The No People They are quick to point out why something wont work. Worse, they are inflexible. The Gripers Is anything ever right with them? They prefer complaining to finding solutions. Of course you recognize them. They are the people you work with, sell to, depend on, live with. Learn to deal with them quickly. 29 Slide 30 Have a Nice day Have a Contagious day Have a Savory day Have a Silly day Have a Credible day Have a Curious day Have a Funny day Have a Rose- Colored day Have a Manageable day Have a Romantic day Have a Stellar day Have a Rebellious day Have a Superb day Have a Peaceful day Have a Comparable day Have a Ridiculous day Have a Productive day Have a Ground- breaking day Have a Fragrant day Have a Forgettable day Have a Warm day Have a Remarkable day Have a Copasetic day Have a High strung day 30 Slide 31 31 7 Billion people as of October 30, 2011 (8 AM EST) Slide 32 Slide 33 Slide 34 Slide 35 Slide 36 Slide 37 258 Countries 7,000,000,000 People (as of 10/30/2011) To Investigate Their Needs What Should People Know? What Should People Feel? What Should People Do? What Should People Be? 37 Slide 38 CountryPopulationLanguageCurrency/$U.S. China1.265 BChineseYuan8.269 India1.014 BHindiRupee46.769 U.S.275 MEnglishU.S. Dollar Indonesia212 MBahasaRupiah8.250 Russia145 MRussianRuble27.767 Japan126 MJapaneseYen105.9 Mexico99 MSpanishPeso9.070 Germany82 MGermanMark2.174 Philippines81 MSpanishPeso45.175 Korea69 MKoreanWon1,105 38 Slide 39 CountryPopulationLanguageCurrency/$U.S. Turkey65 MTurkishLira653 K Thailand62 MThaiBaht40.86 U.K.60 MEnglishPound.0685 France60 MFrenchFranc7.291 Italy58 MItalianLira2,152 S. Africa50 MAfrikaansRand6.929 Spain40 MSpanishPeseta184.9 Canada31 MEnglishDollar1.472 Malaysia23 MBahasaRinggit3.799 Taiwan22 MChineseDollar31.083 Australia19 MEnglishDollar1.733 Holland16 M Netherlandic Guilder1.77 39 Slide 40 CountryPopulationLanguageCurrency/$U.S. Greece11 MGreekDrachma375.1 Belgium10 MFlemishFranc44.82 Sweden8.9 MSwedishKrona9.325 Switzerland7.2 MSwissFranc1.724 Israel6.2 MHebrewShekel4.01 Denmark5.3 MDanishKrone8.29 Finland5.2 MFinnishMarkka6.607 Norway4.5 MNorwegianKrone8.995 Singapore4 MMalayDollar1.721 New Zealand 3.8 MEnglishDollar2.336 40 Slide 41 Mind Shapes: Understanding the Differences in Thinking and Communication by Dr. Alan Kahn and Kris Radcliffe 41 Slide 42 A good idea, but Against policy Be practical Costs too much Dont start anything yet. It needs more study Not in the budget Weve never done it that way Its not part of my job Min Basadur 42 Slide 43 Twist/turn Reverse/rotate Another angle Novelize Simplify Fuse Omit Rearrange Magnify/minify Min Basadur 43 Slide 44 Absorb Retain Diverge Converge Min Basadur 44 Slide 45 45 Ideate No Judgment No Logic Relax Quantity Stream of ideas Radical ideas Think in pictures Build into idea fragments DivergeConverge Deferral of Judgment Separate Divergent and Convergent Thinking Evaluate Yes Judgment Yes Logic Clarify meanings Generate relevant criteria Focus on a few Consider risky options Modify and refine Move good options forward 2002 Basadur Applied Creativity Model Slide 46 Ideate No judgment No logic Relax Quantity Stream of Ideas Radical Ideas Think in Pictures Build onto Idea Fragments Evaluate Yes judgment Yes logic Clarify meanings Generate relevant criteria Focus on a few Consider risky options Modify and refine Move good options forward Min Basadur 46 Deferral of Judgment Separate divergent and convergent thinking Slide 47 3 Steps 1. Ask Why or whats stopping? 2. Answer in a complete statement. 3. Restate into a new How Might? Ask Why? To broaden the problem Ask Whats stopping? To narrow the problem Min Basadur 47 Slide 48 Problem Formulation 1-Problem finding 2-Fact finding 3-Problem definition Solution Implementation 6-Plan 7-Acceptance 8-Action Min Basadur 48 Solution Formulation 4-Idea finding 5-Evaluate and select Slide 49 49 Slide 50 Design for Worldwide Innovation Increasing the Value of the Intellectual Capital of an Enterprise Design for Worldwide Innovation Increasing the Value of the Intellectual Capital of an Enterprise P rinciples E thics R esults F amily E xpectations C ommitment to Customers T rust Ideation International Inc. Ideation + Innovation(Methodology + Tools) = Competitive Advantage Technical Superiority Greater Market Share Increased Profit Greater Return on Investment Value, Value, and More Value INTEGRATED SOLUTION Slide 51 Brief History: Ideation International Inc. Established in November of 1992 as a Delaware corporation Provider of TRIZ-based services and products Merged with leading TRIZ School in Russia (The Kishinev School ) Headquartered in Farmington Hills, MI Includes worlds most experienced group of TRIZ Masters and certified TRIZ specialists Conducted business with over 5000 enterprises worldwide Active in 30 countries and numerous universities Has trained over 250,000 individuals worldwide Conducts continuous research/advancement of TRIZ methodology Copyright 2001 Ideation International Inc. 51 Slide 52 I (Ideation) methodology guides individuals through a process of systematic innovation. Rooted in the world accumulated technological knowledge, this methodology is a result of extensive ongoing research of over 65 years; over 2 million patents throughout the world and spanning numerous technologies have been screened. Patents describing solutions to difficult technological contradictions were used to define the nature of inventive problems and to classify them. The knowledge represented by these inventions formed the basis for extensive research resulting in development of a methodological core for solving the challenges faced by inventors. Akin to other sciences such as physics and math, The Ideation methodology is represented by a set of regularities, algorithms and tools. Applying this methodology allows an individual to innovate in systematic way through a process which begins with problem identification, categorization and formulation. The methodologys applicable tools are then utilized to develop innovative Concepts of Solutions which overcome challenges 52 Slide 53 D (Discovering) inventive problems is a performance process which can be described on an S curve. Utilization of Ideations methodology gives timely indications of the nature of the next paradigm shift, and the conditions under which it will occur. Every organization has its own set of rules and regulations, often implicit, which Establish or define boundaries Tell members of the organization how to behave within those boundaries in order to be successful. Yet it is nature of paradigms that with passage of time they accumulate unsolved inventive problems like ship does barnacles. When this accumulation begins to impede progress and weaken competitiveness, it is time for reworking the paradigm. 53 Slide 54 E (Every) organization defaults the future when it has no alternative paradigm through which it can solve its most intractable (inventive) problems. Utilization of Directed Evolution can highlight potential destructive technologies in in time to suggest and incite appropriate investment countermeasures. Directed Evolution (DE) makes use of the patterns of technological evolution from the Ideation methodology. 54 Slide 55 A (And) using these patterns one can determine the likely direction in which a product or a process will evolve (evolution is toward a more ideal realization of the product or process). 55 Slide 56 T (The) patterns of technological evolution suggest many alternative routes in the evolutionary cycle. When one technology, product or process approaches its maturity, it is vulnerable to destruction by a new technology not so burdened with unsolved problems. A paradigm based on the new technology replaces the old. Strategic planning must predict the occurrence of the shift to the new paradigm well in advance of its arrival. Once the shift occurs, development based on the old ways of solving design, production, and of marketing problems is worthless. Those organizations which lag behind in technological evolution drop out of competition. In order to direct product evolution, management requires concepts which mark the road to ideality. The Ideation methodology provides these concepts promptly and reliably. 56 Slide 57 I (Innovation) is an essential element in a life cycle of markets, industries, companies and individuals. By adapting the Ideation methodology, innovation becomes the customary part of life. Individuals become empowered there is no more waiting for the mental light bulb to shine with a bright idea. Companies need not depend on a few extraordinary individuals who innovate based on their personal experience, intuition and luck. 57 Slide 58 O (Once) you adopt to the Ideation methodology of Systematic Innovation, the most important invention is continuous reinvention. As the logic of the competition changes, long term successes require new mindsets and behaviors. In an era of unforgiving competition and accelerating change, new products are important for success. By utilizing of Ideation methodology, the life cycles of successful new products grow even shorter. As a result, the management processes and technologies which generate streams of such products become even more valuable. Further, the Ideation methodology eliminates the risks associated with those technologies and processes which are doomed to fail. 58 Slide 59 N ( No) doubt, Ideation methodology is the key to creating, evaluating and maintaining a knowledge system. It reduces the need for raw materials, labor, time, space, capital and other inputs knowledge becomes the ultimate substitute for these things, and the central resource of an advance economy. And as this happens, its values sores. 59 Slide 60 1. Alla Zusman 2. Amir Eliezer 3. Bob Yorio 4. Boris Zlotin 5. Cal Halliburton 6. Chuck Buchannan 7. Daryl Boudreaux 8. David Bonner 9. Dick Bouley 10. Don Sims 11. Francis Campra 12. Gary Baker 13. Gary Farina 14. Grant Stockwell 15. Homie Taghavi 16. Karel Bolckmans 17. Karen Pike 18. Lynn Lerer 19. Mark Harrison 20. Mitch Tarr 21. Randy Emery 22. Ron Fulbright 23. Stan Kaplan 24. Svetlana Visnepolschi 25. Terry Kamimura 26. Valeriy Prushinskiy 27. Vicki Roza 28. Vladimir Proseanic 29. Yoni Mizrahi 60 Group A: My closest friends and family Slide 61 1. Ari Manor 2. Ash Madan 3. Ben (Sadegh Babaii) Kochekseraii 4. Bill Coughlin 5. Bill Palmer 6. Bob Lieberman 7. Bob Kelley 8. Boudewijn Bertsch 9. Brenda Pomerance 10. Bruce Winkler 11. Carlos Garcia 12. Charles Brainard 13. Charles Schultz 14. Chris Quinn 15. Claudia Gross 16. Daniel Burrus 17. Dave Bush 18. Dave Cole 19. Dave Patrishkov 20. Dave Weaver 21. David Levy 22. David May 23. Derek Chason 24. Dirk Schlingmann 25. Don Coates 26. Dov Shenkman 27. Dr. Ueno 28. Ed Story 29. Felice Lotito 30. Frank Voehl 31. Frank Zeihsel 32. Fred Moller 33. Gail Cresswell 34. Glenn Reed 35. Gordon Singer 36. Harlem Jacob 37. Harvey Forest 38. Hein Vastenouw 39. Herb Shapiro 40. Herbert Roberts 41. Howard Kaplan 42. Ivan Taylor 43. Jamil Scott 44. Jay Fisher 45. Jim Antaki 46. Jim Bradley 47. Jim Cappio 48. Jim Harrington 49. Jim O'Shaughnessy 50. John Doorish 61 Group B: My friends and associates Slide 62 51. John Higginson 52. John Opfell 53. John Swaim 54. John Terninko 55. John Wolverton 56. Juergen Hess 57. Lee Fenicle 58. Michael Sorli 59. Mickael Weiner 60. Mike Brady 61. Mike Fedotowsky 62. Mike Sharer 63. Nan Wei 64. Napoleon Monroe 65. Noel Leon Rovira 66. Patrick Choquette 67. Paul Germeraad 68. Paul Otterson 69. Paul Sequin 70. Randi Dikeman 71. Rene Kapik 72. Reuven Karni 73. Rich Kaplan 74. Rick Holdren 75. Rick Soto 76. Rob Klein 77. Robert Cantrell 78. Ruhi Kaykayoglu 79. Sara Greenberg 80. Scott Kelley 81. Scott Walker 82. Shinsuke Kurosawa 83. Steve Curtis 84. Steve Falls 85. Steven Ungvari 86. Tim Campbell 87. Tom Karas 88. Tore Wiik 89. Toru Iura 90. Tsukasa Shinohara 91. Van Brollini 92. Yossi Ben-Dak 93. Zvi Porath 62 Group B: My friends and associates Slide 63 Continuous Innovation Continuous Innovation The Next Big Thing The Innovation Age Has Arrived! Are You Ready? Title Options: Slide 64 Not if: Your product is becoming a commodity Your technology, products or IP are mature Competition has blocking patents You have recalls for failures or safety Performance or features are not meeting expectations or standards Global competition is growing (and it is!) How are you handling these challenges? Slide 65 Due to rapidly evolving global competition, CONTINUOUS INNOVATION will become as necessary for business survival as the ability to read and write! Do you have the infrastructure to continually adapt in your future business world? How are you creating or directing your future business world ? Innovation Age Law: If youre not innovating youre disintegrating! Slide 66 Creativity is idea generation Innovation is implementing ideas in ways that create economic value We are all creators, but innovation requires implementation in your business world $ Slide 67 Corporate innovation management is where quality management was 20 years ago Billions spent on R&D each year with uncertain ROI and time to market measured in years for a typical company Innovation is viewed as R&Ds job Innovation requires broad & specialized knowledge Lack of innovation operating system for all to use Risk averse culture and physiological inertia Slide 68 Slide 69 A high performance organizational system that continually creates promising ideas or solutions and transforms them into powerful new ways of creating value and wealth Slide 70 A company with an innovation culture has institutionalized a reproducible, reliable, lean operating system for generating solutions to problems and creating process/product innovations for gaining and sustaining a highly competitive edge All organizations have innovation workers trained in using the operating system for directed continuous innovation Slide 71 Time (Wave) Business Age Land Worker (Farmers) Factory Workers Office Workers Information Workers Knowledge Workers Innovation Workers Slide 72 Slide 73 Institutionalization within an Enterprise Slide 74 Proposed Plan to Institutionalize the Ideation TRIZ Methodology throughout an Enterprise Ideation International World Technological Leader in The Theory of Inventive Problem Solving Ideation International Inc. 2012 Slide 75 Presentation Outline Presentation Objectives Ideation International Inc. Executive overview Ideation Operating System for Innovation Proposed Plan Conclusion. Questions and Answers Ideation International Inc. 2012 Slide 76 Presentation Objectives To propose an effective plan to institutionalize the Ideation Operating System for Innovation throughout the enterprise to: Establish the Enterprise as the undisputed market & technological leader in its core of competencies Increase the value of intellectual property portfolio Improve employees inventive skills Ideation International Inc. 2012 Slide 77 Why Institutionalize the Ideation Operating System for Innovation To create an environment that supports innovation, knowledge sharing, risk taking and creativity To develop a formal process for innovation from idea generation to commercialization To collaborate and share knowledge across functions and business units To establish core relationships between businesses, technologies and intellectual property To overcome roadblocks to innovation Ideation International Inc. 2012 Slide 78 Executive Overview Ideation International Inc. 2012 Slide 79 Ideation Brief History Established in November of 1992 as a Delaware corporation Provider of TRIZ-based services and products Merged with leading TRIZ School in Russia (The Kishinev School ) Headquartered in Farmington Hills, MI Includes worlds most experienced group of TRIZ Masters and certified TRIZ specialists Conducted business with over 5000 enterprises worldwide Active in 30 countries and numerous universities Has trained over 250,000 individuals worldwide Conducts continuous research/advancement of TRIZ methodology Ideation International Inc. 2012 Slide 80 Ideations Mission Our mission is to enhance and institutionalize systems for continuous product/process innovation and strengthening of intellectual property, based on directed innovation methods and tools, with a commitment to strategic partnerships that produces the following results: Your organization is an industry or market leader in its core competencies and products Strategic positioning, which cannot be copied or imitated Problem-solving and innovation skills are accelerated throughout the enterprise Intellectual property portfolios are enhanced thereby protecting future directions of your products and services Ideation International Inc. 2012 Slide 81 Ideation International Business Commitment The companys business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services Ideation International Inc. 2012 Slide 82 Ideation Business Philosophy QualityCaringCommitment Integrity Respect Trust Winning Excellence Customer Satisfaction Quality Innovation Customer Building on Values Ideation International Inc. 2012 Slide 83 Ideation International Inc. Structure & Core Competences Ideation International Inc. Structure & Core Competences I-TRIZ Training / Software I-TRIZ Training / Software Distance Learning Kent State Model Options A & B Workshops Public Per Company Train the Trainers I-TRIZ Applications Project Work I-TRIZ Applications Project Work Think Tank Model Facilitation Approach Coaching Intellectual Property Solution Providers Intellectual Property Solution Providers Analytical Services Train the Trainers SWAT Team Reports IP Portfolio Software, Service Bureau on a case by case basis Market: Primary: any enterprise that seeks organic growth Secondary: any university that does research and seeks IP User profile: CEO, President, CTO, Engineers, Scientists, Patent Attorneys & Litigators. Strategy: Outsource training & Software, become open source with developing expertise in specific vertical market. Healthcare, Automotive, Chemical Electrical, Agriculture and more. Ideation International Inc. 2012 Slide 84 Business Drivers & I-TRIZ System Function & Performance Customer Satisfaction Spoken Expectations (Fair Value) Unspoken Expectations DECIP AFD Kano Model of Quality FP FAFP Unexpected Excitement IPS Ideation International Inc. 2012 Slide 85 Innovation Mgt. is where Quality Mgt. was in the 80s Billions spent on R&D each year with uncertain ROI Time to market measured in years for a typical company Ideation has codified innovation making it a step-by-step procedure anyone can use This means reliable, repeatable results Innovation Management The future of business will require that innovation is something employees do as a routine business practice Ideation International Inc. 2012 Slide 86 Innovation Management Innovation has nothing to do with how many R&D dollars you haveits not about money. Its about the people you have, how youre led, and how much you get it Steve Jobs, Apple, Inc. Personal Capabilities Subject Knowledge Personal Motivation xx The people you have Management Support x How youre led x 1 + C I-TRIZ How much you get it Innovation Process Capability = I-TRIZ Acceleration Factor Ideation International Inc. 2012 Slide 87 Innovation Systems Lean- 6Sigma Voice of the Customer Directed Evolution Suggestion Systems Product Process Incremental Dramatic I-TRIZ Dramatic Process & Product Improvement & Breakthrough Innovation Ideation International Inc. 2012 Slide 88 Innovation Culture A company with an innovation culture has institutionalized a reproducible, reliable, lean system for generating solutions to problems and creating process & product innovations for gaining and sustaining a highly competitive edge and new ways of creating value and wealth. All organizations have innovation workers using a system for directed continuous innovation. Ideation International Inc. 2012 Slide 89 Innovation Engine (I-TRIZ) Patents represent the best definition of what constitutes INNOVATION Inventive Principles (operators) All Patents (Inventors) Inventive Patents All levels & patterns of invention and technological evolution Analogous Known Problem > New Problem Trial & Error DELAYS Best Solutions > I-TRIZ > Exhaustive Solution Set Available Resources Solution? Structured Knowledge Bank Deadline! Ideation International Inc. 2012 Slide 90 Innovation Engine (I-TRIZ) Inventive Problem Solving (IPS) Generate multiple innovative solutions to meet consumers spoken expectations Anticipatory Failure Determination (AFD) Reduce failure risk for consumers spoken & unspoken expectations Directed Evolution (DE) Strategically evolve future generations of technological systems & products to drive consumer excitement! Control of Intellectual Property (CIP) Maximize IP value and create patent fences around the directed evolution of technology & products Ideation International Inc. 2012 Slide 91 Ideation Office of Innovation Based on Ideation TRIZ (I-TRIZ) methodology Inventive Problem Solving (IPS) A systematic procedure for resolving tough technological problems, enhancing system parameters, improving quality, reducing cost, etc. for current generations of products and technologies. Anticipatory Failure Determination (AFD) Failure Analysis A systematic procedure for identifying the root causes of a failure or other undesired phenomenon in a system, and for making corrections in a timely manner. Failure Prediction A systematic procedure for identifying beforehand, and then preventing, all dangerous or harmful events that might be associated with a system. Directed Evolution (DE) A systematic procedure for strategically evolving future generations of technological systems. Control of Intellectual Property A systematic procedure for increasing IP value and providing protection from infringement and circumvention. Slide 92 What does Ideation offer? I-TRIZ Application/process EducationSoftwarePublicationsAnalytical Services Age of Application Inventive Problem Solving Multiple books and paper 65 yrs Failure Analysis Two books multiple papers 30 yrs Failure Prediction Two books multiple papers 30 yrs Directed Evolution Internal use One book multiple papers 20 yrs Enhancement of Intellectual Property Internal use Multiple papers 10 yrs Slide 93 Ideations Vision Enablers Market Leader Technology Leader Leadership Assets Organizational Value Knowledge Based Human Resources Instruments Ideation International Inc. 2012 Slide 94 Worker Evolution Business Age Wave Land Workers (Farmers) Factory Workers Office Workers Information Workers Knowledge Workers Innovation Workers Ideation International Inc. 2012 Slide 95 Worker Evolution SPECIALIZED NO YES GENERALIZED NO YES (------------) Information Worker Broad (------------) Knowledge Worker Deep Innovation Worker (Dynamic Specialization) (------------) Innovate & invent on demand! Ideation International Inc. 2012 I-TRIZ Slide 96 Innovation Worker Results Time Solutions All Possible Solutions Deadline Rapid Knowledge Accumulation Solutions Needed to Make Good Decision Gradual Knowledge Accumulation Confident Decision Point Forced Decision Point Engineering Grad (with I-TRIZ) Experienced Engineer (without I-TRIZ) First to Market Ideation International Inc. 2012 Slide 97 Selected Successes To-Date Chemical Industry New Generation of Existing Chemical Processing Plant Processing of New Chemical Heavy Equipment Lifting Cranes Automotive Industry Parking Brakes Doors Cable Applications Medical Industry Surgical Instrumentation Oil Industry Control of Oil Production Materials Development Super Absorbent Fibers Plastics Packaging Fluid Systems Water Pumps Hazardous Materials Pumps Commercial Products Sanitary Products Foot Massagers Electric Shavers Hair Care Products Combs, Hair Dryers, Curling Irons, Hair Clippers Stock / Commodity Exchange Ideation International Inc. 2012 Slide 98 Automotive Industry: Selected Successes-To-Date GM Ford Chrysler Eaton W.E.T. BorgWarner Dana Corporation Rockwell Intl Automotive TRW Automotive ITT Automotive Dura Automotive Navistar Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training Ideation International Inc. 2012 Slide 99 Selected Projects Completed for Automotive Industry Cost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training Break squeal Brake roughness Noise and vibration Transmission Air bag Bumper corrosion Door Automotive cables Fuel tank rotation Zero emission design Electrostatic paint Tail light Seat cover Wind tunnel Plastic fuel tank Walking bearing Truck mirror Ringing and hinging Car seats cooling and heating Zero defect engineering Ideation International Inc. 2012 Slide 100 Automotive Chemical Electronic Medical Aerospace Aviation Energy Food 3M Allied Signal Boeing BP Amoco Chrysler Conoco-Phillips Creighton University Dana Corporation Dow Chemical DuPont Exxon-Mobil Ford General Motors Hitachi Honeywell Johnson & Johnson Kent State University Liverpool John Moores University Lucent Technologies Medtronic Motorola NASA National Semiconductor Navistar International Nortel (Northern Telecom) Pratt & Whitney Rice University Ridge Tool Company Rockwell International S.C. Johnson Shell Oil Texas University Toyota TRW Automotive Unisys US Air Force US Army US Navy Vanderbilt University W.E.T. Automotive Western Michigan University Xerox Clients Ideation International Inc. 2012 Slide 101 101 Teruyuki Kamimura Japanese Patent Attorney Certified TRIZ practitioner CEO of Willfort International Patent Firm Before I met I-TRIZ in 2008, I had been practicing Classical TRIZ for several years. At that time, I felt the necessity of improving Classical TRIZ more user-friendly, more efficient and more effective for ordinary engineers to develop a larger number of more outstanding inventions in shorter time, while I had no good ideas to make it. But, I-TRIZ has solved that problem without tears like a dream. Furthermore, I- TRIZ has dramatically enriched my patent firms service portfolio. I-TRIZ comprises four main systematic methodologies, IPS, AFD, DE and CIP, which cover almost all the stages of an innovation activity. Taking advantage of those methodologies, we provide very wide array of unique and effective IP services. This is the greatest strength of my firm remarkably distinguishing us from the other patent firms in Asia. Slide 102 Bill Coughlin President & CEO at Ford Global Technologies, LLC Adjunct Professor at Thomas M. Cooley Law School Zion has a genuine heart for education and a real dedication to helping clients to find innovative solutions. February 18, 2010 Top qualities: Personable, High Integrity, Creative Hired Zion as a Business Consultant in 2003, and hired Zion more than once Ideation International Inc. 2012 Slide 103 Dr. Ron Fulbright, Chair, Department of Informatics University of South Carolina Upstate I started using classical TRIZ over 16 years ago. About 6 years ago I became aware of I-TRIZ and have been using it ever since and I use it almost every day. For the past 4 years, I have entered a state-wide innovative business idea contest and have won five awards including the Grand Prize in 2008. (No other person has won more than 1 award in this contest.) Even though I did not win an award in the latest contest, I placed 2 ideas in the top-ten. I employ I-TRIZ in the development of my ideas for this annual contest and it undoubtedly gives me an edge. As the evolution of classical TRIZ, I-TRIZ represents the distillation of human innovative thought. By encapsulating the entirety of human innovation and making it accessible to the average person, one can stand on the shoulders of the most innovative, creative, and inventive people throughout history. Using it is like having Thomas Edison and Yoshiro Nakamats right there in the room with you! Ideation International Inc. 2012 Slide 104 Dr. Paul H. King, Professor of Biomedical Engineering, Emeritus Professor of Mechanical Engineering, Emeritus at Vanderbilt University I have found that IWB (Innovation Workbench) is a useful addition to my student s toolboxes in their pursuit of their design projects. We have had a good ~ 10 year history of collaboration with Ideation International. Ideation International Inc. 2012 Slide 105 Rene Kapik, Ph.D. Medical Industry Consultant, Certified Master Black Belt Certified I-TRIZ Specialist Ideation has created an outstanding innovative product that assists users in discovering innovative solutions for themselves. Ideation's revolutionary software, called I-TRIZ, has brought clarity to the long-standing mystery of classical TRIZ and simplicity of the tools that once required extended study time to master. I discovered the power of the software five years ago, when I began applying the tools in both my new product development and continuous improvement roles. My teams have demonstrated the remarkable ability of the IWB software tool to facilitate in solving chronic, so-called "unsolvable", and expensive problems by removing barriers to creative thinking and eliminating typical product performance trade-offs that result in sub- optimized product functionality. The Directed Evolution software tool allows the user to anticipate the direction of a products evolution. Using this tool, my teams have created a higher level of patentable and profitable "next generation" products and processes, adding millions of dollars in new revenue to my companies' bottom line. Ideation International Inc. 2012 Slide 106 Paul Seguin, Ph.D., P.E. Strategy and Integration Office U.S. Army Corps of Engineers I first became acquainted with ITRIZ in 2004. I soon became so enamored with its elegance and efficiency for problem solving that I chose to study it intensively and become a certified ITRIZ specialist. Since then, ITRIZ has become (and remains) my 21st century system of choice for addressing all of my strategic analytical issues: organizational/managerial problem solving, anticipation of unknown failure modes, and identification of future agency challenges. I have also introduced its concepts and techniques to executive leaders at my agency, and to design engineering students at George Mason University, who use it on their inventive engineering challenges. Disclaimer: This statement reflects the personal views of the author, and does not represent any official position of the U.S. Government or the U.S. Army. Ideation International Inc. 2012 Slide 107 Using Invention on Demand and Directed Evolution, Ideation s I-TRIZ staff helped us turn one patented surgical device into a core of products that we used to start a company. Our company has received its second round of venture-backed funding and will be selling its first products in the next few months. Without Ideation s help we would have licensed our technology and would be waiting for a royalty stream for a very long time. For medical devices, I-TRIZ has proven to be the best way to attack a future market, solve design problems and to get the most out of the intellectual property we have. Lee I. Fenicle, Director Intellectual Resources Management Creighton University Ideation International Inc. 2012 Slide 108 I was completely hooked on Triz about half way though the Ideation introductory seminar. Their vast knowledge of the technology can be overwhelming. And this is why Innovation WorkBench is so valuable it allows the average person to use these powerful principles without needing years of study. And my students have used it gainfully in their capstone design projects. Their slogan, Innovation on Demand says it all. Prof. James F. Antaki Professor of Biomedical Engineering (Carnegie Mellon University) Professor of Surgery and Bioengineering (University of Pittsburgh) Ideation International Inc. 2012 Slide 109