elisha attia logtel from analog 2 hdtv

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Television Broadcasting: Analog to HDTV By Elisha Attia [email protected] March 2010

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Television Evolution from Analog to HDTV

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Page 1: Elisha Attia Logtel from ANALOG 2 HDTV

Television Broadcasting:

Analog to HDTV

By Elisha Attia

[email protected]

March 2010

Page 2: Elisha Attia Logtel from ANALOG 2 HDTV

Felix the CatFirst image broadcasted by RCA 1928

Page 3: Elisha Attia Logtel from ANALOG 2 HDTV

Image ‘Capturing’ Device

Matsushita Vidicon 1950’s

Fairchild 2k x 2k CCD 2006

Page 4: Elisha Attia Logtel from ANALOG 2 HDTV

Image ‘Reproducing’ Device

Apple’s iPad 2010

1933

Page 5: Elisha Attia Logtel from ANALOG 2 HDTV

Virtual Tour of a Television Station

Page 6: Elisha Attia Logtel from ANALOG 2 HDTV

RADIO TO TELEVISION REVOLUTION

- From early days TV gained tremendous POPULARITY - Need for: More Programs…More Networks…- Improve poor B&W quality; too often “Stand By” slide….- Broadcast Coverage limitations

What’s needed ?

- Better Quality, Better Viewer Experience - Need Faster ‘Time to Air’ Production- Move LIVE SHOWS to TAPED PROGRAMS- Move STUDIO to MOBILE News and Story Gathering

TV’s Business Model : How to pay for all that ??

TV ADVERTS !

Driving Force ?

Page 7: Elisha Attia Logtel from ANALOG 2 HDTV

Play TV Ad

2009 Nielsen’s Report: “Today 54 % of US homes have more then 3 TV sets !”

Page 8: Elisha Attia Logtel from ANALOG 2 HDTV

CBC Radio-Canada

- Government Agency Since  1952

- 2008-2009 Operating Budget 1.7 B$:

1.1B$ Funding + 600M$ ADVERTISING REVENUE

- Provide Satellite, Internet, Radio and Television Services

- English, French and 8 Aboriginal Languages Networks

- Canadian In-House Programming

- 10,000 Employees

- 27 Offices in Canada

- 6 Time Zones - World largest broadcasting network

Page 9: Elisha Attia Logtel from ANALOG 2 HDTV

Digital

BROADCASTING STANDARDS EVOLUTION

CAPTURE STORAGE PRODUCTION TRANSMISSION RECEPTION

1950’s

1970’s

Analog

TODAY

1990’s

1980’s

NLE

1960’sA / B Roll

Live

Page 10: Elisha Attia Logtel from ANALOG 2 HDTV

VIDEO COMPRESSION TECHNOLOGY

- File based Video - Central Storage

- Water Markings - Interlaced / Progressive

- Metadata - Lossless Editing

- MJPEG- MPEG1- MPEG-2- MPEG-4- H.263- H.264/AVC- AVCHD- DV- HDV- HDTV

Page 11: Elisha Attia Logtel from ANALOG 2 HDTV

SCREEN FORMATS, BIT RATES and RESOLUTIONS

Bit Rates:

16 kbit/s Videophone128 – 384kbit/s Video Conferencing1.25 Mbit/s MPEG-11374 kbit/s VCD5 Mbit/s MPEG-2 DVD 8 to 15 Mbit/s MPEG-4 HDTV30 Mbit/s HD DVD40 Mbit/s Blu-Ray DISC

Resolutions:

SDTV Standard-definition 480i NTSC 2 interlaced fields of 243 lines (analog 486i)SDTV Standard-definition 576i PAL 2 interlaced fields of 288 lines (analog 576i)

EDTV Enhanced-definition television 480p 720×480 Progressive ScanEDTV Enhanced-definition television 576p 720×576 Progressive Scan

HDTV High-definition television 720p 1280×720 Progressive Scan HDTV High-definition television 1080i 1920×1080 2 interlaced fields of 540 linesHDTV High-definition television 1080p 1920×1080 Progressive scan

4x3

16x9

Source ORC Feb 2010: “Study finds two-thirds of U.S. households have HDTV sets”

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Media Fixed toMobile

TECHNOLOGY CONVERGENCE

BROADCAST - TELECOM

Broadcast& Cable

TelephonesTelephonyWireline

InformationTechnology

Satellite &TerrestrialWireless

WebTVVOD

eBroadcastingDigital TV

WiFi / WimaxPortable Internet

DigitalMultimedia

Broadcasting

MobileTV

PDA Phone

Voice and Data Integration

Page 13: Elisha Attia Logtel from ANALOG 2 HDTV

Digital Television Presence

‘3 Screens’: Need for New Business Model…

WHAT’S NEXT? (CES & NAB)“5% of U.S. buyers said they plan to buy a 3-D TV in the next 2 years ”Source ORC Feb 2010

Page 14: Elisha Attia Logtel from ANALOG 2 HDTV

2010 Vancouver Winter Olympics: 3 Billions TV viewers !

Thank you

Page 15: Elisha Attia Logtel from ANALOG 2 HDTV

Contact Info:

Elisha Attia

052 352 7700

[email protected]