ella eval 2
DESCRIPTION
evaluation2TRANSCRIPT
EVALUATION QUESTION TWO:
‘How effective is the
combination of your main
product and ancillary texts?’
ANCILLARY TEXTSSo our main product was obviously the music video. It is the
biggest proportion of our brief we spent the relative proportion
of our time producing it.
The whole point of the music video was to compliment the
song and help promote it. We went about this by creating
an indie, storyline based music video which brought up
issues audiences may have faced or experienced in their
life. We knew a lot of people could connect to relationship
issues, and we hoped our video brought out emotions and
thoughts within it.
After the video we had to create a Digi pack and a
website page, again that would promote the
band/artist. We wanted these to continue some of the
themes of the video and song . We also wanted these
to look as professional as possible, looking like other
indie Digi packs and websites.
WHAT IS A DIGI PACK?
Digipack style packaging is often used for Cd
singles or special editions of cd albums, digipacks
usually consist of a gatefold(book-style) paperboard
or card stock outer binding, with one or more plastic
trays capable of holding a cd.
The front of the digipack will have some aspect of what the artist
represent, and what their predominate genre is. The digi pack will most
likely embody and theme a message about the artists image. This links to
emphasizing the artists brand image which increases the popularity of the
artist. The digipack also exemplifies the artistic and creative approach the
artist is taking throughout the music. For example if there is some
futuristic idealism conveyed in the lyrics or the visuals in the music video,
then the front cover wouldn't be very contemporary, but more obscure and
abstract. All aspects of the digi pack, brand image and music video are all
interwoven together.
HOW DOES THE DIGI PACK BENEFIT THE ARTIST?
Digipacks benefit the artist and their music as its
promotional aspect of the music industry which helps
bring awareness to the artist thus selling the artist
and encouraging consumers to buy and listen to their
music.
GROUP TO INDIVIDUAL WORK:
From working in a group on the music video, we were able to bring
our ideas together, however working together the video didn't look
divided with two different ideas we managed to work successfully as
a group to create a video that was relevant and flowed well.
However working individually was more of a challenge as we couldn't
rely on another person to incorporate they're ideas or thoughts into
the task, I myself had to plan out the design what it will look like and
why this might be effective however I think I succeeded in this path
as I managed to crated a very well combined music video Digi pack
and website.
HOW DO MY THREE MEDIA TEXTS L INK TOGETHER?
My aim throughout the process of constructing my main and ancillary texts was to keep all
three of the texts connected to each other, in order to make clear that all three were linked
not only in terms of their purpose, but also through their design, target audience, and the
closeness of the texts to realistic media products(something already discussed in question
one.) Obviously throughout each of the texts the branding of the texts had to Remain the same or similar, to build up a sense of brand awareness for artist s album and website page, tried to use similar texts for the artists name across all three texts, however I feel the website page and digi pack have more similarities than the main product itself as the website and digi pack look more modern and don’t contain the Same retro and vintage feel to them. Nevertheless I feel this works as it gives the artist a style and character which can relate to a wider audience.
Alongside this there were a number of other
elements used across the texts that were kept
consistent, in order to help with identification
and to provide a sense of continuity over each
of the texts. These included…
MY DIGI PACK:
For my digipack I focused a lot on the individual images that I wanted to use, I
arranged a photo-shoot with barney the 'artist' who played in our music video, I used
a fish eye lens camera to create obscure effects and make it look more visually
interesting I also did a lot of editing on the images to stick to the themes. As you can
see my digi pack follows the theme of the black and white bold writing, I was trying
to modernize his soul pop genre and at the same time keep it simple, and pop genre. I
also kept the dark backgrounds so the white writing could show up. The serious pose
in the photographs makes the artist look powerful and confident but also the album
isn't an up beat happy album its about a bad relationship therefore, bright colors are
not necessary. Overall our digipack matches and compliments the video and song
very well, and is therefore very effective. We are very pleased with this outcome.
SOFTWARE USED:
The softwares I used to create my website page
was an online website called wix, which allowed me
to design and create m y own website freely. I then
used coral photo paint and adobe photoshop and
Paint to create my digipack, this was very fiddly as I
wasn’t that confident using coral photo paint but I
managed to create a digi pack In the end.
WHY MAKE A WEBSITE?
Also used as a promotion and to gain information about the artists,
when gigs are, and contact information, also makes it more realistic
and as a combination works really well to promote the artists song.
As I did with my digipack I wanted my website to mirror the vintage
and black and white theme. I also wanted to use pictures of the
artist and of the band as I hadn't done that much up to this point,
and it is often done by real media products. This would also give
the website bit of a personal touch, using images of Barney, and
would perhaps give the audience a better connected feeling.
After using adobe photoshop and wix (website maker), we added .Photographs, people could follow up about the artist, also my digipack website and music video all illustrate images of the artist in some way, this helps with promoting and branding my artist as the audience are exposed to a strong image that will become familiar to them. .Vintage and modern feel- keeping to the same themes portraying the artists genre, gathering that particular audience. Abstract and alternative images, attract the audience’s.Contact information and tour dates so people could purchase tickets for the tour etc.
I think that all of this information together proved very effective with many saying, questioning, that looking at both digipack and the website, they suited the song and video very well and that they would defiantly consider buying the product. Success!
RESEARCH AND INSPIRATIONS:
To create a coherent marketing package I first investigated relevant genre
based digi packs and websites, to gain inspiration an idea of how they look. I
firstly had a look at john Newmans album covers I took into consideration the
printed, strong black and white images of his face on the front cover, he is
looking directly into the camera again this allows the audience to connect and
we gain a male gaze.When I first looked at it I thought the layout and patterns on the front cover where very 1940's 'Gatsby style' and 'retro' however the black and white image of him drew you away from that and almost modernized it as a pop genre. Overall john Newman's style and look is very retro and alternative therefore his music, and advertisements demonstrate his individuality. Within my digipack I really wanted to express the artists character and emotion through the photographs and allow a style come through to the audience.