Elle India Media Pack

BRAND NETWORK

With 25 international editions and 2 million copies in circulation, it has

also become the world’s best-selling home magazine.

Print

Digital

Events

Tablet

ELLE Decor India is the world’s largest selling home magazine. It’s an international brand, but each country brings a sensibility that resonates with the upscale, urban, feminine, educated trendy reader.

Primary Target Audience – Age Group – 31 to 55, Women 80% and Men 20% B2B Target Audience – Architects, Designers, Interior Decorators, Architecture and Design Students, Design Bloggers.

OTHERS – 4.9%

A H Wheeler 2125 Promotions / Office 1125 International 395 Total 3645 ALL INDIA NEWSSTANDS 73350 SUBSCRIPTION All – Subscriptions 20135

Metros Ahmedabad 4,405

Bangalore 5,915

Calcutta 5,770

Chennai 3,860

Delhi 17,215

Hyderabad 2,575

Mumbai 17,410

Pune 1,325

Trivendrum 425

New Markets Jaipur 265 Mangalore 245 Guwahati 300 Chandigarh 855 Lucknow 410 Indore 215 Ludhiana 380 Goa 225 Nagpur 205 Kolhapur 225

Subscription Online - Digital Edition 305 Magzter / Readwhere / Rockstand / Inflight Readers Physical Subscription 6,345

Additional Outlets Crossword, Oxford & Décor Stores 1,795 AHWheeler - Railway Stalls 630

Others Institutional Sales 540 Export - USA - SA - UAE - Nepal - Bangladesh 1,095 Promotion Copies 1,865

TOTAL

74,800

PARTICULARS ELLE ARCHITECTURAL GOOD

DECOR DIGEST HOMES

LAUNCH DATE 2000 2012 2008

FREQUENCY 6 6 12

COVER PRICE 2015 (INR) 150 150 120

4 COLOUR RATE 2015 (INR) 1,72,000 180,000 150,000

CIRCULATION 74,800 25,000 100,000

READERSHIP 224,400 100,000 300,000

C O M P E T I T V E A N A L Y S I S

F O C U S 2015

DECEMBER/JANUARY

Holiday

Anniversary Special

FEBRUARY/MARCH

Lighting

APRIL/MAY

Colour

JUNE/JULY

Bathroom

AUGUST/SEPTEMBER

Kitchen

OCTOBER/NOVEMBER

Living Room ELLE Decor Design Diary

F O C U S 2 0 1 5

ELLEDECOR.in

• IDEAS That You Can Use

• Elledecor.in is the ultimate platform for inspiration for your homes. From accessories to furniture to fabrics to flooring etc we have you covered with everything and more.

• Catch the latest trends from across the world along with the all the luxury news updates.

• Get the updates on latest collection in stores along with how you can do it yourself.

• International and local news events updates to ensure you have the best of the design world.

Rate Card elledecor.in

Section Ad Type Size Rate INR

Home Page

Leader board 960 x 90 75,000 Expando 960 x 300 1,50,000

Background Skin 453 x 1080 200000

Interstitial 480 x 320 25000

Skyscraper 300 x 600 87000

1st RHS Block 300 X 250 75000 2nd RHS Block 300 x 250 62,500

Shopping + Ideas, Get Inspired, Magazine, Events

Leader board 960 x 90 625000 1st RHS Block 300 X 250 62500

2nd RHS Block 300 x 250 50000

Skyscraper 300 x 600 150000

Content Article/Advt. 75000 Max 500 words

News, Leisure

Leaderboard 960 x 90 75000 1st RHS Block 300 X 250 50000

2nd RHS Block 300 x 250 75000 Skyscraper 300 x 600 35000

ELLE Decor India’s Social Influence

275 Lakh Fans

856 Followers

1786 Followers

ELLE Decor International Design Awards

• Ingenuity being one of our favourite

causes, the ELLE Decor Design Awards exist to recognise and celebrate creative visionaries and to discover emerging talent in product design.

• EDIDA is an annual roundup of the innovative and the inspirational; the simple and the superlative—the movers and shakers of tomorrow.”

India Design ID

• India Design ID was launched in 2013, as India’s definitive design week.

• A unique design property that brings together the best of the design community

• It is held annually in mid-February at the NSIC grounds in New Delhi, spread across 86,000 square feet.

• It attracts an audience of celebrated designers, architects, builders, as well as an upscale profile of decision makers, opinion leaders, and younger emerging audiences - on a single platform.

• India Design ID 2015 witnessed over 32,296 visitors across consumers & trade, including the VIP Preview onsite cocktail.

• In its fourth edition in 2016, India Design ID is set to become the go-to design destination in the country

STANDARD POSITIONS RATES 2015

FULL PAGE COVER 172,000

DOUBLE PAGE COVER 344,000

B&W FULL PAGE 145,000

TWO COLUMN VERTICLE 120,000

HALF PAGE 105,000

SINGLE COLUMN VERTICLE 67,500

DÉCOR RETAIL BOX 35,000

THICKER PAPER INSERT(170 GSM) 365,000

THICKER PAPER INSERT(200 GSM) 425,000

PREMIUM POSITION RATES 2015

COVER RGF 559,000

INSIDE COVER SPREAD 430,000

2ND, 3RD,4TH DSP 400,000

FPC FACING CONTENTS 190,000

FPC FACING MASTHEAD/EDITORS

NOTE/AKNOWLEDGEMENT 180,000

INSIDE BACK COVER 220,000

BACK COVER 360,000

Advertising Rates