ellience secrets of media radio chris smith
TRANSCRIPT
‘‘Secret Session Media’Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Chris SmithMoney [email protected] 602-424-5034
‘‘Secret Session Media’Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
Create NEWS WORTHY content!
Don’t wait for a news story - Make your business relate to the story
Information VS. Infomercial
Know the radio station you are pitching
Who can get you on the air? 1.Show Producers2.News Directors3.Show Hosts
‘‘Secret Session Media’Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
How to get your email or press release read?Subject line needs to be brief and convey the content of the email
IT WILL NOT GET READ!
Paid advertiser are ALWAYS a stations first choice
Be relevant and credible!
Showcase your expertise!
Be the expert!
‘‘Secret Session Media’Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
If you’re invited to be a guest on a show…
This is your time to shine
Be prepared
Don’t sell product or services
Do sell your knowledge
A good show host will convey to their listeners what you do and who you are
You should NOT promote yourself
‘‘Secret Session Media’Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved
‘‘Secret Session Media’Secret Session Media’
Copyright 2016 Eliances. All Rights Reserved