Ellies Holdings Ltd

Executive Overview

History

ISO9001-2008 certified 12 Branches, 13 trade counters around the country Well established Ellies and Elsat brands in the TV and Satellite market. Most extensive customer base and product offering in the TV and Satellite sectors

1979 Established by current Chairman Ellie Salkow in Johannesburg

1995 Elsat division and brand established

September 2007 Listed on the Johannesburg Stock Exchange (JSE) (Alternative Exchange)

May 2008 Acquired Megatron Federal specialist manufacturers of infrastructural electronics

November 2010 Moved to the Main Board of the JSE (Electronics and Electrical sector)

Mid 2010 Ellies enters renewable energy sector

November 2010 Formation of Skyevine and In-toto Solutions

Infrastructure

Largest manufacturer, importer, wholesaler and distributor

in Southern Africa of:

Television reception-related products

Satellite equipment

Domestic electronic products

Power Generation transmission and distribution

Industrial audio products

Audio accessories

Telephone accessories

Renewable energy

Controls the packaging, marketing, sale and distribution of both own-manufactured as well as

imported products

Infrastructure Factories Distribution and Logistics Packaging Sales Marketing Branches

Business units Ellies Aerials Elsat Corporate Rentals Surge Electrical Megatron Generators Renewable energy Skyevine In-toto

Retail chains

Furniture chains

Hardware chains

Independents

Government

Corporate

Export

Clients

Geographical Footprint

Well established

across South

Africa and

countries within

Southern Africa

Strength differentiators

Excellent product diversification

Leading brand in South African electronics market

Business positioned for growth opportunities in Southern Africa

Wide geographic diversification

Highly experienced team

Leading distribution capabilities

Ability to identify market opportunities

Ellies Structure

100%

100%

100%

45%

51%

Qkon = 45% Management= 10%

In- toto investments (Pty) Ltd = 49%

Our capabilities

Aluminum & Plastics Manufacturing

Electronics Manufacturing

Manufacture between 3000 to 7000 antennas per day

SMD Manufacture with pick and place machines Manufacture of the famous Remote Blaster

Ellies Engineering

Tool and Die Manufacturing

Sheet metal pressing

Powder Coating Plant

Screen Printing

Galvanizing

Terrestrial TV Reception Products Dominant force in TV Reception products in Southern Africa

Satellite TV Reception Products Largest distributor of satellite products in Southern Africa

Largest distributor of Multichoice

Products.

Pioneer of the Prepaid installation voucher

Electrical & Surge Safe Dominant in domestic surge products.

Patented design of domestic electrical products .

Manufacture own range of Invertors

Generators Major Supplier into Retail 1KVA to 5 KVA

Sale and Rental offerings of larger generators

Full Maintenance offering

Industrial Audio Bedford Shopping Centre

Southgate Shopping Centre

Vodaworld

Famous Brands

Nike

Woolworths

Adidas

Mica

Mass Stores

Corporate Services ElSat Rentals Full Maintenance Rental for Townhouses, Clusters and Corporates.

Bespoke design and project management of appropriate large TV reception and audio distribution systems as well as audio video intercom systems

Packaging & Marketing

Blister +/- 600 000 products per month

In house Design and Marketing

Sales & Merchandising

Over 170 Sales Reps and Merchandisers

National Trade Counters

Telesales

Call Centres throughout Southern Africa

Distribution / Logistics 48 Hour deliveries

100 000m2 warehousing

Megatron Federal

Specialise in power generation, transmission and distribution

Manufacture of mini subs, switches and other infrastructural product

Financial overview

Group segmental structure

WHOLESALE DISTRIBUTION OF

CONSUMER GOODS AND SERVICES

83% of revenue

INFRASTRUCTURAL ELECTRIFICATION

17% of revenue

Financial overview Listing particulars

Year end April

JSE ticker ELI

Listed exchange JSE Main Board: Industrials

Sub sector Goods and Services

NAV 196.4 (April 2011)

PE 7.25 (April 2011)

CAGR

17.01% CAGR

0.66%

Financial overview

30 April 2011 R,000

30 April 2010 R,000

Cash flow from operating activities 93,290 63,268

Cash Flow from investing activities (57,177) (17,388)

Cash Flows from Financing activities 2,492 (5,566)

Net increase/(decrease) in cash and cash equivalents 40,314 38,605

Cash and cash equivalents at the beginning of the year

(13,253) (53,567)

Cash and cash equivalents at the end of the year

25,352 (13,253)

Cash Flow

30 April 2011 R,000 30 April 2010 R,000

Non- current assets: 309,553 246,159

Current Assets: 655,240 510,029

Total Assets: 964,793 774,188

Capital and Reserves 596,079 517,254

Non- current liabilities 44,059 33,625

Current liabilities 234,655 223,309

Total equity and liabilities 964,793 774,188

Number of shares in issue: 303,505,691 303,505,691

Balance Sheet

Current economic conditions in SA Consumer spending still down

Orders smaller but more quantity

Growing hunger for information and entertainment continues

Ever changing technology – Convergence in TV and IP

Mines in Africa becoming more active

Energy efficient drive

Future Projects and Growth Areas

Multichoice and Top TV continue their promotion to the lower LSM

HD TV to the higher LSM

Communication has become essential in Africa

Delay in DTT roll out drives satellite

Installer school / training centre established and being expanded

New call centre being built

VOD Box Office

Satellite

Domestic Electrical

New ranges being introduced

Increasing volumes with Government rollout of low cost housing

Increase demand in Africa DRA – Mashadodorp

DRA – Khumani Iron ORE- Assmang

Centralec

NC Power

Mutanda

Rustenberg Transformers

Mogalakwena Municipality

Source: Ernst & Young’s 2011 Africa attractiveness

survey. Total respondents: 562

Mining sector recovery in South Africa and Africa

Telecoms

MTN site - Noriseep

Megatron green

off grid solution in

Kalahari

MTN site - Netherlea

Mobile repeater trailer

Computer Accessories Convergence between TV/Satellite and IT

Create a retail offering

New agencies:

Level One Equip Attac

Telecoms (continued)

MTN TEMPORARY POWER PACK SOLUTIONS: 3 x Power packs & 60kva generators delivered in 7 days from date of order, including design and manufacturing

MTN EARTH HOUR SHOW: Rapid Deployment System 40 meter mast with turbine Set up in 7 days at the MTN Head Office Mobile TX Repeater

Globes Extension of our newly established renewable energy division

Room for another brand in the market

Leverage off existing customer base

DTT Digital Migration

Significant distribution agreement with Altech UEC

Launch 2012

9.1m TV households

New aerials

50% aerials to be changed

Existing infrastructure

Ellies Renewable Energy Shop within a shop

Trade Counters

Professional DIY range

BEE initiative of Ellies

Specialise in large corporate and Government projects

Significant BEE credentials

Offers an end to end solution

In-toto Solutions

SkyeVine is able to deliver a “last mile” solution

3G

Edge

GPRS

No Access

SkyeVine

Satellite based broadband for home users and small enterprise

markets

Operational in sub-saharan Africa

A true “from Africa – for Africa – by Africa”

operation

Optimised for coverage in remote areas

Ellies has 45% interest

All-inclusive internet-via-satellite solution

Provide systems engineering knowhow

Will implement both the satellite hub and uplink as well

as and the operations centre

Operate the SkyeVine platform

Provide quality service and support to the

SkyeVine customer base

• Shareholder

• Operations & Engineering Management

• Project Execution and Management

• Sales

Skyevine Shareholders also provide Service- Qkon

Uplink and Internet Termination Provider Investor

One of Africa’s premier enterprise network providers focused on converged digital space

SkyeVine will establish its hub and uplink service at the BCX

facility in Midrand

BCX will invest in RF and an 6.3m antenna solely for the

SkyeVine service

The hub equipment will be housed in the world class BCX data centre

Access to the Internet will be provided via redundant fiber links, terminated in the data centre

Our Service Partners are also Investors- BCX

Strategy Growth through new products and ventures

Continue to offer quality products and services

Penetrate Digital Terrestrial Television (DTT) market through strategic alliances

Gain Market share in each of the divisions

Divisions to cross pollinate preparing for conversion

Expand local manufacture

Maximize the basket to every customer

Expand presence in energy-efficient markets

Clean Development Mechanism participation

Risks

Strength of rand

Economic climate in South Africa

Limited / erratic Government spend

Cost of electricity

Investment case

Strong

geographical

presence

Substantial

market

penetration

Conscientious

cash

management

Experienced

management

team

Leading

brand name

Sustainable

growth

THANK YOU

www.elliesholdings.com

www.ellies.co.za