eloqua case studies - bound · pdf filecase study marketers maximize ctr using eloqua + get...
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CASE STUDYMarketers Maximize CTR Using Eloqua + Get Smart Content
Using Eloqua digital body language data to personalize web content, Get Smart Content enables Eloqua customers to use their one website to address multiple buyer personas in different stages of the buying process.
Across demand generation, lead nurturing, sales enablement and customer upsell campaign efforts, Blackbaud, Cummins, GovDelivery and Pega customers increased the effectiveness of their website in just one month by providing visitors a relevant and personalized cross-channel experience using Eloqua & Get Smart Content.
CUSTOMER SUCCESS
ELOQUA: Determines if visitor is an existing customer.
Get Smart Content: Serves personalized web content to upsell/cross-sell existing customers.
If visitor fits Eloqua customer segment, serve relevant product training content.
ELOQUA: Determines if visitor is an existing employee.
Get Smart Content: Serves personalized web content to keep employees up to date on company news.
If visitor matches Cummins employee segment, serve Cummins sustainability message.
Higher conversion rate than visitors served generic untargeted content.278% 905% Higher conversion rate than visitors served
generic untargeted content.
ELOQUA: Determines if visitor is an existing state or
Get Smart Content: Serves personalized web content to promote case studies and whitepapers for the right product.
If visitor falls within Eloqua state or local customer segment, serve relevant whitepaper CTA.
ELOQUA: Determines if visitor is in marketing, sales, customer services persona segment.Get Smart Content: Serves personalized web content to promote case studies and video content.
If visitor fits Eloqua marketing, sales and customer services segment, serve Telerx content
30% Higher click through rate than visitors served generic untargeted content. 70.4% Higher click through rate than visitors
served generic untargeted content
www.getsmartcontent.com | For Sales Inquiries: Tory Upchurch | [email protected]| 512-583-1853
local customer.
GETSMARTCONTENT