eloqua exam study guide 2069112

Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials Exam Study Guide

Objective & Audience

Objective

This guide is designed to help you prepare for the Oracle Eloqua

Marketing Cloud Service 2013 Implementation Essentials Exam

by providing resources that you can use in your Preparation.

Targeted Audience

Technical Consultants

Functional Implementers

Up-to-date training and field experience are recommended

For Oracle employees and authorized partners only. Do not distribute to third parties.

2013 Oracle Corporation Proprietary and Confidential

Exam Topics & Objectives

Exam Topics

The Oracle Eloqua Marketing Cloud Service 2013 Implementation

Essentials Exam consists of 12 topics:

1. Product Overview

2. System Architecture

3. Initial Configuration

4. Automation: Lead Nurturing

5. CRM Integration

6. Automation: Lead Scoring and Data Tools

7. Integrating with Third Party Systems

8. Closed-Loop Reporting

9. Sales Enablement Tools

10. Advanced Reporting

11. Event Module

12. System Administration

Exam Objectives

The exam objectives are defined by learner or practitioner level of knowledge:

Learner-level: questions that test foundational knowledge and require

comprehension (not recognition or memorization)

Practitioner-level: questions that present on-the-job scenarios and require the

ability to integrate and apply knowledge to analyze, troubleshoot, and solve

problems.



Training Options

Course options have been identified for each exam topic. Please note that not all

training options are available for all exam topics. Additional choices may be

developed over time.

Instructor-Led or Web-Based Training (delivered by Eloqua University)

Partners with Oracle Eloqua All Access Education Passes can take publicly-

scheduled Eloqua University courses. Benefit from hands on experience to gain

working skills.

OPN Competency Center

This intelligent training tool allows partners to manage their Oracle training with

role-focused guided learning paths and measure their achievement toward

Specialization.



Topic 1: Product Overview

Objectives

Describe the features of Oracle Eloqua and the value of these

features to marketing and sales

Describe how Eloqua AppCloud works and be familiar with the types

of cloud connector components available

Training Options


Oracle Eloqua Marketing Cloud Service 2013 Implementation Specialist

Sample Question:

Identify three benefits of Social Sign-On.

a. Collect accurate data

b. Augment existing contact data to improve profiling

c. Reduce form abandonment

d. Increase following on Facebook page

e. Improve Klout Score

Answer: a, b, c



Level

Learner

Learner

Topic 2: System Architecture

Objectives

Describe the different components of the Eloqua application,

how they are used to serve specific functions and work together

Describe the Eloqua Data Model and Digital Body Language

Training Options



Sample Question:

Which three components leverage data provided by Digital Body Language?

a. Page Tag

b. Update Rule

c. Query String Parameter Set

d. Lead Assignment

e. Lead Scoring

Answers: a, c, e



Level

Learner

Learner

Topic 3: Initial Configuration

Objectives

Generate Eloqua website tracking scripts and configure tracking of

non-html content

Implement and configure each Branding and Deliverability package

Configure subscription management using any one of Eloqua's

three standard options

Perform an initial list upload of bouncebacks, unsubscribes,

and contacts

Describe IP Warming and know when this is required

Training Options



Sample Question:

To achieve high deliverability during IP warming, what do you do?

a. Send all product announcements to all contacts in a single batch

b. Email contacts information they requested in small, targeted segments

c. Include contacts from all email groups in every email distribution

d. Upload purchased lists and email them the latest product information

Answer: b



Level

Practitioner

Practitioner

Practitioner

Practitioner

Learner

Topic 4: Automation: Lead Nurturing

Objectives

Create emails by uploading an html file and creating an email

in the editor

Generate and interpret Email Content and Deliverability reports

Integrate and configure forms with Eloqua using any one of three

different methods

Configure Field Merges, PURLs, Shared Content and Dynamic

Content in emails and landing pages

Training Options



Sample Question:

You create a Welcome campaign for new contacts in your database. You configure the segment to

use the filter criteria Date Created within the last hour. What setting do you select to make sure the campaign allows for new members?

a. Campaign Setting: Activate

b. Segment Setting: Add members once when the campaign is first activated

c. Segment Setting: Add members hourly until campaign is deactivated

d. Campaign Setting: Allow contacts to enter the campaign more than once

e. Campaign Setting: Sync with CRM

Answer: c



Level

Practitioner

Practitioner

Practitioner

Practitioner

Topic 5: CRM Integration

Objectives

Describe the relationship between internal events, external calls,

and auto syncs

Configure a bi-synchronous integration with CRM, including weblinks

Create a Custom Object and Custom Object fields

Integrate CRM custom objects with Eloqua and leverage the data for

segmentation, personalization, and scoring

Training Options



Sample Question:

Which External Call requires a field to be mapped in the External Call Return Value?

a. Create Lead

b. Update Lead

c. Update Contact

d. Get Leads

Answer: a



Level

Learner

Practitioner

Practitioner

Practitioner

Topic 6: Automation: Lead Scoring and Data Tools

Objectives

Configure a Lead Scoring model

Configure Program Builder actions, decision rules, and feeders and

enable in the appropriate program run mode

Configure Eloqua Data Tools

Training Options



Sample Question:

In which Data Tool is a Lookup Table used?

a. Filter

b. Segment

c. Match Rule

d. Update Rule

Answer: d



Level

Practitioner

Practitioner

Practitioner

Topic 7: Integrating with Third Party Systems

Objectives

Gather customer requirements and configure Data Imports and

Data Exports

Configure Cloud Connectors in Eloqua

Training Options



Sample Question:

For which Data Export can you specify which fields to include in the exported file?

a. Account Data

b. Activity Data

c. Contact Data

d. Linked Record in Custom Object

Answer: c



Level

Practitioner

Practitioner

Topic 8: Closed-Loop Reporting

Objectives

Describe the technical Eloqua components of Closed-Loop Reporting

Describe how revenue is tied to campaigns (Revenue Attribution

Model)

Configure the campaign and opportunity settings and the

bi-synchronous CRM integration for Closed-Loop Reporting

Interpret Closed-Loop Reporting reports and dashboards

Training Options



Sample Question:

Which metric provides a realistic forecast of revenue that will become Closed-Won?

a. Inbound Activity Rate

b. Opportunity Stage Name

c. Attributed Revenue

d. Budgeted Cost

Answer: c



Level

Learner

Learner

Practitioner

Practitioner

Topic 9: Sales Enablement Tools

Objectives

Describe the features, functions, and business value of Eloqua

Profiler and Eloqua Engage

Provision Eloqua Profiler and Eloqua Engage users and configure

these sales tools in an integrated CRM system

Training Options



Sample Question:

When an Engage email is sent to a contact that does not exist in Eloqua, what happens?

a. The contact is created in Eloqua immediately

b. The contact is created in Eloqua during the next hourly sync

c. The email is sent but there is no tracking because the recipient is not an Eloqua contact

d. A lead is created in CRM, then the contact is created in Eloqua during the next auto sync

Answer: a



Level

Learner

Practitioner

Topic 10: Advanced Reporting

Objectives

Explain the difference between the Reporter and Analyzer

Insight licenses

Create custom reports, edit standard Eloqua reports, and

build custom dashboards

Training Options



Sample Question:

What does an Insight Analyzer have the ability to create?

a. Reports, Segments, Prompts, Custom Groups and Documents

b. Reports, Segments, Custom Groups and Documents

c. Segments, Programs, Prompts, Custom Groups, Documents and Filters

d. Reports, Prompts, Custom Groups, Documents and Filters

Answer: d



Level

Learner

Practitioner

Topic 11: Event Module

Objectives

Explain how the Event Module is used in the workflow of

automating event management

Configure a single or multi-session event, merge session details

into emails, and generate automated reminders and post event

communications

Training Options



Sample Question:

In which section of the Event Module do you configure the Special Fields, Email Address and Unique Code?

a. A

b. B

c. C

d. D

Answer: b



Level

Learner

Practitioner

Topic 12: System Administration

Objectives

Configure contact-level security by creating and assigning labels

in a custom program

Customize asset permissions to control visibility and access

Create custom security groups

Training Options



Sample Question:

You configure and test Contact Level Security using a small group of test records. Where do you

validate the results and which report do you run?

a. Program Builder: Program Exit History

b. Program Builder: Program Conversion

c. Setup > Users: Contacts by Label

d. Setup > Users: User and Groups Security History

Answer: c



Level

Practitioner

Practitioner

Practitioner

Exam Registration

How to register for the exam?

You can register for all Oracle certification exams with Pearson VUE. Before a

registration can be submitted, a Pearson VUE profile must be created using your

Company ID. Your Company ID can be obtained by contacting your local Oracle

Partner Business Center or by signing in to your OPN account. Your Company

ID is located in the section on the right under "Company information".

Please follow these instructions in order to properly set-up your Pearson VUE

account for the first time.

Have you completed an Oracle Certification Exam in the past?

Due to systems enhancements, each partner who has completed an Oracle

Certification Exam will need to update their Pearson VUE profile in order to

receive credit and for those records to appear in the OPN Competency Center.

How to get full recognition as Certified Implementation Specialist?

To get full recognition as a Certified Implementation Specialist you need to:

A. Update your Pearson VUE profile with your Company ID

B. Activate your Certview Account

Please follow these instructions and your records will be properly recorded.



eloqua exam study guide 2069112

Documents

oracle training

oracle employees

features of oracle eloqua

oracle corporation proprietary

eloqua university partners

eloqua appcloud

eloqua application

authorized partners