1

Eloqua’s B&D Packages

Branding & Deliverability

Email Response – Success!!!

The average B2B open rate across Eloqua High Tech clients and similar size to CompanyX was 15% in Q1 2010 – CompanyX was significantly higherThe average B2B Clickthrough rate across Eloqua High Tech clients and similar size to CompanyX was 1.9% in Q1 2010 – CompanyX was significantly higher

WHY IS THIS THE CASE?

2

http://www.eloqua.com/news/press/Eloqua_Email_Accepted_Rate_Nearly_100_Greater_Than_Competition.html

B&D Packages- September 2009

4

Bronze Silver Gold B&D Boost(w/ S or G only)

SPF/SenderID --

Branded Bounceback 1 3 5

Branded DNS

DKIM/DK * *

Mailbox Monitor Test (Seed List Sending Only) Lite/Exp: 5

Team: 10Enterprise: 15

Lite/Exp: 5 Team: 10

Enterprise: 15

Lite/Exp: 5 Team: 10

Enterprise: 15

35

Email Inbox Preview Tests 35

Branded Image and Links

Dedicated IP 1 3 --

Mailbox Monitor Live 35

Reputation & Blacklist Monitor

Delivery program assistance 1 inc/yr 3 inc/yr +2 incidents/yr

* By request only and based on “From” addresses- Silver gets up to 3, Gold gets up to 6

Components and Value of B&D Tiers

5

Feature BenefitsBranded Bounceback Domain -Establish Domain w/ ISPs

-Full Branding of All Email Headers-Distinction from Shared Range Domains

1 Dedicated IP -Establish distinct sender reputation-Protection from shared range IP issues

Branded DNS -Protection from shared domain blocks-Isolate brand from everyone else

Branded Images & Links -Comprehensive email content branding-Consistent branding across content & headers (avoid certain spam tests/filters)

Domain Keys / DKIM Support- Up to 3 “From” Addresses w/ Silver- Up to 6 “From” Addresses w/ Gold

-Identity/Brand Protection against forgery & authentication with ISPs/ESPs-Access to Email Accreditation programs-Access to Yahoo! Feedback Loop

Deliverability Program Assistance - 1 Event w/ Silver- 3 Events w/ Gold

-Delivery tracking, whitelist and feedback loop management, ISP relations, consulting services related to deliverability, reputation repair, mail filtering issues and/or technical details of sending bulk email-Leverage industry knowledge and connections of Deliverability Officer to resolve larger deliverability issues

3 Dedicated IPs -Fallback IPs in events of false-positive spam-flagging-Lower volume per IP (less likely to trigger volume spamblocks)

Upgraded Email Deliverability Testing -More test events & a new test type for more frequent/accurate deliverability checks-Better insight into ISP reputation

Self Reputation Management & Education -Comprehensive reputation/blacklist analysis & management at your convenience (fully integrated with Eloqua)-Documentation to facilitate comprehensive deliverability education

SILV

ERG

OLD

BO

OST

6

Integrated Testing & Management Tools

Email Tests & Reputation ManagementSeptember 2009

No Hassles

We’ll send an email when your test is done (download the test from there) AND keep a record of all your tests for quick access

7

Integrated Testing Tools (Through )

8

General Deliverability

*Provided in spreadsheet format for full flexibility in analysis

9

Inbox Preview Spam Check

Integrated Testing Tools (Through )

Integrated Testing- Enhanced w/ Boost

10

Live Deliverability Testing(Additional Cost through B&D Boost)

Get a more accurate idea of your deliverability by testing with real deployments

Reputation Management w/ Boost

Without leaving Eloqua, get full insight into your sender reputation (B&D Boost required)

11

Reputation Management w/ Boost

12

Higher Education w/ Boost

13

Access to the Return Path® Learning Center

14

Supporting Documentation

Deliverability “Briefcase” September 2009

Answering All The Questions

15

Covering All the Bases

16