elsamari botha, university of stellenbosch business school, cv … · 2018-06-07 · elsamari...

Elsamari Botha, University of Stellenbosch Business School, CV 2018

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FULL CURRICULUM VITAE

Dr Elsamari Botha

1. BIOGRAPHICAL SKETCH

1.1 GENERAL INFORMATION

Surname Botha Maiden name Coetzee

First names Elsie Margaretha ID Number 8303170156087

Citizenship South African Title

DR Female

X Male

Place of birth Pretoria, South Africa Date of birth 17-03-1983

Population group White X

Other (Please specify)

Marital status Married Direct Telefax No.

n.a

Direct Telephone

021 918 4487 / 061 445 3615 E-mail [email protected]

Residential address

60 Lincoln Street, Boston Bellville, Cape Town, 7530

Postal address 60 Lincoln Street, Boston Bellville, Cape Town, 7530

1.2 LANGUAGE PROFICIENCY

List the languages that you understand and indicate level of proficiency (read, write, and speak) Afrikaans – Excellent (read, write and speak) English – Excellent (read, write and speak) Dutch – Average reading ability

1.3 HIGHEST SCHOOL QUALIFICATION

INSTITUTION SUBJECTS DISTINCTIONS

Rob Ferreira High School Afrikaans (1st), English (2nd), Accounting, Mathematics, Science, Business Economics, Technical Drawings

5 (Afrikaans, English, Mathematics, Science, Technical Drawings)


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1.4 Degree/

Diploma Department Higher education institution Period

Year of graduation

BCom Marketing and Communication Management

University of Pretoria 2002-2004

2005

BCom (Hons) Marketing and Communication Management

University of Pretoria 2005 2006

MCom Marketing and Communication Management

University of Pretoria 2006-2008

2008

PhD Industrial Economics and Management Thesis title Contagious Communication: The Role of Emotion in the Spread of Online Content

INDEK, Royal Institute of Technology (KTH), Stockholm, Sweden

2010 2014

1.5 WORK EXPERIENCE TO DATE

Name of employer Capacity and/or type of work Period

UNISA Research assistant: Department of Business Management, Marketing

2005 - 2006

United Nations (UN) Internship: Communication department Pretoria.

Worked here concurrently to earn additional income.

January 2006

Varsity College Lecturer: Basics of Business 2006

Damelin

Lecturer: Economics, Conferencing and Events Management.

2006

University of Pretoria Lecturer: Department of Marketing and Communication Management

June 2006 – June 2008

University of Stellenbosch Contract Lecturer: Department of Business Management

Worked here concurrently.

July 2008 – July 2009

Cape Peninsula University of Technology

Contract Lecturer: Public Relations Department

July 2008 – December 2008

University of Cape Town Senior Lecturer: Marketing, School of Management Studies June 2009 – March 2017

Educate24 Head of Academic Development February 2016 - Current

University of Stellenbosch Business School

Senior Lecturer: Digital Enterprise Management April 2017 - current

2. TEACHING AND LECTURING DUTIES

2.1 Courses/modules presented: UNDERGRADUATE

Nr

Course

Level (second

year, etc.)

Academic Institution

Degree/ Diploma

Compilation of study guides

(Yes or No)

Curriculum design

(Yes or No)

1 Economics Gr. 12 Damelin, Hatfield

Matriculation No No

2 Basics of Business 1st year Varsity College

BCom No No

3 Conferencing and Events Management

Diploma Damelin, Bramley

Diploma No No

4 Organisational Communication

2nd year University of Pretoria

BCom Yes No


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5 Management Communication 2nd year University of Pretoria

BCom Yes No

6 Marketing Research 3rd year University of Pretoria & University of Stellenbosch

BCom Yes No (Pretoria), Yes (Stell)

7 Advertising 2nd year University of Stellenbosch

BCom No No

8 Business Management 1st year University of Stellenbosch

BCom No No

9 Basics of Marketing BUS1004W

1st year University of Cape Town

BSc Yes No

10 Marketing Issues BUS4026W 4th year (hons)

University of Cape Town

BBusSci Yes Yes

11 Research in Marketing BUS3008W

3rd year University of Cape Town

BBusSci Yes Yes

12 Introduction to Marketing Research BUS3014F

Post-grad diploma


PGDip Yes Yes

13 Marketing Honours Projects BUS4052H

4th year (hons)


BBusSci Yes Yes

14 Retail Marketing 4th year (hons) and Post-graduate Diploma


BBusSci Yes Yes

2.2 Courses/modules presented: POST-GRADUATE

Nr Course Level Academic Institution

Degree/ Diploma

Compilation of study guides

(Yes or No)

Curricu-lum

design (Yes or

No)

1 Research Methodology Honours University of Stellenbosch

BCom (Hons)

Yes Yes

2 Marketing Issues Honours University of Cape Town

BBusSc Yes No

3 Research Methodology and Research Projects

Honours University of Cape Town

BBusSc Yes Yes

4 Integrated Marketing Communication

Honours University of Stellenbosch

BCom (Hons)

Yes Yes

5 Qualitative Research Masters University of Pretoria

MCom Yes Yes

6 Retail Marketing Honours University of Cape Town

BBusSci & PGDip

Yes Yes

7 Digital Enterprise Management Masters Stellenbosch Business School

MBA Yes Yes

8 Digital Quotient Post-grad diploma

Stellenbosch Business School

PGDip Yes Yes

2.3 Training courses attended

Advanced Reading Skills Course – UNISA (June 2005)

Research Course (How to conduct research and publish) – UNISA (Jan 2005)

CIL Computer Literacy Course – University of Pretoria (June 2007)

Assessment Course – University of Pretoria (September 2007)

Grant Proposal Writing – University of Stellenbosch (August 2008)

Writing for a journal publication - University of Stellenbosch (August 2008)

ERP Writing workshop – UCT (May 2011)

Various other Emerging Researcher Programme research workshops including “Research Planning”, “Planning for a sabbatical”, “IP issues”, “Ad Hom promotion information sessions”, “How to write a good abstract”, “Introduction to grant proposal writing”, “Grant proposal writing workshop” etc. (July 2009 – current)


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3. RESEARCH SPECIALISATION

RESEARCH FIELD SPECIALITY

Online Consumer Behaviour Viral marketing Social media marketing Mobile technology and mobile technology

applications (especially in the South African context)

Emotions in Marketing Emotional contagion Emotions in digital marketing

Digital Entrepreneurship Digitization of business in Emerging Markets Digital Innovation Management African digital literacy

3.1 RESEARCH DUTIES

3.1.1 Former post-graduate supervision or co-supervision (COMPLETED): RESEARCH-BASED DISSERTATIONS

nr

Name of student Degree/Title of dissertation/ thesis and

date

Supervisor/ Co-

supervisor(s)

Duration of studies (years)

1 Ozayr Matthews MBusSci: The factors that contribute to spending behaviour in the online gaming industry

Main and only supervisor

3 years

2 Christine Pitt (2017) Masters: B2B Brand Engagement in Social Media: The Employee’s Perspective


1 year

3 David Jenkins (2016) Masters: Exploring the signalling potential of mega-sporting events: A longitudinal media analysis of the 2010 FIFA World Cup in South Africa

Co-supervisor 3 years

4 Caitlin Ferreira (2016) Masters: Social Media Performance of user-generated content and its relationship with conspicuous consumption: Through the lens of the expectation-confirmation theory


1 year

5 Claire Wouters (2016) Masters: The effect of negative user-generated content on consumer-based brand equity: Comparing brand loyal versus non-loyal customers in the luxury wine market


1 year

6 Zeenat Mowzer (2016) Masters: The impact of eWOM in SNSs on a high involvement purchase: An empirical study of South African brides’ intention to purchase a “once-in-a-lifetime” wedding dress


1 year

7 Astrid Ringas (2015) Masters: The role of androgynous brand extensions in product evaluations

Co-supervisor 3 years

8 Andrew Montandon (2014) Masters*: Peer Effects in Generation Y’s development of Risk Preferences *Graduated with distinction


1 year

9 Bradley Wickham (2014) Masters*: The moderating effect of time-perspective on the intention-behaviour gap: A PLS-SEM model of pension preservation decisions among employed individuals in the Western Cape *Graduated with distinction


2 years


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10 Raeesah Chohan (2013) Masters: Understanding the role of emotions in viral marketing


1 year

11 Annelie Eksteen (2013) Masters*: Customer Revenge in B2B Supply Chains *Graduated with distinction


2 years

3.1.2 CURRENT post-graduate students: RESEARCH-BASED DISSERTATIONS AND THESES

Nr Name of student Degree Project title

Supervisor

Year of Reg

1 Leanne Smit MBusSci How the functional theories of attitude influence the sharing of user-generated luxury brand-related content on Instagram: An experimental study on smart watches

Sole 2016

2 Erinma Ogbonna MBusSci A model for the prediction of viral success

Sole 2016

3 Vukile PhD The influence of the 90% quota on radio usage: How culture influences consumption

Sole 2018

4 Ken Onwu PhD TBD Co-supervisor

2018

5 Wendy Engel PhD Disruption in South African AgFood: The Case for Digital Technology

Sole 2018

3.1 RESEARCH OUTPUT

3.2.1 Publications in refereed accredited journals

Table: Key statistics for each publication

No. Journal Accredited (at time of publication)

Local/ Interna-tional

Sole/ First Author

CABS Rating (AJG, 2015)

CiteScore SNIP No of citations (13/3/2018)

1 Comm yes Local Yes - 1

2 AJBM yes Local Yes - 0.35 0.16 10

3 SAJBM yes Local Yes 1 0.35 0.18 32

4 RevInn no Int Yes - 0.20 0.12 3

5 SAJBM yes Local Yes 1 0.35 0.18 8

6 AJBM yes Local - 0.35 0.16 1

7 JPA yes Int Yes - 0.77 1.12 65

8 JRCS yes Int 2 3.35 1.75 48

9 PRR yes Int ** 1.89 1.23 57

10 PRR yes Int Yes ** 1.89 1.23 13

11 SAJBM yes Local 1 0.35 0.178 -

12 JIA no Int - * * 7

13 Food yes Int - 0.88 0.69 -

14 BusHor yes Int 2 2.19 1.34 4

15 JPA yes Int - 0.77 1.12 1

16 IJWBR yes Int - 0.88 0.53 -

17 IMM yes Int 3 3.38 1.68 1

18 BusHor yes Int 2 2.19 1.34 NA

TOTALS 16 12 Int 7 - - - 251

*Not available **Not listed in directory but well cited and impactful journal

1. Botha, E. 2010. Perceptions of South African practitioners on the structuring and tasks of marketing and communication managers within organisations. Communicatio: South African Journal for Communication Theory and Research, 36(1):94-111 (ISSN: 0250-0167)


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2. Botha, E. & Van der Waldt, D.L.R. 2010. Relationship antecedents that impact on outcomes of strategic stakeholder alliances. African Journal of Business Management, 4(8):1629-1638. (ISSN: 1993-8233)

3. Botha, E., Farshid, M., & Pitt, L. 2011. How Sociable? An Exploratory Study of University Brand Visibility in

Social Media. South African Journal of Business Management, 42(2):15-23. (ISSN: 2078-5976)

4. Botha, E. & Van der Waldt, D.L.R. 2011. Relationship outcomes as measurement criteria to assist communication strategists to manage organisational relationships. Revista Innovar, 21(40):5 - 16 (ISSN: 0121-5051)

5. Botha, E.M., Lilford, N. & Pitt, L. 2011. South African management literature over the past fifteen years: Content analysis of the three top South African management journals. South African Journal of Business Management, 42(4):89-98. (ISSN: 2078-5976)

6. Mdakane, S., Muhia, A., Rajna, T. & Botha, E. 2012. Relationship satisfaction and revenge behaviours:

Examining the effects of power. African Journal of Business Management (AJBM), 6(39):10445-10457 (ISSN: 1993-8233)

7. Botha, E. & Reyneke, M. 2013. To share or not to share: The role of content and emotion in viral marketing. Journal of Public Affairs, 13(2):160-171 (ISSN: 1479-1854)

8. Ogonowski, A., Montandon, A, Botha, E. & Reyneke, M. 2014. Should new online stores have live chat boxes? The effect of social presence on initial trust formation. Journal of Retailing and Consumer Services, 21(4):482-491 (ISSN: 0969-6989)

9. Rensburg, R. & Botha, E. 2014. Is integrated reporting the silver bullet of financial communication in South Africa? A stakeholder perspective. Public Relations Review, 40(2):144-152. (ISSN: 0363-8111)

10. Botha, E. 2014. A means to an end: Using political satire to go viral. Public Relations Review, 40(2): 363-374. (ISSN: 0363-8111)

11. Gaertner, B., Lambson, L., Mbuyu, M. & Botha, E. 2015. Personality in the telemarketing industry: The importance of conscientiousness. South African Journal of Business Management (SAJBM), 46(1):35-45. (ISSN: 2078-5976)

12. Grant, P., Botha, E. & Kietzmann, J. 2015. Branded Flash Mobs, YouTube and the Effects of Viewer Attitudes on Brand Equity. Journal of Interactive Advertising, 15(1):28-42 (ISSN: 1525-2019)

13. Montandon, A., Ogonowski, A. & Botha, E. 2017. Product Involvement and the Relative Importance of Health Endorsements. Journal of Food Products Marketing, 6(23): 649-667. (ISSN: 1045-4446)

14. Wilson, M., Robson, K., & Botha, E. 2017. Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns. Business Horizons, 60(2):247–253. (ISSN: 0007-6813)

15. Pitt, C., Kietzmann, J., Botha, E., & Wallstrom, A. 2017. Emotions and sentiment: An exploration of artist

websites. Journal of Public Affairs, e1653.

16. Morrish, S., Pitt, L., Vella, J. & Botha, E. 2017. Where to visit, what to drink? A cross-national perspective on wine estate brand personalities. International Journal of Wine Business Research, 29(4):373-383 (ISSN: 1751-1062)

17. Plangger, K., Pitt, C., Pitt, L., Botha, E. & Kietzmann, J. 2018. How employees engage with B2B brands

on social media: Word choice and verbal tone. Industrial Marketing Management. (ISSN: 0019-8501) (URL: https://doi-org.ez.sun.ac.za/10.1016/j.indmarman.2017.09.012).

18. Pitt, C., Botha, E. & Ferreira, J. (Forthcoming). Employee brand engagement on social media: Managing optimism and commonality. Business Horizons (ISSN: 0007-6813)

3.2.2 Papers presented and published in NATIONAL conference proceedings

1. Coetzee (néé Botha), E.M. & Cant, M.C. 2005. Black Economic Empowerment Opportunities in Home-based

Business: An Exploratory Study. 17th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Potchefstroom, South Africa.


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2. Coetzee (néé Botha), E.M. & Van der Waldt, D.L.R. 2007. Are businesses talking to the right stakeholders? A

new relationship measurement instrument. 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Johannesburg, South Africa, 19-21 September 2007. (ISBN: 978-0-620-38527-5)

3. Coetzee (néé Botha), E.M. 2007. Business-NGO partnerships: A one-night stand? Or a strategic alliance to

sustain corporate reputation? 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Johannesburg, South Africa, 19-21 September 2007. (ISBN: 978-0-620-38527-5)

4. Botha, E.M. 2008. The emergence of relationship management in communication and public relations: a content

analysis of top journals during the past decade. 20th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Pretoria, South Africa, 17-19 September 2008. (ISBN 978-1-8854-729-6)

5. Botha, E.M. & Van der Waldt, D.L.R. 2008. Stakeholder theory and relationship management: linking

stakeholder theory with relationship outcomes. 20th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). University of Pretoria, South Africa, 17-19 September 2008. (ISBN 978-1-8854-729-6)

6. Botha, E. 2008. Globalisation and communication: identifying trends in top research journals during the past decade. SACOMM Conference 2008. University of Pretoria, Johannesburg, South Africa. 17 – 19 September 2008.

7. Montandon, A., Ogonowski, A., Botha, E. & Reyneke, M. 2012. The effect of social presence on initial trust formation in a high product involvement e-commerce environment. 24h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), Stellenbosch, 9- 11 September 2012. (I was a track chair for this conference.) Abstract only.

8. King, R., Robey, J., Wylie, S. & Botha, E. 2012. The influence of customer orientation and learning orientation on sales performance: The mediating role of adaptive selling behaviour. (p.595-626) 24h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), Stellenbosch, 9- 11 September 2012. (I was a track chair for this conference.)

9. Ringas, A. & Botha, E. 2015. The rise of the androgynous brand: Evaluating the gender identity/gendered brand relationship among young adults in South Africa. 2015 SACOMM Conference, AFDA Cape Town, 28 – 30 September, 2015.

10. Ringas, A. & Botha, E. 2015. Self-concept, congruity and attitude: Is an androgynous extension the right move? 27h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), University of Cape Town, Cape Town, 30 Aug – 1 September. Abstract only

11. Ferreira, C. & Botha, E. 2015. An extension of the expectation-confirmation theory: An experimental design measuring the effects oif social media performance on the consumer brand relationship. 27h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), University of Cape Town, Cape Town, 30 Aug – 1 September. - Work-in-progress submission

12. Bridglall, S., Samuels, J., Smit, L. & Botha, E. 2015. Exploring the social motivations of sharing viral marketing content: The influence of gift giving and altruism. 27h Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), University of Cape Town, Cape Town, 30 Aug – 1 September.

3.2.3 Papers presented and published in INTERNATIONAL conference proceedings

1. Coetzee (néé Botha), E.M. 2008. Exploratory study on the relationship between communication and

marketing practitioners in South Africa. Annual Bled Conference, Slovenia. 4 – 5 July, 2008.

2. Rensburg, R. & Coetzee (néé Botha), E.M. 2008. A successful relationship between marketing and communication management: a story of a South African university. Annual Bled Conference, Slovenia. 4 – 5 July, 2008.


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3. Botha, E.M., Sanders, A. & Viljoen, O. 2009. Corporate Reputation and Service Firms: Which Elements Impact Consumer Choice? The Impact of Corporate Reputation on Learners’ Choice of University. Annual 2009 ANZMAC Conference on Sustainable Management and Marketing, Melbourne, Australia, 30th Nov – 2nd Dec, 2009.

4. Mills, A., Botha, E. & Campbell, C. 2011. Managing new media – tools for brand management in social media. 2011 AMS (Academy of Marketing Science) Annual Conference, May 24 – 27 at Coral Gables, Florida, USA.

5. Botha, E.M. & Human, G. 2011. The importance of measuring control mutuality in B2B relationships in developing countries. 2011 Academy of Marketing Science World Marketing Congress (AMS WMC), July 19 - July 23 at Reims Management School, Reims, Champagne, France.

6. Human, G., Naude, P. & Botha, E.M. 2011. Moderating and mediating effects of relational drivers in B2B supplier networks. 27th Annual IMP (Industrial Marketing & Purchasing) Conference, 30 Aug -3 September 2011, Glasgow, Scotland

7. Van Heerden, G., Wiese, M. & Botha, E. 2013. Social relations beyond team-based learning. 42nd Academy of Marketing Science Conference (AMS 42), 14 – 18 May 2013, Monterey, California, USA.

8. Reyneke, M. & Botha, E. 2013. One size does not fit all: A closer look at brands in the high net-worth market on an emerging economy. 42nd Academy of Marketing Science Conference (AMS 42), 14 – 18 May 2013, Monterey, California, USA.

9. Botha, E. & Reyneke, M. 2013. The influence of social presence on online on online purchase intention: An experiment with different product types. Academy of Marketing Science’s World Marketing Congress, AMS WMC 16, 17 – 20 July 2013, Melbourne, Australia.

10. Human, G., Naude, P. & Botha, E. 2013. From satisfaction to attitudinal loyalty in a business-to-business network: A dyadic level analysis of mediation in an emerging market context. 2013 EMCB (Emerging Market Conference Board) Conference, 19 – 20 July, Port Elizabeth, South Africa. Won best conference paper award

11. Rensburg, R. & Botha, E. 2014. Does integrated reporting signify the end of financial communication as we know it? A stakeholder perspective from South Africa. Bledcom 2014: 21st International Public Relations Symposium, July 4 & 5, Bled, Slovenia.

12. Botha, E., Karam, M., Ogbonna, E., Payne, K., & Stiehler, B. 2015. How to Impress Social Media Friends: The Social Motivations for Sharing Viral Content. Academy of Marketing Science’s World Marketing Congress, AMS WMC 17, 14 - 18 July 2015, Bari, Italy.

13. Grant, P., Botha, E. & Kietzman, J. 2015. Branded Flash Mobs as Viral Ads: Toward understanding consumers’ responses. Annual Academy of Marketing Conference 2015 (AM2015) – The Magic in Marketing, 7 – 9 July, Limerick, Ireland. Won best paper in track award

14. Rensburg, R. & Botha, E. 2015. Who gets covered in the news – David or Goliath? 22nd International Public

Relations Research Symposium (BledCom2015), 3 – 4 July, Bled, Slovenia

15. Stiehler, B., Bresler, Frazer, & Botha, E. 2015. South African consumer perspectives on the 2013 meat scandal: A qualitative analysis. IBC 9th International Business Conference, 20 – 23 September, Victoria Falls, Zambia.

16. Botha, E., Du Toit, P. & Radomsky, B. 2015. Building trust in emerging markets: Soccer Laduma in South Africa. International Public Relations Association (IPRA) 60th World Congress, 27 – 29 September, Sandton, Johannesburg, South Africa.

17. Rensburg, R. & Botha, E. 2016. Dira neccesitas: A grassroots approach to understand stakeholder

perceptions of financial reporting. The Association for Business Communication (ABC) Regional Conference, University of Cape Town, Cape Town, South Africa, 6 – 8 January.

18. Blair, A., Ferreira, C., Botha, E. & Plangger, K. 2016. A true measure of equivalence? Brand equity

from the financial perspective. ANZMAC Conference 2016, 5-7 December, University of Canterbury, Christchurch, New Zealand Best paper in Strategic Marketing and Branding track


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19. Treen, E., Grant, P., Van Heerden, G., Vella, J., Botha, E. & Chan, A. 2017. Mapping country wine brand

personalities: Examples from five nations. 2017 Academy of Marketing Science Annual Conference, May 24 – 26, Hotel del Coronado, Coronado, California USA.

20. Pitt, C., Dabirian, A., Botha, E., Kietzmann, J. & Diba, H. 2017. The prosthetic generation is all around us:

Feelings and emotions about knee replacement surgery and their impact on overall sentiment. 2017 Academy of Marketing Science Annual Conference, May 24 – 26, Hotel del Coronado, Coronado, California USA.

21. Robertson, J., Ferreira, C. & Botha, E. 2018. The Influence of Product Knowledge on the Relative

Importance of Extrinsic Product Attributes of Wine. 21st Academy of Marketing Science World Marketing Congress (AMS WMC, June 27 - June 29, Porto, Portugal.

22. Botha, E., Chohan, R., Karam, M., Ogbonna, E., Payne, K. & Matthews, O. 2018. The viral marketing

process: Identifying the key drivers of viral success in Emerging Markets. The 2018 Annual Conference of the Emerging Markets Conference Board, 6 – 7 April, University of the Witwatersrand, Wits Business School, Johannesburg, South Africa

23. Plangger, K. & Botha, E. 2018. Measuring attitudes towards customer surveillance. Academy of Marketing

Science Annual Conference, May 23 – May 25 at the Hilton Riverside in New Orleans, Louisiana

3.2.4 Papers in non-refereed publications

1. BOTHA E. Fintech for financial inclusion: Digital disruptors for microfinance in Africa. African

Futures 2017; 2(11):1-7.

2. BOTHA E. The potential of automation: Working with and against computers. South African Futures 2017; 1(14):1-10.

3.2.5 Chapters in books

1. Rensburg, R., Botha, E.M. & De Beer, E. 2008. Linking stakeholder relationships and corporate reputation: a

public relations framework for corporate sustainability (p.385-396). In Zerfass, A., Van Ruler, B. & Sriramesh, K. (eds). Public Relations Research: European and International Perspectives and Innovations. Germany: VS-Verlag. (ISBN: 978 3 531 15602 6)

2. Botha, E. 2008. Chapter 3: A relational perspective on public relations in Africa. In Rensburg, R. & Cant, M.

2010. African Perspectives on PR. 2nd ed. Pretoria, South Africa: Pearson Education. (ISBN: 9780796223524)

3. Contributed to Kotler, P. & Armstrong, G. 2010. Principles of Marketing. South African edition. Chapter 18: Creating Competitive Advantage. (ISBN: 978 177025 561 6)

4. Botha, E., & Mills, A. J. (2012). Managing the new media: Tools for brand management in social media. In A.

Close (Ed.), Online consumer behavior: Theory and research in social media, advertising and E-tail (pp. 83–100). New York: Taylor & Francis

5. Contributed to Kotler, P. & Armstrong, G. 2016. Principles of Marketing. South African edition. Chapter 4:

Managing Marketing Intelligence. (ISBN: 9781775789499)

6. Contributed to Kotler, P. & Armstrong, G. 2016. Principles of Marketing. South African edition. Chapter 18: Creating Competitive Advantage. (ISBN: 9781775789499)

3.2.6 Industry Conferences Attended & Invitations as guest speaker

1. 2018 Seamless Africa Conference, 5 – 6 March, Cape Town International Convention Centre. Two talks by

invitation: a. Leading your digital transformation strategy: Taking a strategic approach to website design b. Digital strategies to capitalize on the African x-border eCommerce growth rocket


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2. Wine Marketing: Innovations and Best Practices Conference, Dominican University of California in San Rafael on May 13th and 14th 2013.

3. Botha, E. (néé Coetzee, E.M.). 2007. Linking Relationship Measurement to Reputation. University of Pretoria / University of Hannover Joint International Seminar. Hannover, Germany, 23rd September – 4th October. [Invited paper]

3.2.7 Participant at International conferences

1. World PR Festival 2007: Communicating for sustainability. Cape Town, South Africa, 13 – 15 May 2007. 2. 2009 Annual Bio2Biz SA Conference. Biotech plugged into business. 20 – 23 September at the Durban

International Convention Centre.

4 OTHER SCHOLARLY RESEARCH-BASED CONTRIBUTIONS

4.1. Prizes and Awards

1. Biannual Sheth Emerging Scholar Award. 2013. Research seminar held at the Associated Marketing Society’s

World Marketing Congress, AMS WMC 16, 17 – 20 July 2013, Melbourne, Australia.

4.2. Funding

1. Thuthuka Grant: 2016 – 2018: Social media usage in low income urban youth in South Africa 2. Visiting scholar awards (x2) to bring international faculty to South Africa on a research and/or teaching

exchange 3. Three successful rounds (between R30 000 – R50 000 per round) of Emerging Scholar Research Funding at

UCT

4.3 Visits to local and overseas Universities or research institutes as guest professor or researcher

Visit to local and international universities for the focus area: Relationship Management

1. Joint Seminar on Reputation Management with the University of Hannover, Germany. 23rd September – 4th October, 2007. Paper delivered entitled: Linking relationship measurement to reputation.

4.4 PhD Colloquiums attended while studying

1. Annual 2009 ANZMAC Conference on Sustainable Management and Marketing, Melbourne, Australia, 30th

Nov – 2nd Dec, 2009 2. 2013 EMCB (Emerging Market Conference Board) Conference, 19 – 20 July, Port Elizabeth, South Africa

5. MANAGEMENT AND ADMINISTRATIVE DUTIES (LEADERSHIP) In my tenure at UCT (2009 – 2017), I helped out with the following duties in the Marketing Section and School of Management Studies:

Acting HoS (approximately 2 months during 2010 and 2011, December 2014-2105)

Masters convenor in the Marketing Section (deal with all applications, allocation to supervisors, training and information days etc.): 2014 - 2017

Marketing student advisor (2012 - 2017)

Tutor convener and organized tutor training day (2011 – 2017)

Assisted with masters and PhD applications (2012): Facilitated all communication between students and faculty, helped them with departmental resources, writing up their proposals, and I’ve organized the masters departmental presentation days (2011, 2012).

Managed the marketing section’s Open Day (2012)

I organised the “Mini Marketing Conference”, where honours groups get a chance to present their research projects at the end of each year. All our industry partners and external supervisors attend this prestigious event (2011 - 2017).

On a faculty level, was part of the following initiatives:


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Teaching and Learning committee (2011)

Part of the organizing committee of the 2015 annual SAIMS conference, hosted by UCT

Alternate to the School of Management Studies’ representative on the Commerce Faculty’s Ethics Committee During my time at other universities (University of Pretoria and SUN), I have:

Organized Open Day 2007 for Department (UP)

Assisted in the organizing of Departmental Prize Giving function (UP)

Served on Marketing Committee of department (UP)

Served on the Department’s Research Committee (UP & SUN)

Sole organiser of International Joint Seminar with University of Hannover, Germany. Twenty German students and personnel attended a week long seminar on Corporate Social Responsibility (2006).

Organiser of International Joint Seminar on Reputation Management with the University of Hannover, Germany. 16 South African students and personnel attended the International Joint Seminar in Hannover. 23rd September – 4th October (2007).

Two factors inhibited me taking on more management responsibility at the USB, including 1) that I joined later in the year (1 April), and 2) that I left for maternity leave that September. However, I look forward to taking on more managerial responsibilities as the opportunity arise. 6. SOCIAL RESPONSIVENESS

6.1 Academic Social Responsiveness

Herewith a summary of the main social responsiveness activities that I have been involved with:

External examiner to a number of courses at both an undergraduate and post-graduate level o Undergraduate: Digital Marketing (3rd year, UJ) o Post-graduate: Marketing Honours treatise (UP), MCom in Communication Management final

dissertation external examiner (UP)

External examiner to masters studies from other universities

During my time at UCT, and in conjunction with GetSmarter, developed the following short courses (two of which became their top selling courses):

o Introduction to Marketing (Marketing) o Public Relations o Social Media

I’m a reviewer for various journals. o National journals:

Management Dynamics South African Journal of Business Management South African Journal of Economic and Management Sciences (SAJEMS)

o International journals: Journal of Public Affairs Marketing Education Review International Journal of Wine Business Research Journal of Wine Research Internet Research

Membership of international bodies o SAIMS (South African Institute for Management Sciences) o AMS (Academy of Marketing Sciences)

I’m also the reviewer for the local annual SAIMS (South African Institute for Management Sciences) conference, as well as for three of the top international marketing conferences (ANZMAC, Academy of Marketing and AMS (Academy of Marketing Sciences)).

I was a track chair at two leading international marketing conferences: AMS 2013 and ANZMAC 2013.

I currently serve on the Assurance of Learning (AoL) committee of the USB and am responsible for one of the key outcomes of the MBA programme.

Teaching incoming groups for the International office: o 4 sessions in 2017


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6.2 Industry Consulting & Business Ties

During the past few years I have consulted on various industry research projects. Specifically with regards to:

Questionnaire design

Survey design

Sample design and

Statistical analysis and

Online consumer behaviour Clients include:

Baird’s CMC

PAIR (policy, advocacy, insight and research)

Centre for Communication and Reputation Management (University of Pretoria)

GCIS (Government Communication and Information Services)

Soccer Laduma

Accion I was also one of the founding members of Educate24 (a Media24 initiative), that now partners with InnovUS and various departments at Stellenbosch University. In this role, I was tasked with:

Managing over 100 academics and practitioners who contributed to or externally examined courses.

Quality assurance and alignment of all Educate24 courses.

Representing academic quality assurance on all our partnership agreements.

Development (and continuous improvement of) the learning management system. A new system was developed for the target market (feature and smart-phone friendly, low data cost).

Currently, the Educate24 site boasts over 85 short courses, all developed from scratch since December 2016.


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SECTION 2 NATIONAL AND INTERNATIONAL PEERS

NATIONAL Name: Prof. Gert Human

Position: Head of Strategy and Innovation Section, Business Management Institution: Economic and Management Sciences, Stellenbosch University Contact numbers: 021 808 2218 E-mail address: [email protected] Relationship: Head of marketing section when I worked at UCT

Name: Prof. Suki Goodman

Position: Colleague and current head of department (School of Management Studies) Institution: School of Management Studies, University of Cape Town Contact numbers: 021 650 2472 E-mail address: [email protected] Relationship: Colleague and head of Organizational Psychology when I worked at UCT

Name: Prof. Debbie Ellis

Position: Associate professor in Marketing and Supply Chain Management Institution: University of Kwazulu-Natal, Pietermaritzburg Campus Contact numbers: +27 33 260 6151/5899 E-mail address: [email protected] Relationship: National academic network

INTERNATIONAL

Name: Prof. Leyland Pitt Position: Professor in the Business School & Co-chair of PhD Programme Institution: Simon Fraser University, Vancouver, Canada Contact numbers: +16045617130 E-mail address: [email protected] Relationship: Mentor and part of PhD programme

Name: Prof. Esmail Salehi-Sangari Position: Professor and Chair of Industrial Marketing (and my PhD Programme) and

Co-chair of e-Commerce at INDEK Institution: Division of Industrial Marketing, Royal Institute of Technology (KTH),

Stockholm, Sweden Contact numbers: + 46 8 790 74 88 E-mail address: [email protected] Relationship: PhD Co-supervisor

Name: Prof. Pierre Berthon Position: Professor, Clifford F Youse Chair of Marketing & Strategy and PhD

supervisor Institution: Bentley University Contact numbers: n/a E-mail address: [email protected] Relationship: PhD Co-supervisor

INDUSTRY

Name: Nawal du Toit Position: Managing Director and CEO: Educate24 Institution: Educate24 Contact numbers: +27 82 560 7349 E-mail address: [email protected]

mailto:[email protected]






elsamari botha, university of stellenbosch business school, cv … · 2018-06-07 · elsamari...

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