elskiskis ski and snowboard shop revised
TRANSCRIPT
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Business proposal by:Daniel Ducic, Elsie Cardenas, Devon Zielinski, Jenny Ngo
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ProposalCreate a new Ski and Snowboard Company
based in Denver, Colorado
Focus on providing high end services and products
Estimated Cost: 10 million
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Overview Industry Overview
Website Analysis
Goals and Expectations
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BenefitsHigh margin items such as Apparel and
Gear for guaranteed profitability
Rental services for Snowboards, Skis and Snowmobiles
Instructor Classes and Private Lessons
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Industry OverviewDemographic of skiers and snowboarders is
25-50.
High margin and sales levels in apparel
Leisure ski trips have seen a 15% increase over the last few years
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A Growing IndustrySeason 2006/2007 2007/2008 % Change
Number of Visitors to Ski Resorts
55.1 Million 60.1 Million +6.1%
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Porters Five ForcesHigh High
Low
High High
Buyer Power Supplier Power Threat ofSubstituteProducts
Threat of NewEntrants
Rivarly AmongCompetitiors
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Websites AnalyzedBuckmans
Pedigree Ski Shop
Burton
US Outdoor Store
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GoalsUnique Shopping Experience
Extraordinary Customer Service
90% Awareness in First Year
Increase Net Operating Profit (NOP) 10% year over year
Expand to 5 stores within 10 years
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Potential Kiosk Locations
Aspen Vail Breckenridge
Services Include: Private Lessons Rental Reservations Check-insPurchase Products
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Final ThoughtsEstimated cost of 10 million
Industry is growing due to lower age demographic
High chance of success due to high margin products and services