eltaf conference 2012
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ELTAF Conference 2012. ELT: Differentiating Your Brand. Hello!. I’d like to know more about you. I’ll ask you to write a few things down throughout the presentation, so please have paper handy. - PowerPoint PPT PresentationTRANSCRIPT
ELT: Differentiating
Your Brand
ELTAF Conference 2012
Hello!I’d like to know more about you.
I’ll ask you to write a few things down throughout
the presentation, so please have paper handy.
“Theatre Language Studio Frankfurt aspires to creatively meld together art and learning by producing high-quality English language theatre productions that echo universal truths and make a contribution to community, alongside a theatre language school where barriers to context are broken down and bridges of communication are built.
TWO THINGS“The TWO THINGS. For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important.”
Guardian Article
2
- G len Whi tman
The Two Things website
“Here are the TWO THINGS about economics.
One: Incentives matter. Two: There’s no such thing as a free lunch.
The Two Things about THEATRE:
1. Don't forget your lines. 2. Don't run into the set.
“People like the Two Things exercise so much, he believes, because it forces them to extricate themselves from the weeds of detail and see the terrain of their own expertise afresh.”
-Oliver Burkeman
For ENGLISH Teachers
Here are two: 1) focus on your learners
2) stay curious
Tailor Made English
(Sharon Hartle)
The two things for learning a language
1) input, input, input2) never stop the process
(The Lingo Guy)
Everybody wants to learn...
not necessarily what you want to teach
them.
“Theatre Language Studio Frankfurt aspires to creatively meld together art and learning by producing high-quality English language theatre productions that echo universal truths and make a contribution to community, alongside a theatre language school where barriers to context are broken down and bridges of communication are built.
Brand Identity
A BRAND IS NOT A LOGO, a product, or an identity
– it is a FEELING about a product
A TIN OF TOMATOES
What kind of tomato tin would you be?
What BRANDS do
you like?
Why?
Why are people willing to pay more?
CEOS OF OUR OWN COMPANIES
How is your brand
different?
Self-employed teacher versus
BUSINESS OWNER
How would you describe yourself?
How would a friend?
Think of four words.
Now make it TWO.
Do your interests inform your teaching?
Do you have a teaching style?
a philosophy?
Could you define your style in ONE sentence?
one word?
A picture?
What is BRANDYOU?
Brand X
Brand XBrand XBrand X
Brand XBrand X
Use your strengths
WHAT ARE YOUR INTERESTS?
BE DIFFERENT!
WE’RE HARD-WIRED TO ONLY NOTICE THE DIFFERENCES.
BRAND NAMELOGOTAGLINE=PERSONALITY
PERSONAL BRANDING
1. Name2. Logo3. Tagline4. Web Portfolio5. Color6. Typography7. Marketing messages8. Social media
A compelling story
1.Show differentiation2.Be easily recognisable3.Be consistent4.Give proof
RESOURCES
TECHNICAL RESOURCESBlogs (Free)BloggerWordpress.com
WebsiteWordpress.orgWeb hostingDomain namesGoogle AnalyticsThemes
TutorialsYoutube
Email MarketingiContactMailchimp
Art ResourcesPhoto EditingGimp Paint
TypographyGoogle fonts
PhotosStock exchangeFlickrIcon Archive
ColorsAdobe KulerColour Lovers
LogosLogo websites
The Stock photo trap!
Recognise them?
COPYWRIGHT IS IMPORTANT
CREATIVE COMMONS
EXAMPLES Color and a good logo set this site apart!
Social Networking
English Attack
EXAMPLES
Claudio Azavedo
Uses free resources effectively (Blogger)
Examples
English for the workplace
A Blogspot (now Blogger) page by Evan Fredo
“It is impossible to have bad taste, but many people have none at all.” ― Georg Christoph Lichtenberg
.
SEARCH ENGINE OPTIMISATION
1.Keep your website updated with high-quality content
2.Research keywords and search phrases
3.Link as much as possible to other site (that might link back!)
4.Use low resolution photos (optimised for web)
5.Check your Google Analytics
aka getting ‘Googled’
WORK WITH FRIENDS!
NetworkingPower in numbers!
1. Link to resources2. Link to causes/volunteer
projects3. Link to (professional) interests4. Link to local news/culture
LINKING
WHAT ARE MY TWO THINGS?
• Non-native speakers will never learn the present perfect.
• It’s still tougher to learn than it is to teach.
Thanks for listening!
Any questions?