email and social media: so happy together
DESCRIPTION
Presentation on the basics of email marketing and social media integration from April 6, 2011 Charlotte Chamber of Commerce lunch-n-learn.TRANSCRIPT
![Page 1: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/1.jpg)
EMAIL & SOCIAL MEDIA: SO HAPPY TOGETHER
Adam Q. Holden-Bache Charlotte Chamber
April 6, 2011
![Page 2: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/2.jpg)
• IT’S A SOCIAL, SOCIAL WORLD
• EMAIL MAKES THE WORLD GO ROUND
• EMAIL AND SOCIAL MEDIA: THE PERFECT PARTNERSHIP
• THE THREE LEVELS OF SOCIAL SHARING IN EMAIL
• TAKEAWAYS
Table of Contents
![Page 3: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/3.jpg)
IT'S A SOCIAL, SOCIAL WORLD
![Page 4: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/4.jpg)
Social media isn’t a fad- it’s a fundamental shift in the way we
communicate.
![Page 5: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/5.jpg)
![Page 6: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/6.jpg)
51% of US residents age 12 or older have Facebook profiles
![Page 7: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/7.jpg)
![Page 8: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/8.jpg)
![Page 9: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/9.jpg)
LinkedIn Membership
![Page 10: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/10.jpg)
EMAILMAKES THE WORLD GO ROUND
![Page 11: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/11.jpg)
Source: Flowtown “My Mom is on Facebook”
Everyone uses email.
![Page 12: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/12.jpg)
![Page 13: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/13.jpg)
![Page 14: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/14.jpg)
42% of active social networkers check their email account four or more times a day, compared to just 27% of their non-networked counterparts.
Source: Merkle ”View from the Social inbox"
![Page 15: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/15.jpg)
Email marketing will generate an ROI of $43.62 for every
dollar spent.
Source: DMA ”Power of Direct Report 2009"
![Page 16: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/16.jpg)
It’s where the budgets are going…
![Page 17: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/17.jpg)
78% of consumers share information via email
versus 22% who prefer social media.
Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere"
![Page 18: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/18.jpg)
Methods used for sharing online content
![Page 19: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/19.jpg)
Over 20% of social media users have shared something from an email campaign to their social accounts
via a share option.
Source: Merkle ”View from the Social Inbox 2010"
![Page 20: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/20.jpg)
When asked to receive updates from companies...
only 10% elected to do so through Facebook, while 90% opted for an email
newsletter.
Source: Useit.com Newsletters Survey
![Page 21: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/21.jpg)
EMAIL & SOCIAL:THE PERFECT PARTNERSHIP
![Page 22: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/22.jpg)
EMAIL SOCIAL MEDIA
![Page 23: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/23.jpg)
Only 27% have implemented a social strategy into their email campaigns.
![Page 24: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/24.jpg)
Combine Forces…
![Page 25: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/25.jpg)
![Page 26: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/26.jpg)
![Page 27: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/27.jpg)
![Page 28: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/28.jpg)
Connect and Share
![Page 29: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/29.jpg)
Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%.
Including as many as three different sharing options boosted the rate to 11.2%.
Source: GetResponse "Email Marketing and Social Media Integration Report"
![Page 30: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/30.jpg)
Extend your reach…
Active social network users have, on average, around 500 connections.
Facebook average: 130 friendsTwitter average: 300 followersLinkedIn average: 63 connections
![Page 31: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/31.jpg)
THE 3 LEVELSOF SOCIAL SHARING IN EMAIL
![Page 32: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/32.jpg)
1. Link to your social channels
![Page 33: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/33.jpg)
1. Link to your social channels
![Page 34: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/34.jpg)
2. Share your entire email
![Page 35: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/35.jpg)
3. Share email content
![Page 36: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/36.jpg)
Encourage social sharing…
![Page 37: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/37.jpg)
Connect AND Share
![Page 38: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/38.jpg)
Takeaways
![Page 39: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/39.jpg)
• Marketers are increasing investments in both email and social media marketing.
• Email continues to be an effective channel even as users spend more time with social media.
• Email remains a powerful marketing channel that generates real results.
• Create shareworthy content
Key Takeaways
![Page 40: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/40.jpg)
• Include social sharing links your emails
• Tweet about content/offers only available via email subscription
• Include social channel content from Facebook, Twitter or LinkedIn Groups in your email campaigns
• Tweet about a post on your Facebook page
• Provide content via email and encourage comments on your blog or Facebook page
Cross-pollinate
![Page 41: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/41.jpg)
• Invest in your social channels. Engage. Interact.
• Increase your email subscriber base through social media
• Allow your contacts to communicate with you in the channel of their choice.
• Test everything
Take Action
![Page 42: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/42.jpg)
• Measure the effectiveness of your social campaigns against business goals and objectives
• Determine your ROI (Return on Investment)
• Don’t forget that social media and email can also SAVE you money
Don’t Settle On Not Knowing…
![Page 43: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/43.jpg)
Mass Transmit - multi-channel Internet marketing agency
Email Transmit - email service provider (ESP)
Group Transmit - social sharing application
How Mass Transmit Can Help
@MassTransmit
@EmailTransmitFacebook.com/MassTransmit
LinkedIn.com/companies/Mass-Transmit
![Page 44: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/44.jpg)
A copy of this presentation can be viewed or downloaded at Slideshare:
http://slideshare.net/masstransmit
Presentation
![Page 45: Email and Social Media: So Happy Together](https://reader033.vdocument.in/reader033/viewer/2022061103/5400b8228d7f7289408b4977/html5/thumbnails/45.jpg)
THANK YOU
Adam Q. Holden-Bache8701 Mallard Creek Dr.
Charlotte, NC 28262704-706-2670 x200
Twitter: @adamholdenbache