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| version 1.0 | March 2019

Email Best Practice Guide

© 2019 Herbalife Nutrition. All rights reserved. Printed in USA #J5490 ID 18941566 03/19

Our Principles Expressed

Confidential Property of Herbalife International of America, Inc.


Version 1.0 | March 20192

Our Why Making the World Healthier and Happier The purpose and unique value of our Company, our Distributors and our Employees, is to help people be Healthier and Happier through personalized nutrition and a proven business opportunity so that around the globe, every tomorrow is continually better.

Our How Through Purpose-Driven Distributors Who Are Our Difference Beyond products that deliver on their promises, our customers receive irreplaceable Knowledge, Encouragement, Respect. Supportive Coaching, Care, Community. And amazing Opportunity. This is what our Distributors truly distribute. We are driven by their needs and energized by their passion.

Our What To Create Inspiring Results for a Better Life With effective products that taste great, Distributors who provide guidance along the journey, the support of an entire company full of enthusiastic Employees, and an encouraging community, we can give people around the world a simpler path to a Healthier, Happier life.

Our Values We Always Do What’s Right When we look in the mirror, we see integrity, honesty, humility and trust. We reflect the belief that ethical is never optional. And we honor and respect each other, our Distributors, our customers, and most importantly, ourselves.

We Work Together We learn, we teach. We follow, we lead. We help one moment and accept help the next. We never stop collaborating, which makes us unstoppable. We have fun. We keep things simple. We celebrate the individual, and the team, in each of us.

We Build it Better We’re always looking up. Because that’s where the opportunity is. To learn. To grow. To innovate. To excel and exceed. To be an agent of change in our communities. To turn an entrepreneurial spirit into daily inspiration as we make our customers’ lives — and ours — Healthier and Happier.

Our Principles define our Why, How and What as a company – they clarify our purpose.

General Education 4 Overview 5 Crafting Effective Email Marketing Campaigns 6 10 Tips for a Powerful Email Strategy 9 The 5 Most Critical Elements of Every Email 11 Subject Lines: The Most Important 50 Characters 12 Organizing Your Email 14 Anatomy of an Email 17 Images & Fonts 19 Colors 20Getting Started 21 Step #1 - Our Email Platform 22 Step #2 - Content Organization 23 Step #3 - Images 24 Step #4 - Colors 25 Create New Email 26 Create New Email 27 Create New Email Using Branded Template 28 Create New Email Using Existing Email 30 Send Email 31 Design Elements (Content Blocks) 34 Email Layout & Content Blocks 35 Header – Logo, Webview, No Menu 36 Header – Logo, Webview, Menu 37 Body – 1 Col – Banners 38 Body – 1 Col – Banner + Text 39 Body – 1 Col – Intro 40 Body – 1 Col – CTA 41 Body – 1 Col – Video 42 Body – 1 Col – Intro with Image 43 Body – 2 Col – 50/50 – Icon Grid 44 Body – 2 Col – 50/50 – Side by Side 45 Body – 2 Col – 50/50 – Stacked 46 Body – 2 Col – 50/50 – Image Grid 47 Body – 2 Col – 30/70 – Sides 48 Body – 2 Col – 40/60 – Sides 49 Body – 2 Col – 40/60 – Image Grid 50 Body – 3 Col 51 Body – 4 Col 52 Footer – Social Media 53 Footer – CAN-SPAM 54Image Guidelines 55 Image Resources 56 Preparing Images for Upload 57 File Types 58 Iconography 59 Product Images 60 Internal Newsletter Intro Image 61Corporate Standards 62 Color Palette 63 Fonts 64 Quality & Legal Considerations 65 Legal Standards 66




Table of Contents

General Education




General Education



Version 1.0 | March 20195Email Best Practice Guide


General Education

Overview

Optimizing Your Email Communications

Email is a great communication tool to quickly and effectively deliver your message. However, your emails can be that much more powerful when they have a consistent look and feel.

Herbalife Nutrition has introduced branded email templates to achieve greater cohesiveness throughout. These templates can help you send emails that:

• Look more polished and professional

• Are more clearly Herbalife Nutrition-branded

• Connect more with your audience

• Prompt direct action

Please use this guide as a high-level introduction to email marketing best practices. The information within has been provided to help optimize your emails and make your job easier.

How You Benefit

After reading this guide, you should:

Recognize the elements of a professionally designed email

Have a better understanding of email marketing best practices/dos and don’ts

Know what email resources are available to you, and where to find them

Know who to contact should you require any email marketing support

Feel more confident with your email marketing efforts – both internal and external

✓✓✓✓✓

This Email Best Practice Guide and all of its contents, including, but not limited to, all text, photographs, illustrations, images, trademarks, service marks, and all copyrightable material, is owned by Herbalife International of America, Inc. (“Herbalife Nutrition”). The Guide contains confidential and proprietary information that is intended for the exclusive use by Herbalife Nutrition employees and authorized Herbalife Nutrition contractors and only for use as a reference in the creation of materials to promote Herbalife Nutrition products, services and business opportunity.




General Education

Crafting Effective Email Marketing Campaigns

When executed well, email marketing offers businesses an opportunity to send beautifully crafted, targeted campaigns that customers will actually open and respond to. In a study conducted by Marketingsherpa, it was reported that 72% of people prefer to receive promotional content through email. Compare that with social media, where only 17% of those surveyed said they would like to receive promotions.

> National Client Email Report > Marketingsherpa

The average ROI for email marketing campaigns is

approximately 3,800%, or$38 GENERATED for every dollar spent

of people prefer to receive promotional content through email would like to receive promotions

through social media

Source: Salesforce

https://dma.org.uk/uploads/ckeditor/National-client-email-2015.pdf

https://content.marketingsherpa.com/data/public/reports/benchmark-reports/EXCERPT-BMR-2013-Email-Marketing.pdf

https://www.salesforce.com/products/marketing-cloud/best-practices/email-marketing-examples/




General Education

How often should I send email to readers? DB Marketing reports the email open rate is highest when companies send two emails per month. Of course, there may be times when a one-off email message is appropriate, but businesses utilizing only the right emails for the right campaigns — rather than an avalanche of messages, which is spam — will drastically increase their ROI. Once you’ve got eyeballs, your messaging must be relevant to the customer. To remain competitive, businesses must tailor their email marketing campaigns to their leads/customers.

> DB Marketing

Utilize segmentation and targeting. Businesses can target specific audiences with personalized message using segmentation. When businesses segment their leads or customer base, they set themselves up to target each group with the right message at the right time, rather than just casting a wide net made up of one single message. This is important, because customers respond better to information that is relevant to them. In a study conducted by Direction Marketing Association, segmented and targeted emails generated more than half of all revenue from all email marketing campaigns.

> Direction Marketing Association

There are two basic types of automated emails: Commercial emails – designed to promote commercial products and services (such as ads,

promotions, campaigns, etc.). Marketing email must have the “Unsubscribe” link.

Transactional emails – are not promotional in nature, and might be triggered by interactions with our site (such as receipts, shipping notices, password reminders, etc.). Transactional emails do not contain the “Unsubscribe” link.

To comply with the General Data Protection Regulation (GDPR), your transactional emails need to be limited in their purpose. Please always review your emails with your local Legal team and GDPR points of contact.

http://www.dbmarketing.com/2011/10/how-does-frequency-of-e-mails-affect-open-click-and-conversion-rates/

https://www.emailmonday.com/wp-content/uploads/2015/04/National-client-email-2015-DMA.pdf




Leverage the power of CTAs. Calls to action (CTAs) are perhaps of the most important components in a marketing email. Including a call to action button instead of a text link can increase conversion rates by as much as 28%. Conversion rates on CTAs are primary indicators of a successful campaign. That said, a call to action is more than just a sentence telling a prospective customer what they should do next. To make CTAs more effective, consider the text itself. The text of the CTA should say exactly what you want the customer to do, but the language should also indicate a low commitment level. Click Here is too generic. The customer is not going to “click here” just because you put a fancy button with Christmas lights around it in your email. Instead, altering the button to read Shop Now has been proven effective. It has also been shown to have higher conversion rates than one that reads Buy Now. Buy Now is less effective because customers are not as willing to immediately commit to a sale viewing an email. Learn More is also an easy, simple call to action example that has a proven track record.

> Using CTA Buttons

Implement a nurture track. A nurture track will automatically trigger timed follow-up emails based on a lead’s behavior and information. Instead of a single blast, emails are personalized based on the customer’s stage in the buying process, which is known as the customer lifecycle.

Source: Salesforce

General Education

From Los Angeles to Honolulu, only $239 each way.

Hurry, sale ends soon! Book now.Make copy and content that resonates. The content of an email marketing campaign is what compels a lead or customer to act. Use actionable language, personalize where possible, write in the second person, make the content relevant, and be brief. Visuals can be effective and snappy language can catch customer attention, but before anything else, marketers must make their message clear. The top promotional email marketing examples usually include some visual asset along with very brief copy touting whatever special offer is being shared.

A picture of an island paradise in Hawaii is all many readers will need to click through. While a click-through may not lead directly to a conversion, the idea has been planted. Those readers might then sign up for “low fare alerts,” allowing the company to nurture them along until they are someday ready to commit to a purchase. Until then, the company continues to send clear, visually attractive, brief, and relevant emails.

https://www.campaignmonitor.com/blog/email-marketing/2014/08/buttons-email-marketing-campaigns/



https://www.salesforce.com/products/marketing-cloud/best-practices/email-marketing-examples/




General Education

10 Tips for a Powerful Email Strategy

Build an acquisition strategy If you’ve prioritized audience growth, begin by analyzing the places where customers are already engaging with your brand. Then, determine how to enhance those experiences and drive interactive engagement with new tools and techniques.

2 Optimizing for mobile is extremely important

For brands that do not optimize email for mobile, the penalty is stiff. Offer an elegant mobile experience from the get-go, beginning with your initial welcome email.

Your data should always be relevant

Assess your current data to make sure you’re sending targeted communications, not “batch and blast” messages. Using simple data points like gender and location can dramatically improve the subscriber experience.

4 Personalize email whenever possible

Your subscribers will appreciate your messages even more if they’re personalized. Adding personalized product recommendations into marketing emails can increase sales conversion rates by 15-25%, and click-through rates by 25-35%.

3

5 Email drives accessibility across channels

The ability to easily archive and access messages at a later time influences consumer channel preferences. Email remains a powerful channel for its ability to bridge the three-device environment of smartphone, tablet, and PC.




Automate your post-purchase messages Automate a re-engagement campaign for a week, a month, and 90 days post-purchase. Determine the point when subscribers typically purchase from your brand again (or disengage), and start from there to further personalize the send dates.

Email drives deals If you’re not making deals available via email, you’re ignoring the largest direct audience for this content. According to The Audience Growth Survey, 91% of survey respondents reported being involved with email marketing on a regular basis—because it’s a channel that drives results for their businesses.

Sharing isn’t just for social networks If your brand is emphasizing only that consumers share via social networks, you’re reaching just the tip of the iceberg. Private communications are extremely valuable to brands, as a friend’s thoughtful personal endorsement will often realize a better response than one broadcast to thousands.

Did they abandon before they bought?Tailor the frequency and number of abandoned cart emails to the purchase at hand, and that item’s typical purchase window. Pay attention to your industry’s typical sales cycle, and send abandoned cart emails accordingly. Abandoned cart emails should not be sent without permission or opt-in by the customer.

Get permission Thanks to the good work of author and marketing guru Seth Godin, the email channel is permanently linked with the concept of “permission marketing”—namely, that brands need to first seek permission before sending customers email marketing messages. Equally important, the CAN SPAM Act that it is a U.S. law that sets the U.S. national standards—dictates that it must be easy for subscribers to opt out of receiving emails, and those opt-out requests must be honored in a timely fashion.

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8

Source: Salesforce

https://www.salesforce.com/products/marketing-cloud/best-practices/10-tips-powerful-email-strategy/




General Education

The 5 Most Critical Elements of Every Email

Working hand in hand with the copy is the need to draw readers in with striking email design. You need to grab their attention with compelling visuals that communicate the key messages of your email while still generating a call to action. Email design requires active use of white space, an awareness of what visual cues impact readers, and an understanding of how color theory can make a difference in causing a reaction.

> Email Design

Your email must feature these 5 critical elements

3. APPEALING VISUALS

The first words your audience sees when they open their inbox are those that comprise the subject line. You need to hook the reader with a phrase that compels them to open the email and find out more. At the same time, you must keep the subject line concise. The perfect email subject line is a unique mixture of creativity and information that grabs the reader and incites them to read more.

> Subject Lines

1. SUBJECT LINE

Members of your audience likely receive hundreds of emails a day. The copy in your email must quickly communicate the message you want to impart and intrigue them enough to react. Email marketing, in most cases, is not the place to spin long-winded stories or share layered messages. It’s a place to hit hard and fast with the idea you’re communicating. Your copy should drive an almost subconscious reaction and response.

2. TIGHT COPY

Research shows that personalized email subject lines are even more likely to be opened than standard subject lines. But that’s just the start. Personalizing email leads to greater engagement, higher click-through rates, and improved insight into customer segmentation. Your customers want to feel that you’re trying to establish a long-term relationship. Personalization helps in reaching that goal.

> Personalized Email > Greater Engagement

4. PERSONALIZED MESSAGES

Every email you send out needs to be optimized for mobile responsiveness. Data shows that people in growing numbers are accessing their email through their mobile devices. And your customers are spending more time on their phones and tablets, so they often go back to review old emails after initially opening the message. As your customers continue this trend toward mobile responsiveness, it is paramount that all email sent out as part of a marketing campaign be optimized to reach the greatest audience.

> Email through Mobile

Source: Salesforce

5. MOBILE OPTIMIZATION

1 4

5

2

3

https://www.salesforce.com/blog/category/marketing.html?mc=marketingcloud.com/blog/email-design-tips

https://www.salesforce.com/blog/2016/04/email-subject-line-best-practice.html?mc=marketingcloud.com/blog/email-subject-line-best-practice

https://www.salesforce.com/blog/2016/07/email-personalization-made-easy.html?mc=marketingcloud.com/blog/email-personalization-made-easy

https://econsultancy.com/tag/reports/

https://techcrunch.com/2015/05/28/gmail-now-has-900m-active-users-75-on-mobile/

https://www.salesforce.com/blog/2016/11/email-format-tips.html




General Education

Subject Lines: The Most Important 50 Characters of Your Email

Have a goal in mind. In general, the goal for each of your email subject lines should be to get people to open and read your emails, but you can (and should) get more specific if you want to accomplish that main goal.

For instance, you may choose to try to get people’s attention by being informative. Pique their curiosity, or shock or surprise them with some new information. Be clear about what you want your email subject lines to accomplish and how you’re going to do it. That should give you a better chance of actually accomplishing your goals as opposed to just hoping for the best.

Keep it simple and short. If your subject line is so long that readers can’t get through it without losing focus, it doesn’t bode well.

Generally speaking, if you stick to 50 characters or less, subscribers should be able to quickly get an idea of what they can get out of reading your email. Sometimes even shorter, snappier titles can get a message across better. Your goal should be to use as few characters as necessary in order to provide a message of value to your readers.

Be specific. Just because you have to be short doesn’t mean you have to be vague. Your subject line should include keywords that very clearly tell your audience what the email is about. You don’t have to give the whole thing away, but let readers know what they can get out of reading your email, rather than just offering a general subject area.

Additionally, the more specific you are, the more likely you are to get your message in front of the right people.

The content of your marketing email is, of course, important. But subject lines are part of each and every email, and since they’re usually the first part that subscribers see, they may be the most important.

Your subject line has the ability to get people’s attention and give them a taste of what’s included in your email. The wrong subject line could turn people off, bore them, or cause them to overlook your email altogether. But the right one can entice them to keep reading; once you have their attention, you can share your actual message with subscribers to get them to support your business. However, your subject line cannot be even remotely deceptive. Deceptive subject lines violate CAN-SPAM.

Understand the importance of your subject line.

Marketing emails can be powerful, but they’re only as powerful as the people who read them. That’s why you need great email subject lines.

The newest product launches are here!

https://www.salesforce.com/products/marketing-cloud/best-practices/header-to-footer-anatomy-of-a-perfect-email/




Personalize it. You can get even more specific by personalizing your email subject lines. If you collect first names in your sign-up forms, you can address people by name in subject lines to really grab their attention.

Personalization extends beyond using a subscriber’s name: Segment your email subscriber list to make sure your readers only get the content that is most relevant to them. For example, notate who signed up for your list when you were giving away a free item, then make sure those subscribers are on a list to receive updates about other giveaway promotions. Keep your lists specific so you know what certain subscribers are most likely to be interested in so you can increase the likelihood that they’ll want to actually open and read your emails.

Catch their eye. Sometimes, even if your subject line is compelling, people may pass over it because they have so much in their inbox — it all starts to blend together. But you can make your email subject lines stand out visually through the use of emojis and other symbols.

It may seem like a small thing, but studies show that color can have a big impact on how people view emails and the feelings they get from reading them. And since a simple subject line doesn’t offer much opportunity for visual customization and media, those little emojis have the ability to make a big difference.

Ask questions. Email marketing should be an outlet for you to create relationships with customers and potential customers. That means it should be a two-way conversation.

Ask a question in your email subject line and involve your subscribers in the conversation. They could be more likely to care about what you have to say when they feel listened to. Subject lines that include questions can quickly give the impression that the content of your email relates to them. And if they know they

General Education

can benefit from maintaining a relationship with your brand through email, they’ll be more likely to take in your messages.

Make it urgent. Putting a specific timeframe on your email subject lines can also improve your open rates. While some subscribers may skip over or put off reading certain marketing emails right away, if you alert them in your subject line that your message is time-sensitive, it could increase the likelihood that they’ll open your message before they forget about it or it gets pushed to the bottom of a long line of unread messages.

Consider adding phrases like “limited time offer,” “ending soon,” or “today only” to make sure readers understand the importance of opening your emails now, rather than later. Don’t misuse this strategy, but if something truly is time-sensitive, tell your subscribers in the subject line so they know to read the message right away. Subject should not be misleading or intended to trick the recipient into opening it. As with all advertising materials, promotional emails must be true, accurate and not be misleading and to make sure they comply with applicable advertising laws.

Include a call to action. What do you want people to do upon reading your emails? More specifically, what do you want them to do upon reading your subject lines — beyond opening the email?

Once you determine your goal, the easiest way to get subscribers to do what you want is simply to ask them. If you want them to open your email to see the details about your company’s latest promotion, you could say something like, “Click to take advantage of our latest offer just for subscribers,” or, “See how easy it is to save with our latest promotion.”

Subject lines like these tell readers quickly and succinctly what the purpose of your email is before they even open it. The people on your subscription list who are interested in your offer are probably going to want to read your emails after seeing those subject lines.

Source: Salesforce

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https://www.salesforce.com/products/marketing-cloud/best-practices/email-subject-line-best-practices/




General Education

Organizing Your Email

Email Naming ConventionWhen creating your email, please follow the below naming convention based on your email type:

CampaignsIf you are creating an email for only one country and one language:

CampaignName_EmailDescription

SAMCAM2018BRAcelera_Awareness

APAC2018TWHealthyBreakfast_PerfectShake

If you are creating an email for multiple countries and/or languages:

CampaignName_CountryLanguage_EmailDescription

APAC2018PPP_TWZH_ProteinBenefits

GLOBAL2018Honors_MXES_FridayAnnouncements

Journeys

CampaignName_Email##

EMEA2019ITPMWelcome_Email01

MX2018BusinessBuilder_Email05

Name: Using a consistent naming convention keeps your files organized and easy to find




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NewslettersIf you are creating a newsletter for only one country and one language: NewsletterName_YYMMDDTheScoop_ 190128StepUp_ 190128

If you are creating a newsletter for only one country and one language:

NewsletterName_CountryLanguage_YYMMDDTheScoop_CAEN_191231FromOurCEO_ILAR_191231

Announcements/Standalone Emails

If you are creating an email for only one country and one language:

EmailDescription_YYMMDD

DistributionCenterHolidayHours _181114

HappyBirthday_180910

Name: Using a consistent naming convention keeps your files organized and easy to find




Local Folder Structure

• Folders should always be in English

• You have the ability to create and move folders, emails and assets.

• You will not have permission to delete folders, emails or assets.

• Use the Trash folder to place folders or mails you won’t need. MTS Communications team will periodically purge the content in this folder.

Your local folder will contain the following sub-folders:

• Localized Templates

• Localized Content Blocks

• Year (For Emails and images)

• Trash: Emails and images you wish to delete

Note: Images and files for your email recipients to download should not be saved in Content Builder, please continue to use MediaBin for that purpose.

Inside the Year folder, you will find the below sub-folder structure:

As an example:

> 2018

> Announcements/Standalone Emails

> Campaigns

> CampaignName

> Newsletters

> NewsletterName#

Inside your CampaignName folder, you can create additional sub-folders if you wish to further organize its contents:

• CampaignName

>US_EN

>US_SP

>PR_SP

• CampaignName

>Emails

>Images

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Header: This identifies what company the email is from, along with text links for more information.

Text Link: Text that is clickable and will either open another window or take you online.

Intro: The main focus of the communication.

CTA: ‘Call to Action’ – This includes short action phrases such as ‘Learn More’, ‘Shop Now’, ‘Buy Now’, etc. Clicking the button will drive you to whichever part of the online site is relevant.

Banner: An image that stretches the width of the email. This can appear before or after the Intro.

This could also include a video. See page 30 for more information.

Additional Content: This can be filled with various content blocks containing text, images or iconography. The content can be 1, 2, 3 or 4 columns in width.

Social: Each icon is clickable and will take you to each of the social media sites to gain followers.

Footer: Includes legal content, address and additional text links to learn more about Privacy Policy.

General Education

Anatomy of an Email

An email consists of different content blocks (sections) that each have a function. Within the content blocks you will find a headline, supporting copy, image(s), and a link (button or text) to drive the reader online to learn more, purchase, etc.

A few terms to note are on the right as well as the following:

• Character – you will encounter suggested character counts for each section of copy. This count INCLUDES spaces.

• Column – emails are divided by invisible vertical columns to help organize the content in a visually pleasing manner.

• Content – information as copy, image, video, etc.

• Content block – this describes sections of the emails containg content.





General Education

Anatomy of an Email

1 column (1 Col)

3 columns (3 Col)

2 columns (2 Col)

4 columns (4 Col)

The content blocks provided are labeled according to the number of vertical columns they contain.

The amount of content provided will determine the amount of columns needed.

Reminder: the shorter the email, the less need there will be to scroll through, especially on mobile devices.

General Education





Images & Fonts

ImagesImages can be .jpg, .png, or .gif. When animation is required, use .gif. When transparency is required, use .png / .gif.

“Scale to fit” should be used only if needed.

FontsWhen creating your email, use either Helvetica (the preferred font) or Arial (as a back-up font). No other fonts should be used.

Font sizes and line heights are:

Hero image headlines – 40px / 46px

H1 – 30px / 36px

H2 – 24px / 28px

H3 – 18px / 22px

Paragraphs / lists – 16px / 22px

CTA buttons – 16px / 16px

Webview / footer – 12px / 16px

On mobile, all font sizes are reduced to account for the smaller screen size. For many content blocks, text alignment changes to center align on mobile.

Font color options allowed:

Bold, italics, and underlines may be used to bring attention to specific text, but should only be used on paragraphs, not on headlines or CTA links.

Grey (#888888)

Charcoal (#25282a)

White (#ffffff)

Green for text links or headlines

(#78be20)

Blue for headlines (#69b3e7)

Orange for headlines (#f1b434)

Keep the following 2 pages as quick reference when building emails.

General Education




Colors

Backgrounds• All content blocks either have a white (#ffffff), light grey (#f2f2f2), or charcoal (#25282a)

background.

Fonts / Links• All fonts have either white (#ffffff), charcoal (#25282a), or grey (#888888) colors.

• Text links are light green (#78be20).

Line Dividers• Line dividers are in 3 available colors, green (#78be20), blue (#69b3e7) and orange (#f1b434) and should match the color of CTA button.

CTA Buttons

White (#ffffff)

Grey (#888888)

Charcoal (#25282a)

Light Grey (#f2f2f2)

Green for text links or headlines (#78be20)

Green (#78be20)

Blue (#69b3e7)

Orange (#f1b434)

Getting Started




Getting Started





For Salesforce Marketing Cloud related requests, please refer to the following:

New User Account:

• Request for Access – Open a SNOW request Path: Service Catalog > Access > More > Other Access

• Request for Training – Send email to MTS Digital Marketing Campaigns

• Request for New Template – Send email to MTS Communications

• Marketing Cloud Training – Send email to MTS Digital Marketing Campaigns

• New Email Templates – Send email to MTS Communications

• General Inquiries – Send email to MTS Communications

Technical Support

For support when getting started or anytime after, please reference the information below:

• Request for Access – Open a SNOW request Path: Service Catalog > Access > More > Other Access

• Request for Training – Send email to MTS Digital Marketing Campaigns

• Request for New Template – Send email to MTS Communications

The system we use to send email communications is called the Salesforce Marketing Cloud (formerly known as ExactTarget). The Salesforce Marketing Cloud software powers multi-channel communications including on-demand email marketing and interactive marketing solutions.

Getting Started

Step #1 – Our Email Platform





A. Organize your information before choosing your templates to help the process go more smoothly. Consider:

• What is your email about?

• Do you have a few things to communicate?

• What is the priority?

• Do you have images?

B. Organize your information by content block and priority of content.

Reminder: the shorter the email, the less need there will be to scroll through, especially on mobile devices.

Getting Started

Step #2 – Content Organization





• Image sourcing and approval will be required. Allow enough time for this process.

• See page 55 for imagery guidelines.

Getting Started

Step #3 – Images

Developing Graphic Images for Your Email Campaign

Once you have obtained access to the Herbalife Nutrition Salesforce Marketing Cloud and have done the required training, you will find many pre-approved graphic images. These images are provided by our company for you to choose from and use for campaigns inside Content Builder.

When needed, you can also develop, upload, and use your own graphic images – so long as they align with our brand and creative platform and are approved by Herbalife Nutrition.

Here’s a snapshot of your two imagery options:

1. Create Your Own

• Before you start, refer to the Herbalife Nutrition Brand and Creative Style Guide. This outlines the style of graphic images, photos, icons and/or illustrations that are allowed.

• Submit your graphic asset to Herbalife Nutrition Brand Review via Workfront for approval.

2. Request Creative Service Design Assistance

For corporate and global departments:

• Submit your creative project request via Workfront: (https://herbalife.attask-ondemand.com/requests).

• New Request > Worldwide Marketing/Creative Requests > Creative Project.

• Fill in the request form and ensure you give a full brief and specifications to allow faster intake process.

• Since WW Marketing Creative Service is servicing many projects from various departments, your request will be processed based on priority of business impact and on a first come, first served basis.

For departments within the regions:

• Please contact your local Herbalife Nutrition creative or marketing department for assistance.

https://herbalife.attask-ondemand.com/requests





• Decide the color theme for body content backgrounds – header and footer should be the same color, body content should contrast and be the same color.

• Decide on secondary colors – CTA buttons, divider lines and text links should be the same color to keep the layout look professional.

Getting Started

Step #4 – Colors

Header: Grey

Intro: White

Banner: White

Body Content: White

Footer: Grey




Create New Email

Create New Email




Create New Email

Create New Email

Create a new email in Salesforce Marketing Cloud Content Builder

To create a new email in Salesforce Marketing Cloud Content Builder:

1. Go to Email Studio and click on Content (see Image 1).

2. Content Builder will open. Click Create. From the drop-down menu, select Email Message. (see Image 2).

3. The “Create an Email” dialog box will open, with three tabs:

• Define Properties (selected)

• Add Content

• Preview and Test

4. In Create Email, select the appropriate format from the drop-down menu (Template, HTML, Text Only or Existing Email).

5. Add content to your email.

1.

2.




Create New Email

Create New Email – Using Branded Template

Create a new email from a branded template in Salesforce Marketing Cloud Content Builder

The Salesforce Marketing Cloud Content Builder has a selection of branded templates you can use to create an email.

1. In the content area, click Create and select Email Message from the drop-down menu (see Image 1).

2. Under “Define Email Properties”, from the “Create Email” drop-down menu, select Template (see Image 2).

3. A list of localized templates for your country will display under the “Saved” tab. If you don’t find the template you need, Click Folders (see Image 3).

4. Go to Shared Folders > Shared Content > Templates. There are additional branded templates from which to choose. Click a template and then click Select.

5. Under “Define Email Properties”, give the email a descriptive name and select the local folder where you want to save it. Click Next. (see Image 5).

6. The template will open in the “Add Content” screen. Enter the Subject & Preheader and click Save. (see Image 6).

7. The template will have several empty layout areas in the right pane. Click one of the layout areas to edit.

1. 2. 3.

5.

6.




Create New Email

8. From the “Content” tab in the left pane, drag and drop content blocks into the layout areas as desired. For additional content blocks, click on Folders > Local > Localized Content Blocks > Body or go to Shared > Content library > Body (see Image 8).

9. Click the content blocks to add content. 10. When you’re finished adding content, click Next.

11. Send the email.

8.

Create New Email – Using Branded Template




Create New Email

Create a new email from an existing one in Salesforce Marketing Cloud Content Builder

To create a new email from an existing one in Salesforce Marketing Cloud Content Builder:

1. In Create Email, from the drop-down menu, select Existing Email (see Image 1).

2. From the business unit’s local folders, find the email you wish to use, and click Select. (See Image 2)

3. The “Define Email Properties” window will open. Rename the email. This field is required for all emails.4. Select the Location where you will save the email, and click Save.

5. Using the content blocks, edit the email as needed.6. Send the email.

1.

2.

Create New Email – Using Existing Email




Create New Email

Send email in Salesforce Marketing Cloud Content Builder

After you have created your email message and your subscriber list – Data Extension, you can send the message.

Checklist for sending

Before you send your email message ask yourself:

• Is your send classification set up and ready for use?

• Did you create your list and upload subscribers?

• Is your email content ready and approved?

• Did you do a test send and have final approval?

Send ProcessA. Begin:

To begin sending the email message, open it and click Send. Then continue through the four parts of sending your email message (see Image A.1).

B. Define Properties:

1. Under “Email Properties”, review the email subject and preheader.

2. Under “From Options”, go to Saved Send Classification. Choose a Send Classification from the drop-down menu (see Image B.2).

• Default Commercial - For sending to a list of recipients who have opted in to receive Promotional or Marketing content from Herbalife Nutrition. An “Unsubscribe” link must be included in the email footer

• Default Transactional – For “triggered” emails based on a user’s interaction with our website or app (e.g. Order Confirmation, Shipping Confirmation, Account Creation or Password Reset Emails)

3. If you would like to change the Sender Profile or Delivery Profile within the send classification, you may overwrite to a different saved profile.

4. After reviewing the email properties, click Next.

5. Complete the steps in the Select Audience section.

Send Email

A.1

B.2.




Create New Email

Send Email

C. Select Audience:

1. Under Select Audience, select your Audience Type from the drop-down menu (see image C.1):

• All Audience Types

• Lists and Groups

• Data Extensions

• Data Filters

• Suppression Lists

• Audience Builder

2. Search for and select your subscriber list.

3. When you have located your list(s), drag and drop them into the “Targeted” field. You can also add them by clicking the arrow to the right of the list and selecting Add to Targeted.

4. When adding lists to the “Targeted” field, review the “Total Targeted” number of subscribers at the bottom of the field. If the number does not look correct, click Save, then Exit, and review your subscriber list(s).

5. Drag and drop any Exclusions or Suppressions into the “Excluded and Suppressed” field. You can also add them by clicking the arrow to the right of the list and selecting Add to Excluded/Suppressed.

6. Complete the steps in the Configure Delivery section (see Image C.6).

D. Configure Delivery:

1. Determine how you want to send the email message (see Image D.1):

• Immediately send

• Schedule-send on a specific date and time

2. Check boxes for the following Tracking options as desired:

• Track Clicks

• Suppress from Send Report

• Additional Info

• My Tracking

• Multipart MIME

3. Select a Tracking Destination Folder and check boxes for any Advanced Options.

4. Complete the steps in the Review and Send section.

C.1

C.6

D.1




Create New Email

E. Review and Send: 1. Under Review and Send, carefully review: • Targeted Audience • Total Targeted • Excluded Audience • Suppressed Audience • Send Timing • Track Clicks • Suppress from Send Report • Tracking Destination Folder • Multipart MIME • Additional Info 2. If anything needs to be changed, click Back, make changes, and review. If everything is correct, check This information is correct and this email is ready to send. 3. Click Send. If there is no error with the email send, you will get a confirmation in green that says “Email successfully sent.”

Send Email




Design Elements

Design Elements (Content Blocks)




Design Elements

Email Layout & Content Blocks

Email Layout and Content Blocks

An email in Content Builder is built by creating a layout and then adding content blocks to the layout. Content blocks are available in the Local (Localized Content Blocks) and Shared (Branded Content Blocks). Content blocks are categorized by Columns (1, 2, 3 or 4).

To select a content block, click on the ‘Content” tab > Folders > Local or Shared tab > Body and select the Column (1, 2, 3 or 4). (See Image 1 and 2)

Once you find the content block, just drag and drop it into the email body.

1. 2.

Design Elements





Header – Logo, Webview, No Menu

• Always match the header and footer colors. For example, if a grey header is used, use a grey footer.

• 3 background variations to choose from: - grey - charcoal - white

• Header links to Herbalife.com.

• The default/preferred header should be the grey one shown, to the right.

Example: Grey Header

Design Elements





Header – Logo, Webview, Menu



• Menu hides on mobile for cleaner user experience.

• Menu text and links are editable.

• 3 links (no more, no less) should always be used here. The text and links should be modified ONCE for each locale, after which they should stay the same from campaign to campaign.

• Links: - 10-12 characters - 1 line max.

Example: Grey Header w/Links

Design Elements

Example: White Banner





Body – 1 Col – Banners


• Default size: 700 x 300px.

• Can use taller images and adjust the height, but width should remain at 700px.

Design Elements





Body – 1 Col – Banner + Text


• Default size: 700 x 370px.

• To edit the background image, use the html editor in Salesforce to edit the background property in the <td> container, as well as edit the src property in the Microsoft Outlook-specific code directly below.

• Make sure background image is always 700 x 370px.

• Alternate version with curved bottom image border is also available.

• Alternates of this content block may be created – simply copy the content block and change the text to charcoal and the background to white / grey, update the background image to a lighter image.

• Should be 1 line max. two or more lines requires custom top padding as well as mobile customization, so it is not recommended.

• The max character count is 15 characters.

HERO HE A DLI NE

Example: White Banner

Design Elements





Body – 1 Col – Intro


• Image – 120 x 120px

• Editable text and CTA link.

• Use 20 characters on H1 for optimal design, but the headlines can extend to 2 lines if needed without hurting the layout. The same is true of H2 headlines.

• H1 – ALL CAPS – 40 characters, 2 lines max.

• H2 – ALL CAPS – 60 characters, 3 lines max.

• Paragraphs – 400 characters, 2 paragraphs max.

• To change the kerning (the space between letters or characters), simply use the html tab in the content block to either delete or reduce the letter-spacing property from 5px to anything less than that.

• The preferred CTA button is solid green. You should only use one button, so delete the others using the “delete row” functionality (right clicking in the visual editor).

• CTA - ALL CAPS - 20 characters - 2 lines max.

Example: Grey Intro

Design Elements





Body – 1 Col – CTA


• 3 button colors to choose from: - green - blue - orange

• CTA - ALL CAPS - 20 characters - 2 lines each max.

• The preferred button is solid green.

• Do not use more than one button together. Simply erase the rows you won’t need.

C TA H E R E

C TA H E R E

C TA H E R E

Design Elements





Body – 1 Col – Video


• Play button is linked to where the video is hosted (YouTube, Brightcove, etc).

• Background image size: 640 x 360px.

• To edit background image, update the background property url in the <td> container and also update the src attribute in the Outlook-specific code.

• H2: - ALL CAPS - 40 characters - 2 lines max.

• CTA: - ALL CAPS - 20 characters - 2 lines max.

H2 HEADLINE HERE

CTA HERE

Example: Charcoal Video

Design Elements





Body – 1 Col – Intro with Image


• Image is 700 x 300px.



• Paragraphs: - 400 characters - 2 paragraphs max.

• CTA: - ALL CAPS - 20 characters - 2 lines max.

• Links: - 15 characters - 1 line each.

Example: White Intro with Image

Design Elements





Body – 2 Col – 50/50 – Icon Grid


• Only icons, and not images, may be used here. An icon library will be provided by Herbalife Nutrition.

• Icon size: 65px x 65px.

• H3: - ALL CAPS - 20 characters - 2 lines each max.

• Paragraphs: - 100-150 characters - 5 lines max.

Example: Grey 50/50 Icon Grid

Design Elements





Body – 2 Col – 50/50 – Side by Side


• 2 layout variations: Image on left, image on right.

• Image is 305 x 305px.



Example: Grey 50/50 Side by Side

Design Elements





Body – 2 Col – 50/50 – Stacked


• Image size: 305 x 260px.




Example: White 50/50 Stacked

Design Elements





Body – 2 Col – 50/50 – Image Grid



Example: Charcoal Image Grid

Design Elements





Body – 2 Col – 30/70 – Sides


• Layout variations – Image/icon on right or left.




Example: White 30/70 - Slides > Image Left

Example: White 30/70 - Slides > Image Right

Design Elements





Body – 2 Col – 40/60 – Sides


• 2 layout variations: image left, image right.

• Image size: 240 x 240px



Example: Grey 30/70 - Slides > Image Left

Design Elements





Body – 2 Col – 40/60 – Image Grid


• 2 layout variations: image left, image right.




Example: White 40/60 Image Grid > Images Left

Design Elements





Body – 3 Col





Example: Grey 3 Column

Design Elements





Body – 4 Col – Survey


• Image/icon size: 70 x 70px


• Links: - 20 characters - 2 lines max..

H 3 H E A D L I N E H E R E

Example: Grey 4 Column

Design Elements





Footer – Social Media


• Always match the social media color with the color of the CAN-SPAM footer (see following page). For example, if a grey social block is used, use a grey CAN-SPAM block.


• Icon links are editable.

• Image size for icon links: 30 x 30 px.

Example: Grey Footer - Social

Design Elements





Footer – CAN-SPAM


• Always match the social media color with the color of the CAN-SPAM footer. For example, if a grey social block is used, use a grey CAN-SPAM block.


• Required in all template emails for Salesforce to allow an email send.

• Address, preference center url, and unsubscribe url will be populated automatically.

Example: Grey Footer - Commercial




Image & Iconography Guidelines


Herbalife Nutrition Transitional Design Guideline

Version 1.0 | June 2018Confidential Property of Herbalife International of America, Inc.

11

Photography

The new visual identity relies heavily on photography to establish an emotional connection with audiences and help convey the right tonal framework for our messaging. Given the significance that photography has on our visual identity, it is important that the images we create have purpose.

Tips:

• When planning a shoot, consider the narrative or story you are trying to tell through each image or each set. Ask yourselves: 1) Does this image evoke the right emotion? 2) Does this image tell a story 3) Does this image capture an authentic moment?

• With headlines and key message text reversed out over imagery, white or blown-out backgrounds can create legibility issues. Consider capturing images full of color to create optimal backdrops for our design system.

• Images should bleed to edges in layouts; when planning a shoot with photographers, request wide-focused shots to give designers more flexibility when positioning the images in various layouts.

Lifestyle Photography:

• Should always include more than one person; the only exception being if the story is about a personal moment or journey.

• Should always show people’s faces.

• Should appear unstaged, happy and authentic.

• Should illustrate a sense of community and support.

Product Photography:

• Should appear appetizing, fresh and dynamic.

• Only crop people if the focus is to be on the product itself.

Design Overview

Corporate Photography (Executive & Distributor headshots):

• Should appear authentic and full of personality. Backgrounds should be in clean/contemporary environments.

Lifestyle Photography:

• Should always include more than one person; the only exception being if the story is about a personal moment or journey.

• Should always show people’s faces.

• Should appear unstaged, happy and authentic.

• Should illustrate a sense of community and support.

Product Photography:

• Should appear appetizing, fresh and dynamic.

• Only crop people if the focus is to be on the product itself.

Corporate Photography (Executive & Distributor headshots):

• Should appear authentic and full of personality. Backgrounds should be in clean/contemporary environments.





A library of approved lifestyle, product and corporate photography has been created as a resource for your emails.

> Go to link

Tip:

When selecting images, consider the narrative or story you are trying to tell.

• Does the image evoke the right emotion?

• Does the image tell a story?

• Does the image capture an authentic moment?

Photography is used to establish an emotional connection with the audience and help convey the right tonal framework of our messaging.


Image Resources

http://herbalifecontent.hrbl.net/style-guide-and-guidelines-tools-directory/





Optimize image quality to help avoid errors when uploading to the Library.

Get your image ready to upload to the Library by making sure it has the right height and width, resolution, file size, and file type. This protects the image’s quality and prevents errors during the upload process.

Image Size

“Image Size” refers to the dimensions of your image – the image height and width. For the recommended image size, please refer to the specific content block.

Resolution

“Resolution” refers to the number of pixels in an image. When you create an image, certain image editing programs allow you to set the resolution. We recommend that you save the original design file with a resolution of 72PPI (pixels per inch). This will minimize image compression when you bring the image into the Library.

File Size

While “Image Size” is the height and width of the image, “File Size” is the amount of storage space your image will occupy. Factors like image size and compression will contribute to the file size of your image.

If your file is too large, here are some steps you can take to reduce its size:

• If your image editor has an option to “Save for Web & Devices” or to “Optimize” the image, choose a resolution that shrinks the image’s file size down.

• Remember to flatten any layers when you save the final image. This will help to reduce the file size.

Keep in mind that larger images may also take longer to load in a subscriber’s inbox.


Preparing Images for Upload





“File Type” is a name given to a specific kind of file. Some types of images look better when saved as a specific type of file. This chart shows you which file types work best with certain types of images.


File Types

Type Works Best With Pros Cons

PNG All Images • Best quality, regardless of content

• Supports full transparency

• Great for text

• Can fix some distortions caused by other file types

• Doesn’t compress when uploaded

Larger file size

JPG/JPEG

Photos Small file size • Distorts image to reduce file size

• Doesn’t work well with text

• Doesn’t support transparency

• Compresses when uploaded

GIF • Logos

• Simple Graphics

• Low Resolution Images

• Small file size

• Supports basic transparency

• Doesn’t compress when uploaded

• Limited to 256 colors

• Images can appear grainy if they use web-unsafe colors






Iconography

Our iconography style is simple and contemporary and intended to be global in style.

• Whenever possible, use photography as an alternative to illustration.

• Please do not alter the style of iconography as it complements our character art illustration style.

• 4 icon colors to choose from:

- blue - green - grey - turquoise

• If you are creating new or adding icons outside the 4 color choices, please submit to Brand Governance for Brand Review.

Icon Library

A collection of pre-built icons is available in Salesforce Marketing Cloud. You can find them in Content Builder > Shared folder.

> Go to link

Help Icon:

Blue Blue

Blue

Green Green

Green

Grey Grey

Grey

Turquoise Turquoise

Turquoise

Targeted Nutrition Icon:

With Care Icon:

https://herbalife.box.com/s/ag7nrxkmatqqxjiklkjkssocqe6ycye8






Product Images

Final Whites 3D Renderings

Final whites are package images that reflect a final product in three dimensional (3D) form. A final white always has a white background.

These images are often used for sales material.

Globally, we have three rendering styles for final whites.

Composite Photo & 3D Renderings

A composite is when 3D renderings or a product image is placed into an existing photograph.

> Go to link

3D renderings are housed and will remain to be housed in Media through 2018 / 2019. The goal is to migrate all of the 3D renderings to the new global content management system in 2019 / 2020.

An additional goal for 2019 / 2020 is to automate all 3D render at Agile completion. Project status pending budget approvals and global content management system roll-out.

http://herbalifecontent.hrbl.net/style-guide-and-guidelines-tools-directory/






Internal Newsletter Intro Image

• This header is customizable and unique to your team or communication. It should remain consistent through all email blasts.

• To create a custom department internal newsletter intro image, please submit a request to Worldwide Marketing.

• Image should reflect department function or content area, while complementing the text box.

• Text box should feature department or newsletter name.

• Make sure background image is always 700 x 180px.

HERO HE A DLI NE

Examples of other Internal Newsletter images:




Corporate Standards

Corporate Standards





Corporate GreenPantone 368C

RGB 120 / 190 / 32 HEX 78BE20 CMYK 65 / 0 / 100 / 0

Corporate Standards

Color Palette

This color palette can be used in custom imagery or assets created for the body content blocks of emails.

• Our corporate green and the rest of our color palette now collects Pantone’s color value updates (v 2018).

• The intent is to align with color industry standards. New creative templates will include these revised values.

• Projects still requiring our legacy corporate green values will be permitted on a case-by-case basis.

• For additional details and updates, visit: Herbalife Content / Brand Governance / Color Palette.

0 11 80 0

38 4 0 0

6 4 7 13

0 0 0 0

0 32 87 0

59 11 0 0

13 8 11 26

1 60 98 4

100 52 0 0

0 74 100 0

100 69 7 30 100 63 16 78

30 20 19 58

21 0 89 0

N/A

16 83 0 0

48 29 26 76

8 29 66 19

94 77 53 94

PANTONE 122 C

PANTONE 291 C

PANTONE 420 C

PURE WHITE

PANTONE 143 C

PANTONE 292 C

PANTONE 421 C

PANTONE 7413 C

PANTONE 2935 C

PANTONE 7579 C

PANTONE 294 C

PANTONE 2965 C

PANTONE 424 C

PANTONE 584 C

PANTONE 9160 C

PANTONE 674 C

PANTONE 425 C

PANTONE 7562 C

PANTONE 426 C

254 209 65

155 203 235

199 201 199

255 255 255

241 180 52

105 179 231

178 180 178

220 134 51

0 87 184

220 88 42

0 47 108 0 38 62

112 115 114

210 215 85

224 229 192

198 87 154

84 88 90

189 155 96

37 40 42

FED141

9BCBEB

C7C9C7

FFFFFF

F1B434

69B3E7

B2B4B2

DC8633

0057B8

DC582A

002F6C 00263E

707372

D2D755

F4E5C0

C6579A

54585A

BD9B60

25282A

RGB

RGB

RGB

RGB

RGB

RGB

RGB

RGB

RGB

RGB

RGB RGB

RGB

RGB

RGB

RGB

RGB

RGB

RGB

HEX

HEX

HEX

HEX

HEX

HEX

HEX

HEX

HEX

HEX

HEX HEX

HEX

HEX

HEX

HEX

HEX

HEX

HEX

65 0 100 0

PANTONE 368 C

120 190 32

BASE COLORBASE COLOR

78BE20RGBHEXCMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK

CMYK





Corporate Standards

Fonts

Within the Herbalife Nutrition corporate portfolio, Helvetica Neue LT W1G is the primary font used, however, Helvetica Neue LT Std is a secondary font that can also be leveraged.

Please purchase and use the following Helvetica fonts from the foundry listed. Do not use alternative foundries.

MyFonts.comhttps://www.myfonts.com

Helvetica Neue LT W1G - Black Helvetica Neue LT Std - 95 Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Helvetica Neue LT W1G - Heavy Helvetica Neue LT Std - 85 Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Helvetica Neue LT W1G - Bold Helvetica Neue LT Std - 75 Bold


Helvetica Neue LT W1G - LightHelvetica Neue LT Std - 45 Light


Helvetica Neue LT W1G - Thin Helvetica Neue LT Std - 35 Thin


Helvetica Neue LT W1G - Black Condensed Helvetica Neue LT Std - 97 Black Condensed


Helvetica Neue LT W1G - Heavy Condensed Helvetica Neue LT Std - 87 Heavy Condensed


Helvetica Neue LT W1G - Bold Condensed Helvetica Neue LT Std - 77 Bold Condensed


Helvetica Neue LT W1G - Light Condensed Helvetica Neue LT Std - 47 Light Condensed


Helvetica Neue LT W1G - Thin Condensed Helvetica Neue LT Std - 37 Thin Condensed


Corporate Standards





Quality & Legal Considerations

This Style Guide and all of its contents, including, but not limited to, all text, photographs, illustrations, images, trademarks, service marks, and all copyrightable material, is owned by Herbalife International of America, Inc. (“Herbalife Nutrition”). The Style Guide contains confidential and proprietary information that is intended for the exclusive use by Herbalife Nutrition employees and authorized Herbalife Nutrition contractors and only for use as a reference in the creation of materials to promote Herbalife Nutrition products, services and business opportunity.

Use of Herbalife Nutrition trademarks, including logos, is attributable to Herbalife Nutrition, and the quality of the materials and the accuracy of the reproduction of trademarks can affect their value. Displaying Herbalife or Herbalife Nutrition marks and designs on poor-quality materials, or in a sloppy way, can damage the value and affect the reputation of Herbalife Nutrition and your Herbalife Nutrition business, along with the operations of other Members. For this reason, any time that you display Herbalife Nutrition marks, logos or other properties, you must follow these guidelines strictly.

Use high-quality materials (including image files) that are acceptable to industry standards for the kind of item you are branding.

Use only logos and images made available to you to download at MyHerbalife.com.

Do not create your own versions of Herbalife Nutrition logos.

Do not sell business tools, such as clothing, to other Members at a price greater than the cost to produce the product being sold.

Meet industry standards for quality when making apparel or accessories.

Do not alter the logos in any way other than resizing.

As a reminder, please submit your application through Brand Review.

Corporate Standards




Legal Standards

If you are not an authorized Herbalife Nutrition employee, you are only authorized to obtain a copy of this Style Guide if you meet the following qualifications:

A. You have a current, executed vendor agreement or independent contractor agreement with Herbalife Nutrition;

B. You have signed a Confidentiality Agreement located at https://herbalife.box.com/v/Corp-Material-NON-DISCL-Form (unless there is a superseding confidentiality provision in your vendor agreement); and

C. You have signed a License Agreement and Acknowledgment form governing the terms and conditions under which you may use this Style Guide, available at https://herbalife.box.com/v/Style-Guide-Usage-Agreement.

If you are an authorized Herbalife Nutrition employee, you may only download, use, or distribute a copy of this Style Guide for the purposes stated above and you are subject to the terms and conditions of your employment agreement and the following rules:

1. You may not share this Style Guide with any third party (non-Herbalife Nutrition employee), except Herbalife Nutrition contractors who meet the following qualifications:

A. The contractor has a current, executed vendor agreement or independent contractor agreement with Herbalife Nutrition;

B. The contractor has signed a Confidentiality Agreement located at https://herbalife.box.com/v/Corp-Material-NON-DISCL-Form (unless there is a superseding confidentiality provision in your vendor agreement); and

C. The contractor has signed a License Agreement and Acknowledgment form governing the terms and conditions under which they may use this Style Guide, available at https://herbalife.box.com/v/Style-Guide-Usage-Agreement.

2. You may not give a copy of the Style Guide to Herbalife Nutrition Independent Distributors, Herbalife Nutrition Members, or any third party other than those specified in number 1 above.

3. You may not alter or modify the Style Guide or any of its contents.

4. You must obtain permission from your regional Herbalife Nutrition office before using the Style Guide or any of its contents.

5. You will only use the most current version of this Style Guide.

6. You will destroy this copy of the Style Guide and will retrieve and destroy all copies you have distributed if any of the events listed below occur, and you will notify your Marketing contact at Herbalife Nutrition of such destruction:

A. This Style Guide is replaced by a newer version or its contents become obsolete;

B. You learn that permission to use a third party mark or image has been terminated or expired, including, but not limited to the termination of a sponsorship agreement between Herbalife Nutrition and a featured sponsored athlete or other endorser;

C. Your employment with Herbalife Nutrition is terminated;

D. The agreement between a contractor to whom you distributed a copy of the Style Guide and Herbalife Nutrition expires or is terminated;

E. Herbalife Nutrition corporate or your regional office instructs you to discontinue using the Style Guide; and/or

F. The duration or termination date stated within the Style Guide itself has elapsed.

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