email by the numbers
DESCRIPTION
Emma Email Marketing presentation.TRANSCRIPT
Email* *by the numbers
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SEARCH
DISPLAY
SOCIAL
CATALOG
$40.56
$22.24
$19.72
$12.90
$7.30
ROI BY CHANNEL
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Google+
Skype
Foursquare
Vimeo
3B
1.06B
500M
343M
280M
200M
100M
25M
25M
12.6M
ADOPTION BY CHANNEL
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75%
PREFER EMAILCOMMUNICATION
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75%
PREFER EMAILCOMMUNICATION
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75%
PREFER EMAILCOMMUNICATION
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ONE GOAL
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ONE GOAL COMPELLINGSTORY
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ONE GOAL COMPELLINGSTORY
SIMPLE
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AVERAGE ATTENTION SPAN
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3x
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Here’s the thing: we have to talk about subject lines.
1
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A word about subject lines.
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A word about subject lines.
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A word about subject lines.
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1
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1 Clarity over creativity.
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1 Clarity over creativity.
2
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1 Clarity over creativity.
2 Think about length.
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1 Clarity over creativity.
2 Think about length.
3
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4 Remember, we’re scanning.
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4 Remember, we’re scanning.
5
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1 Clarity over creativity.
2 Think about length.
3 Get personal. Carefully.
4 Remember, we’re scanning.
5 Weigh the value vs. cost.
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TESTTESTTEST
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6TESTTESTTEST
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They opened your email. Now what?
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AVERAGE ATTENTION SPAN
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Desired action
Relevant content
Strong image above the fold
We’re buying you 5 stock images
GET IMAGES!1
2
3
4
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DOWNLOAD
DONATE
LIKE US
CLICK HERE
SUBSCRIBE
GO
TRY FOR FREE
SUBMIT
INQUIRE
DOWNLOAD
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CLICK HERE
GO
SUBMIT
DOWNLOAD
DONATE
LIKE US
SUBSCRIBE
TRY FOR FREE
INQUIRE
DOWNLOAD
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30%
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DRIVING LIST GROWTH
Website registration 77%
Social share in email 48%
Offline events 47%
Registration at purchase 41%
Online events 39%
FB registration page 34%
Email to a friend 31%
Paid search 29%
Blog registration page 28%
Co-registration program 12%
Other 6%
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Find them where they are
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What’s in it for me?
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Your newest subscribers are your best. Treat them that way
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Cynthia [email protected]
@cynthiahprice
QUESTIONS?
Christopher [email protected]
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Method HomeLet’s grow our tribe
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23% 17%
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37%
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The Atlanta FalconsRight design at the right time
2
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Garden & GunIt’s all about impressions
3
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Glennforest SchoolTyler Campaign
5
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Cynthia [email protected]
QUESTIONS?
Christopher [email protected]
@emmaemail
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