email campaign to renew the list 4 emails & 2 landing pages
DESCRIPTION
Cash4 Gold. Email campaign to renew the list 4 emails & 2 landing pages. What’s New. In the header: NEW We’re a new company, not just “under new management” Under the name: 1 line explains it all Windfall Sweepstakes. SUBJECT LINE: Enter our Sweepstakes now to win a $500 Cash Windfall!. - PowerPoint PPT PresentationTRANSCRIPT
EMAIL CAMPAIGNTO RENEW THE LIST
4 EMAILS & 2 LANDING PAGES
Cash4 Gold
What’s New
•In the header: NEW• We’re a new
company, not just “under new management”
•Under the name:• 1 line explains it all
•Windfall Sweepstakes
Email #1
•Announce the news•“Whole new company”•What’s in it for me?
• Specials & offers• More $$$
•Explains Sweepstakes•CTA “Pick & Click”•Mini-CTA at bottom
SUBJECT LINE:
Enter our Sweepstakes now to win a $500 Cash Windfall!
Email #2
•Still positive & fun•But a little more insistent
SUBJECT LINE:
We’re waiting to hear—do you want to enter our $500 Cash Windfall Sweepstakes…or not?
Email #3: last try
•Hot subject line• But we explain
•Alt lines can be done•Last chance
SUBJECT LINE:
Oops! We might be holding $387.25 of your money….
Email #4
•Announce the news• “Whole new company”
•What’s in it for me?• Specials & offers• More $$$
•Explains Sweepstakes•CTA “Pick & Click”
SUBJECT LINE:
Enter to win our $500 Cash Windfall, plus get our big news!
Landing Page #1For Opt-Ins
Landing Page #2For Opt-Outs
•Say goodbye gracefully•Set the hook to get ‘em back