email communication part 2 - amazon web services · email communication part 2 september 13, 2016...
TRANSCRIPT
![Page 1: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/1.jpg)
Adult Enterprise Leadership
Development Series for Managers
Email Communication Part 2September 13, 2016
Kimberly Pace
CEO, Executive AURA
![Page 2: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/2.jpg)
“The assumptions or
character traits that
come to mind when I
see poor writing
skills are sloppiness,
poor attention to
detail, and lack of
organization. Or
perhaps this person
just doesn’t care.”
Steve Puricelli, Owen ‘99Strategy – Supply Chain
Accenture
![Page 3: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/3.jpg)
“If writing seems hard, it’s because it is hard. It’s
one of the hardest things people do.”
William Zinsser
On Writing Well
“Easy reading is damn hard writing.”
Nathaniel Hawthorne
“Good writing is clear thinking made visible.”
Bill Wheeler
![Page 4: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/4.jpg)
Wall Street Journal reported that,
of 443 companies surveyed,
80% cited poor writing
as their biggest skill problem.
![Page 5: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/5.jpg)
Format Professionally
![Page 6: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/6.jpg)
Presenting written material in paragraph form, particularly when the paragraphs are longer than seven lines of single-spaced text, is not a very reader-friendly method of relaying information. Paragraphs, especially long ones, do not allow the writer to make distinctions about the information being presented, nor do they allow the reader to scan the information easily. The only assumptions readers can make about paragraphed material is that each paragraph might deal with a different topic. But, even if this is true, the reader must still read the information to determine what the topic is. Formatting techniques, on the other hand, help the writer to create white space that allows the reader to “take a break” from the reading task. Formatting techniques also establish an immediate visual sense of organization, enabling the reader to scan, saying to the reader at the very outset of the task, “This piece of writing will be easy to deal with.”
![Page 7: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/7.jpg)
Van
der
bilt
Bu
sin
ess
Co
mm
un
icat
ion
Aca
dem
y
Microsoft Templates –
Agendas, Newsletters
![Page 8: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/8.jpg)
UseCorrect Grammar
& Mechanics
![Page 9: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/9.jpg)
“I always new I was intelligent…”
![Page 10: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/10.jpg)
1. Clear
2. Concise
3. Complete
4. Compelling
Executive Writing
![Page 11: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/11.jpg)
![Page 12: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/12.jpg)
Purpose and the Audience of the document:
1. Why am I writing?
2. To whom am I writing?
3. What do I want my reader to do?
4. What do I want my reader to think and feel?
5. What content is important for my reader to know?
6. What type of word choice and tone will motivate and persuade my audience?
![Page 13: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/13.jpg)
Writer’s Concerns
•Why do I have difficulty getting started?
•How should I sound? (Authoritative? Cooperative?
Cordial?)
•How can I present my information concisely?
•Will this make sense to someone not in my area?
•Am I using correct grammar, punctuation, and spelling?
•Should I send this as an email or choose a different
medium?
![Page 14: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/14.jpg)
The LEAD is the most
important thing your
reader needs to know.
![Page 15: Email Communication Part 2 - Amazon Web Services · Email Communication Part 2 September 13, 2016 Kimberly Pace CEO, Executive AURA kimberly@executiveaura.com](https://reader034.vdocument.in/reader034/viewer/2022050102/5f417692a3343e4dfd0ccd97/html5/thumbnails/15.jpg)
Organizational Patterns