email in an increasingly mobile and social world
DESCRIPTION
Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).TRANSCRIPT
EMAIL in an Increasingly MOBILE and SOCIAL World
September 19, 2013AZIMA
RELAX
SLIDESHARE.NET/SIETSEMA
READ UP
THE EMAIL EMAIL.COM
@SIETSEMA / LISTS / EMAIL
WHO ARE YOU?
A BUNCH OF TOOLS
I’M NOT IN THE BUSINESS OF TOOL SHOPPING.I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.
IDKBICFO
ALSO, I’M NOT A WIZARD.
YOUR QUESTIONS
ABCD
IMAGES IN EMAIL
FROM:SUBJECT:
Arizona CardinalsEnter for Your Chance to Win Super Bowl XLVII Tickets
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
FROM:SUBJECT:
Blue NileJewelry to Complement Your Previous Purchase
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
FROM:SUBJECT:
Frederick’s of Hollywood StoresDon’t miss out on our best deals.
TO: My Lady :))
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
HOLY MOBILE
SOURCE: LITMUS - September 2013
47% OF EMAILS ARE OPENED ON A MOBILE DEVICE
HOLY MOBILE
SOURCE: LITMUS - September 2013
OUR CHALLENGE
ADAPT OR DIE
SOURCE: BLUE HORNET - March 2013
80% DELETE EMAILS THAT DO NOT “LOOK GOOD” ON MOBILE
THIS DOESN’T COUNT
THIS DOESN’T COUNT
#GROSS
MOBILE EMAIL
SKINNYSCALEABLERESPONSIVE3
MOBILE AWARE
SKINNYCRUCIAL vs EXPENDABLE
MOBILE AWARE
SKINNYSINGLE COLUMNMINIMALIST
MOBILE AWARE
SCALEABLESPACIOUSLARGE BUTTONSLARGE TYPE
MOBILE AWARE
SINGLE COLUMNLARGE BUTTONSVERTICAL SCROLL
JPEGMINI.COM
ONE SHOT DEAL
SOURCE: KNOTICE - February 2013
AFTER INITIAL OPEN, ONLY 2% WILL REOPEN ON ANOTHER DEVICE
RESPONSIVE
RESPONSIVE
RESPONSIVE
RESPONSIVE
@MEDIA QUERY
IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN,THEN MAKE THAT EMAIL THIN AND NARROW
A LITTLE CASE STUDY
FOR YOU TO KEEP
TEACHTOFISHDIGITAL.COM/thankyouazima
@MEDIA QUERY
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<td width=”600” class=”width320”>
MAILUP.COM
THEMEFOREST.COM
RIGHT FOR YOU?
SOURCE: STYLE CAMPAIGN - October 2012
EMAIL CLIENT HELL
GIRLS WEEKEND
LIVECLICKER.COM
DESIGN PREVIEWS
SOCIAL & EMAIL
EMAIL SOCIALCUSTOMER
SO HAPPY TOGETHER
SOCIAL IN EMAILEMAIL IN SOCIALEMAIL & SOCIAL3
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
CONTENTCTRL.COM
FANCENTRIC
LOOKBOOKHQ.COM
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
SOCIALTOASTER.COM
EMAIL AND SOCIAL
ZUUMSOCIAL.COM
JANRAIN.COM
FORGOT PASSWORD?
SOURCE: GIGYA - August 2013
AVERAGE USER:28 DIFFERENT ACCOUNTS,8 DIFFERENT PASSWORDS
SOCIAL SIGN IN
SOCIAL SIGN IN
PRIVACY CONCERNS
SOURCE: GIGYA - December 2012
“I WON’T USE SOCIAL SIGN IN BECAUSE:
40%
41%
49%I PREFER NOT TO SHARE MY PERSONAL INFO.”
I DON’T WANT MY ACTIVITY SHARED.”
I DON’T KNOW HOW IT WILL BE USED.”
FULLCONTACT.COM
A DECENT PROGRAM?
EMPATHYEXPECTATIONSFAILURE3
“We’ve been so busy keepin’ up with the Jones.Four car garage and we’re still buildin’ on. Maybe it’s time we got back to the basics of Love.”
- Waylon Jennings
EMPATHY
“If I had 8 hours to chop down a tree, I would spend 6 sharpening my ax.”
- Abraham Lincoln
EXPECTATIONS
“We don’t make mistakes.We make happy little accidents.”
- Bob Ross
FAILURE
SMALL BITES, OK?
TEACHTOFISHDIGITAL.COM