Email Marketing

Stats To Know

• Open Rate

• Clicks and the Unique

• Conversions (trackable through CRM)

• Popular Articles

• Opt-outs

• New Subscribers

• E-management tools that measure effectiveness

Catchy subject lines and targeted delivery times,

usually so I wake up to their email

E-Marketing Best Practices

• Targeted campaigns and database blasts (newsletter, product launch, events)

• Be corporately aware of your brand, the same goes for your personal brand

• Subject lines are key

• Keep the important content up at the top of the email

• Choose your day wisely

• No digital vomiting please

Social Media Mania

• Which ones do should you and / or your company use?

• Learn from user experience• Find out WHERE your customers

are• Test drive if you have to,

popularity does tend to steer• Define your objectives• Without goals it cannot be

considered a success or failure

Huh?

Personal Brand• Facebook: 500M users, enough said

• Twitter: digital broadcast system

• Linkedin: professional networking, research tool

• Foursquare: geo-tagging site

• Similar to professional brands - determine the ‘What’, ‘How’, and ‘Why’

• Consistency across all sites (including Digg, Flickr, and You Tube)

• Sync your feeds

• Don’t be a robot, are the tools for chatting with friends or about promoting yourself?

• Carve out time (mobile access and 30m a day)

• Decide if you need a website, blog, podcasts or all of the above and more!

“Social software isn’t really about the tools. It’s about what the tools let users do and the business

problems the tools address.” Jakob Nielsen

Professional Brand

Do your customers use Social Media?

• Forrester Research have explored the realms of social media and found that “social networking will be the biggest enterprise 2.0 priority by 2013”*

• Social Media is word-of-mouth advertising

• 75% of adult Internet users engage Social Media platforms (Nielsen, 2010)

• Be social - let the outside world understand the knowledge within your organization*

• Brand strategy and messaging needs to match your social interaction with customers*

• The Social Marketing Recipe: Reach, Response, Relationship, Revenue*…start with Research

Source: Babur Ozden and George Beckenstein, 2010

Dive In

• Use keyword searches on Tweetdeck or Hootsuite to engage in relevant conversations

• Snatch up your URLs and Usernames

• Build rapport through open and authentic dialogue

• Avoid ghost-tweeting and posts if you are a smaller business

• Large profile companies can use this tactic if they are open about it – feature the faces behind the conversations

• Plan your posts – do NOT use the ingredients on the shelf to concoct something

• Ready to set up lists, feeds, tabs, backgrounds and favorites?

• Get your hands dirty!

Contact

derek@dmbrown.com

www.dmbrown.com

twitter.com/derekmbrown