email marketing case study: innovative anniversary email marketig campaign by olx
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- Case study of -Innovative Anniversary campaign by integrating Email with Social Media
Anniversary emails
Emails you should be sending but aren’t
a presentation
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Why be just another face in the
crowd
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Sending the same emails that everybody sends
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when you can do something
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and create the Love for your
…
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..deliver memorable experiences ..
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.. and make them keep coming back for more?
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to build great engagement
Anniversary emails
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Less than 5% brands currently send these anniversary emails
Source: netCORE Research LabCASE STUDY OF
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What are brands out?
Transaction rates are five times higher for anniversary emails than they are for bulk campaigns
Revenue per email from anniversary messages ($0.66) is higher than birthday messages ($0.51)
CASE STUDY OF Source: The birthday and anniversary report
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This is a story about how one brand made use of anniversary emails to
Spur interactions
and achieved significant Response and Revenue
upsell its servicesSocial
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What different did OLX do in its anniversary email?
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CELEBRATE and make subscriber feel special
SELL and stay ordinary in customer minds
Celebrating important occasions with your customers builds long meaningful customer relationships and converts one time customers into repeat customers
not just
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SHOW ITwith animation
SAY IT with words
Because 72% of email marketers who have used animated gifs have recorded higher transaction-to-click rates(Source: Responsys)
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not just
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GROWwith social media integration
RETAINexisting customers
Integrating email with social media helps reach out to larger yet targeted audience when your customers share and promote your message and services
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not just
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The email that was sent..
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Animation
Social sharing
UpsellingCASE STUDY OF
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How it helped OLX
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15% of inactive subscribers interacted with the brand and started buying and selling on OLX
32% of the subscribers who showed interest in the email shared the OLX Anniversary celebrations picture on facebook
Social media integration made the campaign go viral and reach out to 4 lac customers*
*Reach calculated by considering subscriber’s average number of facebook friends
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Make this your brand story.
Because relationships matter.
Our experts are here to help. Contact us now at [email protected]
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CORPORATE OFFICE8th Floor, Peninsula Towers, Peninsula Corporate Park, Lower Parel (W), Mumbai - 13
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