email marketing in your business - why and how to get started!
TRANSCRIPT
Email Marketing in Your Business
Why and How to Get Started!
Why Use Email Marketing?
1. Builds Relationships
2. Nurtures Relationships
3. Generates Sales
Advantages of Email Marketing
Builds Customer Loyalty
You Can Measure & Test
There’s Low Set Up Costs
How does it Compare?
Return on Investment per euro spent
DMA National Client Email Report, May 2012
Telemarketing Public Relations Direct Mail Trade Shows Online Marketing Email Marketing
19% 15%37%
16%38%
67%
Is that Opportunity I hear?
Daily UseDirectly purchased
a product online
Email Marketing by Karl Murray, November 2012 - Page 3
Facebook 57%
Email 91%
Facebook 20%
Email 66%
I’m excited, how do I start?
Step 5: AnalyseTrack and interpret your results
Step 3: SendTarget and schedule campaigns
Step 1: CollectBuild and manage your contact lists
Step 2: CreateDecide on the content and create the design
Step 4: ShareSpread the message further with social media
Build and manage your contact lists
• Add email sign up forms to your website
• Collect email addresses at offline events and import
• Import your own client list
• Offer great info for download in return for an email address
Step 1: Collect Emails
Decide on the content and create the design
Step 2: Create
• What is the goal of the email?
• How will it look?
• Get the reader engaged with a snappy subject line
• Segment emails and target different audiences with relevant content
More Relevant Emails Higher ConversionsBetter Targeting
Target and schedule campaigns
Step 3: Send
• Make emails targeted to the receiver
• What time of day is best for your audience?
• Give away great info that people want to download
Eg. Newsletters, eBooks, Solve Problems!
Include social media links in your email.
Ask them to share!
Spread the message further with social media
Step 4: Share
Track and interpret your results
List GrowthRevenue per email sent
Email Sharing Click-Through
Rate
Unsubscribe RateBounce RateConversion Rate Open Rate
Step 5: Analyse
