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Sean Clouden Chief Operating Officer email: [email protected] Welcome to The Secrets of Easy Email Profits Webinar

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Page 1: Email Marketing Webinar

Sean CloudenChief Operating Officeremail: [email protected]

Welcome to The Secrets of Easy Email

Profits Webinar

Page 2: Email Marketing Webinar

What We’re Going to Cover

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

Page 3: Email Marketing Webinar

What We’re Going to Cover

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

Page 4: Email Marketing Webinar

What We’re Going to Cover

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

Page 5: Email Marketing Webinar

What We’re Going to Cover

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

Page 6: Email Marketing Webinar

What We’re Going to Cover

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

Page 7: Email Marketing Webinar

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

The Marketing Tides are Changing

Page 8: Email Marketing Webinar

Outbound Marketing

Page 9: Email Marketing Webinar

See Ya!

Page 10: Email Marketing Webinar

The New Way to Research and Buy

Page 11: Email Marketing Webinar

Advertising is Sending People to the Internet

Page 12: Email Marketing Webinar

Inbound Marketing

Page 13: Email Marketing Webinar

Outbound Email Marketing

Page 14: Email Marketing Webinar

– Epsilon (2009)

67%

33%

Researched a specific offer as a result of receiving an email

EPSILON EMAIL STUDYEPSILON EMAIL STUDY

Page 15: Email Marketing Webinar

63%

37%

Clicked on a link to learn more

– Epsilon (2009)

EPSILON EMAIL STUDYEPSILON EMAIL STUDY

Page 16: Email Marketing Webinar

44%

56%

Inspired to make at least one online purchase

– Epsilon (2009)

EPSILON EMAIL STUDYEPSILON EMAIL STUDY

Page 17: Email Marketing Webinar

41%

59%

Email led to at least one offline purchase (in a store)

– Epsilon (2009)

EPSILON EMAIL STUDYEPSILON EMAIL STUDY

Page 18: Email Marketing Webinar

– Epsilon (2009)

66%

34%

Made a purchase because of an email marketing message

EPSILON EMAIL STUDYEPSILON EMAIL STUDY

Page 19: Email Marketing Webinar

ccLoop.com

Page 20: Email Marketing Webinar

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

The 5 Biggest Mistakes in Email Marketing

Page 21: Email Marketing Webinar

1. FLOODING YOUR LISTS. Remember that this is the permission age of marketing—you must earn the right to communicate to your customers and earn their time they will spend on you.

Flooding Your Lists

Page 22: Email Marketing Webinar

2. BUYING LISTS. The reason you shouldn’t bother with buying email lists is pretty simple: they are usually a waste of money.

Buying Lists

Page 23: Email Marketing Webinar

3. BEING SLOPPY. The biggest mistakes happen when marketers “have to get this email campaign out yesterday!”

Being Sloppy

Page 24: Email Marketing Webinar

4. WRITING LIKE A USED CAR SALESMAN.

Unfortunately, most small business owners and marketers aren’t writing experts, and their first email campaigns use copy like “BUY NOW!!!!!” or “LIMITED TIME OFFER!!!!!!”

Writing Like a Used Car Salesman

Page 25: Email Marketing Webinar

• Going crazy with exclamation points!!!!!!!!!!

How to Look Like Spam

Page 26: Email Marketing Webinar

• Going crazy with exclamation points!!!!!!!!!!

• USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM

How to Look Like Spam

Page 27: Email Marketing Webinar

• Going crazy with exclamation points!!!!!!!!!!

• USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM

• Using sloppy HTML (usually converting a Word document to HTML)

How to Look Like Spam

Page 28: Email Marketing Webinar

• Going crazy with exclamation points!!!!!!!!!!

• USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM

• Using sloppy HTML (usually converting a Word document to HTML)

• Using red or green colored fonts

How to Look Like Spam

Page 29: Email Marketing Webinar

• Going crazy with exclamation points!!!!!!!!!!

• USING ALL CAPS IS LIKE SCREAMING IN EMAIL FORM

• Using sloppy HTML (usually converting a Word document to HTML)

• Using red or green colored fonts• Creating an email that is just one big

image with little or no text

How to Look Like Spam

Page 30: Email Marketing Webinar

5. SENDING INFREQUENT, IRRELEVANT EMAILS.

Sending emails that don’t directly relate to why the customer gave you his email address to begin with is an easy way to irritate him, and if you let too much time go by without communicating, subscribers are much more likely to report your email as spam or unsubscribe.

Sending Infrequent, Irrelevant Emails

Page 31: Email Marketing Webinar

1. Flooding your lists.

2. Buying lists.

3. Being sloppy.

4. Writing like a used car salesman.

5. Sending infrequent, irrelevant

emails.

The 5 Biggest Mistakes in Email Marketing

Page 32: Email Marketing Webinar

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened

• How to get readers to respond

How to Build a Profitable Email List

Page 33: Email Marketing Webinar

What You Can Do With Your List of Customers

• Open an additional and reliable communication channel to your customers

Page 34: Email Marketing Webinar

What You Can Do With Your List of Customers

• Open an additional and reliable communication channel to your customers

• Increase sales with little effort and cost

Page 35: Email Marketing Webinar

What You Can Do With Your List of Customers

• Open an additional and reliable communication channel to your customers

• Increase sales with little effort and cost• Easily measure the impact of your

marketing campaigns and find new trends and preferences among your customers

Page 36: Email Marketing Webinar

What You Can Do With Your List of Customers

• Open an additional and reliable communication channel to your customers

• Increase sales with little effort and cost• Easily measure the impact of your

marketing campaigns and find new trends and preferences among your customers

• Increase customer interaction and retention rates at a cost far below direct mail

Page 37: Email Marketing Webinar

Your Customers Like You!

Page 38: Email Marketing Webinar

Gather Existing Customer Emails

Page 39: Email Marketing Webinar

Gather New Email Addresses

Page 40: Email Marketing Webinar

Adding Your Existing Customers to Your List

Page 41: Email Marketing Webinar

Capturing Email Addresses When People Buy

Page 42: Email Marketing Webinar

Capturing Email Addresses When People Buy

Page 43: Email Marketing Webinar

Capturing Email Addresses When People Buy

Page 44: Email Marketing Webinar

Why Should They Join Your Email List?

Page 45: Email Marketing Webinar

Why Should They Join Your Email List?

Immediate Benefit

Page 46: Email Marketing Webinar

Why Should They Join Your Email List?

Long-Term Benefits

Page 47: Email Marketing Webinar

The Immediate Benefit

Page 48: Email Marketing Webinar

The Immediate Benefit

• On-the-spot discounts

Page 49: Email Marketing Webinar

The Immediate Benefit

• On-the-spot discounts

• Free giveaways

Page 50: Email Marketing Webinar

The Immediate Benefit

• On-the-spot discounts

• Free giveaways

• Coupons

Page 51: Email Marketing Webinar

The Immediate Benefit

• On-the-spot discounts

• Free giveaways

• Coupons

• Limited-time discounts

Page 52: Email Marketing Webinar

The Long Term Benefits

Page 53: Email Marketing Webinar

The Long Term Benefits

• Special deals only for subscribers

Page 54: Email Marketing Webinar

The Long Term Benefits

• Special deals only for subscribers

• Special giveaway offers

Page 55: Email Marketing Webinar

The Long Term Benefits

• Special deals only for subscribers

• Special giveaway offers

• Useful information

Page 56: Email Marketing Webinar

The Long Term Benefits

• Special deals only for subscribers

• Special giveaway offers

• Useful information

• Coupons

Page 57: Email Marketing Webinar

Immediate benefit

Long term benefits

Remember...

Page 58: Email Marketing Webinar

Start Capturing Email Addresses!

Image courtesy of Salvatore Vuono

Page 59: Email Marketing Webinar

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened

• How to get readers to respond

What We’re Going to Cover

Page 60: Email Marketing Webinar

High Open Rates

30% +Open Rates

Page 61: Email Marketing Webinar

FROM FIELD & SUBJECT LINE

The Secret to Great Open Rates

Page 62: Email Marketing Webinar

The From Field

Page 63: Email Marketing Webinar

FROM FIELD

The name should be congruent with who they expect to be emailed from (who they’re already familiar with).

The name should stay consistent—always send from the same name.

The From Field

Page 64: Email Marketing Webinar

The Subject Line

Page 65: Email Marketing Webinar

Headlines

Page 66: Email Marketing Webinar

Famous Headlines

Page 67: Email Marketing Webinar

Famous Headlines

Page 68: Email Marketing Webinar

Famous Headlines

Page 69: Email Marketing Webinar

Famous Headlines

“Why some foods ‘explode’ in your stomach.”

Page 70: Email Marketing Webinar

Famous Headlines

“How I improved my memory in one evening.”

Page 71: Email Marketing Webinar

Famous Headlines

“Give me 5 days and I’ll give you a Magnetic Personality … Let Me Prove It — FREE”

Page 72: Email Marketing Webinar

David Ogilvy

“On the average, five times as many people read the headlines as read the body copy.

“It follows that unless your headline sells your

product, you have wasted 90 percent of your money...”

- David Ogilvy

Page 73: Email Marketing Webinar

Subject Lines Determine Responses

80%!

Page 74: Email Marketing Webinar

Sole Purpose of Email Subject Line

Page 75: Email Marketing Webinar

How to Write Good Subject Lines

1. Good subject lines are short (usually no longer than 60 characters so they can be fully read at a glance), while good headlines can be double that length and work very well.

Page 76: Email Marketing Webinar

How to Write Good Subject Lines

1. Good subject lines are short (usually no longer than 60 characters so they can be fully read at a glance), while good headlines can be double that length and work very well.

2. Good subject lines almost always use both self-interest and curiosity to get the emails opened (not just one or the other).

Page 77: Email Marketing Webinar

Examples

SUBJECT LINE #1: How to Get More Blog Readers

Page 78: Email Marketing Webinar

Examples

SUBJECT LINE #1: How to Get More Blog Readers

SUBJECT LINE #2: 5 Weird Tricks That Will Get You More Blog Readers

Page 79: Email Marketing Webinar

Examples

SUBJECT LINE #1: How to Get More Blog Readers

SUBJECT LINE #2: 5 Weird Tricks That Will Get You More Blog Readers

Page 80: Email Marketing Webinar

Examples

SUBJECT LINE #1: The Secrets of Rapid Weight Loss

Page 81: Email Marketing Webinar

Examples

SUBJECT LINE #1: The Secrets of Rapid Weight Loss

SUBJECT LINE #2: 99% of People Dieting NEED to Do This (But Aren’t)

Page 82: Email Marketing Webinar

Examples

SUBJECT LINE #1: The Secrets of Rapid Weight Loss

SUBJECT LINE #2: 99% of People Dieting NEED to Do This (But Aren’t)

Page 83: Email Marketing Webinar

Odd Numbers

You can use odd numbers in your subject line to make it stand out.

I Can’t Believe Americans Spend $45,644,283 Per Year on This...

Why He Paid Google $343,788.10

Page 84: Email Marketing Webinar

Question Marks

You can use question marks to make your subject line more interesting.

5 reasons to never waste money at Starbucks again?

Naked man arrested for concealed weapon?

Page 85: Email Marketing Webinar

Percentages

You can use percentages to give your subject line an air of authority.

64% of Americans can’t afford a $1,000 emergency?

The Biggest Mistake 99% of Small Business Owners Make

Page 86: Email Marketing Webinar

Brackets or Parentheses

You can use brackets or parentheses to highlight a particular feature of what you’re offering.

[VIDEO] Do You Make Any of These 7 Deadly SEO Mistakes?

What You Don’t Know About the Food Industry is Making You Fat (Free Seminar)

Page 87: Email Marketing Webinar

Re: and Fwd:

You can use Re: and Fwd: to increase open rates.

Re: Oprah’s big diet discovery.

Fwd: An amazing, all-natural way to handle thyroid problems.

Page 88: Email Marketing Webinar

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened

• How to get readers to respond

How to Get Readers to Respond

Page 89: Email Marketing Webinar

Measure Your Results

What is your response rate?

Page 90: Email Marketing Webinar

Don’t Worry

Page 91: Email Marketing Webinar

Interest...

Page 92: Email Marketing Webinar

Interest and Enthusiasm!

Page 93: Email Marketing Webinar

Nothing Worse Than Boring Copy

Page 94: Email Marketing Webinar

John Caples

“Get steamed up. Make your copy sizzle. Put all the power of a runaway locomotive into it. Later go over it in cold blood and cut out the things your critics will object to. In this way you can produce copy that is both lively and acceptable. If you write with the prejudices and preferences of other people uppermost in your mind, you will produce copy as correct as a school child’s essay, but utterly lifeless.

Page 95: Email Marketing Webinar

John Caples

“Get excited! Get worked up! Tell yourself that you have the biggest piece of news to tell since man walked on the moon. Remember that enthusiasm is as contagious as measles. It spreads from speaker to listener, from writer to reader.”

- John Caples

Page 96: Email Marketing Webinar

Two Basic Qualities of Good Copy

INTEREST and Enthusiasm!

Page 97: Email Marketing Webinar

Three Rules of Good Email Copywriting

1. Write to One Person, Never to “You All”

Page 98: Email Marketing Webinar

Three Rules of Good Email Copywriting

1. Write to One Person, Never to “You All”

2. Write Like You Speak

Page 99: Email Marketing Webinar

Three Rules of Good Email Copywriting

1. Write to One Person, Never to “You All”

2. Write Like You Speak

3. Show Your Personality

Page 100: Email Marketing Webinar

Email Length

Think of emails as classified ads

Page 101: Email Marketing Webinar

How to Create a Compelling Message

Page 102: Email Marketing Webinar

How to Create a Compelling Message

1. What do you have?

Page 103: Email Marketing Webinar

How to Create a Compelling Message

1. What do you have?

2. What will it do for me?

Page 104: Email Marketing Webinar

How to Create a Compelling Message

1. What do you have?

2. What will it do for me?

3. How do I get it?

Page 105: Email Marketing Webinar

How to Create Good Calls to Action

Page 106: Email Marketing Webinar

How to Create Good Calls to Action

Page 107: Email Marketing Webinar

How to Create Good Calls to Action

Never forget to include a call to action in your email. Ever.

Page 108: Email Marketing Webinar

What Do You Want the Reader to Do?

CLICK HERE! 800-555-5555

Page 109: Email Marketing Webinar

Links as Calls to Action

Click the link below to learn how to get profitable referrals TODAY:http://www.acmeinc.com/product

The other way is to make the call to action an actual link.Click here to learn how to get profitable referrals TODAY

Page 110: Email Marketing Webinar

What You Just Learned

• The marketing tides are changing

• How to build a profitable email list

• The 5 biggest mistakes you can make in email marketing

• How to get your emails opened • How to get readers to respond

Page 111: Email Marketing Webinar

WANT TO LEARN MORE?

Page 112: Email Marketing Webinar

Accelerated Training Solutions

In the last 5 years, we've created over 50 training courses, large and small, on the many aspects of what it takes to succeed in business, such as marketing, sales, productivity, organization, leadership, finances, and more. We've trained thousands of businesspeople on our courses, and thousands more have been trained on our materials by consulting and training companies that include our courses in their curricula.

Q&A Time!