email mission
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Email Mission. Marketing made simple. Email is marketing Email is more than “email” What do you write about? “ Now, Later or Never” three little words that rule your world. a genda. Email is marketing Email is more than “email” What do you write about? “ Now, Later or Never” - PowerPoint PPT PresentationTRANSCRIPT
EMAIL MISSION MARKETING MADE SIMPLE
ruleofthumbbiz.com
Email is marketing
Email is more than “email”
What do you write about?
“Now, Later or Never”three little words that rule your world
AGENDA
2
Email is marketing
Email is more than “email”
What do you write about?
“Now, Later or Never”three little words that rule your world
AGENDA
3
at its core, marketing is abouteliciting a physical and measureable
RESPONSE
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1. Define an audience 2. run a campaign that targets those people
IT’S PRETTY SIMPLE
3. Elicit a physical, measurable response
when you’re really marketing…
real marketing helps remove emotion and assumption from the decision-making process
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if that doesn’t work, stop doing that. if this works, do more of this.
re-work it, re-word it, move it to another spot, try again and see if they realize that they care.
Email is marketing
Email is more than “email”
What do you write about?
“Now, Later or Never”three little words that rule your worl
AGENDA
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YOU RELY ON WORD-OF-MOUTH
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YOU RELY ON WORD-OF-MOUTH
“Forward” and “Share” are your new best friends
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you
meet
THERE’S A CYCLE TO RELATIONSHIPS
you do more
business
you do business
you
talk
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REACH PAST YOUR OWN LIST!
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HOW CAN YOU GROW YOUR LIST?
of consumers will fill out a card to receive email alerts when asked to by a clerk at a local small business.
Source: Transact Media Group
57%
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HOW CAN YOU GROW YOUR LIST?
• Text to join• QR Code opt-in• Sign-up on your
website• Mobile apps
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Email is marketing
Email is more than “email”
What do you write about?
“Now, Later or Never”three little words that rule your world
AGENDA
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WHERE TO START?
what should I write about?
when should I send my email?
how do I get it opened?
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WHAT TYPES OF EMAILS ARE THERE
discounts +coupons
downloads
supporta cause
eventinvites
hints + tips
B2B services
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LESS IS MORE. FOCUS.• Keep it short
• Pictures are key, but keep them small
• Videos get clicked
HOW MUCH IS ENOUGH
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REPURPOSE AND REUSE
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Email is marketing
Email is more than “email”
What do you write about?
“Now, Later or Never”three little words that rule your world
AGENDA
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win the battleof priorities• who is it “from?”• what’s the “subject?”• when do you send your
communication?
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2SECONDS2WORDS 2TODAY
SUBJECT OR HEADLINEwinning the battle of priorities
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WHEN TO SEND & POST• for social media
• 3-5 times a week is plenty• use automated tools to help
• for email• monthly is most common • when are they likely to take the action
you want?
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1. divide your list into 3 groups of people
2. select three days in the week to test
3. send your e-mail, watch for best response
FIND YOUR BEST DAY
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• 67% don’t see images by default
• text links get more clicks than buttons
• place your logo left or center in email
• include company name in text
• key action must be above scroll line
• do not give too many choices
• make all images clickable (and with text labels)
test it on yourself!(and on your mobile device)
PRACTICAL ADVICE
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Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized email newsletters and expand your audience with our list-building
tools.
Manage your events online: send invites,
create an event homepage, and
promote registration.
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Reward loyal customers with shareable local deals
and capture contact info every time
you sell.
Get found by millions online and manage your business info across the web, all
from one place.
Transform your communications into conversations with online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
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Michael MitilierAuthor Rule of Thumb for Business
picture here
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CONTACT MISSION CONTROL