email strategies that convert
TRANSCRIPT
EMAIL STRATEGIES THAT CONVERTLAUNCH TICKET
CLINT BROWNLAUNCH COACH
EMAIL STRATEGIES THAT CONVERT
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9 TACTICS TO MAXIMIZE CONVERSIONS
▸ Personalize in a personal way.
▸ 50-70 character subject lines is the dead zone
▸ Don’t sell what’s inside—tell what's inside
▸ 8p to midnight, in general, or whenever your audience is engaging
▸ Give something away
▸ Prepare for mobile
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9 TACTICS TO MAXIMIZE CONVERSIONS
▸ Email is twice as effective for conversions as social media
▸ Send email on the weekends
▸ You have 90 days, then you have to re-engage
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5 TACTICS TO KILL CONVERSIONS
▸ Too many images
▸ Not segmenting
▸ Too many choices
▸ Not a/b testing
▸ Not sending enough (send up to 3 per week)
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5 STAGES OF EMAIL CONVERSIONS
STAGE 1. AWARENESSGoal: To show the value of your product or service, provide educational content and build a relationship with your subscriber.
Do: Educate, be helpful.
Don’t: Sell, give specific details of your products/services too much, try to get your subscribers to purchase.
STAGE 2. CONSIDERATIONGoal: To build a deeper relationship with your subscriber, introduce them to your product/service and nurture them with contextual or targeted content.
Do: Provide educational content tailored to your subscriber, deliver content that is product specific, be helpful.
Don’t: Be too salesy, send content that isn’t applicable to your subscriber.
STAGE 3. CONVERSIONGoal: To convince your subscriber to purchase.
Do: Talk about the benefits of your product/service, show off your product/service, offer discounts and promotions to convince subscribers to purchase, create a sense of urgency to compel subscribers to purchase right away.
Don’t: Overwhelm subscribers with sales assets and sales calls.
STAGE 4. LOYALTYGoal: To retain your customers and instill loyalty by delighting subscribers with helpful content and awesome service.
Do: Give helpful information, send educational content relevant to your customers.
Don’t: Stop interacting with your customers or adding value.
STAGE 5. ADVOCACYGoal: To turn your customers into fans who talk about your company and refer you to their friends.
Do: Connect with your loyal customers, keep delighting your customers with awesome content and service.
Don’t: Forget about your customers.
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7 TACTICS TO INCREASE CONVERSION AFTER THE EMAIL IS OPEN
▸ Use retargeting to personalize your offer
▸ Promote an irresistible offer
▸ Use a clean design and a single call to action
▸ Use a P.S. to reiterate your offer
▸ Use the BAB copywriting formula - Before – After – Bridge
▸ Keep your copy short and sweet
▸ Incorporate a sense of urgency
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BONUSES IN DOWNLOAD
▸ 16 Converting Words That Play On Fear
▸ 12 Conversion Words That Create A Sense Of Urgency
▸ 9 Conversion Phrases That Create A Sense Of Exclusivity
▸ 17 Conversion Words That Build Trust
▸ 8 Conversion Words That Make It Feel Clandestine
▸ 2 Most Important Conversion Words
▸ Email Statistics Per Industry
▸ Email Statistics Per Company Size
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