email woes! 5 things you're missing with the wrong email platform
DESCRIPTION
Poor email deliverability and limited access to email performance data can mean headaches and hidden costs that you just can’t afford. Join us to get been-there-done-that advice from high-volume sending pro, Jack Hogan, CTO of health publisher Lifescript, about what to look for in an email platform and what you should learn to avoid. Learn: • How to increase deliverability and improve email performance • What you could be missing with your current and outdated email platform • What an open source email MTA is really costing you • How to prepare for tomorrow’s email landscapeTRANSCRIPT
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Jack Hogan CTO, Lifescript Jose Santa Ana Director of Marketing, Message Systems
Email Woes! The 5 Things You’re Missing with the Wrong Email Platform
September 18, 2014
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A link to the webinar replay will be provided via email following the presentation
Participate in Today’s Discussion… Tweet #emailplatform
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• Lifescript is a leading destination where health consumers connect with trusted experts and peers – to find and share the information they need to live their healthiest, most fulfilling lives each and every day
• Lifescript was the first health website dedicated to women. Today we remain the largest and most visited Women’s Health site
The #1 Website Dedicated to Women’s Health
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Active, Engaged Audience
Scale, Precision Targeting
Trusted, Credible Content
Lifescript At A Glance
• Owned and operated site with a dedicated team of editors and health experts
• Extensive library of condition specific Health Centers
• Multiple email newsletter publications
• 15 Million+ unique visitors each month
• 5 Million+ active user profiles with deep information for optimal targeting
• 1.5 Million+ social followers More than 3 time any other health site
• Send over 500 Million emails per month
• 435 highly developed context and interest profile verticals
• Targeted profile data on over 85 Million subscribers
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What are the five things that can’t be missed in an email platform?
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Manageability
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Manageability
Performance
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Manageability
Performance
Extensibility
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Consistent Costs
Manageability
Performance
Extensibility
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Consistent Costs
Manageability
Performance
Extensibility
Scalability
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How did you address these factors?
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What are your thoughts on the future of email?
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Message Systems: The Leader in Messaging
20%
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Email / Marketing Services Providers
Social Networking
Daily Deals Telco Financial
Services Consumer
Technology Travel &
Hospitality Publishing
& Media Hosting & SaaS
Sampling of Key Customers by Vertical Markets
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The Momentum Digital Messaging Solution
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Thank you!
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