email, wordpress & you (#azwp)
DESCRIPTION
A high-level overview of email marketing, WordPress and how to send email properly to prospects and customers. Shared with the Arizona WordPress Group in Chandler, AZ.TRANSCRIPT
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{
Email, WordPress & You
by Joe Manna
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Email is dramatically different than web-based content.
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Life of an Email …
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Email reputation is more important than ever.
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Blog Subscriptions Registration Confirmations Lost Password Emails Marketing Emails Plugin Interactions Admin Notifications
Email, WordPress, lolwut?
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Email Service Providers Constant Contact MailChimp Aweber Amazon SES SendGrid Infusionsoft
Enter, ESPs.
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Benefits: Authentication System Uptime Security List Segmentation Unsubscribe Management Email Reputation Analytics & Reporting Email Authoring
ESPs = Good!
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“Is this email from who they say they are?”
“Is this email safe to put in the inbox?”
“Is this a trusted sender?”
Email Authentication
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Achieved When… Links (and domains) are safe No malware on site SPF is endorsed DKIM is used Recipients permit email in inbox
Email Authentication
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Sender Policy Framework
Describes when Domain A is allowed to send mail on behalf of Domain B.
SPF = Easy
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SPF Example
v=spf1 include:_spf.google.com include:infusionmail.com –all
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http://goo.gl/BzlHHm
Learn more about SPF
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Easy: ESP (e.g., MailChimp) Advanced: Mandrill Advanced: SMTP
Email & WordPress
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Use an ESP Setup SPF Segment your list Send email people want Be intentional and thoughtful
Recommendations
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Buy a list and email them Import your entire address book
Use a shady email sender Send from your own Outlook Import an old list >9mo. old Send bulk emails from your WP server alone.
Never …
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PHOTO CREDITS:
https://www.flickr.com/photos/huasonic/3008912290/
https://www.flickr.com/photos/pena2/2902093139/
ReturnPath, Inc.