emarketing techniques conference_ branded entertainment p2c may 2008

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Branded Entertainment What is It and What Can It do For My Business?

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Alex Michaels, Owner of Prelude2Cinema, discusses the impact of branded entertainment in marketing at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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Page 1: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

Branded Entertainment

What is It and What Can It do For My Business?

Page 2: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Classic Placement Moments

Superman II

Page 3: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Classic Placement Moments

Runaway Bride

Page 4: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Classic Placement Moments

Wayne's World

Page 5: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Overkill on the Products

Page 6: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

What is Branded Entertainment?

It is not Product Placement. It is the Marriage of a Brand and an

Entertainment Program. It works when the Brand and the Program

Communicate their Needs.

Page 7: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

The Future is Here – Be Ready

NO ONE HAS TO EVER WATCH A COMMERCIAL AGAIN!

Page 8: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Placement creates Realism

A Movie about Ad Executives

Creates a Nike Ad Ad is central to Plot

Watch Ad

Page 9: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Types of Placement - Classic

The Product Appears ON CAMERA

Page 10: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Types of Placement - Classic

The Location Appears ON CAMERA

Page 11: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

Creating a Campaign

In the Movie or TV Show Online In Print ads TV ads promoting Movie & the Brand Contest Special Product Tie-ins Watch “Iron Man” Ad

Page 12: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

The Perfect Marriage

What does your Brand Want in Life? Who is the Best Mate for your Brand? What Kind of Future do you see Together? You should have a Pre-Nup.

Page 13: eMarketing Techniques Conference_ Branded Entertainment P2c May 2008

www.prelude2cinema.com

“I will not Be Ignored. I’M BRANDED!”

About Prelude2Cinema

Prelude2CinemaTVTV Series & Web Series

Brand Created Programming