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EMBEDDING DATA & INFORMATION QUALITY IN YOUR ORGANISATION’S DNA JAY ZAIDI October 13, 2015 INFORMATION AND DATA QUALITY SUMMIT 2015, BALTIMORE

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Page 1: Embed Data and Information Quality Into Your Organisation's DNA

EMBEDDING DATA & INFORMATION QUALITY IN YOUR ORGANISATION’S DNA

JAY ZAIDI October 13, 2015

INFORMATION AND DATA QUALITY SUMMIT 2015, BALTIMORE

Page 2: Embed Data and Information Quality Into Your Organisation's DNA

Copyright Information

These materials, and any part thereof, are protected under copyright law. The contents of this document may not be reproduced or transmitted in any form, in whole or in part, or by any means, mechanical or electronic, for any other use, without the express written consent of Jay Zaidi.

AlyData All Rights Reserved www.alydata.com

[email protected] +1 703-861-9636

U.S.A.

CopyrightJayZaidi,AlyData2012-2015

Page 3: Embed Data and Information Quality Into Your Organisation's DNA

1. “DAWN OF DATA”

4. CHANGE MANAGEMENT

Embedding Quality Into the DNA

2. TRANSFORMATION AGENDA

3. QUALITY MATTERS

For more information on Strategic Data Management & Analytics, visit www.alydata.com

5. CALL TO ACTION

CopyrightJayZaidi,AlyData2012-2015

Page 4: Embed Data and Information Quality Into Your Organisation's DNA

AboutMe

IamtheFounderandManagingPartnerofAlyData.Asanentrepreneur,advisorandthoughtleaderinStrategicDataManagement.PriortofoundingAlyData,Ispent13yearsatFannieMaeandwasadirectreporttotheChiefDataOfficer.MyLinkedIn!profileisat-hNps://www.linkedin.com/in/javedzaidi.

CopyrightJayZaidi,AlyData2012-2015

Page 5: Embed Data and Information Quality Into Your Organisation's DNA

influence organize mobilize

CopyrightJayZaidi,AlyData2012-2015

Page 6: Embed Data and Information Quality Into Your Organisation's DNA

WELCOME TO

OF THE DAWN

DATA 1

CopyrightJayZaidi,AlyData2012-2015

Page 7: Embed Data and Information Quality Into Your Organisation's DNA

WELCOMETOTHEDAWNOFDATA.

WEAREMOVINGFROMANIT-CENTRICTOADATA-CENTRICREALITY.

CopyrightJayZaidi,AlyData2012-2015

Page 8: Embed Data and Information Quality Into Your Organisation's DNA

DATAISTHENEWSOIL.ITSPROUTSFLOWERSANDWEEDS.

CopyrightJayZaidi,AlyData2012-2015

Page 9: Embed Data and Information Quality Into Your Organisation's DNA

ORGANISATION’SAREFACINGADATATSUNAMI.

VOLUMEISPROJECTEDTOGROW44TIMESBY2020.

SOCIAL,CLOUD,LOCATIONANDMOBILERULE.

DECENTRALISATIONANDDEMOCRATIZATIONOFDATAISINTRODUCINGNEWCHALLENGES.

CopyrightJayZaidi,AlyData2012-2015

Page 10: Embed Data and Information Quality Into Your Organisation's DNA

ORGANISATIONSRUNONDATA.

SERIOUSCONSEQUENCESRESULTFROMUSINGBADQUALITYDATA.CopyrightJayZaidi,AlyData2012-2015

Page 11: Embed Data and Information Quality Into Your Organisation's DNA

ORGANISATIONS NEED A TRANSFORMATION

AGENDA

2

FOCUSED ON PEOPLE AND CULTURE – TIED TO

BUSINESS DRIVERS CopyrightJayZaidi,AlyData2012-2015

Page 12: Embed Data and Information Quality Into Your Organisation's DNA

SPONSORSHIIPFROMTHETOPANDLONGTERMINVESTMENTAREPRE-REQUISITESFORSUCCESS.

CopyrightJayZaidi,AlyData2012-2015

Page 13: Embed Data and Information Quality Into Your Organisation's DNA

Ø  THIRDPARTYDATAISSUESØ  LACKOFQUALITYSTANDARDSØ  POORGOVERNANCEOFDATAØ  LACKOFACCOUNTABILITYFORQUALITYØ  COMPLEXDATA&ITSYSTEMSØ  COMPETINGPRIORITIESØ  DATASILOS

THISISCOMPLEX.THEREFOREREQUIRESATRANSFORMATIONEFFORTSPEARHEADEDFROMTHETOPOFTHEORGANISATION.CopyrightJayZaidi,AlyData2012-2015

Page 14: Embed Data and Information Quality Into Your Organisation's DNA

SILOS

THEREALITYISUGLYANDPRESENTSCOMPLEXCHALLENGES.

CopyrightJayZaidi,AlyData2012-2015

Page 15: Embed Data and Information Quality Into Your Organisation's DNA

QUALITY MATTERS

3

CopyrightJayZaidi,AlyData2012-2015

Page 16: Embed Data and Information Quality Into Your Organisation's DNA

A2002TDWIstudyWtled“DataQualityandtheBoNomLine:AchievingBusinessSuccessthroughaCommitmenttoHighQualityData”,esWmatedthatU.S.businesseslost$600Bduetobaddata.Thereport'sfindingswerebasedoninterviewswithindustryexperts,leading-edgecustomers,andsurveydatafrom647respondents.

Intoday’senvironment,thisesSmateisatleast$1Trillion.Thisisequivalentto6%ofU.S.GrossDomesScProduct.

Primarycauses–IncorrectData,ReconciliaWonIssues,DataDuplicaWon,Aging,andIncompletedata.

CopyrightJayZaidi,AlyData2012-2015

Page 17: Embed Data and Information Quality Into Your Organisation's DNA

IMPACT OF BAD DATA AND INFORMATION QUALITY

USD455Billion

>USD1000Billion

SliceoftheUSGDP(6%to15%)

OrganizaSon’sOperaSngExpense(15%to45%)

CyberCrimes

DQ&IQ

CopyrightJayZaidi,AlyData2012-2015

Page 18: Embed Data and Information Quality Into Your Organisation's DNA

DATAQUALITYISSUESGETFANNEDOUTASDATAFLOWSTHROUGHTHEINFORMATIONSUPPLYCHAIN.

THISRESULTSINTHECOMPOUNDINGOFREMEDIATIONCOSTSANDRECONCILIATIONISSUES.

CopyrightJayZaidi,AlyData2012-2015

Page 19: Embed Data and Information Quality Into Your Organisation's DNA

“15to45%oftheopera/ngexpenseofvirtuallyallorganiza/onsisWASTEDduetoDataQualityissues"

CopyrightJayZaidi,AlyData2012-2015

Page 20: Embed Data and Information Quality Into Your Organisation's DNA

AREALSTORYTHATSHOWSTHECONSEQUENCESOFDATAQUALITYISSUES.

CopyrightJayZaidi,AlyData2012-2015

Page 21: Embed Data and Information Quality Into Your Organisation's DNA

HASTOCOMEFROMTHETOPANDWITHCONVICTION.

FORDISTHEONLYAUTOMAKERTHATDIDN’TNEEDAHANDOUTAFTERTHEFINANCIALCRASH.

CopyrightJayZaidi,AlyData2012-2015

Page 22: Embed Data and Information Quality Into Your Organisation's DNA

FordMotorsusedqualityasthedrivertotransformitselffromamanufacturingcompanytoaconsumerproductcompany.

ResultedinU.S.$300Millioncostsavingandincreasedrevenues.

Inthe80’s,FordCEOJacquesNasserintroducedtheslogan“QualityisJob1.”

WasdrivenbycustomersaWsfacWonanddesiretogrowrevenues.1.5pointsofcustomersaWsfacWondrove1pointmoreloyalty,InNorthAmericathistranslatedintomorethan$2Billiononincrementalrevenueand$100millioninprofit.

HowFordMotorsachieveditsgoals-

Ø  Focusedonqualityateverystep–fromconcepttoproducWon,Ø  Investedintotalqualitymanagementtools,processandmeasurement,Ø  Trainedstaffinqualityconcepts,Ø  Diligentlymeasuredandimprovedqualityacrosstheproductsupplychain-

process-by-process,Ø  HadcommitmentfromeveryleveloftheorganizaWon,andØ  Incentedstafftofocusonquality.

CopyrightJayZaidi,AlyData2012-2015

Page 23: Embed Data and Information Quality Into Your Organisation's DNA

CHANGE MANAGEMENT IS THE KEY TO SUCCESS

4

CopyrightJayZaidi,AlyData2012-2015

Page 24: Embed Data and Information Quality Into Your Organisation's DNA

BLAH

BLAH

BLAH BLAH

BLAH BLAH

BLAH

CopyrightJayZaidi,AlyData2012-2015

Page 25: Embed Data and Information Quality Into Your Organisation's DNA

CopyrightJayZaidi,AlyData2012-2015

Page 26: Embed Data and Information Quality Into Your Organisation's DNA

STARTWITHANOUTLINEANDAFRAMEWORK.

CopyrightJayZaidi,AlyData2012-2015

Page 27: Embed Data and Information Quality Into Your Organisation's DNA

ANDDEVELOPTHEVISIONANDSUCCESSFACTORS.

CopyrightJayZaidi,AlyData2012-2015

Page 28: Embed Data and Information Quality Into Your Organisation's DNA

IMPLEMENTINGCHANGEISHARDWORK>INFLUENCE.ORGANISE.MOBILISE>GAINBUY-INFROMALLKEYSTAKEHOLDERS.

CopyrightJayZaidi,AlyData2012-2015

Page 29: Embed Data and Information Quality Into Your Organisation's DNA

ImpedimentsYouWillFace>Budget.Time.Resourceskills.

CopyrightJayZaidi,AlyData2012-2015

Page 30: Embed Data and Information Quality Into Your Organisation's DNA

ExplainwhatDATAQUALITYIs,Whyitiscomplex,andHowtheorganizaSonwilladdressit.

CopyrightJayZaidi,AlyData2012-2015

Page 31: Embed Data and Information Quality Into Your Organisation's DNA

DEFINETHEENTIREDATAQUALITYPROCESSFROMREQUIREMENTSDEFINITIONTOMEASUREMENTANDREMEDIATION.INCORPORATEITINTOITDEVELOPMENT&GOVERNANCEPROCESS.

DEPLOYTOOLSANDANALYTICSTHATWILLMEASUREANDREPORTONDATAQUALITYACROSSTHEINFORMATIONSUPPLYCHAIN.

TOOLS

PEOPLE EDUCATESTAFFONDATAQUALITYCONCEPTSANDBESTPRACTICES.TRAINTHEMONPROCESSANDTOOLS.

ADDRESSTHEPROCESS,TECHNOLOGYANDPEOPLEDIMENSIONS

DON’TBOILTHEOCEAN.FOCUSONCRITICALDATAANDPROCESSES.CopyrightJayZaidi,AlyData2012-2015

Page 32: Embed Data and Information Quality Into Your Organisation's DNA

SUPPORTINGCAPABILITIES.

Ø  DataqualitydimensionsØ  BusinessIntelligencefor

dataqualityØ  IssueloggingsystemØ  MetadataforCriWcal

DataØ  DatastoreinventoryØ  ExternalizeCalculaWon

andDerivaWonlogicØ  ExternalizequalityrulesØ  ReferenceandMaster

DataØ  DataqualitystandardsØ  Dataqualitypolicies

ProacWveReacWve

THEREAREMANYPROGRAMCOMPONENTS.PROACTIVE&REACTIVE.

CopyrightJayZaidi,AlyData2012-2015

Page 33: Embed Data and Information Quality Into Your Organisation's DNA

AGILEDATAQUALITY.

Time-to-valueisimportanttothebusiness.EverydataqualityprojectandissueshouldusetheAgileMethodology.Waterfalltechniquesaren’tideal.

Startwithagoalorproblem.PrioriWzerequirementsandexecutesprints.EngageSubjectMaNerExpertsandstakeholdersthroughouttheprocess.

Projectsuccessrequirescross-funcWonalteamofSMEs,ScrumMastersandprojectstaff,coupledwithqualitymanagementbackground.

CopyrightJayZaidi,AlyData2012-2015

Page 34: Embed Data and Information Quality Into Your Organisation's DNA

THE

PROCESS

DEFINEPROGRAMMILESTONESANDREGULARLYSHOWPROGRESS.CopyrightJayZaidi,AlyData2012-2015

Page 35: Embed Data and Information Quality Into Your Organisation's DNA

HIGHQUALITYDATAWILLHELPINTERNAL&EXTERNALCUSTOMERS.

YOURHARDWORKWILLRESULTINCOSTSAVINGSANDHIGHERPROFITS..CopyrightJayZaidi,AlyData2012-2015

Page 36: Embed Data and Information Quality Into Your Organisation's DNA

CALL TO

ACTION 5

CopyrightJayZaidi,AlyData2012-2015

Page 37: Embed Data and Information Quality Into Your Organisation's DNA

influence organize mobilize

CopyrightJayZaidi,AlyData2012-2015

Page 38: Embed Data and Information Quality Into Your Organisation's DNA

GETLONGTERMCOMMITMENTFROMTOPLEVEL.ADDRESSALLSTAKEHOLDERNEEDS.

CopyrightJayZaidi,AlyData2012-2015

Page 39: Embed Data and Information Quality Into Your Organisation's DNA

CAPTUREMETRICSACROSSTHEDATAQUALITYCYCLE(DEFINITION,MEASUREMENT,IMPROVEMENT.REMEDIATION.)

IMPLEMENTAGILEDATAQUALITY,FORFASTTIME-TO-VALUE.CopyrightJayZaidi,AlyData2012-2015

Page 40: Embed Data and Information Quality Into Your Organisation's DNA

COMMUNICATE.COMMUNICATE,COMMUNICATE.

FORDATAQUALITYTOBEEMBEDDEDINYOURORGANIZATION’SDNA,ITHASTOBECOMEPARTOFTHEDAILYROUTINE–EASYTOUSE,ONTHEDESKTOP,PRE-BUILTUTILITIESANDRULELIBRARIES.

CopyrightJayZaidi,AlyData2012-2015

Page 41: Embed Data and Information Quality Into Your Organisation's DNA

DataQualityisJob1.

CopyrightJayZaidi,AlyData2012-2015

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CopyrightJayZaidi,AlyData2012-2015

Page 43: Embed Data and Information Quality Into Your Organisation's DNA

www.alydata.com [email protected]

CopyrightJayZaidi,AlyData2012-2015

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CopyrightJayZaidi,AlyData2012-2015

Page 45: Embed Data and Information Quality Into Your Organisation's DNA

References(ArWclesbyJayZaidi):Ø  UseDataAnalyWcsandFactsForGreatestImpactØ  UseDataVisualisaWonsToTellStoriesandGainInfluenceØ  5ReasonsDigitalSpringCleaningIsCriWcalForRiskManagementØ  The11DataManagementKnowledgeAreasØ  5TipsForSolvingEveryDataUser'sFrustraWonØ  4ImpedimentsToSelf-ServiceAnalyWcsØ  HighQualityData+AnalyWcs=DeepInsightsØ  UseTheDataManagementMaturityModelToGuideYourJourneyØ  6CoreComponentsofaDataQualityProgramØ  3AcWonsCanSaveYourOrganisaWonMillionsØ  OrganisaWonCanSaveMillionsByApplyingThisDataRuleØ  ThePoliWcsofDataØ  12CriteriaForSelecWngaDataQualityToolØ  MethodologyForSelecWngaDataQualityToolØ  7RootCausesFortheHighCostofBadDataØ  BadDataIsCosWngtheU.S.AtLeast6%ofItsGDPØ  5DataQualityBestPracWcesØ  4ReasonsWhyDataDeservesaSeatattheTableØ  Who'sOnPointForData?Ø  DataWithoutContextisDataPornØ  GotDarkData?DoSomethingAboutItØ  SeriousImplicaWonsoftheDarkSideofBigDataØ  Re-thinkingInformaWonSecurityandDataGovernanceØ  DataQualityisJob1andHere'sWhy?Ø  Whatisthisthingcalled"DataQuality"?Ø  3ComponentsofanInformaWonSecurityFramework

CopyrightJayZaidi,AlyData2012-2015