Embrace thE opportunity OF a millennium

NEWESSENTIAL

Millennials represent the future of the travel industry. Independently minded, passionate and in search of authentic experiences rather than ostentatious possessions, millennials present a unique opportunity to build a customer base that will provide significant lifetime value to your business.

As the world’s biggest consumer travel event, Destinations: The Holiday and Travel Show will be introducing Discovery, a new section dedicated to this growing demographic for 2019. Situated on the Gallery level of Olympia London, Discovery will bring together the UK’s leading travel specialists catering for this audience, offering tailored holiday experiences to inspire the millennial traveller.

AN UNMISSABLE IMMERSIVE EXPERIENCE

Discovery’s unique location, on the Gallery level of Olympia, simultaneously ensures it is both apart from the Destinations Show as well as, reassuringly, a part of it. This will enable us to curate a unique approach to the design and presentation of Discovery, whilst sitting seamlessly within the Destinations brand. Visitors will be part of a truly immersive experience, with features specifically designed to enhance their travel potential. They will:

» Enjoy experiential tastings of world food and drink

» Connect, socialise and share with like-minded people at the Travellers’ Bar

» Gather travel inspiration and insight through dedicated expert seminars

» Get ideas and advice at one-to-ones with experienced travel journalists and bloggers

As Discovery will form part of the Destinations Show, you will be immediately gain access to the 21% of our current visitor base who are already millennials – this represents 10,519 travellers.

Our post-show research indicates:

THE OPPORTUNITY

Discovery will also benefit from its own, individual marketing effort focussed on driving thousands of new travellers through the doors. With a strong focus on digital, we will undertake a content-led, aspirational campaign with regular blogs from key influencers, engaging social media posts across key platforms and showcases for our participating exhibitors and sponsors.

Annual spend on travel per person is £3,438This equates to £36,164,322 per year

Top five holiday types in order are:Adventure & Activity | City | Culture | Relaxation & Beach | Walking

WHY YOU SHOULD EXHIBIT » Engage directly with over 15,000 active and

enthusiastic customers currently spending over £36 million on travel with companies such as yours

» Create and build brand awareness and trust with a hard to reach customer base

» Create new relationships and build credibility in a purpose-built and exciting environment

» Answer questions, give advice and build your customer database for both short and long term ROI

» Influence buying decisions face-to-face with real customers

» Make bookings and generate brand awareness at the show

» Align your brand with the world’s leading consumer holiday and travel show

Established over 25 years ago, Destinations: The Holiday & Travel Show has firmly engrained itself as the world’s biggest consumer travel show. Exhibiting in our new Discovery section will bring all the benefits of participating in the leading event for passionate travellers:

» 50,093 visitors across 4 days

» Held in association with The Times and The Sunday Times, with a comprehensive advertising campaign running from late November until show open

» Media partnerships with virtually every consumer travel magazine in the UK including Sunday Times Travel Magazine, Wanderlust, National Geographic Traveller, Food and Travel Magazine, Conde Nast Traveller, Songlines and Geographical Magazine

» Our headline attraction, the Stanfords Travel Writers Festival, showcases the biggest names in travel such as Michael Palin, Simon Reeve, Levison Wood, Michael Portillo and many more

Bespoke sponsorship packages can be tailored to meet your objectives.

For sponsorship packages please contact:

Rob Debenham Show ManagerEmail: rob.debenham@clarionevents.comTel: +44 (0)207 384 8129

Nick PrattSales ManagerEmail: nick.pratt@clarionevents.comTel: +44 (0)207 384 8127

STANDPACKAGES

» Shell Scheme Package: £250+vat per square metre (minimum 6sqm) – Includes walling, fascia with name board and carpet

» Space Package: £200+vat per square metre

PLUS...Exhibiting at the show provides you with access to all the additional complimentary benefits available including:

» Monthly Offers e-newsletter sent to our database of 71,000 previous visitors

» Website editorial opportunities

» Online exhibitor profile

» Complimentary ticket allocation to invite your customers to the show

» Access to our dedicated PR agency

» Inclusion in the Show Guide, distributed at the show with a print run of 25,000

SPONSORSHIP