embrace what you don't know

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Embrace What You Don't Know

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Post on 05-Sep-2014

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One thing we’ve learned at Buffer is that being open to not knowing things seems to be the best way to learn quickly and teach others at the same time. So many of our biggest hits on the blog have come from saying, “We don’t know the answer. Let’s find out!” On many matters, we haven’t any authority. Is this an okay way to get by? We’ve found great success in not knowing, and there’s no reason why you can’t, too. While we can certainly see the value in establishing yourself as an authority in your industry, being the answer-man or answer-woman isn’t the be-all, end-all of your options. You can survive and thrive by embracing “I don’t know.” Here’s what we’ve learned so far.

TRANSCRIPT

Page 1: Embrace What You Don't Know

Embrace What You Don't Know

Page 2: Embrace What You Don't Know

We get askeda lot of questions...

Page 3: Embrace What You Don't Know

How can I get morefollowers on social media?

Page 4: Embrace What You Don't Know

How can I get morefollowers on social media?

What's a good Google+ strategy?

How much postingis too much?

What're the KPIsof ROI on IG?

Page 5: Embrace What You Don't Know

How can I get morefollowers on social media?

What's a good Google+ strategy?

How much postingis too much?

What're the KPIsof ROI on IG?

How do I make something go viral?

What's the best headline ever written?

Twitter or Facebook?

Page 6: Embrace What You Don't Know

Sometimes, we don't have an answer.

Page 7: Embrace What You Don't Know

We're sure willing to find out.

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We are authorities on not knowing

You might say ...

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When you think of an authority,what comes to mind?

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Influence

Expertise

The RightAnswers

Page 11: Embrace What You Don't Know

Maybe we shouldexpand our definition

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Find whatever it isyou're good at ...

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CurationToolsInfographicsHumorTransparencyEtc.

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And be an authority on that.

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Over 70% of us feel we don't have the answers

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You're not alone

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The majority of us feel that we don't know

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So let's turn"not knowing"into an asset

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"I don't know"=

Trust

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When people say I don't know,it lends credibility to everything

else that they've said.

JASON FREEDMAN

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"I don't know"=

Creativity

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Stay hungry, stay foolishSAHAR HASHEMI

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"I don't know"=

Innovation

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While it is good to break rulesand push boundaries,

it's much better to just never know that any rules exist.

NILS SKOLD

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1. Embrace what you don't know

2. Find out the answers

3. Claim authority in the strangest of places

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Even more: bit.ly/embraceunknown

Sources:Ahmed Rabea, Death to Stock Photo, Crew blog