emc client hub workshop v2
DESCRIPTION
DMA Email Marketing Council - Client Hub intro workshopTRANSCRIPT
Client Hub Workshop
16th February 2011
Email Marketing Council
Why are we here?
Agencies ConsumersBrands
Today…
Online Buzz
“By giving clients a voice, we will drive
client engagement with the EMC and
the wider DMA by creating tangible
outputs that reflect the issues and
concerns that clients face.”
Our vision 2011:
Questions to address
What keeps email marketers awake at night?
What is your biggest email marketing challenge?
The Email Marketing Council
1
2
3
What keeps email marketers awake at
night?
Guided discussion: What keeps email
marketers awake at night?
1. Thinking about Consumer email marketing as part of the
marketing mix, what are the key challenges you face within your
organisation?
2. Thinking about your industry sector, do you have similar
challenges?
3. What are the key differences across sectors?
4. Now thinking about B2B, what are the key challenges?
5. What can we learn across sectors?
What would you like to see from the
Email Marketing Council?
Breakout session: What would you like to
see from the Email Marketing Council?
• Thinking about the challenges we have already
discussed spend time in two groups brainstorming what
the EMC and the DMA can do to support client
organisations.
• For example:
– What should we start doing now?
– What should the EMC do more often?
– Is there anything we should stop doing?
• How should we deliver this?
What is your biggest email marketing
challenge?
Guided discussion: What is your biggest
email marketing challenge?
Every email marketer wants the same thing: relevant campaigns that
make it to the inbox, drive interaction, deliver business benefit and
improve consumer engagement.
1. What is your biggest challenge in making this happen?
2. What are your key challenges day-to-day?
3. What works in your organisation?
4. What do you see will be your biggest challenge in the next three
years?
5. What brands are doing it (email marketing) well?
6. Why does it (seem) to work for these organisations?
What’s next?
• The Client Hub
– Report back on today
– Expand on key themes
– Ongoing involvement
– NMA Roundtable
DMA Events
DBG Email whitepaper series – evening
events
• 7th April- Best Practice Document &
Legislation Whitepaper
• 15th June- Triggered Messaging
Whitepaper
• 12th October- Segmentation & Data
Whitepaper
• 6th December- Split Testing Whitepaper
Data Protection Conference- March 16th
8.45am-5.30pm
Email Customer Lifecycle series –
Breakfast Seminars
• May 25th- List Growth
• 30th June/12th July TBC- Conversion
• 20th September- Retention
• 22nd November- Win back
Thank you
07775 713881
@rupertharrison
07553 345641
@TheLadyD
07966 782 234
@RichardGibson
