emc forums 2012 · pdf fileany workload any service any scale ... •application...

© 2012 Cisco Systems, Inc. All rights reserved. Public C97-713544-00 1

EMC Forums 2012


Agenda

EMC + Cisco + Intel

Cisco Unified Data Center

Joint Datacenter Solutions

IT Challenges Today


IT Challenges Today

Overworked

IT Staff

Budget –

CapEx And OpEx

Need for Efficiency

And Support

Complex Designs

And Implementations

Baseline / Benchmark

Metrics Unknown

Multiple Vendors,

Contracts

Speed To

Deliver


Transformation

*Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba, January 2012

800% growth in data over the

next 5 years, with 80% of it

being unstructured*

Dramatic

Growth of Data

Data centers can consume 100

times more energy than the

offices they support*

Consolidation and

Virtualization

Cloud

New

Data Centers

Desktop

Virtualization

Business Continuity and Disaster Recovery

Application Integration

Energy

Efficiency

The Role of IT as a Service

© 2012 Cisco Systems, Inc. All rights reserved. Public C97-713544-00 5 © 2010 Cisco and/or its affiliates. All rights reserved.

Performance Leadership

Advanced Data Protection and

Reliability

World-Class

Economics

Driving industry standards, market transitions and innovative solutions to IT challenges

Intel® & Cisco:

Joined at the Chip on Unified

Computing System; Industry

partnership of over 10 years

Intel & EMC:

Deep technology alignment

that delivers high performance,

cost-efficient platforms

Cisco & EMC:

Industry Leading Converged

Infrastructure Solutions

© 2010 Cisco and/or its affiliates. All rights reserved.

Intel® & Cisco:

Joined at the Chip on Unified

Computing System; Industry

partnership of over 10 years

Intel & EMC:

Deep technology alignment

that delivers high performance,

cost-efficient platforms

Cisco & EMC:

Industry Leading Converged

Infrastructure Solutions


Any Workload Any Service Any Scale

• LAN and SAN switching

• Routing

• Security

• Application optimization

• Orchestration and automation

• Physical

• Virtual

• Cloud

• Service providers and

massively scalable data

centers

• Enterprise

• Small and midsize businesses

Consistent and Simplified Policy, Features, Security, Management, and Programmability

Cisco Unified Data Center Vision The Platform for Delivering IT as a Service

Cisco® Unified Computing Cisco Unified Management Cisco Unified Fabric


• Transparent virtual machine

networking

• Workload mobility

• Secure separation and multitenancy

• Integrated application delivery

Intelligence

• Wire once for LAN and SAN

• Single point of management

for LAN and SAN

• Device consolidation

Convergence

• Resilience and high

performance

• Revolutionary scale

• Geographic span

Scale

Cisco Unified Fabric Delivering Architectural Flexibility for All Data Centers

When the

Network is Unified

You Get Consistency

Across Physical, Virtual, and Cloud Environments

Ethernet

Network

Storage

Network


Wire Once, Enable Everywhere Storage Fabric

Operational

Simplicity

Common

Management Interface

Operational

Simplicity

Operational

Simplicity

EMC Connectrix and Cisco

MDS – Cisco Nexus®

Unified Fabric

Cisco® DCNM Management

Cisco NX-OS Operating System

FC

FCoE

iSCSI

NAS

iSCSI

FC

FCoE


Cisco Unified Computing System Single System: Computing, Networking, Virtualization, and Storage Access

Single Unified System Preintegrated infrastructure designed

as a whole

Unified Management Bare-metal abstraction and API design for

automation and orchestration through

industry-standard tools

Server Innovations Industry-standard, Intel architecture servers

with Cisco® innovations

Unified Fabric Virtualization awareness and scalability

without complexity

Intelligent Infrastructure Self-integrating components and policy-

based automation

Cisco Servers Powered by the Intel® Xeon® Processor Family


Cisco UCS Components

Cisco Unified Computing System™

Cisco UCS® 6200 Series Fabric Interconnects

Cisco UCS 624BUP Cisco UCS 624BUP or

Cisco UCS Manager

(Embedded)

System Management

Applications

Graphical User Interface

Command Line Interface

160 Gbps per Chassis 80 Gbps per Chassis 80 Gbps per Fabric Extender

Cisco UCS 2208XP

Fabric Extender

Cisco UCS 2204XP

Fabric Extender

Cisco UCS 5108 Blade Server Chassis

Cisco Nexus® 2232PP 10GE

Fabric Extender

Cisco UCS B-Series Blade Servers Cisco UCS C-Series Rack Servers

Scale Out

and

Web 2.0 Cisco UCS B22 M3 Cisco UCS C22 M3 Cisco UCS C24 M3

Enterprise

-Class- Cisco UCS B200 M3 Cisco UCS B420 M3

Cisco UCS B450 M2

Cisco UCS C220 M3 Cisco UCS C240 M3

Mission

-Critical- Cisco UCS B230 M2 Cisco UCS B440 M2 Cisco UCS C260 M2 Cisco UCS C460 M2

Aligning infrastructure

configuration with

workloads through

automation and policy

Simplifying three

networks into one

Many form factors, one

system: Servers

powered by Intel and

Cisco® innovation

Cisco Servers Powered

by the Intel® Xeon®

Processor Family


Third-Generation Fabric Computing 2012 Product Innovation Across the Cisco UCS Platform

Unified Management:

Blade and Rack, and

Physical and Virtual

Cisco UCS 6296

Fabric Interconnect

Cisco UCS VIC 1240,

1280, and 1225

Cisco UCS 2204

4 New Intel Xeon E5

Cisco UCS® C-Series

Rack Servers

3 New Intel Xeon E5

Cisco UCS B-Series

Blade Servers

Faster Applications

Fewer Complications

Smarter Servers

Unified Management

Industry-Leading

Computing

Highly Scalable

Unified Fabric

High-Performance

Virtual Networks

Cisco Servers Powered by the Intel® Xeon® Processor Family


2012 Gartner Magic Quadrant for Blade Servers

Source: Gartner (March 2012)

Dell Cisco

IBM

HP

Fujitsu

SGI Bull

Hitachi

NEC

Oracle Hauwei

Challengers Leaders

Miche Players Visionaries

Abili

ty to E

xecute

Completeness of Vision

This graphic was published by Gartner, Inc., as

part of a larger research document and should

be evaluated in the context of the entire

document. The Gartner document is available

upon request from

http://www.gartner.com/reprints/cisco-

datacenter?id=1-19KYF6B&ct=120306&st=sb.

Gartner does not endorse any vendor, product or

service depicted in its research publications, and

does not advise technology users to select only

those vendors with the highest ratings. Gartner

research publications consist of the opinions of

Gartner's research organization and should not

be construed as statements of fact. Gartner

disclaims all warranties, expressed or implied,

with respect to this research, including any

warranties of merchantability or fitness for a

particular purpose.

Magic Quadrant for Blade Servers

http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb






Customers Have Spoken

x86 Server Blade Market Share, Q1CY12

• Cisco UCS® momentum is fueled by

game-changing innovation; Cisco is

quickly passing established players1

• x86 blade servers are growing more

than twice as fast as the overall x86

computing market2

• Maintained number 3 worldwide in x86

blades with 14.0%, and number 2 in

U.S. with 22.9%1

• 13,000 Cisco UCS customers

worldwide

• Annualized revenue run rate

over US$1 billion

• Cisco UCS Q3FY12 growth of

57% year over year

Cisco UCS

After Only

3 Years

Source: 1 IDC Worldwide Quarterly Server Tracker, Q1CY12, May 2012, Revenue Share 2 IDC Q4CY11 Server Forecaster, Based on x86 Blade Revenue

Cisco UCS No. 3 with

14.0%

Cisco UCS No. 2 with

21.8%

WW North America


Cisco Unified Data Center Changing the Economics of the Data Center

Infrastructure

Costs

Disaster

Recovery

Deployment

Times

IT Staffing Power

Cooling

Application

Performance

30%

Less Cost

90%

Less Time

60%

Less Cost

50%

Faster

Deploy

Twice the

Capacity

with No

Staff

Increase

30%

Faster


Cisco and EMC Three Paths to the Private Cloud

Best-in-Class Infrastructure

Components Proven Infrastructure Converged Infrastructure

Build Your Own EMC VSPEX Vblock™ Systems


A New Way to Deliver IT

Orchestration and Management

Virtualization

Computing

Storage

Engineered

Tested

Validated

Vblock™ Systems

• Management and orchestration:

Unified infrastructure manager (UIM)

framework

• Virtualization: VMware

• Computing: Cisco UCS®

• Networking: Cisco Nexus® and

Cisco® MDS switching

• Storage: EMC Symmetrix VMAX or

Unified

Solutions and Services

• Accelerated time to value of business

applications

• Easily accessible support


EMC VSPEX

Application

Hypervisor

Cisco UCS

Cisco Nexus

Storage

Backup

EMC VSPEX DESIGN PILLARS Cisco Servers Powered by the Intel® Xeon® Processor Family

Simple Efficient Flexible

Modular &

Reusable,

De-Risked

Agile,

Low Cost

Leverage Investment,

Choice, Extensible


• Instant access to huge volumes

of data

• Lets you model your business

in a rapidly changing, competitive

environment

• Enables the acceleration of

application performance

HANA Revolutionizes SAP Decision Making


Optimized For SAP HANA Solutions

SAP HANA Solutions

• Sales Pipeline Analysis

• Bank Analyzer

• Cash Forecasting

• Charity Transformation

• Collections Insight

• CO-PA Accelerator

• CRM Rapid Deployment

• ERP Rapid Deployment

• Customer Segmentation

• Deposits Management

• Maximum Performance:

Using scale-out servers and

tiered, multiprotocol storage

• Reduce Risk:

SAP-qualified solution built on

fault-tolerant, industry-leading

infrastructure

• Simplified Management:

50% less hardware

Provision New SAP Instances

in Minutes


Cisco Reference Architecture for EMC’s Greenplum MR Purpose-Built, Highly Scalable, Easy to Manage, and Fast to Deploy

• Hardware and software validated

• Greenplum MR Hadoop software

• Red Hat Linux OS

• Cisco UCS® C-Series Rack Servers

• Cisco UCS fabric interconnects and Cisco

Nexus® fabric extenders

• Cisco UCS Manager

Next-Generation Enterprise-Ready Hadoop

Reference Architecture


World-Class Connectivity for EMC Storage

• Broad portfolio of network storage solutions

• Cisco connectivity options for EMC’s Symmetrix, VNX, Atmos. and CLARiiON

• Seamless converged storage and data networking with Cisco® Nexus® 7000,

5000, and 3000 Series and EMC Connectrix/Cisco® MDS platforms


Oracle 11i eBusiness Suite Replatforming: EMC IT Case Study

• One of the largest single global

instances of Oracle 11i

• Core mission-critical applications:

– Direct Express (DXP) | Channel Express

(CXP)

– Oracle Sales (CRM) | Service

– Contracts | Projects

• 70+ application tiers: VMware and Linux

• Oracle Database 10g R2

• 12-TB database; 8.8 billion rows of data

• 52 million transactions per day


• Sun Fire E25K

• UltraSPARC IV processor

• CPU: 224 cores

• CPU utilization: 80%

• OS: Solaris 10

• Storage: EMC Symmetrix

DMX-3

• Intel® Xeon® processor

• Cisco UCS® B440

• CPU: 192 cores

• CPU utilization: 10%

• OS: Red Hat Linux and

VMware vSphere

• Storage: EMC VMAX

From To

Sun Fire Server Vblock™ System


EMC IT Case Study: Tenfold Performance Gain

• Sales transactions time: 50 to 90% reduction (2 to 10 times faster)

• Customer service transaction time: 85 to 95% reduction (up to 20 times faster)

• Batch jobs: 2 to 20 times faster

• CapEx and OpEx savings of US$5 million to US$7 million

CPU Utilization

Sun E25K: Daily Spikes (224 Cores) Cisco UCS®: Less than 10% (128 Cores)

*Based on EMC IT Internal Testing


EMC and Cisco Services To Plan, Build, Run, and Optimize Our Integrated Solutions

Processes

Provide Strategic

Guidance

Plan and Design

Solutions

Train and Educate

the Workforce Manage Operations

Deploy and

Optimize

Technology

Deliver Expert

Customer

Support


Foundational Intel® Technology

• Market leaders in storage, networking,

and computing

• Cooperatively developed offerings:

products, services, and solutions

• Foundational Intel technology

• Deep technology alignment

• Integrated routes to market

• Joint venture: VCE coalition

• Shared vision

Cisco, EMC and Intel Transforming IT to IT as a Service


Visit The Cisco Booth

Call To Action


THANK YOU

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