emc levels up

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Implementing game mechanics to change how we collect, reward, and motivate social activity.The initial internal pitch deck used to present gamification to the EMC Social & Community Marketing leadership team.Written and presented by: Tyler Altrup

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Implementing game mechanics to change how we collect, reward, and motivate social activity

EMC Levels Up

The ChallengeHow can EMC…

Recognize key social

champions

Reward various types of social

activity

Build an aspirational

system

Motivate increased

social activity

My Muse…

The Endgame

A single rank/level to represent any individual’s online interaction with EMC

•Points for every action

•Commendations: grouped achievements

•Challenges: directing activity

•Total score -> rank/level

Components:

Commendations

Commendations award levels of achievement within subgroups

EMC examples:

• Blogging• Tweeting• Commenting

Challenges: Rallying the Masses

Challenges• The key to directing

activity• Result in point

bonuses• Strong potential for

event-related social efforts

Rank/Level System

Characteristics needed:

• Exhaustive • Transparent• Aspirational• Increasingly difficult

System should be creative, clever, and universally applicable

http://www.bungie.net/stats/reach/default.aspxhttp://www.geezergamers.com/showthread.php?1072-Halo-Reach-Ranks

http://www.bungie.net/stats/reach/default.aspx

http://www.geezergamers.com/showthread.php?1072-Halo-Reach-Ranks

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muse copyright

tweeting commenting

activity result

action commendations