emc world keynote gelsinger
DESCRIPTION
A presentation that has been provided by EMC top executive at the EMC World'10 convention which took place in Boston.TRANSCRIPT
![Page 1: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/1.jpg)
1© Copyright 2010 EMC Corporation. All rights reserved.
“Your Journey to the Private Cloud”
Pat Gelsinger
President and Chief Operating OfficerEMC Information Infrastructure Products
![Page 2: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/2.jpg)
2© Copyright 2010 EMC Corporation. All rights reserved.
Mainframe
Client / Server
Web
Cloud
A New Model For Computing
![Page 3: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/3.jpg)
3© Copyright 2010 EMC Corporation. All rights reserved.
Trust
Control
Reliability
Security
Multiple IncompatibleArchitectures
Attributes of Today’s Data Centers
![Page 4: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/4.jpg)
4© Copyright 2010 EMC Corporation. All rights reserved.
Dynamic
Cost-Efficient
On-Demand
Control
Security Flexible
Reliability
Trust
Multiple IncompatibleArchitectures
Homogeneousx86 Architecture
Attributes of Cloud Computing
![Page 5: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/5.jpg)
5© Copyright 2010 EMC Corporation. All rights reserved.
Dynamic
Cost-Efficient
On-Demand
Flexible
Dynamic
Cost-Efficient
On-Demand
Trust
Control
Reliability
Security Flexible
Trust
Control
Reliability
Security
Dynamic
Cost-Efficient
On-Demand
Flexible
The Best of Both Worlds
Customers
PrivateCloud
Service Providers
PublicCloud
Compute
Storage
Network
vSphere = Cloud OS
![Page 6: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/6.jpg)
6© Copyright 2010 EMC Corporation. All rights reserved.
vSphere = Cloud OS
Information
Security
Federation (vMotion + VPLEX)
VirtualApplications
Delivering Unprecedented Levels of Business Continuity
PrivateCloud
PublicCloud
Global Application Deployment . . .
![Page 7: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/7.jpg)
7© Copyright 2010 EMC Corporation. All rights reserved.
The Private Cloud: Why Now?
IT Infrastructure– Complex– Inefficient– Inflexible
IT budget– 70% Maintenance
42%Infrastructure Maintenance
30%Application
Maintenance
23%ApplicationInvestment
5%Infrastructure Investment
Source: VMware Fortune 100 customers.
![Page 8: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/8.jpg)
8© Copyright 2010 EMC Corporation. All rights reserved.
Lower IT costs– Simplify complexity
Improved quality of service– Standardize infrastructure & process
Greater business agility– Flexible, Agile IT-as-a-Service
Private Cloud Computing
![Page 9: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/9.jpg)
9© Copyright 2010 EMC Corporation. All rights reserved.
2010 2009
Virtualization
Cloud Computing
1 3
2 14
Source: Gartner - The 2010 CIO Agenda, Q4 2009
CIO Priorities
![Page 10: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/10.jpg)
10© Copyright 2010 EMC Corporation. All rights reserved.
CPU Pool
Storage Pool
StoragePool
Oracle CRMSAP ERP
File/Print
Lower IT Costs– Better Utilization– Less Complexity
Exchange
Virtualization Virtualization
Virtualization Virtualization
Virtual Infrastructure
Virtualization: Silo Becomes Shared
![Page 11: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/11.jpg)
11© Copyright 2010 EMC Corporation. All rights reserved.
IT Production Business Production IT-As-A-ServiceLower Costs Improve Quality Of Service Improve Agility
% VirtualizedDevelopment,
Test & IT Owned
Applications
PlatinumGold
The Journey to The Private Cloud
15%
30%
50%
85% 95%
![Page 12: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/12.jpg)
12© Copyright 2010 EMC Corporation. All rights reserved.
IT ProductionP H A S E O N E
![Page 13: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/13.jpg)
13© Copyright 2010 EMC Corporation. All rights reserved.
Storage Infrastructure Requirements– Efficiency– Simplicity
“Virtualized” IT Production
![Page 14: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/14.jpg)
14© Copyright 2010 EMC Corporation. All rights reserved.
Efficiency in Mid-Tier Storage
20% less storage “out of the box”
Up to 50% less storage via compression
FAST enables performance and cost
![Page 15: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/15.jpg)
15© Copyright 2010 EMC Corporation. All rights reserved.
File, block & object
FAST simplifies tiering
Out-of-the-box integration– FASTCache, protection, VMware vCenter
Simplicity in Mid-Tier Storage
![Page 16: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/16.jpg)
16© Copyright 2010 EMC Corporation. All rights reserved.
IntroducingUnisphere
Single IntegratedPoint of Control
Simplicity in Mid-Tier Storage
![Page 17: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/17.jpg)
17© Copyright 2010 EMC Corporation. All rights reserved.
IT Production Business Production IT-As-A-ServiceLower Costs Improve Quality Of Service Improve Agility
PlatinumGold
The Journey to The Private Cloud
15%
30%
50%
95%
Mission CriticalApplications
85%
![Page 18: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/18.jpg)
18© Copyright 2010 EMC Corporation. All rights reserved.
BusinessProduction
P H A S E T W O
![Page 19: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/19.jpg)
19© Copyright 2010 EMC Corporation. All rights reserved.
What’s Important?ScalabilityAvailabilityProtectionSecurity
“Virtualized” Business Production
![Page 20: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/20.jpg)
20© Copyright 2010 EMC Corporation. All rights reserved.
Traditional IT Silo Solution– Scalability : Get A Faster Server– Availability : Get A Remote Data Center & Replicate
There Has to be a Better Way . . .
Scalability & Availability
![Page 21: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/21.jpg)
21© Copyright 2010 EMC Corporation. All rights reserved.
Storag
ePoo
l
Exchange
SAP ERP
File/Print
Standalone
Virtual Infrastructure
Exe t AP ERP
Consolidation
Virtual Infrastructure
Virtual Infrastructure
Virtual Infrastructure Virtual Infrastructure
Exe t
P
Pools of Cooperation
Virtual Server Evolution
![Page 22: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/22.jpg)
22© Copyright 2010 EMC Corporation. All rights reserved.
Standalone
FAST
Consolidation Pools of Cooperation
Federation
Virtual Storage Evolution
![Page 23: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/23.jpg)
23© Copyright 2010 EMC Corporation. All rights reserved.
Server and Storage Federation
Unlimited scalability & availability– Coordinated resource pools– Movement of apps & data
Data Center
Data Center Data Center
Data CenterExe
t
P
![Page 24: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/24.jpg)
24© Copyright 2010 EMC Corporation. All rights reserved.
A N N O U N C E M E N T
Introducing EMC VPLEX
![Page 25: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/25.jpg)
25© Copyright 2010 EMC Corporation. All rights reserved.
Advanced Data Cache
Open Storage Support
Array Aware
Distributed Cache Coherence
Data Center
EMC & Non-EMC Arrays
VPLEXVPLEX
Data Center
EMC & Non-EMC Arrays
VPLEX
Data Center
EMC & Non-EMC Arrays
WAN
EMC VPLEX Capabilities
![Page 26: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/26.jpg)
26© Copyright 2010 EMC Corporation. All rights reserved.
Data Center
Synchronous
Asynchronous
Anywhere
VPLEXLocal
VPLEXMetro
VPLEXGeo
VPLEXGlobal
Enables The Virtual Data Center
Access Anywhere
Virtual Storage
![Page 27: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/27.jpg)
27© Copyright 2010 EMC Corporation. All rights reserved.
D E M O N S T R A T I O N
VPLEX Mega-Demo
![Page 28: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/28.jpg)
28© Copyright 2010 EMC Corporation. All rights reserved.
What Does it Mean to You ?
![Page 29: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/29.jpg)
29© Copyright 2010 EMC Corporation. All rights reserved.
What’s Important?ScalabilityAvailabilityProtectionSecurity
“Virtualized” Business Production
![Page 30: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/30.jpg)
30© Copyright 2010 EMC Corporation. All rights reserved.
Virtualization brings new requirements– Bare metal restore / DR via large virtual images– Busy VMware servers need extreme I/O efficiency– Online protection copies for agile recovery
New RequirementsForce Re-Architecture
Protection
![Page 31: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/31.jpg)
31© Copyright 2010 EMC Corporation. All rights reserved.
2010 2009
Backup Redesign 1 3
Source: The InfoPro Wave 13 (12/09)
CIO Storage Priorities
![Page 32: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/32.jpg)
32© Copyright 2010 EMC Corporation. All rights reserved.
MPte
MPte
MPte
MPte
Oracle CRMSAP ERPFile/PrintExchange
Virtualization
Restore / Use
Retained Versions In Online Deduplication Storage Systems
Oracle CRMSAP ERPFile/PrintExchange
Virtualization
Backup
Dedupe Only
DR
Dedupe Only
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
EMC Data Protection Vision
![Page 33: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/33.jpg)
33© Copyright 2010 EMC Corporation. All rights reserved.
MPte
MPte
MPte
MPte
Oracle CRMSAP ERPFile/PrintExchange
Virtualization
Restore / Use
Retained Versions In Online Deduplication Storage Systems
Oracle CRMSAP ERPFile/PrintExchange
Virtualization
Backup
Dedupe Only
DR
Dedupe Only
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
MPte
#1 Dedupe Backup#1 Dedupe Storage
#1 Disk-Based Backup
EMC Data Protection Today
![Page 34: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/34.jpg)
34© Copyright 2010 EMC Corporation. All rights reserved.
What’s Important?ScalabilityAvailabilityProtectionSecurity
“Virtualized” Business Production
![Page 35: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/35.jpg)
35© Copyright 2010 EMC Corporation. All rights reserved.
Virtual Environments – More Secure Than
Physical Environments?
![Page 36: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/36.jpg)
36© Copyright 2010 EMC Corporation. All rights reserved.
RSA Secures Access To Information3Storage
Pool
Oracle CRMSAP ERPFile/PrintExchange
CPUPool
Virtual Infrastructure
Chip with TXT Boots Trusted
Virtual Infrastructure1
RSA Data Leakage Prevention
Secures Information Flow2Storage
Pool
Virtual InfrastructureData Leakage
Prevention
Information
Identity
Infrastructure
Security in the Virtual World
![Page 37: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/37.jpg)
37© Copyright 2010 EMC Corporation. All rights reserved.
Cha
in O
f Tru
st4RSA Archer Defines
Security Policy And Collects Evidence
Infrastructure
Information
Identity31
25
RSA Archer Displays
Compliance For Private & Public
Clouds
Infrastructure
Information
Identity
Public Cloud
Policy Ensures Compliance
![Page 38: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/38.jpg)
38© Copyright 2010 EMC Corporation. All rights reserved.
Standardize processes– Scalability, availability, protection, security
Standardize infrastructure– Virtual machine, server, storage, network
Standardization Improves Predictability
![Page 39: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/39.jpg)
39© Copyright 2010 EMC Corporation. All rights reserved.
Certified configurations
Vblock – Small, medium and large
Standard target platform for ISVs
Standardized Infrastructure
VBlock0
VBlock1
VBlock2
![Page 40: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/40.jpg)
40© Copyright 2010 EMC Corporation. All rights reserved.
IT Production Business Production IT-As-A-ServiceLower Costs Improve Quality Of Service Improve Agility
Run IT As ABusiness
PlatinumGold
The Journey to The Private Cloud
15%
30%
50%
85% 95%
![Page 41: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/41.jpg)
41© Copyright 2010 EMC Corporation. All rights reserved.
IT-as-a-ServiceP H A S E T H R E E
![Page 42: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/42.jpg)
42© Copyright 2010 EMC Corporation. All rights reserved.
ATMOS Object Storage
Unlimited scalability
Open interfaces
Appliance, VMAX/Celerra, or software REST
Storage-as-a-Service
![Page 43: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/43.jpg)
43© Copyright 2010 EMC Corporation. All rights reserved.
Customer A
Customer B
Customer C
Customers See Data Protection
Status And Cost
Monitoring
Alerting
Troubleshooting
Optimization
Capacity Planning
Reporting
IT or Service ProvidersOne Solution Across All
Customers for SLA Management
Data Protection
Advisor
Backup Clients
Replication
VirtualEnvironments
DeDupeVTL
NASSAN
Business Apps
Protection-as-a-Service
![Page 44: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/44.jpg)
44© Copyright 2010 EMC Corporation. All rights reserved.
Policy-driven– Manage outcomes, not elements
Fluid and elastic, but automated– Lower cost, better reliability
Chargeback for usage– Run IT as a business
What it Means to Run “as-a-Service”
![Page 45: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/45.jpg)
45© Copyright 2010 EMC Corporation. All rights reserved.
MeasureActuals
ITManagement
HR Department
ITApplications
Chargeback
Gold
Bronze
DefineServices
ITInfrastructure
Self-Service Portal
Platinum
Gold
Silver
Bronze
Copper
Infrastructure-as-a-Service
![Page 46: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/46.jpg)
46© Copyright 2010 EMC Corporation. All rights reserved.
D E M O N S T R A T I O N
Unified Infrastructure Manager
![Page 47: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/47.jpg)
…stopped working with “servers/network/storage”
![Page 48: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/48.jpg)
48© Copyright 2010 EMC Corporation. All rights reserved.
UIMInfrastructure
Service Catalog
PlatinumGold
SilverBronze
Copper
VMwarevCenter
ApplicationService Catalog
SLA Driven Management
Availability Security Performance Cost
$99.99% High .2 ms $500K
IT-as-a-Service
![Page 49: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/49.jpg)
49© Copyright 2010 EMC Corporation. All rights reserved.
15%
30%
50%
85%
IT Production Business Production IT-As-A-Service
95%
Lower Costs Improve Quality Of Service Improve Agility
PlatinumGold
The Journey to The Private Cloud
![Page 50: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/50.jpg)
50© Copyright 2010 EMC Corporation. All rights reserved.
“She’s GonnaBlow Captain”
Scotty – Engine Room
“Live LongAnd Prosper”
Spock – Bridge
Your Journey Starts Today!
![Page 51: emc world keynote gelsinger](https://reader036.vdocument.in/reader036/viewer/2022070316/55613cd1d8b42a162a8b5247/html5/thumbnails/51.jpg)
51© Copyright 2010 EMC Corporation. All rights reserved.