eMembership eMembership Survey ResultsSurvey Results

Preliminary: 8/20/2003Preliminary: 8/20/2003

Survey ProcessSurvey Process Goals outlined by product champions:Goals outlined by product champions:

Learn more about preliminary target Learn more about preliminary target audience web behaviorsaudience web behaviors

Gauge interest levels in eMembership and Gauge interest levels in eMembership and possibility of revenue generationpossibility of revenue generation

Refine initial target market and revenue Refine initial target market and revenue goalsgoals

Methodology and questions drafted by Methodology and questions drafted by Kevin MahlerKevin Mahler

Methodology and questions finalized by Methodology and questions finalized by Kevin Mahler, LaVerne Winkowski, and Kevin Mahler, LaVerne Winkowski, and Bob LowBob Loweth

Survey Target AudienceSurvey Target Audience

Most likely eMembership “early Most likely eMembership “early adoption” candidatesadoption” candidates

MySAE “users”MySAE “users” Anyone who has registered on the site Anyone who has registered on the site

(including buyers) or who has changed (including buyers) or who has changed Web preferencesWeb preferences

110,788 customers/members:110,788 customers/members: 45,411 members45,411 members 15,062 lapsed members15,062 lapsed members 50,315 non-members50,315 non-members

Survey eMailingSurvey eMailing

Stratified sampling usedStratified sampling used Samples adjusted for expected Samples adjusted for expected

return ratesreturn rates 4,000 of the 45,411 members4,000 of the 45,411 members 6,000 of the 15,062 lapsed members6,000 of the 15,062 lapsed members 6,000 of the 50,315 non-members6,000 of the 50,315 non-members

Survey RespondentsSurvey Respondents As of 8/14/03: 886 respondents As of 8/14/03: 886 respondents

(99% confidence level, 4.32% confidence interval)(99% confidence level, 4.32% confidence interval)

378 members (9.5% response rate)378 members (9.5% response rate) (95% confidence level, 5.02% confidence interval)(95% confidence level, 5.02% confidence interval) 48% under 40 years old48% under 40 years old

508 non-members (4.2% response rate, 95% C.L., 508 non-members (4.2% response rate, 95% C.L., 4.33% C.I.)4.33% C.I.) 152 lapsed (2.5% response, 95% C.L., 7.91% C.I.)152 lapsed (2.5% response, 95% C.L., 7.91% C.I.)

55% under 40 years old55% under 40 years old 347 non-members (5.8% response, 95% C.L., 5.24% C.I.)347 non-members (5.8% response, 95% C.L., 5.24% C.I.)

33% under 40 years old33% under 40 years old

Survey ResultsSurvey Results

Question 1Question 1

Do you currently subscribe to any Do you currently subscribe to any paid online publications or services?paid online publications or services? YesYes NoNo

1-a:If yes, which services do you use?1-a:If yes, which services do you use? (select all that apply)(select all that apply)

General NewsGeneral News Industry NewsIndustry News Technical MagazinesTechnical Magazines Technical JournalsTechnical Journals Technical DatabasesTechnical Databases Government ReportsGovernment Reports

Subscribe to online services/publications?

0%10%20%30%40%50%60%70%80%90%

100%

Overall GenNews

IndNews

TechMag

TechJrnl

TechDB

GovRpts

Non-Members

Members

Question 2Question 2

Do you use any additional, Do you use any additional, personal online services?personal online services? (i.e. Online (i.e. Online banking, Portfolio management, credit card banking, Portfolio management, credit card account management, etc)account management, etc) YesYes NoNo

2-a:If so, do you:2-a:If so, do you: (select all that apply)(select all that apply)

Get the services for freeGet the services for free Get online services as part of a full service Get online services as part of a full service

packagepackage Pay for services as neededPay for services as needed Pay for a long-term subscriptionPay for a long-term subscription

Use additional, personal online services?

0%10%20%30%40%50%60%70%80%90%

100%

Overall Free Package Pay perUse

Subscribe

Non-Members

Members

Question 3Question 3

On your job, do you participate On your job, do you participate in:in: (select all that apply)(select all that apply)

Business to Business eCommerce Business to Business eCommerce servicesservices

Online work collaborationOnline work collaboration

Professional online service use

0%10%20%30%40%50%60%70%80%90%

100%

B2B eCommerce Online Collaboration

Non-Members

Members

Question 4Question 4

How do you currently access SAE How do you currently access SAE technical information?technical information? (select all that apply)(select all that apply)

Web access from your officeWeb access from your office Web access from homeWeb access from home Your employer's IntranetYour employer's Intranet Phone/Fax orderPhone/Fax order SAE online/subscription serviceSAE online/subscription service I do not access SAE technical I do not access SAE technical

informationinformation

Access methods for SAE technical information

0%10%20%30%40%50%60%70%80%90%

100%

Office

Web

Home Web

Intra

net

Phone

/Fax

Subsc

ripto

n

No acc

ess

Non-Members

Members

Question 5Question 5

Interest in potential eMembership features (Very Valuable or Valuable)

0%20%40%60%80%

100%

Mag

File

s

Paper

File

s

Stand

ards

File

s

Handou

t Fil

es

Book F

iles

Webin

ars

Webc

asts

Communit

y

WebE

x

Non-Members

Members

Question 6: Non-Question 6: Non-membersmembers

If SAE membership included the If SAE membership included the services mentioned above, what services mentioned above, what would be your likely reaction:would be your likely reaction: I would strongly consider becoming an I would strongly consider becoming an

SAE member to obtain these services, SAE member to obtain these services, even at a higher cost than current even at a higher cost than current membershipmembership

I would consider paying for these I would consider paying for these services, but would not be interested in services, but would not be interested in SAE membershipSAE membership

I would have no interest in these servicesI would have no interest in these services

Non-member Reactions to eMembership

40%35%

24%

0%10%20%30%40%50%60%70%80%90%

100%

Join SAE+ Pay Fee No Interest

Question 6: MembersQuestion 6: Members

If SAE made the services If SAE made the services mentioned above available to mentioned above available to members, what would be your members, what would be your likely reaction:likely reaction: I would pay a fee to add these services to I would pay a fee to add these services to

my current membershipmy current membership I would be interested in these services, I would be interested in these services,

but would not pay extra for thembut would not pay extra for them I would not be interested in these I would not be interested in these

servicesservices

Member Reactions to eMembership

12%

82%

6%

0%10%20%30%40%50%60%70%80%90%

100%

Pay Extra Add Free No Interest