emerce eday - the future of programmatic advertising - bas seelen - adform
TRANSCRIPT
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PROGRAMMATIC TRENDSThings to keep your eyes on in 2016
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ADFORM -‐ ORGANIC GROWTH AND DEVELOPMENT
Currently > 670
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+11000 +800Advertisers Agencies +400 Publishers
+600 Employees 16 Countries
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WITH GLOBAL INFRASTRUCTURE
50bn 6Daily transactions Data centers 3PB Data storage
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COMMERCIAL DIRECTOR NORDICS● Joined adform 2012
● Over 15 years in digital
● Microsoft and Eniro
● IAB
● Teaching Programmatic at
Medieinstitutet since 2014JONAS JONSBORG
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AN INDUSTRY IN CHANGE
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RAPIDLY EVOLVING AND INNOVATIVE
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PROGRAMMATIC BRANDINGINCREASED CREATIVITY WITH HIGH IMPACT FORMATS
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100% VIEWABLE AD IMPRESSIONS WILL BE BOUGHT
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PROGRAMMATIC EVERYWHERE CROSS
CHANNEL/CROSS DEVICE
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Video (instream /outstream/ pre roll)Mobile (cross device)
MOBILE AND VIDEO
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NEXT: CROSS -‐ DEVICE
Attribution Reporting Targeting
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ADBLOCKERS
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HEADER BIDDER
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TRANSPARENCY
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