emergence of new voter
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Emergence of New Voter : Voters 2.0TRANSCRIPT
Emergence of New Voter : Voters 2.0
Internet & Mobile Penetration in India
Source: http://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350
India has 554.8 million mobile users and 143.2 million unique Internet users
India already has more mobile users in its villages as compared to its cities and towns.
India has 23.8 million individuals who access Internet from their mobile phones using a data connection such as GPRS or 3G.
Rural India will have 68 million claimed internet users and 46 million active users by the end of October 2013.
Social media users, residents of towns with population of under 5,00,000 : 33%
Social media users residents of smaller towns with population smaller than 2,00,000 : 25%
Face book is now available in: 8 Indian Languages
A New Voter has Emerged: Citizen 2.0
New voter is more aggressive, focused and educated.
Like connecting with other voters, discussing and sharing information and political views
Highly skeptical about political news and want more balanced presentations in articles
Connected searchers, avid users of the Internet and other sources to search information and learn about politics
social media could have a “high impact” on 160 of the 543 constituencies in the next election
Candidates are using Facebook, Twitter, Instagram and even Google Hangout
The voters profile include – first time voters, youth, employee, farmers, businessmen, entrepreneurs, Hindu, and minority
India’s youth is alternating between diplomacy and indecision prior to the 2014 elections. More than half of India’s population is under the age of 25, with 65% of the population under 35.
Nature of Voters 2.0
Sharing: Like connecting with other voters, discussing and sharing information and political views
Skepticism: Highly skeptical about political news and want more balanced presentations in articles
Searching: Connected searchers, avid users of the Internet and other sources to search information and learn about politics
Current and Potential Voters Profile and Issues
YouthBusinessman and
Entrepreneurs Farmers and Rural
populations Hindu Hardliners Minorities First time voters
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