Emergency Communications

Emergency Preparedness Meeting

June 2, 2009 June 2, 2009

Chris ComerChris ComerVice President for Public AffairsVice President for Public Affairs

Public Affairs in Brief

Promote UTMB near and far

Keep employees informed, engaged

Make the “case” for support

Provide issues management and crisis communications support

Weather and More

Emergency Communications

Working in concert with executive leadership, IEPOs, Police, FOAM, IS, HR, others . . .

. . . serve as UTMB’s official “voice” before, during, after crisis

Multiple Audiences

INTERNAL EXTERNAL

Faculty Patients

Staff Alumni

Students (parents) Donors

Elected officials

Public (news media)

Level 1 AlertPossible threat

Web

UTMB.edu/ALERT

UTMB.edu/IUTMB

UTMB.edu

Level 2 Alert Imminent threat

• Global Broadcast

• First Call (voice option)

Voice

Email

• UTMB.edu/IUTMB

Web

• Alert Line (local)

• First Call (email option)

Text Message • First Call (text option)

News Media

• Advisories, PSAs

• UTMB.edu/ALERT

• Alert Line (Austin 800)• UTMB.edu

Level 3 AlertCatastrophic occurrence / Persistent communications switch

• Global Broadcast (MessageOne)

• First Call (voice option)

Voice

Email

• UTMBINFO.com

Web

• Alert Line (Austin 800)

• First Call (email option)

Text Message • First Call (text option)

News Media

• Advisories, PSAs

• UTMB.edu (Arlington)

Social NetworkingOptional / Exploratory

Text message Video / Photo galleries

Online Profiles

First Call Reminder

Voluntary (opt in)

Personal email and phone option

Voice, email, text options

1/3 of students enrolled

1/4 of faculty and staff enrolled

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