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    Emerging issues in strategic HRM in Singapore

    Khatri, Naresh .International Journal of Manpower 20. 8 (1999): 516-

    530.

    Turn on hit highlighting for speaking browsers

    Show duplicate items from other databasesNaresh Khatri: Nanyang Business School, Nanyang Technological University, Singapore

    The forces of globalization are sweeping across the world and national borders are

    disappearing. One major outcome of this change is that competition has intensified

    greatly. In the past, inefficient companies could survive because they were protected by

    national boundaries. This may not be possible any more. In the global era, companies

    have to be able to take on other companies located in any part of the world. They need to

    be supple and adaptable to meet the competitive challenge.

    Naturally, the question arises of how companies can face the competitive threats posed by

    globalization. The premise of this paper is that people are one of the most important

    factors providing flexibility and adaptability to organizations. For example, a chief

    executive of a big company in Asia noted that, in tapping the many new opportunities in

    the growth corridor of the Asia-Pacific region, or even the world, it is the human matrix

    that determines the success of the ventures (The Straits Times, 1995). Further, one needs

    to bear in mind that people (managers), not the firm, are the adaptive mechanism in

    determining how the firm will respond to the competitive environment (Rundle, 1997).

    Perhaps the field of strategic human resource management has emerged mainly in

    recognition of the fact that human resources need to be managed strategically for the firm

    to enjoy sustainable competitive advantage over competition. Several scholars have noted

    that managing people is more difficult than managing technology or capital (Barney, 1991;

    Lado and Wilson, 1994). However, those firms that have learnt how to manage their

    human resources well would have an edge over others for a long time to come because

    acquiring and deploying human resources effectively is cumbersome and takes much

    longer (Wright et al., 1994).

    HR managers in Singapore and many other Asian countries are facing difficult challenges.

    However, with challenges come opportunities. For example, MacLachlan (1996) noted that

    East Asia is the best place in the world to be an HR manager because of the focus on

    recruiting, developing, and retaining staff. However, at present, HR managers in Singapore

    and other Asian countries are not up to the challenge because of the lack of strategic

    approach to HRM and lack of HR competencies (Cunningham and Debrah, 1995; Debrah,

    1994; Khatri, 1998, 1999). For example, Debrah (1994) found that the ad hoc nature of

    HRM policies and practices of companies in Singapore contributes significantly to the job-

    hopping phenomenon. Cunningham and Debrah (1995) reported that line managers and

    executives took over some of the functions of HR managers because HR managers lacked

    the skills necessary to perform their duties competently. Khatri (1998) noted that

    companies in Singapore under-practice strategic HR activities in two important areas:

    recruitment/selection and training/development. Companies were found to use

    employment tests rarely and give little emphasis, if any, to the validity of selection

    instruments. The most common approach to selection was the use of unstructured

    interviews and unstructured interviews have very low, if any, validity. The author

    concluded that job-hopping in Singapore could be attributed to a significant extent to poor

    recruitment and selection practices. Further, the author found that companies in Singapore

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    neglect some critical aspects of training and development such as evaluation of training

    programs, training needs analysis, and cost-benefit analysis. In another study, Khatri and

    Chong (1999) found that poor management practices had much greater influence on

    employee turnover than bad attitude of employees. Factors under the control of

    management contributed a unique variance of 37.6 per cent and uncontrollable factors

    (bad attitude and labor shortage) a meager 5 per cent of the unique variance to theturnover model. All the above studies suggest that HRM in Singapore is not a particularly

    well-managed function. Given the competitive environment companies in Singapore face

    now, they will contribute to their own demise by ignoring the vital role of strategic HRM.

    The remainder of the article discusses issues critical in managing human resources in

    Singapore companies strategically. It suggests that business strategy, organizational

    culture, competency levels of HR managers, and presence of HR strategy are the four most

    important factors for managing HRM strategically. One other major issue, HR outsourcing,

    that is being widely discussed in both academic and practitioner circles is also dealt with.

    The arguments are organized in the form of propositions around the above five issues.

    Organizational strategy

    P1: Strategic archetypes affect the integration of HR management with organizational

    strategy.

    Following the contingency perspective, firms that achieve a tight vertical fit between

    strategy and HR management perform better than their counterparts who have a

    disjointed linkage (Baird and Meshoulam, 1988; Boxall, 1991; Truss and Gratton, 1994).

    While the relationship between HR practices and organizational performance has received

    much empirical investigation (Arthur, 1994; Terpstra and Rozell, 1993; Huselid, 1995;

    Youndt et al., 1996; Huang, 1998; Lahteenmaki et al., 1998; Wright et al., 1998),research on the relationship between strategy and HR practices is predominantly

    theoretical in nature, with efforts generally focusing on normative frameworks on how HRM

    should be integrated with business management processes (Miles and Snow, 1984; Baird

    and Meshoulam, 1988; Lengnick-Hall and Lengnick-Hall, 1988; Schuler, 1992).

    Surprisingly, there are few studies that look beyond what the vertical link actually

    comprises (Golden and Ramanujam, 1985; Buller, 1988; Ropo, 1993; Bennett et al.,

    1998). Thus, we know relatively little about what factors affect the degree of vertical

    linkage and how they do this (Truss and Gratton, 1994; Bennett etal., 1998; Wright et al.,

    1998).

    Golden and Ramanujam (1985) noted that the HR function needs to address issues whichvary accordingly to the type and level of strategy and thus the HR system has to develop

    different degrees of linkage to deal with those issues specific to the strategy. Buller (1988)

    contends that firms engaging in a diversification strategy would have a looser HR-strategy

    linkage than firms concentrating on their core business. This is because the strategic

    conditions of the diversification do not allow the HR system and programs to be developed

    and applied company-wide.

    In a recent study, Wright et al. (1998) found that strategic HR involvement is more

    prominent when companies are pursuing product innovation strategies. Bennett et al.

    (1998) used Miles and Snow's (1978) typology and established that analyzers exhibit

    higher levels of HR-strategy integration than either defenders or prospectors. They also

    found that the level of HR integration between defenders and prospectors was virtually

    identical. This is surprisingly different from Miles and Snow's (1978) proposition that

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    defender and prospector exist as opposite ends of a continuum, with the analyzer in the

    middle.

    Miles and Snow's (1978) strategic typology is regarded as a relatively comprehensive

    model, richly describing firm characteristics and the strategy configurations of each type of

    organization. It is widely used in strategy literature because of its ability to generalizeacross a wide variety of organizations and industries. The typology is used here to

    illustrate how strategic archetypes may influence the link between HRM and strategy.

    It could be argued that different strategic archetypes differ in their approaches to acquiring

    and developing human resources and thus require different degrees of integration between

    the HR function and the organizational strategy. For example, defenders operate in a

    relatively stable product-market domain and focus on developing employees to create and

    support efficiency. Thus, HR practices are reactive, structured and well defined.

    Prospectors face a more unpredictable and uncertain task environment than defenders and

    thus desire to create and maintain flexibility in the workforce. To support this strategy, HR

    function works in a manner that is proactive and less structured so as to identify anddevelop quickly critical human resources required by the ever-changing needs.

    Analyzers, on the other hand, are expected to have greater integration because of the

    need to design HR practices to strike a balance between the two sets of skills needed by

    the unique array of defenders and prospectors. To fulfill the stringent requirements, The

    HR function is expected to establish a stronger linkage with the corporate strategy.

    Khatri (1999), in a sample of the 200 largest companies in Singapore, found that HR

    practices of companies in Singapore varied according to their strategies. However, no

    study in Singapore has examined the influence of organizational strategy on the

    integration of HR practices with organizational strategy. It is argued that the integration ofHR with overall strategy in Singapore, like in the western companies discussed above, may

    well depend upon strategic archetypes.

    Organizational culture: control-based or commitment-based

    P2: Organizational culture (control-based versus commitment-based) determines the

    status of HR function and its integration with the rest of the organization.

    Organizational culture is one of the most important factors of the internal organizational

    environment that have a great bearing on SHRM (Buller, 1988; Truss and Gratton, 1994;

    Gennard and Kelly, 1995; Aryee, 1991). Organizational culture exists in the form of

    norms, values and rules used by organizational members to interpret and evaluate their

    behaviors as well as those of others. At the same time, culture provides a system that lets

    people function in a way coherent to the publicly and collectively accepted meanings

    operating for a given group at a given time.

    In examining the effect of culture, Truss and Gratton (1994, p. 675) commented that "the

    type of culture an organization has can exert a strong influence on the nature of its

    strategy (e.g. defender, prospector or analyzer) and also on its chosen HR strategy".

    Similarly, one would expect the characteristics of the HR department and its activities to

    alter following a change in organizational culture. This is because different organizational

    cultures emphasize varying level of "shared vision" and "understanding of organizational

    goals and values" (Lundberg, 1985), and thus place different needs and expectations on

    the HR department (Buller, 1988). With this change of needs and expectations, the HR

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    function would need to be transformed accordingly to reinforce or develop the

    organizational culture.

    Evans (1986) observed that organizational culture is managed partly through human

    resource management practices such as selection, development and reward, and employee

    retention (Wilkins, 1984). HR practices can be used effectively to reinforce the culture.

    However, little is known about the relationship between culture and HRM. Issues such as

    "What type of impact culture has on the HR practices and how great that impact would be"

    are not well-examined (Aryee, 1991; Lundberg, 1985). Likewise, it is not known what role

    HR function plays in different cultural contexts. Therefore, organizational culture, with

    regard to managing HR strategically, is too powerful an issue to be ignored.

    Following the globalization wave and the change in management thought, organizations

    are gradually moving away from the centralized, top-down, ruled-based culture (control-

    based) to adopting a decentralized, bottom-up and flexible culture (commitment-based)

    (Walton, 1985). Walton's (1985) paper on control-based versus commitment-based HRMsystems is widely regarded as the classic statement of this position (Boxall, 1996; Lundy

    and Cowling, 1996). The author noted that firms are experiencing a transition from

    imposing control to eliciting commitment when managing their workforce. This is because

    a model (control) that assumes low employee commitment and that is designed to produce

    reliable if not outstanding performance simply cannot match the standards of excellence

    set by world-class competitors (Walton, 1985, p. 79).

    Organizations employing a control-based culture differ in their basic approach to managing

    human resources from organizations having a commitment-based culture (Walton, 1985;

    Arthur, 1994). For instance, employees are required to be efficient and behave in an

    orderly manner in a control-based culture. To monitor and control effort, the hierarchy istall, roles are specialized, status symbols are emphasized, prerogative lies with the

    management, and adversarial labor-management relations exist. In contrast,

    commitment-based culture concentrates on attracting, satisfying and motivating highly

    skilled employees. The focus of management is to minimize the status differences

    presented in the organization, engage in activities such as employee involvement,

    information sharing, job security guarantees, and extensive employee benefits. Further,

    the organization emphasizes joint problem solving and planning, and invests in developing

    harmonious relationships with employees (Walton, 1985; Arthur, 1992). In sum, the

    commitment model represents a shift in societal values away from the traditional authority

    and compliance.

    According to the behavioral perspective, the control and commitment cultures require

    different sets of HR programs and policies to elicit those characteristics, behaviors and

    attitudes desired (Cappelli and Singh, 1992). In a control-based culture, since the

    objective of the organization is to "control", the HR function takes on the "stick approach".

    Much of the initiative comes from the top management, and the system is characterized by

    stringent rules and procedures (Walton, 1985). HR practices are structured, reactive and

    well-defined and thereby minimize the role of HR in the organization and the need for

    managing HR strategically.

    On the other hand, the goal of the commitment-based culture is to promote mutuality of

    interest between employer and employee. This is achieved by increasing autonomy,

    responsibility and influence of employees at all levels. Employees are extensively involved

    in managerial decisions and formal participation programs and there is a higher

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    percentage of group problem solving and socializing activities than in the control-based

    culture (Arthur, 1992; 1994). To elicit the required behaviors, HR practices are flexible,

    proactive and strategically inclined (Walton, 1985). Hence, it is expected that in a

    commitment-based culture, the HR function plays an important role and that strategic

    HRM would be more widely adopted.

    At present, Singapore companies are relying mostly on control-based management

    philosophy and thus one would expect a secondary role for HRM function in the majority of

    the organizations (Khatri, 1999). This indeed is the case. HR function in most

    organizations in Singapore is performing a routine, supportive, and fire-fighting role

    (Debrah, 1994; Cunningham and Debrah, 1995; Khatri, 1999; Khatri and Chong, 1999).

    The trend now is that HR function is seen to be playing an important role and there is

    much emphasis on employee participation and involvement. Thus, organizations are

    moving toward a commitment-based philosophy. Companies in Singapore are also

    realizing the importance of organizational commitment because of chronic problem of job-

    hopping. They ignored the importance of commitment-based culture and relied heavily on

    monetary rewards and top-down mechanisms to tide over job-hopping only to realize thatsuch measures have only limited impact. For instance, an essential aspect of the

    Singapore Government's human resource development program is to encourage managers

    to adopt human management techniques to build "worker loyalty" and "team spirit"

    (Cunningham and Debrah, 1995). It is argued that if companies had used theHR function

    as a tool to create commitment-based culture, companies would have been more

    successful in overcoming job-hopping (Khatri and Chong, 1999).

    Competency level of HR managers

    P3: The competencies/skills of HR managers determine the status of HR function and its

    linkage with organizational strategy.

    Human resource can be a potent source of sustainable competitive advantage to an

    organization (Barney, 1991; Wright et al., 1994). Consequently, the firm's HR function,

    which has much responsibility in managing this important resource, should receive more

    commitment from the organization. However, Barney and Wright (1998) pointed out that

    the real scenario is quite contrary to the above view. They observed that organizational

    decisions do not reflect this stated commitment to people or a respect for the HR function.

    They argue that the fault could lie in part with the competency level of HR managers. If

    the HR managers are competent enough to focus attention and activities towards those

    aspects that will truly develop and maintain sources of competitive advantage, the status

    of the HR department would be heightened (Barney and Wright, 1998, p. 37). Similarly,Kelly and Gennard (1996, p. 19), through the use of extensive interviews with the HR

    managers, concluded that the initial condition to enhance the status of HR managers in the

    eyes of other directors was that "HRM directors should be competent and have a record of

    achievement in their own basic field".

    Apart from enhancing the status of the HR department, past research also suggests that

    the competency level of HR managers has a major influence on the level of integration

    between HR management and strategy (Golden and Ramanujam, 1985; Buller, 1988;

    Truss and Gratton, 1994). Golden and Ramanujam (1985) commented that the

    demonstration of expertise by HR managers resulted in a significant uplift of HR stature

    and also tightened the HR management and strategy linkage. Ropo (1993, p. 51) stressedthat "the internal dynamism of the HR function (in this case, the presence of competent

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    managers) serves as the most critical mechanism to keep the integration process going

    after it has been started under favorable organizational and strategic circumstances".

    Choosing the right HR managers is important to the strategic management of the HR

    function. If HR professionals do not have the right skills, and are not able to think on a

    macro-business level, the HR function would be relegated to a supportive/secondary role.On the other hand, if HR managers can re-evaluate their priorities and acquire a new set

    of professional and personal competencies, the HR function would be able to ride the wave

    of business evolution proudly with other functions in the organization (Ulrich, 1996;

    Purcell, 1989; Ulrich et al., 1995; Becker and Gerhart, 1996; Barney and Wright, 1998;

    Wright et al., 1998). As noted by Barney and Wright (1998), one of the reasons why HR

    executives are not invited to the strategic planning table is that they are unable to display

    the required competencies. Ulrich (1996) and Ulrich et al. (1995) have identified four sets

    of HR competencies needed: knowledge of HR practices, knowledge of business, personal

    credibility and ability to manage change.

    One of the most important reasons for the low status of the HR function in Singapore isthe lack of competencies of HR managers (Cunningham and Debrah, 1995; Khatri, 1999).

    For example, Cunningham and Debrah (1995), in a study of HR managers in Singapore

    companies, found that when HR managers lack the necessary skills to perform their duties

    competently, line managers and executives take over some of the functions of HR

    managers. The authors observed that HR managers were excluded from the strategic

    planning committees and meetings because they were perceived to lack the necessary

    competence, authority, and influence to be involved in important organizational decision

    making.

    HR strategy

    P4: HR strategy or lack of it affects vertical and horizontal fits of SHRM.

    Apart from seeking a vertical fit between HR management and organization strategy,

    achieving horizontal fit among individual HR practices is equally important. This is because

    the full impact of HR practices on firm performance arises when HR practices exist as a

    coherent system within a particular system strategy (Wright and Snell, 1991; Grundy,

    1998).

    Although past studies indicate that a coherent HR system maximizes the effectiveness of

    the HR practices (Wright and Snell, 1991; Lado and Wilson, 1994; Huselid, 1995; Becker

    and Gerhart, 1996), there are few empirical studies that looked at the factors affecting the

    horizontal fit. Research on SHRM fit has mostly concentrated on testing whether firms'

    policies are aligned with the overall strategy or whether benefits are derived (Morris and

    Pinnington, 1998). Baird and Meshoulam (1988) proposed that it is equally important to

    look at how individual HR practices can be effectively aligned.

    An important contribution by Grundy (1998) sheds some light on why congruency is

    lacking among HR practices: HR practices are viewed in segregation, and HR strategy is

    frequently owned by HR managers and not shared with other functional managers. The

    author also concluded that in the absence of a clear link between HR strategy and

    corporate strategy, there would be a lack of synergies among HR practices. In other

    words, HR strategy is important in achieving horizontal congruence among the individual

    HR practices.

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    Similarly, Tyson (1995, p. 169) defined HR strategy as being "the intentions of the

    corporation, both explicit and covert, towards the management of its employees,

    expressed through philosophies, policies and practices". In the absence of an HR strategy,

    HR practices are likely to be inconsistent with one another because there is no broad

    framework to guide individual HR practices. In other words, the presence of HR strategy,

    formal or informal, explicit or implicit, serves as an "over-arching" framework which guidesthe individual HR practices to integrate and exist as a coherent system. Hence, one would

    expect an organization having an HR strategy to have consistent and non-fragmented HR

    initiatives (Massey, 1994).

    The implications of the above argument fall into two areas: the presence of HR strategy,

    whether formal or informal, explicit or implicit, helps to manage HR strategically and

    organizations that manage HR strategically have consistent HR initiatives and thus their

    HR practices are coherent with one another. This is because a strategic approach to HR

    management would allow an organization to understand that its HR activities are inter-

    related, and recognize the synergies or conflicts among HR practices (Wright and Snell,

    1991). At the same time, the presence of an HR strategy might tighten the vertical linkagebetween HR practices and organizational strategy.

    What is the Singapore scenario? Cunningham and Debrah (1995) noted that HR managers

    in Singapore companies may be able to deal effectively with HR problems if they assume

    broader and expanded roles in strategic HRM. That is, HRM needs to be included in the

    formulation and implementation of organizational and HRM strategies. For example, HR

    managers need to formulate and implement HR strategies to cope with the tight labor

    market that could create and sustain competitive advantage for the organization. Such an

    approach would help to minimize the erosion of the HRM role and the status of HR

    managers as a result of the intrusion of line managers in HRM issues. Properly formulated

    HR strategies could also curtail the ambiguity in the HRM role and increase the authorityand influence of HR managers in organizations.

    HR outsourcing

    P5: The outsourcing of HR activities or programs depends on (a) organizational strategy,

    (b) organizational culture, (c) competencies/skills of HR managers, and HR strategy.

    An increasing trend in many organizations is to outsource HR work (Lever, 1997), in

    particular, administrative and high transaction cost activities (Grundy, 1998; Klass et al.,

    1998). Much of the motivation originates from organizational desire to minimize the

    workload of regular workers, reduce cost, reap economies of scale, improve quality andefficiency, and gain expertise from outside vendors (Laabs, 1993; Lever, 1997; Ulrich,

    1996; Klaas et al., 1998). Others argue that HR outsourcing represents a strategic tool for

    achieving competitive advantage. Their argument is that outsourcing the transaction-

    based HR activities (e.g. benefit administration) frees HR managers and other managers to

    grapple with strategic business issues (Switser, 1997).

    Generally, some aspects of the HR functions are judged as cost centers (e.g. benefit

    administration) but other elements of an HR system create value as part of a firm's

    strategic infrastructure (Huselid, 1995). Decisions with respect to outsourcing might be

    straightforward at the two ends of the cost-value continuum, but for many elements of an

    HR system, the decision is not so clear. As a firm assumes a strategic perspective for its

    HR system, HR activities like recruiting and selection, which used to be the potential

    candidates for outsourcing when quantified against a cost standard, might be retained if

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    their fit with the remainder of the HR system is a critical source of value for the entire HR

    system (Becker and Gerhart, 1996). Outsourcing of these firm-specific skills would

    represent short-sightedness on the part of the organization (Barney and Wright, 1998) and

    would impede the ability of the organization to develop unique competencies within its

    workforce (Ulrich, 1996).

    There are few empirical studies on HR outsourcing, especially on factors influencing the

    level of outsourcing activities, to provide possible answers. A study conducted by Klass et

    al. (1998) used transaction-cost economies to explain why firms differ in their reliance on

    HR outsourcing. They found that in those firms where decision makers perceive having a

    unique HR, positive HR outcomes, lots of internal promotional opportunities, and

    comparatively fewer competitors involving in HR outsourcing, would rely less on HR

    outsourcing. In firms where the demand for labor fluctuates and the pay remuneration

    leads, reliance on HR outsourcing would increase.

    Firms may vary in their propensity to outsource the number, type and kind of HR

    activities. However, little is known about what factors cause firms to outsource more orless of their HR activities and also which HR activities are most frequently outsourced.

    Organizational strategy may be one of these factors. Miles and Snow (1984) match

    different HR strategies with the three strategic archetypes. The fact that different

    strategies differ in their requirements for HR practices may imply varying needs for HR

    outsourcing. For example, in firms that have a strategy emphasizing the criticality of the

    HR function, one would observe less reliance on HR outsourcing. Likewise, for a strategy

    that regards the HR function as administrative and relatively unimportant, one would

    observe more outsourcing of HR activities.

    Often, one of the weaknesses of outsourcing is the inability to reinforce and preserve thecorporate culture (Quinn and Hilmer, 1994). In other words, there would be greater level

    of HR outsourcing if outside vendors are able to replicate the corporate culture.

    Competencies possessed by the HR managers may also affect the level of HR outsourcing.

    Laabs (1993) asserts that activities should be in-sourced if companies can perform them

    cheaper, better and in a more timely manner. And if HR managers have the critical

    competencies and experience to manage an outsourcing project at a lower cost and higher

    efficiency, most likely the project would be conducted in-house. Therefore, the presence of

    a competent HR manager may reduce the likelihood for HR outsourcing.

    The presence of HR strategy may also affect the outsourcing of HR activities. If the HR

    practices of an organization exist in a coherent system, the level of strategic activities

    would go up. Outsourcing vendors would then find it difficult to replicate those strategic HR

    activities and firms would also be unwilling to outsource HR activities that would have an

    added advantage to them (Becker and Gerhart, 1996).

    In Singapore, at present the state of HR function and competencies of HR managers are

    not satisfactory. As a result, line managers have much say in HR decisions and they want

    to avoid the involvement of HR function as they see it as bureaucracy or burden. So, the

    tendency may be to outsource a lot of HR activities/programs. However, doing so may be

    more expensive than organizations realize. In view of the changing role of HR function in

    Singapore, the strategic HR activities would be performed more and more inside and

    routine HR activities would be more and more outsourced. Vaidyanathan (1992, p. 34)

    puts it nicely:"Things are looking up . . . their (line management) attitude will change in

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    the coming years, simply because Singapore has no resources other than its people . . .

    So, if an HR manager is capable of performing effectively as an in-house consultant linking

    his/her people with the productivity or performance of the organization, the role he/she

    plays will be pretty much indispensable."

    Implications and conclusions

    Despite many theoretical and empirical studies in strategic HRM, no coherent theoretical

    framework has emerged in the field. This paper discussed various propositions on key

    strategic HRM issues. It is hoped that an understanding of these issues would go a long

    way in developing a coherent body of knowledge in the field.

    Further, all the above issues would lend themselves better to a qualitative study. A major

    limitation of prior work in the strategic HRM area is the lack of in-depth qualitative studies

    (Dyer, 1985; Guest, 1991; Boxall, 1996; Becker and Gerhart, 1996; Guest, 1997). This

    form of research is very much needed in strategic HRM in developing comprehensive and

    more valid models and frameworks. This is because the long-term, multidimensional andpolitical nature of both business and human resource strategies require such form of

    research methodology (Boxall, 1993; Ropo, 1993; Kelly and Gennard, 1996; Tyson, 1995).

    Qualitative research also shifts focus from content to process and is consistent with the

    shifting focus of the field from planning to strategizing. For instance, Dyer (1985, p. 26)

    argued that "the immediate need is for descriptive research aimed as much as possible at

    providing accurate descriptions of what is in a variety of settings . . . such research, by its

    very nature, is exploratory and being pursued through qualitative methods, principally in-

    depth case studies. Once the territory begins to become better known, and descriptive

    theories begin to emerge, attention can turn to smaller-scale measurement and hypothesis

    testing studies . . ." Becker and Gerhart (1996, p. 796) also suggested that "deeper

    qualitative research is needed to complement the large-scale, multiple-firm studies thatare available in order to find out managers' HR decision making process". Guest (1997, p.

    274) complemented the view by writing that "case study research can help to generate

    insights which can be more extensively tested". In a manner similar to Dyer (1985), Guest

    (1991) proposed that more detailed case study research on HRM strategy is needed.

    Unfortunately, response to these increasing calls for more case study research has been

    quite disappointing. "What is lacking is not an understanding of this need (for case study

    research), but the commitment of academics to take it more seriously" Boxall (1993, p.

    658).

    Further, most of the studies in the strategic HRM field are based on the Western context

    and there is relatively little research in the eastern context. Boxall and Dowling (1990)noted that the seminal HRM texts are all American and the most significant critical

    responses to date have been British. Boxall (1993) suggested that globalization and

    increasing environmental complexity have called for the development of a comparative and

    international stance on the subject. Likewise, Guest (1997) emphasized that researchers

    need to ensure that the studies are not confined to the USA only. Therefore, conducting

    strategic HRM studies in other parts of the world, for example Asia, would help to meet the

    shortage of empirical work in the field in those parts of the world and also serve as a

    vehicle for comparative studies.

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    Some future directions of human resource practices in Singapore

    Chew, Irene ;Goh, Mark .Career Development International 2. 5 (1997):

    238-244.Turn on hit highlighting for speaking browsers

    Show duplicate items from other databasesAbstract (summary)TranslateAbstract

    It is argued that the regionalization and globalization of companies in the Asia Pacific region is forcing

    human resource managers and general managers to rethink their systems of management. A survey of

    HRM practices and policies in Singapore was conducted recently with the purpose of enabling

    managers , faced with the increasing regionalization of firms, to understand better the role of HR

    development.

    Full Text TranslateFull text

    Irene Chew: National University of Singapore, Faculty of Business Administration,

    Singapore

    Mark Goh: National University of Singapore, Faculty of Business Administration, Singapore

    Introduction

    In an increasingly competitive global economy, managers at all levels are seriously looking

    for practices, procedures and policies to use to gain a competitive advantage. One area of

    focus is the more effective management and use of human resource (Ferris, Russ,

    Albanese and Mortoccio, 1990). Indeed, human resource management (HRM) has

    increasingly become important to the organization. It has evolved from a traditional role of

    just handling employee welfare and compensation to the current major functions of

    recruiting, manpower planning, training and development. In the past, Tung (1984)

    asserts that HR practitioners generally are less active in the strategic planning and

    implementation of the organization, and are often regarded as "glorified file clerks".

    Traditional HR managers simply assist in the hiring function of the organization by

    screening applicants and handling mundane tasks like company payroll and other

    compensation benefits (Laurent, 1986; Lorange, 1985).

    Today, HRM, in many countries, is undergoing rapid development and fundamental change

    (Bevort, Peterson and Sundbo, 1992; Gunnigle, 1992; Papalexandris, 1992). Singapore is

    no exception. In Singapore, HRM development has undergone many phases in recent

    years (Chew and Teo, 1991). The reasons underpinning this change in HRM practices and

    policy are attributed to two main factors - internal and external. Regionalization of local

    companies and the international economic forces at work contribute to the external push

    factors. The tight labour market, a better educated workforce, an ageing workforce and

    the better quality of work life are just some internal factors. In total, these factors present

    new challenges to HRM. Few would dispute that companies which can overcome these

    challenges and harness the human resources to their fullest potential can only stand to

    gain from the quantum leap in productivity improvement and achieve a competitive edge

    over competition.

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    This empirical paper examines the extent to which the traditional role of HR practices are

    present in Singapore. It also asks if differences exist in the HR practices between

    organizations with and without HR departments, and the HRM practices and policies

    organizations focusing on. For instance, is the HR function perceived as an integral part of

    a company's operations and are the requisite skills and knowledge required of HR

    practitioners to enhance the level of professionalism?

    We attempt, through this study, to offer an insight into the role and representation of the

    HR function in organizations, current HRM practices of companies in Singapore as well as

    anticipated future practices. On HRM policies, the survey covers a wide range of topics,

    including recruitment and selection, performance appraisal, incentive schemes, labour-

    management relations, employee involvement and communications. The coverage allows

    for provision of information on the similarities and differences in HRM policies and practices

    between companies with HR departments and companies without.

    Research methodology

    The data presented in this study were collected by means of structured personal

    interviews. The sample was selected from the National Productivity Board's database of

    organizations and the Singapore Business Listing. The sample frame contained business

    establishments of all industry sectors but excluded establishments employing fewer than

    ten people. A total of 2,042 establishments were contacted. Of these, 408 companies

    participated in the study, yielding a response rate of 20 per cent. Of the 408 companies,

    190 respondents were reported to have either a personnel or human resource department

    in which HR functions are carried out formally. The rest of the sample do not have a formal

    HR department. Further investigation on this subset revealed that either the HR function is

    carried out by the CEO or in an ad hoc manner mainly by the finance department.

    Profile of respondents

    Companies from the manufacturing sector constituted 30 per cent of the total sample, and

    those from the commerce, and finance and business services sectors comprised 25 per

    cent each.

    The majority of companies with HR departments were from the manufacturing sector (35

    per cent) followed by those from the commerce sector (26 per cent). As for companies

    without HR departments, the majority were from the financial and business services (28

    per cent) sector, followed closely by the commerce (27 per cent) and manufacturing (26

    per cent) sectors. These results are exhibited in Table I.

    Ownership

    Slightly more than half of the companies were locally owned. Foreign-owned companies

    constituted about a third. Half the companies with HR departments were local firms, and

    about 40 per cent were foreign-owned. For companies without HR departments, there was

    a larger proportion of locally owned companies which made up 57 per cent of the total

    sample, and the foreign-owned ones accounted for 29 per cent.

    Company size

    About six in ten companies were small and medium-sized firms (SMEs), with less than 100

    employees. Companies with 500 or more employees accounted for 12 per cent of the

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    sample. The majority (65 per cent) of the companies with HR departments were fairly

    large firms with at least 100 employees. For companies without HR departments, SMEs

    constituted a large proportion (81 per cent) of the total sample.

    Role and representation of HR functions

    Person in charge of HR functions

    The study was targeted at the person in charge of the organization's overall HR functions.

    About one-third of the 408 respondents identified themselves as CEOs, indicating that

    CEOs sometimes take charge of the responsibility of personnel or HR matters. Another 25

    per cent were HR managers. Most of the respondents in companies with HR departments

    were HR managers (49 per cent). On the other hand, for respondents in companies

    without HR departments, the majority were CEOs (42 per cent) followed by

    administrative/finance managers (19 per cent) and executives (18 per cent).

    Profile of HR practitioners

    Of the HR managers 59 per cent were in the 36-40 age group. HR executives were

    relatively younger as most (57 per cent) of them were between 21 and 35 years old. On

    the length of service with current organization, half of the HR managers have one to five

    years service and 40 per cent have six years or more. As for HR executives, 40 per cent

    have one to five years service and 49 per cent have six years or more. In general, half of

    the managers and executives are university graduates and 40 per cent have either a

    diploma or A-level qualifications.

    Most HR managers have less than ten years of working experience in directing HR

    functions, including present and previous organizations while most of the HR executives

    (51 per cent) have less than five years.

    Personnel in HRM

    Overall, about 40 per cent of companies have a position of personnel or HR manager,

    while half of them hold executive positions. All companies have at least a position of

    personnel or HR clerk. Not surprisingly, companies with HR departments were likely to

    have designated managers or executives handling HR functions than companies without.

    Academic qualifications required

    To take up either the post of personnel or HR manager, the minimum academic

    qualification specified by 21 per cent of the companies was a degree. However, there was

    a good proportion (15 per cent) of companies that specified a diploma qualification,

    preferably one in HRM.

    For the post of executive, most companies prefer a diploma holder. As to the post of HR

    clerk, half the respondents would look for a person with O-level qualification or equivalent,

    while another 43 per cent did not specify any qualification. Companies with HR

    departments were more likely to specify a minimum qualification for the post of clerk than

    companies without. This suggests that the former were relatively more stringent in the

    recruitment of HR personnel.

    Skills and knowledge required by HR practitioners to enhance professionalism

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    The five major skills or knowledge that HR practitioners feel they require to enhance

    professionalism in the next three years were effective communication, human resource

    development, knowledge of employment act and industrial relations, computing and

    technology, and recruitment and selection. Given the continuous advance of HRM

    techniques and computer technology coupled with the growing emphasis on HR

    development in Singapore, it is likely that these major skills would continue to exert theirpresence on the need for the HR profession to upgrade periodically.

    Human resource practices and policies

    Before examining the various HR policies and practices, respondents were first asked to

    indicate the major functions currently performed, and their relative importance now and

    over the next three years (Table I).

    HR function currently performed

    The five most commonly performed HR functions, as cited by over 80 per cent ofrespondents, were recruitment and selection, welfare and benefits administration, wage

    administration, performance appraisal and employee communication. Among the least

    performed functions were industrial relations and liaison with unions (which depended on

    whether the company was unionized), productivity promotion, job evaluation,

    promotion/career planning, and manpower planning. The incidence of the functions being

    practised was significantly higher in companies with HR departments than companies

    without. More than half of the former group performed at least one of these functions. The

    biggest gaps - by as much as 40 percentage points - were seen in industrial relations,

    transfer and rotation, manpower planning, promotion and career planning, and HR policy

    formulation.

    Importance of HR functions now

    Considering the current tight labour market situation, it was not surprising that

    recruitment and selection function was, given the highest rating in terms of importance by

    HR practitioners. The other important HR functions were training and development, wage

    administration, performance appraisal and manpower planning.

    The pattern differed from the previous one where respondents were asked to indicate the

    various functions performed currently. For instance, training and development was the

    sixth most frequently performed function, but it was rated second in terms of importance.

    Similarly, although manpower planning was not as popularly practised by companies, it

    was nonetheless an important function for those companies which practised it.

    The welfare and benefits administration function, on the other hand, was given a lower

    priority when compared to other HR functions, even though it was one of the most widely

    performed HR functions.

    Importance in the next three years

    All the companies surveyed predicted a substantial increase in the importance of training

    and development - from the second most important ranking currently to the number one

    position in the next three years. During the same period, an increasing emphasis will also

    be placed on manpower planning which rose to third position from its current fifth position.

    The other three functions, viz. recruitment and selection, wage administration and

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    performance appraisal, will remain among the top five most important HR functions in

    future.

    Although functions such as .job evaluation, career planning and productivity promotion

    would maintain their relatively low popularity, more companies are however beginning to

    give more emphasis to them. The priority of HR functions now and in the next three yearsis exhibited in Table II.

    Written policies on HRM practices

    Over 80 per cent of the respondents maintained some written HR policy. Many companies

    tend to have written policies on welfare and benefits (69 per cent), wages (60 per cent)

    and performance appraisal (59 per cent). Training and development, although accorded a

    high priority among the various HR functions, were guided by written policies by only six in

    ten companies. The non-existence of written policies was also detected in the areas of

    promotion/career planning and transfer and rotation - functions which currently received

    little attention by most companies.

    As expected, companies with HR departments were likely to have a formalized system of

    dealing with HR matters. For instance, while over 90 per cent of companies with HR

    departments maintained some sort of HR policies, only seven in ten companies without did

    so. The biggest disparities were seen in the areas of training and development,

    recruitment and selection, and performance appraisal.

    Recruitment and selection

    The recruitment and selection function is expected to be the most pressing challenge

    facing HR practitioners in the 1990s. Current skill shortages and predictions of a huge drop

    in the number of job entrants point to rapidly deteriorating recruitment prospects. Clearly,

    the situation looks bleak for those employers who fail to change their ways or are slow to

    use a more innovative form of employment.

    As earlier stated, recruitment and selection was the most performed function among

    companies. It was considered by most HR practitioners to be one of the most important

    functions currently, and continue to be so. It is therefore appropriate to examine the

    various methods that have been adopted to identity and recruit the three major employee

    groups, namely the managers, supervisors, and the rank and file.

    In general, employers generally used a wide variety of recruitment methods. On average,

    a company used at least four channels. Several other points about the findings are worth

    noting. First, newspaper advertisements were most frequently used to identity and

    recruitment employees across the occupational groups, irrespective of the HR department

    status. Second, employee recommendations were the second most popular source of

    recruiting all three occupational categories. This suggests that employers relied heavily on

    internal sources of labour market information, and perhaps they used these sources before

    searching for employees in the external labour market.

    Third, the use of executive search firms and professional societies were more popular to

    recruit employees higher up the organization. For example, over half of companies use

    executive search firms to recruit managers as compared to only 20 per cent and 14 per

    cent to recruit supervisors and the rank and file respectively. Fourth, walk-ins were the

    third most popular source to identify and recruit supervisors and the rank and file.

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    Companies with HR departments tended to use them to recruit the rank and file more than

    companies with none.

    Fifth, pamphlets, sign and bus advertisements, and radio and television advertisements

    were among the least popular recruitment methods, with less than 20 per cent of

    companies using any one of these methods.

    Effectiveness of various recruitment methods

    A comparison of each employee group revealed that newspaper advertisements were

    considered by most companies to be effective in recruiting managers. Employee

    recommendations and executive search firms came in a distant second and third in the

    ranking of effectiveness. Newspaper advertisements and employee recommendations were

    also rated highly by companies for its effectiveness in recruiting supervisors. For the rank

    and file, newspaper advertisements, employee recommendation and walk-ins were rated

    highly on effectiveness. An interesting finding is that many of the companies which relied

    on employee recommendations to recruit the rank and file found it effective - more so formanagers and supervisors.

    Selection procedure

    Respondents were asked to indicate which procedures were used in selecting job

    applicants for the three employee groups. Weighted application forms, reference or record

    checks, unstructured and structured interviews and medical examinations were among the

    most frequently used methods. Between 20 per cent and 30 per cent of the companies

    adopted these methods to select the three employee groups. However, some discernible

    features associated with each group can be observed. Reference/record checks were more

    popularly used to select manager (58 per cent), compared with supervisors (46 per cent)and rank and file (37 per cent). On the other hand, performance tests/work samples, job

    knowledge tests and physical ability tests were more frequently used to select the rank

    and file.

    Companies with HR departments showed a greater reliance than companies without on the

    following methods: personality tests on managers, reference and weighted application

    forms for both managers and supervisors; performance tests/work samples on the rank

    and file; and structured interviews and medical examination for all three employee groups.

    Interview procedures

    Respondents were also asked to indicate the methods used to interview applicants for each

    of the three job categories. Multi-stage interviews were most heavily used in the case of

    managerial jobs (40 per cent), followed by group panel interview (24 per cent) and one-

    to-one interviews by the prospective immediate supervisor (25 per cent). For supervisory

    jobs, group panel interviews were less often used compared with multi-stage interviews

    (28 per cent) and one-to-one interviews by either the immediate supervisor (29 per cent)

    or manager above immediate supervisor (25 per cent). As for rank and file jobs, one-to-

    one interviews were the most frequently used by firms, with the interview likely to be

    conducted by an HR representative (31 per cent).

    In companies with HR departments, group panel and multi-stage interviews were more

    heavily used than companies without, particularly so for managerial positions.

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    Promotion policies and practices

    The study showed that seven in ten companies have a policy of promoting employees from

    within. About a similar proportion of companies included a promotion potential rating in

    the appraisal of employee performance. On promotion practices, about two of three

    companies filled most jobs within, and a slightly smaller proportion promoted employeeswith more than five years of service at least once. Also, about three-fifths of the

    companies informed the staff on promotion policies.

    When comparing companies with HR departments and those without, significant

    differences were observed in all promotion practices and policies except for the practice of

    promoting from within. This might indicate that companies with HR departments provided

    more structured job ladders and promotion paths for its employees than companies

    without.

    Training and development

    Formal training for employees

    A large proportion (83 per cent) of companies provided some sort of training for their

    employees. On the type of training, a quarter of the companies relied on external training

    resources and only a small proportion (2 per cent) turned to in-house facilities. The

    majority of companies (60 per cent) used a combination of both types. As expected,

    companies with HR departments provided more training opportunities than those

    companies without.

    Almost 40 per cent of the companies expended 1 to 4 per cent of total payroll on off-the-

    job training while another two-fifths did not expend any amount. A further breakdown

    showed that a significantly larger proportion (35 per cent) of companies without HR

    departments did not expend any amount of training as compared to companies with HR

    departments (16 per cent).

    Hours spent on training

    In general, the rank and file spent longer hours on training than supervisors and

    managers. Of 40 per cent of companies indicated that rank and file spent up to 59 hours of

    training a year while 17 per cent indicated they spent between 60 and 299 hours. The

    comparative figures for the supervisors were 31 per cent and 14 per cent, and for

    managers 36 per cent and 10 per cent respectively.

    Pay and incentive systems, and evaluation

    Incentive schemes implemented

    Many companies used some form of incentive pay to motivate their employees. Only

    between one-tenth and two-tenths of companies did not provide incentive payments to

    any one employee group.

    By far, individual performance pay was the most widely used type of scheme, with

    relatively small differences in access to such schemes across occupations and HR

    department status. Productivity incentive pay was the next popular scheme. The rank and

    file and supervisors tended to benefit from it more than managers. When it comes to

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    giving employees a share in the profits, a larger proportion of companies preferred to

    motivate their managers this way than the other two employee categories.

    Small-group incentive, where the pay-out depends on the performance of the whole work

    unit, was less used than the first three schemes. When used, they tended to be offered to

    the rank and file and supervisors. The least frequently used scheme was stock ownershipthrough ESOP where only about one-tenth of companies provided them, particularly to

    managers.

    Compensation policies and practices

    For those companies which did not implement incentive schemes, most cited the lack of

    top management support as a reason. Other reasons were the difficulty in setting the

    formula, lack of definite and accurate measures of performance and ineffective schemes.

    Performance appraisal

    Formal appraisals were conducted for managers (78 per cent), supervisors (77 per cent)

    and the rank and file (83 per cent). The study showed that about nine in ten companies

    with HR departments indicate that managers, supervisors and the rank and file were

    appraised as compared to about seven in ten companies without.

    In general, companies appraised employee performance once a year. A few companies

    indicated that the rank and file, and supervisors were appraised quarterly or monthly.

    Methods used in performance appraisal

    Rating scales using standard form were the most commonly used methods for assessing

    employee performance for the three employee categories. The least used methods were

    point system and ranking or paired comparison. Further analysis of the data showed that

    employee goal setting or management by objective was more frequently used among

    higher-ranking than the lower-ranking employees.

    Employee relations, communications and employee participation

    State of labour-management relations

    Employee relations is an important topic in the domain of personnel and HRM. It has been

    a major element of traditional HRM, largely because of the central role of collective

    bargaining in areas such as pay setting, training and health and safety. About three-

    quarters of respondents described their state of labour-management relations as co-

    operative, i.e. ones that have acceptance and teamwork between labour and management.

    Extent of communication

    Among the various factors that affect employee relations, employee communication plays

    an important role. The study showed that employees used a wide variety of

    communications channels to get their message through to employees. The most commonly

    used communications channels were departmental meetings, notice boards, letters to

    individuals and briefing groups. A breakdown by HR departmental status revealed that

    companies with an HR department were more likely to use some form of communications

    channel than companies without. Among the larger differences between the two groups

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    was the use of newsletters or house journals, employee handbooks, videos, tapes/slides

    and union representative.

    Importance of communication channels used

    Respondents were also asked to rate the relative importance of those channels being used.The three channels ranked in order of importance were notice boards, departmental

    meetings and letters by individuals. This pattern was different from one that was ranked in

    order of usage indicating that employers felt that widely used channels such as

    departmental meetings need not necessarily be effective in getting the information across

    to a wide spectrum of employees.

    Extent of information on HR matters being discussed

    Respondents were also asked to indicate to what extent the following five different HR

    matters: salary scales and ranges, career development, training needs and plans,

    performance/production issues and welfare and benefits. It was found that the first threeareas were least open to employees for discussion. Over half the companies surveyed

    indicated they either never discussed or discussed very little the salary scales and ranges

    with staff. About two in five companies expressed similar comments for career

    development. Interestingly, given the current emphasis on HR development, career

    development and training needs and plans were not given high priority for discussion by

    employers.

    Employee participation programmes implemented by companies

    One area that can affect the quality of work life is the extent of employee participation in

    productivity improvement. Some of these programmes are as small group activities like

    quality circles (QCCs), joint consultation and suggestion schemes.

    The two most popular employee participation programmes, as cited by about half of the

    companies surveyed, were employee communication meetings and suggestion schemes.

    These were followed by employee attitude survey (23 per cent), QCCs (21 per cent) and

    work restructuring/job design groups (5 per cent). The study further revealed that more

    than two-thirds of companies with HR departments have implemented QCCs, autonomous

    work groups and labour-management consultative committees (such as Work Excellence

    Committees, Work Councils), as compared to less than a third for companies without.

    Manpower planning

    Manpower or HR planning was conducted by seven in ten companies. Of those that did not

    conduct manpower planning, a large proportion indicated the small company size as a

    reason. Improper company policies were also cited as a reason for not having such a

    practice. A small percentage of the companies did not see the necessity to do so.

    Of the 70 per cent that conducted manpower planning, about half of them had their

    manpower planning conducted jointly by the department in charge of HR functions

    together with other relevant departments. In addition, there was a fairly high proportion

    (34 per cent) of individual departments doing their planning independent of the HR

    department. Very often, as the study showed, manpower planning was seldom conducted

    solely by the HR department or senior management.

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    HR information systems

    Helping HR functions to improve productivity in a more cost-effective manner is the

    computer. Computerization of HR functions in companies generally encompasses two

    areas: HR records and payroll administration.

    Overall, about half of the companies surveyed had a computerized system of HR records.

    Companies with HR departments showed a higher incidence of usage than companies

    without. Seven-tenths of the former group had computerized its HR records whereas only

    one-third of the latter had done so. Among those companies without a computerized

    system of HR records, company size and the availability/knowledge of computer were cited

    as the two main reasons for not computerizing.

    As expected, most of the computerization was by the departments in charge of HR

    functions and to a lesser extent by departments such as administration.

    If there is a need to computerize HR functions, companies are more likely to do so for theirpayroll administration. Of the companies 72 per cent have computerized their payroll

    administration as compared to half for HR records. As in the case of HR record

    computerization, companies with HR departments were more likely to have a computerized

    system of payroll administration as compared with companies without.

    Among those companies without a computerized system of payroll administration, small

    company size and the lack of availability of computer knowledge were the two main

    reasons given for not computerizing. Most respondents, with a computerized payroll

    administration, cited that non-HR departments such as the account and finance

    departments were responsible for the computerization.

    Conclusion

    HRM occurs at all levels of the organization. In Singapore, with a tight labour market,

    there is a greater need to manage HR not only for operational efficiency but also for

    strategic effectiveness. HRM rarely emerges as a fully formed set of practices but the trend

    is changing. The survey results indicate a shift from the traditional or conscious economic

    strategy to the new techno-human paradigm. HRM is in a state of rapid development as

    well as fundamental change.

    HRM practices are changing, though slowly. The professional body, the Singapore Institute

    of Human Resource Management (SIHRM) changed its name in 1993. Originally, when

    founded, it was known as the Singapore Institute of Personnel Management. This is in

    keeping with assertions by McLaughlin (1983) that the field of HRM was known as

    Personnel Management more than two decades ago. Today, companies whose HR

    departments are named personnel department tend to treat HR practices and policies in

    the traditional sense, performing a maintenance and firefighting function. For an

    organization to remain globally competitive, its HRM practices have to adopt a more

    strategic role as Lundy (1994) has argued. Strategic human resource management is a

    new concept which bridges HRM and strategy.

    The changing role is for HR practitioners to be partners in the global business strategy of

    the company, i.e. to take a more proactive role in the five major HR functions of selection,

    manpower planning, training and development, career development and compensation. It

    is asserted by Pucik (1992) that the process of globalization not only brings the HR

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    function closer to the strategic core of business, but also changes the scope and content of

    human resource management. This survey has indicated that this changing role would be

    more forthcoming from companies which already have HR departments, where HR

    directors report directly to the CEO and the board of directors. The study also suggested

    that more foreign-owned companies will take a lead role in this than local-owned

    companies. Further, the trend would also change as more business graduates becomeinterested in the HR function and regard HR as a profession. The HR positions in the past

    were mainly occupied by production personnel from the rank and file.

    Hence we conclude that companies in Singapore have a long way to go in turning the

    traditional HRM to the strategic HRM. Very few HR directors are involved in business

    strategy, although the majority of HR practitioners are becoming aware of the importance

    of strategic HRM. Therefore the HR function of firms in Singapore needs to shift from an

    administrative to a process orientation so that it can flexibly reconcile the organizational

    paradoxes inherent in the activities of global firms (Pucik, 1992).

    Singapore in transition: from technology to culture hub

    Caroline Y.L. Wong ;Carla C.J.M. Millar ;Choi, Chong Ju .Journal of

    Knowledge Management10. 5 (2006): 79-91.

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    Abstract (summary)TranslateAbstract

    This paper aims to present an approach to the knowledge-based economy that focuses on the

    developmental synergies between technology (especially information and communication

    technologies), culture and place (hub) as expressed in the innovative milieu of the inner city. This

    paper draws on research in city and urban planning, which emphasizes the importance of quality of a

    place, location or city and the more intentional emphasis given to development of human and cultural

    resources, which are conducive to innovation, learning, creativity and change in a knowledge-based

    economy. Singapore is chosen as a case study of analysis for a knowledge-based economy in transition

    because of its developmental approach and strategic shift from one focused on technology-intensive

    sectors to one focused on high knowledge-intensive companies and towards a free-spirited dynamic

    creative hub in the making. It displays many characteristics typical of a knowledge-based economy in

    which people, their ideas and capabilities are the key sources of wealth and opportunities. This paper

    observes a missing link in the transition from technology to knowledge to culture hub, which might

    have implications for Singapore's effort towards establishing itself as a cultural industries metropolis, a

    renaissance city using culture to re-position its international image as a global city for the arts. The

    originality and value of this paper lie in this analysis, which makes one conclude that, although

    Singapore's developmental model had created benefits in many ways, it had also negatively constrained

    its development, particularly in the area of knowledge creation and application to entrepreneurship,

    innovation and creativity.

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    Full Text TranslateFull text

    Knowledge Cities 2006. Professor Francisco Jaview Carrillo

    Introduction

    In the post-industrial economy, knowledge-related activities have become central to

    creating national wealth and sustaining economic growth in the so-called "knowledge

    economy", also variously known as "knowledge-based economy" (KBE), "knowledge-driven

    global economy", "new networked economy" or the "new economy" ([63] Ofori, 2003).

    The sustenance of these knowledge-related activities requires continuous renewal of

    human and organizational capacities and creating environments, which are conducive to

    creativity, innovation, learning, and change ([44] Knight, 1995, p. 226). Researchers in

    city and urban planning such as [28] Florida (2002), [58] Mendieta (2001), [38] Hall

    (1998) and [70] Saxenian et al. (2002) have emphasized the importance of quality of a

    place, location or city in attracting talented knowledge workers such as those in theconsulting, investment banking, law, science and technology industries. Global cities such

    as Paris, New York, London and Sydney are increasingly viewed as crucibles in the

    development and utilization of knowledge as a resource, and the term "knowledge city"

    has been used to define cities that are purposefully designed to encourage the nurturing of

    knowledge ([24] Edvinsson, 2002). These cities have also been associated with an

    intentional emphasis on the development of human and cultural resources ([44] Knight,

    1995).

    Singapore makes for an interesting case study for a knowledge-based economy in

    transition because of its developmental approach and strategic shift from the technology

    intensive sectors to one focused on high knowledge intensive companies ([54] Loo et al. ,2003) and towards a free-spirited dynamic creative hub in the making. It displays many

    characteristics typical of a knowledge-based economy such that people and their

    capabilities are the key sources of wealth and opportunities ([9] Chia, 2000). The World

    Economic Forum ranked Singapore as one of the most network-ready nations in the world

    in its Global Information Technology Report 2003-2004, coming in a close second to the

    US ([87] (The) World Economic Forum, 2003).

    Singapore also has a dynamic business environment that spawned a well established IT

    and telecommunications infrastructure and services including over 6,000 multinational

    companies (MNCs) and 100,000 local enterprises comprising small- and medium-sized

    enterprises (SMEs) and large local corporations ([18] EDB Media Releases, 2003a). In2001, the Swiss-based Institute for Management Development ranked Singapore third in

    R&D in its global location attractiveness rankings. The impressive economic growth record

    of Singapore in the last four decades has been achieved through continuous industrial re-

    structuring and technological upgrading ([89] Wong, 2001). The knowledge-based

    industries as defined by the OECD have increased their percentage of GDP from 48 percent

    between 1983 and 1985 to 56 percent in 2001 ([2] APEC Economic Committee Report,

    2003). Singapore's commitment to knowledge-based economic development in the past

    decade has enabled it to make a rapid and successful transition to a newly industrialized

    economy. The future growth of sectors such as healthcare, information and communication

    technologies (ICT), education services, photonics, nanotechnology identified by the

    economic review committee as being crucial is dependent on Singapore's knowledgecapabilities. This is where knowledge creation, acquisition, dissemination and application

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    interact with each other in the economy to create the main drivers of growth, wealth

    creation and employment across all industries ([1] APEC Economic Committee Report,

    2000). Singapore's information society development trends have been shaped by its

    developmental state ([90] Wong, 2004) and though it has created benefits in many ways,

    it has also negatively constrained its development, particularly in the area of knowledge

    creation and its application to entrepreneurship and creativity.

    Creativity has been deemed important in the knowledge economy and the creative

    industries development strategy was developed on analyses conducted by the [23]

    Economic Review Committee (ERC) (2002) to enable Singapore to compete globally ([22]

    Economic Review Committee (ERC) Reports, 2001). Although Singapore displays many

    characteristics typical of a knowledge-based economy, Singapore's new economy

    seemingly lacks a stimulating climate conducive to imagination, innovation and adventure

    that will attract and retain globally mobile talent ([80] Tan, 2003, p. 403), in other words

    the lack of cultural and environmental institutions, which determine the quality of life and

    buzz of the city-state.

    This paper seeks to analyze the seemingly missing link in the transition from technology to

    knowledge to culture hub, which might have implications for Singapore's effort towards

    establishing itself as a cultural industries metropolis, a renaissance city using culture to re-

    position its international image as a global city for the arts. The challenges to the city-state

    were outlined in the end together with some recommendations.

    The role of ICT: from technology to culture hub

    The [64] Organisation for Economic Co-operation and Development (OECD) (1996) defines

    a knowledge-based economy as one in which the production, distribution and use of

    knowledge are the main drivers of growth, wealth-creation, and employment for allindustries. An important part of the knowledge-based economy is formed by knowledge

    intensive business services (KIBS) which include legal services, management consulting,

    IT services, market research, engineering services, architectural, quantity surveying,

    building and appraisal services ([92], [93] Wong et al. , 2005a, b). Such services

    concerned with the supply and management of knowledge and intangible assets are often

    seen as a driving force in the spread of new knowledge through information and

    communication technologies (ICT) ([3] Aslesen, 2003). In that regard, many authors

    identify ICT and globalization as key drivers of the knowledge-based economy ([17]

    Economic and Social Council, 2000). The rise of ICT gives the KBE a new and different

    technological base that changes significantly the conditions for the production and

    distribution of knowledge ([9] Chia, 2000) to the extent that location and the ability tocombine and manipulate new knowledge has become increasingly important ([3] Aslesen,

    2003). Such a development has already stimulated considerable interest among

    governments and policy communities within the Asia-Pacific including Singapore, Japan,

    Malaysia, Hong Kong and China ([41] Hutton, 2004). In recent years, ICT has also been

    deployed as a key instrument of urban transformation and modernization with both

    substantive effects (like higher p