emerging change driving disruption
TRANSCRIPT
Emerging change driving disruption
Matt Boffey Founder & MD, London Strategy Unit
Hello!@LSUSocial
We’re an innovation and marketing consultancy.
Brands we work with
We’re here to put The Foundry’s start-ups in the context of
disruptive change.
3 factors driving disruption
Emerging technologies
Emerging business models
Emerging consumer
behaviours
EMERGING TECHNOLOGIES
More human tasks will be outsourced to machines
Digital Genius Automated conversations that feel human
Google driverless cars One million miles driven
Rise of the Chief Moral Officer (Moral autonomy of coding)
Implication The rise of the Chief Moral Officer
The decisions machines will make on our behalves will have ethical implications. Moral frameworks will have to
be ‘baked in’ to the systems we create.
The growing popularity of virtual worlds
Oculus Rift Bought by Facebook for $2 billion in 2014
Improbable Building a platform capable of creating virtual cities, countries and planets
ImplicationsOwn nothing - experience everything
When the virtual becomes as visceral as the real, we won’t buy things anymore. Instead we’ll subscribe to platforms that offer
us an endless choice of virtual experiences.
Implication
The rise of objects and devices that recognise individuals
Realeyes No more pre-testing: know exactly how your audience is feeling
KeyLemon Biometric user authentication across devices
ImplicationsResponsive environments determining behaviour
In the home and on the high street, face recognition will be used to tailor environments that respond to people’s exact needs and emotions at that precise point in time.
Implication
EMERGING CONSUMER BEHAVIOURS
The rise of consumers buying from each other instead of from businesses
Uber A $40 billion taxi company without a single car
Peerby Borrow from neighbours instead of buying
§Producers become platforms
As peer-to-peer transactions increase, the big winners in the sharing economy will be those companies that provide the platforms and networks for these exchanges to occur.
Implication
The rise of consumer personalisation
SAM Labs Making technology accessible through DIY Internet of Things kits
Sofar Sounds Connecting music lovers with ideal gigs in unlikely local venues
SAM Labs User-friendly kits that allow people to build their own Internet of Things devices
ImplicationsKit capitalism
Companies will move away from the mass production of fixed items to the manufacture of sets and parts that enable
consumers to make products unique to them.
Implication
EMERGING BUSINESS MODEL
Brands increasingly being used to sell products that aren’t their own
Disney Sold $41 billion of licensed products in 2014
Marmite Even ‘haters’ can buy a piece of the iconic brand
ImplicationsGlobal brands become adoption accelerators
By licensing their name and awareness to small players in emerging categories, global brands will
accelerate the uptake of new products and services.
Implication
“If you defer investing your time and energy until you see that you need to, chances are it
will already be too late” Clayton Christensen,
Harvard Business School
Disrupt your business today, rather than be a victim of disruption tomorrow
The future of your business is in this room this evening.
@LSUSocial
For more information please contact: Matt Boffey Founder & Managing Director [email protected] www.londonstrategyunit.com