DIGITALFIRST

DECENTRALIZESOCIAL MEDIA

MY FRIENDSI GET BY WITHA LITTLE HELP FROM

Emerging Trends in Marketing Communications• You’re going to expect:

The Emerging Difference Between Search and Social Media Marketing• Search is a tactic for when you want to gain engagement from someone who already

knows they do a specific thing• Social media on the other hand is a tactic that can align a brand with an intent that

doesn’t currently exist or by peer recommendation of a consumer’s experience of a product, service or brand.

Digital is only going to get bigger• Almost all agencies and client-sides are talking about growing spend on

digital marketing projects• A bigger slice of a shrinking marketing budget• A budget in its own right that’s getting bigger

Behaviour Drives Use• Use of digital is increasing because customers are changing the way they

behave• Digital isn't about fashion it’s about communicating to consumers in a way that

coincides with their new behaviour

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Unpaid Advertising is Growing• Consumers experience a brand best from someone else• The growth in personal referrals• Consumers are increasingly trusting messages from contacts rather

than direct from brands• Valuable but risky• Brand Hijack

We need to do our homework into how customers behave• Market research remains important• But “listening” via networks is vital• Reading blogs (tiny influencers)• Creating blogs where customers can comment• Our most critical customer could be our biggest fan

The Future of Such Marketing• Every year will remain the year of mobile• Tablets will replace laptops for casual interaction• Ease of Access will make the Difference• More Emphasis on the KISS strategy

Speak No Evil, See No Evil, Hear No Evil – Would Be A Social Media Policy.