emerging donors and the changing landscape of foreign aid · 2011-08-03 · emerging donors and the...
TRANSCRIPT
EmergingDonorsandtheChangingLandscapeofForeignAid:
PublicPercep<onsofDevelopmentCoopera<on
RUSSIAREPORT
PaDyA.GrayDepartmentofAnthropology
BACKGROUNDSoviet‐eraaid
Offeredsocialistmodelofdevelopmenttocompetewithcapitalist
“Nocolonies”–SovietUnioncouldclaimthemoralhighground,esp.inAfrica
Strengthsinhealthcareandeduca<on: e.g.HospitalinEthiopia e.g.FriendshipUniversityinMoscow
BACKGROUNDRussiaasaidrecipient
From
Janine
Wed
ell’sCollisionan
dCo
llusion
:The
Strang
eCa
seofW
esternAidto
EasternmEurop
e Dissolu<onofSovietUnionin1991–subsequentlytargetedbymul<pleaidprogrammes–framedbytriumphalrhetoric “Transi<oningeconomy”ratherthan“developingeconomy” Demeaningsubjectposi<on:“WearenotstarvingAfricans!”
BACKGROUNDRussiaas(re)emergingdonor
Asearlyas1994,Yeltsinissueddecreecrea<nga“RussianAgencyforInterna<onalCoopera<onandDevelopment”–butthisdidnotpanout.
Ideaforsuchanagencyre‐emergedin2004
Russia’sPresidencyoftheG8andhos<ngoftheG8SummitinSt.Petersburgin2006(RussianonlymemberofG8thatisnotalsomemberofDAC)
2007:‘ConceptonRussia’sPar<cipa<oninInterna<onalDevelopmentAssistance’(MinFin,MinistryofForeignAffairs)
ConceptoftheRussianFedera<on’s
par<cipa<oninInterna<onalDevelopmentAssistance
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Inten<onsdeclaredbutmechanismsnotyetinplace–almostunknownamongRussianpublic
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“Russia,withintheframeworkoftheG8,intendstoexpanditscoopera<oninthesphereofdevelopmentassistance–S.Storchak”
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Rossotrudnichestvo”is/isnotRussia’saidagency
hDp://rs.gov.ru/
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Rossotrudnichestvo”is/isnotRussia’saidagency Aidfunc<onalitydispersedamongseveralministries
MinistryofFinance MinistryofForeignAffairs MinistryforEmergencySitua<ons MinistryofEconomicDevelopment MinistryofEduca<on&Science MinistryofHealth
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Rossotrudnichestvo”is/isnotRussia’saidagency Aidfunc<onalitydispersedamongseveralministries
DAC:Tojoinornottojoin?
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies
WorldBank,DFID,Oxfam,USAID–seminars,trainingprogrammes,consul<ng
2008
2010
2011
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Communication for Russia's Dev...
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Strategic Communication for Russia's Development Aid Program
Begins: Jan 19, 2011 10:00
Ends: Jan 20, 2011 16:00
Permanent URL for this page: http://go.worldbank.org/A7FKXRQTW0
Russia’s relationship with the World Bank has evolved since it
became a member country in 1992—going from a recipient of
large financial support for the economic transition in the early
1990s, knowledge-sharing and fee-based services in the early
2000s, to most recently a donor of multilateral aid, with World
Bank support. Russia’s role as a donor is growing both in IDA—
with a 60% increase in IDA16 from $108 million contribution in
IDA15—and in diverse multilateral partnerships with the Bank
Group in such critical areas as quality of education, infectious
disease control, food and energy security, and others.
Responding to the request of key Russian government agencies
in adapting principles and instruments of strategic communication
for development aid, the World Bank’s Russia country team
organized a workshop on “Strategic Communication for
Russia’s Development Aid Program” as part of a
DFID-supported Russia as a Donor Initiative (RDI) in Moscow on
January 19-20, 2011.
The event engaged all Russian policy making agencies and
communicators of the Russian development aid in a dialogue,
also bringing experts from the World Bank, OECD, USAID,
UNDP, Slovakia as well as local journalists, social media, civil
society, and university professors. Participants discussed
approaches to a proactive communications strategy for the ODA
program, targeting major audiences—inside Russia, in beneficiary
countries, and at the international level.
The workshop discussed best practices of strategic communications by long-established and new donors,
findings of a public opinion survey of Russian population attitudes to development aid, and key priorities
for improved communications in support of Russia’s development assistance. The importance of
domestic support and promotion of the ODA concept at different levels of Russian society was
emphasized in particular, as the public poll revealed that 75 percent of citizens would approve Russia’s
aid to the poorest countries.
The main take-away from the workshop was a conclusion that aid communications should be a special
function, to be based on branding of national aid, improved information and aid data access, and close
collaboration between government aid agencies, journalists, and NGOs.
The workshop discussions, findings of the public poll, and background papers prepared by international
and local experts will contribute to a Strategic Communication Framework paper that will outline an action
plan for the Russian government agencies to help them manage multilateral and bilateral donor activities.
Additional information and background materials may be provided upon request. Please contact
Julia Komagaeva at [email protected]
PRESENTATIONS
Strategic Communications
As Part of the National Aid
Framework - by Andrew
Kircher
Communicating Aid:
Lessons from Eight Donors -
by Christopher Neal
Russia's adult population
views on development aid -
by Sharon Felzer
Russia as a Donor Initiative
Program - by Sharon Felzer
RELATED LINKS
Development
Communication
Photo at Flickr.com
http://web.worldbank.org/WBSITE/EXTERNAL/COUNT... 22/05/2011 00:51
Russian Federation - Strategic Communication for Russ... 1 of 1
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies WorldBank,DFID,Oxfam,USAID–seminars,trainingprogrammes,consul<ng
WorldBank/LevadaCentersurveyofpublicofopinionJuly2010
hDp://go.worldbank.org/E4C6ZM1SU0
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies Modali<esofaid
Primarilymul<lateral
Mostsophis<catedinemergencyhumanitarianaid
January2010RussianresponsetoEarthquakeinHai<
RussiancargoplaneassistsintransportofU.S.mobileairtrafficcontroltower
Russiansearch‐and‐rescueteampullsamanfromundertherubleaweekaner
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies Modali<esofaid
Primarilymul<lateral
Mostsophis<catedinemergencyhumanitarianaid
Priorityareasfoodsecurity&globalhealth Somecon<nui<eswithSoviet‐eraprogrammes
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies Modali<esofaid
KeyPartners FormerSovietRepublics,esp.intheEurasianEconomicCommunity(EvrAzES)
hDp://www.evrazes.com/
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies Modali<esofaid
KeyPartners FormerSovietRepublics,esp.intheEurasianEconomicCommunity(EvrAzES)
EurasianDevelopmentBank
hDp://www.eabr.org/
KEYISSUESForRussiaasanaiddonor
LatentcharacterofRussia’saidprogramme
Ambiguityofexis<ngmechanisms
“Pullfactor”ofoutsideagencies Modali<esofaid
KeyPartners FormerSovietRepublics,esp.EvrAzES EurasianDevelopmentBank RecentfinancingtoTadzhikistan,Kyrgyzstan,NicaraguaandNauru RecenthumanitarianaidtoHai<,China,Kosovo, Gaza,N.Korea
WHOARETHEPUBLICS?Mostsalientsegmenta<onsoftheRussianpopula<on:
Moscow/StPetersburgvs.“TheRegions”
Largeurbancentresvs.towns/villages/ruralareas
Genera<onal
Oligarchsvs.‘Siloviki’vs.‘Reformers’(siloviki:fromthewordsila(‘force’),slangtermforcurrentpowerbrokers who
wereformerlyinthemilitaryorsecurityforces)
But:WorldBank/LevadaCentersurveyfoundthatviewsonaiddidnotdependondemographiccategory
MEDIACOVERAGE
Russiaismedia‐saturated: TelevisionisNo.1sourceofinfo Leadingradiosta<onsextremelypopular• EchoofMoscow• RadioRussia• Mayak
Prolifera<onofdailyandweeklynewspapers Sophis<catedissues‐orientedmagazines Internetbloggershavecelebritystatus
Surveyingmedia2005topresenttocapturerun‐upto2006G8SummitinSt.Petersburg
MEDIACOVERAGE2005:Sparsereports–mostlypressreleases
2006:Russia’scancella<onofThirdWorlddebt/Russiapayingitsowndebt;consolida<onofterminology
2007:“Russiaasadonor”increasinglyatheme
2008:Foodcrisisbecomesatheme,butlessaboutgeneralaidtopoorercountries(probableeffectoffinancialcrisis)
2009:Russiademonstratesitsfinancialstabilitybyannouncingassistancetocountriesaffectedbythecrisis.
2010:Russiaannouncesitwillprovidehundredsofmillionsofdollarsinaid,whileDFIDandotheragencieswillstopprovidingtoRussia
2011:Analy<calar<clesratherthanpressreleases;butnoclearsenseofdirec<onforRussia’saidprogramme
STAKEHOLDERS?
PrivateSector:Not.
Academicsinuniversi<esandthinktanks:ready,butnosupport
hDp://en.rcicd.org/hse‐iori/
STAKEHOLDERS?
PrivateSector:Not.
Academicsinuniversi<esandthinktanks:ready,butnosupport
NGOs:ready,evensophis<cated,butnorecogni<on
hDp://www.fundeh.org/eng/publica<ons/books/172/
OBSERVATIONS Publicawarenessisverylow IntervieweessaiditdoesnotmakessenseforRussiatoac<velyinformaboutitsac<vi<es
Tooearly Probablenega<vereac<on Uncharacteris<coftheRussiangovernment
Therecannotbeaclearmessagewhilethereisnoclearmandateorstrategy–andthereisn’t
Russiaasarecruiteddonor:‘donorexpansion’?
Thankyou!
Ques<ons/commentsarewelcome
Acknowledgements: Researchassistance/mediaanalysisprovidedbyAnastasiaGulyavina FundingforthisprojectprovidedbyDFIDunderthe“FuturesofAid’ programme FundingforearlierphaseofthisresearchprovidedbytheIrishResearchCouncilforHumaniMesandSocialSciences(IRCHSS)