emerging global digital media trends

EMERGING GLOBAL DIGITAL MEDIA TRENDS

PRESENTED BY:WARREN RAISCHEVP - DIGITARIA@WARRENRAISCHM:760-468-5018eMail: [email protected]

Monday, September 10, 12

mailto:[email protected]


EMERGING GLOBAL TRENDSin technology and marketing

PRESENTED BY WARREN RAISCHEVP Digitaria@[email protected]




BIGDATA

2012


BIGDATA

2012

Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.


CONFIDENTIAL - COPYRIGHT 2012, ALL RIGHTS RESERVED

REAL DATA FROM REAL PEOPLE IS MAKING US !marter



Social Monitoring



Social Alerts & Dashboards


TRENDS IN !ocial media



PEOPLE HAVE MORE ACCESS, MORE INFORMATION AND MORE INSIGHTS THAN EVER BEFORE THROUGH DIGITAL...

WELCOME TO THE GENERATION OF the !ocial consumer

DRIVING BEHAVIOR AND purchasing decisions.



90% if all purchases are subject to social influence

Predicted Revenue for Social Commerce in 2015 is $30B

90% of consumers trust recommendations from people they know

67% or people spent more after receiving a recommendation through social



Brands must converge to meet people in the settings they want to have conversations in -

authentic, simpli!ed settings that solve problems through a conversation, not a one

way message out.

to participating in two-way dialogue

MOVING FROM pushing content OUT...



• The immediacy of social gives brands consumer insights that drive business impact.

• It’s a conversation, not a campaign.

• Social media must scale across the organization.

• Social gives consumers direct input to brands, creating wins for brands and consumers alike.

to participating in two-way dialogue

MOVING FROM pushing content OUT...


33



BRANDS = publishers


GAMES &GAMIFICATION

MOTIVATION, PROGRESSION, ACHIEVEMENT:

2012


GAMIFICATION ISTHE USE OF GAME MECHANICS TO engage USERS• CHALLENGE - PERSONAL/INTER-PERSONAL• PROGRESSION - LEVELS

• ACHIEVEMENT - BADGES, STATUS


• REQUIRES A METRIC• REQUIRES A REWARD

• REINFORCED THROUGH SOCIAL PROOF

A WAY TO CHANGE BASIC OR MUNDANE TASKS INTO ENGROSSING ONES


STARBUCKS APP• SOCIAL PROOF (LEVELS)• VIRTUAL CURRENCY


VIRTUAL CURRENCIES CAUSE CUSTOMERS TO LOSE TRACK OF valueAIRLINE MILESMILES TRAVELED DOES NOT EQUATE DIRECTLY TO MILES EARNED

MICROSOFT POINTS80 POINTS FOR $1.00HOW MUCH DOES A 1200 POINT GAME COST?

USEFUL FOR THE COMPANY, BUT POTENTIALLY FRUSTRATING FOR NEW USERS


IT COSTS THE COMPANY LITTLE TO NOTHING, BUT HAS REAL SIGNIFICANCE FOR USERS

STATUSXBOX ACHIEVEMENTS - GAMERSCOREAMEX LEVELS - BLACK > PLATINUM > GOLD > GREEN

ACCESS/EXCLUSIVITY15 MINUTE HEAD START AT A DAILY-DEAL SITE

POWEREBAY RATINGFORUM MODERATOR PRIVILEGES


ANALYTIC DETAIL• ENGAGEMENT, RETENTION AND ACHIEVEMENT LEVELS CAN BE TRACKED• COMMUNITY POPULATION CAN BE MEASURED


THE GAMIFICATION OF health


GAMES ARE NOT JUST FOR KIDS


WHO PLAYS COMPUTER AND VIDEO GAMES?

72% of American households play computer or video games

The average game player age is: 3718% under 18 years

53% 18-49 years

29% 50+ years


GROWING COST OF healthcare


AGING POPULATIONBY 2050, THERE WILL BE MORE THAN 2 BILLION PEOPLE AGED 60 OR OVER.


CHRONIC DISEASES ON THE RISENEARLY 50% OF THE US POPULATION BY 2030 WILL HAVE A CHRONIC DISEASE


**AWESOME.GOOD.IS

RISING COST OFhealthcare


HOW CAN GAMIFICATION help?


**MASHABLE.COM

HEALTH APPS


SET TOPS GET healthy


FITNESS GAMES FOR XBOX KINECT


PRODUCT INNOVATION

TABLET HEALTH APPSCONSUMER HEALTH PRODUCTS

MOBILE HEALTH APPS

Digital Is Converging With Real World Products


DIGITAL HEALTH PRODUCT "evolution• HOSPITAL SOLUTIONS• DOCTORS OFFICES• IN-HOME HEALTH APPS• ALWAYS-ON BODY ACCESSORIES

health

• LOYALTY & RETENTION PROGRAMS

• CHANGE PEOPLES’ BEHAVIORS AND

BUILD HEALTHY HABITS

• TOOLS FOR CLIENT EDUCATION

• MAKE THE COMPLEX FUN AND

ENTERTAINING


DON’T SELL ME, empower ME.• BRAND POINT SYSTEMS• EARNED DISCOUNTS• HEALTH STATUS BADGES

healthMonday, September 10, 12

digitaria health

LISTEN TO ME.UNDERSTAND ME.

• LOWER HEALTHCARE/INSURANCE COSTS

• QUIT SMOKING• WEIGHT CONTROL• HEALTHY DIET• ROUTINE EXERCISE PROGRAM CHECK-

INS & CHALLENGES• STRESS REDUCTION GAMES

health

know me.


THE !econd !creen CONTINUES TO EVOLVE



In 2011, global shipments of smartphones surpassed those of PCs; by 2016, smart devices (phones and tablets combined) will be out-shipping PCs by more than 2 to 1.

Mobile popularity is not just a shift in device usage, but a shift in computing expectations, which has been that computers are storage devices. New, smaller, and smarter devices have changed that - moving storage into the cloud.

This trend has given way to new hybridizations such as the part phone/part tablet smart device called the “Phablet,” a commercial success in the Asia-Paci!c, where consumers have demonstrated a willingness to accept the trade-offs of a device that is some measure of both a phone and tablet.

MOBILE IS THE NEW desktop

International Data Corporation, 2012


NEW CHANNELS & PRESENTATION LAYERSPARADIGMS THAT HAVE never EXISTED


AR BAND-AID


MICROSOFT SURFACE• DESIGNED AS THE OPTIMAL WINDOWS 8 PLATFORM• WHAT COMES AFTER TABLETS• SCREEN INPUT WITH TOUCH AND PEN• KEY INPUT INTEGRATED INTO COVER


OUYA• OPEN-FRAMEWORK CONSOLE• $99• CROWD-FUNDED• RAISED 7+ MILLION IN 30 DAYS


XBOX720• CODE NAMES DURANGO• $TBD• HEAVY CLOUD, VOICE, GESTURAL • POSIED TO DOMINATE

CONCEPTText


PROJECT GLASS• GOOGLE’S WEARABLE COMPUTING INITIATIVE• EVER-PRESENT COMPUTING• CONTINUOUS CLIENT• PERVASIVE CONNECTIVITY


OCULUS RIFT VR HEADSET• THE FIRST TRULY WORKABLE VR HEADSET• JOHN CARMACK (ID SOFTWARE) DEVELOPED• ULTRA LOW-LATENCY• FULL FIELD-OF-VIEW• CROWD-FUNDED• $300



• Retail store fronts go from traditional displays to interactive experiences.

•Opportunity to immerse consumers in brand story.

OUT OF HOME EXPERIENCES MEET CUSTOMERS AT touch-points THEY FREQUENT


iTV• SAMSUNG SHARED VIEWING• WILL APPLE ENTER THE FRAY?• WILL MICROSOFT SMART GLASS CATCH ON? • ALWAYS ON DEVICE - SUPPLANTS CONSOLES


THANK YOU!

PRESENTED BYWarren RaischEVP, [email protected]@warrenraischMobile: 760-468-5018




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