emerging media. press releases what is a press release? ●concisely written and targeted ●draw...
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Emerging Media
Press Releases
What is a Press Release?
● Concisely written and targeted
● Draw media attention to newsworthy events
● Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.
Examples of when to use a press releases include:
● A company opens a local branch, bringing new jobs
● A nonprofit organization sponsors a nationwide service project
● An author publishes a new book on a hotly debated topic
● University scientists announce study results
Public Relations or PR) professionals write press releases to catch journalists' attention, which will hopefully result in a widely read or viewed story that enhances the client's image.
*Taken from How Stuff Works
Sample Press Release:
Apple Introduces iPad Air 2—The Thinnest, Most Powerful iPad Ever
iPad Air 2 & iPad mini 3 Now Featuring Touch ID & Support for Apple Pay Within Apps
CUPERTINO, California—October 16, 2014—Apple® today introduced iPad Air™ 2, the thinnest and most powerful iPad® ever. Now just 6.1 mm thin and weighing less than a pound, iPad Air 2 features an improved Retina® display for enhanced contrast and richer, more vibrant colors, and better cameras for taking stunning photos and videos. Available in gold, silver and space gray, the new iPad Air 2 and iPad mini™ 3 offer Touch ID™ so users can unlock their iPad with just the touch of a finger and make purchases easily and securely within apps using Apple Pay™.¹
“iPad is a magical piece of glass that runs more than 675,000 apps specifically designed for it, and is thin and light enough that you can comfortably hold it all day; the new iPad Air 2 is packed with amazing new innovations, weighs less than a pound, and at just 6.1 mm is the thinnest tablet in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Air 2 has a new Retina display with anti-reflective coating, second generation 64-bit A8X chip, all-new iSight and FaceTime HD cameras, faster Wi-Fi and LTE wireless, and includes the revolutionary Touch ID fingerprint identity sensor.”
What is a Podcast?
● Combines the words “broadcasting” and “iPod” (most popular format is an MP3) - form of audio broadcasting on the Internet (may contain video)
● Can be downloaded using music software (iPods, Windows Media Player, iTunes for mac)
● Subscribe to podcasts much like you subscribe to blogs
● Podcasts directory on iTunes for over 125,000 free podcasts (National Geographic, NY Times, etc.)
● A series of episodes is considered a podcast
Examples of when to use a podcast include:● Share a book review● Document a field trip● Record a class discussion● Conduct interviews● Classroom news
*Taken from Entrepreneurs Journey & Podcasting for Teachers and Students
Sample Podcasts:
You can find sample podcasts at the following sites:
http://www.learnoutloud.com
http://www.podcastdirectory.com
http://www.podcastpickle.com
What is a Blog?● A discussion or informational site published on the World Wide Web and consists of discrete entries
("posts") typically displayed in reverse chronological order (the most recent post appears first). ● Interactive, allowing visitors to leave comments and message each other● They can provide commentary on a particular subject, function as an online diary, an online brand
advertising● Typical blog combines text, images and links to other blogs, web pages and media related to the topic● As of February 20, 2014, there were over 200 million blogs in existence worldwide
Examples of when to use a blog include:● To market or promote something● To express knowledge or expertise, thoughts and opinions● To connect with people like you● When you want to make money
*Taken from About Tech & Wikipedia
Sample Blogs
You can find sample blogs at the following sites:
Google Blog Search
Technorati
Blog Catalog
Blog Search Engine
What is Twitter?● Online social networking service (think social messaging platform)● Send and read 140 character messages called “tweets”● Twitter allows for public messages but you can send private as well and has over 500 million users● Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with a "#"
sign. Similarly, the "@" sign followed by a username is used for mentioning or replying to other users
Examples of when to use Twitter include:● Microblog ● For finding quick answers ● Keep up with the news● Sending out a news brief ● Advertise the latest job opening
*Taken from About Tech & Wikipedia
Sample Twitter Accounts & Tweets
What is Facebook?● Online social networking website● Has a unique ability to allow you to connect and share with family and friends ● Use a single Facebook account to sign into different services across the web● Allows you to send messages and post status updates● Share different types of content such as photos, links and more (more public)
Examples of when to use Facebook include:● Support a cause ● Connect with co-workers● Brand your business ● Start conversations
Sample Facebook
What is Instagram?● Online mobile photo-sharing, video-sharing and social networking service ● Enables users to take pictures and videos● Upload pictures and videos via Facebook, Twitter, Tumblr and Flickr● Use of an Instagram account like a social media site● Share, tag and add filters to categorize photos
Examples of when to use Instagram include:● Create a visual identity● Build a deep understanding of a product ● Brand your business ● Start conversations ● Tell a real story (9 second videos)
Samples
Op-Ed
What is an Op-Ed• An op-ed, or opinion editorial, is a narrative essay that presents the writer's opinion or thoughts about an
issue.
• Op-eds can raise awareness about a particular topic or aim to persuade others, and can substantiate the writer as an expert on a subject.
• Op-eds are most commonly published in daily newspapers. They are typically 600–700 words, but can be shorter.
• Some op-eds are written by newspaper staff or syndicated writers. Many are submitted by the publication's readers.
What does an Op-Ed look like?1. Define/describe the broader issue and explain how it manifests concretely in society. (Paragraph One)
2. Identify facts, details, and implications to persuade your reader to agree with your point of view and use both logical and emotional appeals. (Paragraph Two)
3. To strengthen your argument, provide a counterargument in which you present the other side of the problem and then refute it. (Paragraph Three)
4. End with a call to action, explaining to readers what they can do about this problem if they have been persuaded by your argument. Paragraph Four)
Sample Op-EdYou can find sample Op-ed articles on the following link:
http://www.nytimes.com/roomfordebate
What is Tumblr?Tumblr (stylized in its logo as tumblr.)
• is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc
• The service allows users to post multimedia and other content to a short-form blog.
• Users can follow other users' blogs, as well as make their blogs private.
• As they say themselves, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be.” It is a cross between a social networking site (like Facebook and Twitter) and a blog.
What does Tumblr look like?
Sample